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(Manchester Evening News)   Things are looking up in Britain, as Mars Wrigley announces comeback of the Marathon bar   (manchestereveningnews.co.uk) divider line
    More: Spiffy, Mars, Incorporated, Mars Delight, Cadbury's Taz bars, Mars Wrigley, David Manzini, popular bar, General Manager, United Kingdom  
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337 clicks; posted to Food » on 12 Aug 2020 at 5:48 AM (6 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



7 Comments     (+0 »)
 
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2020-08-12 7:15:17 AM  
It's a Snickers bar, which they have in the U.S. and U.K. in a different package.  The same exact candy bar.  It's a marketing ploy, BUY THREE!
 
2020-08-12 7:19:39 AM  
But the Marathon bar was just the local UK name for Snickers. It never went away, they just renamed it to the globally recognised name. Same with Opal Fruits becoming Starburst, mainland Europe Raider becoming Twix, and from the non-food realm, Jif cream cleaner becoming Cif and cosmetics brand Oil of Ulay becoming Oil of Olay.

Brands do launch under different names in different countries for various reasons, and sometimes the company responsible decides to harmonise the brand across markets.

Regarding why Snickers was launched as Marathon in the UK, I've heard that was because they thought Snickers was too close to Knickers.
 
2020-08-12 10:18:17 AM  
Among candy bars with nuts, in the U.K., they have the Marathon bar.  In the U.S., we have Snickers.
Among candy bars, in the U.K., they have the Curly Wurly.  In the U.S., we had (at one time) the Marathon.
Among nuts, in the U.K., they have Boris Johnson.  In the U.S., we have the entire Republican Party.
 
2020-08-12 10:37:42 AM  
Different nations have different names for things.
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The mind boggles!
 
Ant
2020-08-12 5:55:40 PM  
In the US
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2020-08-12 6:02:56 PM  

Ant: In the US
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That's a UK Cadbury Curly Wurly. And according to Wikipedia, that Marathon is based on a copy of the Curly Wurly launched in Europe by Mars called 3 Musketiers.

And the US 3 Musketeers is apparently identical to the non-US Milky Way, and the US Milky Way is apparently what is called the Mars bar outwith the US.

I'm getting diabetes just talking about all this, so here's a picture of a non-US Milky Way in a bowl of milk.

upload.wikimedia.orgView Full Size
 
2020-08-13 4:19:43 AM  

iron de havilland: But the Marathon bar was just the local UK name for Snickers. It never went away, they just renamed it to the globally recognised name. Same with Opal Fruits becoming Starburst, mainland Europe Raider becoming Twix, and from the non-food realm, Jif cream cleaner becoming Cif and cosmetics brand Oil of Ulay becoming Oil of Olay.

Brands do launch under different names in different countries for various reasons, and sometimes the company responsible decides to harmonise the brand across markets.

Regarding why Snickers was launched as Marathon in the UK, I've heard that was because they thought Snickers was too close to Knickers.


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