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(The Hollywood Reporter)   Large movie theater chains filing suit against NJ for wanting to be treated similarly to churches and indoor malls. It's all make believe and entertainment, so why not?   (hollywoodreporter.com) divider line
    More: Followup, First Amendment to the United States Constitution, United States Constitution, Freedom of speech, Plaintiffs challenge Defendants, Movie theater, Law, New Jersey, movie theater industry  
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328 clicks; posted to Entertainment » on 07 Jul 2020 at 2:05 PM (4 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



15 Comments     (+0 »)
 
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2020-07-07 1:32:57 PM  
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2020-07-07 1:46:25 PM  
Fark them. I don't trust for a second people will keep their masks on in a dark theater where people will be crowding to get the best seats while they all laugh or scream or gasp while spewing virus droplets all over the place and each other.
 
2020-07-07 2:07:58 PM  

Butterflew: Fark them. I don't trust for a second people will keep their masks on in a dark theater where people will be crowding to get the best seats while they all laugh or scream or gasp while spewing virus droplets all over the place and each other.


Considering the movies scheduled to come out soon, who the hell is going to be laughing, screaming or gasping?
/zing!
 
2020-07-07 2:37:19 PM  
I don't get the point to this.

Churches will always have content for their audience.

Malls will always have products for their patrons.

But Hollywood isn't making movies right now and they're not releasing any, either. They don't want to release a movie into a COVID-19 world and risk having low box office take AND possibly being blamed for another spike in infections.

So what are these movie theater owners griping about? They have nothing to show on their screens but older movies and a few low-end flicks from companies that don't mind the risk. Even if opened, people are not going to be keen on being jammed into a room shoulder-to-shoulder, in the dark, with other people knowing that one or many of them might be infected. One person coughs in the middle of the movie and you'll have a panic.

Why would a theater owner want to pay the overhead on an empty theater with nothing to play? They'd have pay employees, pay for electricity, water, janitorial services, buy supplies for the concessions, etc. all to have record-low sales on everything. I doubt sincerely they'd have enough visitors to break even. Nobody but the dumbest Americans are going to risk death to watch JAWS or Indiana Jones again on the big screen.

What's their goal here? Apparently they're hoping that people ARE really dumb and don't mind the risk for so little reward.
 
2020-07-07 2:41:30 PM  
I would LOVE for them to actually use that argument.  It has the advantages of being valid and of pissing off the god-botherers.
 
2020-07-07 2:59:14 PM  

WilderKWight: What's their goal here? Apparently they're hoping that people ARE really dumb and don't mind the risk for so little reward.


The timing is perplexing consider that the next two actual films that might have some success (Tenet and Mulan) had their release dates pushed back yet again.

However, "Apparently they're hoping that people ARE really dumb"
Yeah, pretty much.
 
2020-07-07 3:55:52 PM  

Night Night Cream Puff: WilderKWight: What's their goal here? Apparently they're hoping that people ARE really dumb and don't mind the risk for so little reward.

The timing is perplexing consider that the next two actual films that might have some success (Tenet and Mulan) had their release dates pushed back yet again.

However, "Apparently they're hoping that people ARE really dumb"
Yeah, pretty much.


IMO, Hollywood is going to have to find out a way to release these movies in some sort of digitial / VOD form.

I would say for first run theater movies they could charge more, something akin to $10-15 rather than the 5-6 bucks now for most digital run movies. Argument could be made for as high as $20.  For example, I would  pay $20-25 to see Tenet in my house rather than shelling out the money for theaters.

The point is, eventually these movies will have to be paid to be seen for the studios to make money off of them. They can't keep pushing back indefinitely, or their theater runs get shortened and they don't make as much anyway. 

The other thing that could happen: during the time when they don't have movies because production has halted, they could re-release these and probably make money then, too. I think the whole "opening weekend multiplier" thing is shot because of this pandemic. Hollywood needs to adapt or take even bigger losses.
 
2020-07-07 4:02:20 PM  
It's a fair point. So close up the churches.
 
2020-07-07 4:06:38 PM  
Since theaters make most of their money on concessions they should offer a take-out service that bundles a rental code for first run movies with a large popcorn, soda and some candy. Maybe even deliver it. Since the only part of the building in use would be the concession stand, reduce the air conditioning on the rest of the building to the bare minimum to keep them from getting moldy to lower overhead, and just enough staff to shovel out the popcorn.
 
2020-07-07 4:08:38 PM  
I say it in all these threads, I am more prone to pay for a movie VOD than I would in he theater under NORMAL circumstances.

I wouldn't pay to see Black Widow in the theater.  I'd wait for RedBox.  Or TBS.
But for $20, I'd pay to watch it at home.

If the theaters want to make SOME money, why don't they rent out the theaters to families/groups.

I mean, I know you can't trust people to not fill the theater with strangers, but charge people, I don't know, $100?
Private screening of whatever movie (even old movies).

If I'm the type of person that HAS to go to the theater?  I see them in Fark threads all the time.  I would pay $100 or $200 or whatever for me, my family, throw in popcorn and soft drinks, and I have the theater to myself to watch James Bond?  Why not.

Sure, it's a fraction of what they normally make... but now they're making ZERO.
 
2020-07-07 4:11:23 PM  

odinsposse: It's a fair point. So close up the churches.


I'm trying to rationalize the difference here. Maybe churches can do better contact tracing since they're not really mixing random customers. And 2-3 services a week is less than 5 shows each day in each room in a 12 theater complex.
 
2020-07-07 4:45:35 PM  

steve_wmn: Since theaters make most of their money on concessions they should offer a take-out service that bundles a rental code for first run movies with a large popcorn, soda and some candy. Maybe even deliver it. Since the only part of the building in use would be the concession stand, reduce the air conditioning on the rest of the building to the bare minimum to keep them from getting moldy to lower overhead, and just enough staff to shovel out the popcorn.


Our Local theater is doing just that

https://www.bbtheatres.com/curbsidepo​p​corn/
 
2020-07-07 6:14:21 PM  

Night Night Cream Puff: WilderKWight: What's their goal here? Apparently they're hoping that people ARE really dumb and don't mind the risk for so little reward.

The timing is perplexing consider that the next two actual films that might have some success (Tenet and Mulan) had their release dates pushed back yet again.

However, "Apparently they're hoping that people ARE really dumb"
Yeah, pretty much.


Some theater chains are on the brink of bankruptcy.
Waiting is not really much of an option.
 
2020-07-07 10:21:07 PM  

buntz: I say it in all these threads, I am more prone to pay for a movie VOD than I would in he theater under NORMAL circumstances.

I wouldn't pay to see Black Widow in the theater.  I'd wait for RedBox.  Or TBS.
But for $20, I'd pay to watch it at home.

If the theaters want to make SOME money, why don't they rent out the theaters to families/groups.

I mean, I know you can't trust people to not fill the theater with strangers, but charge people, I don't know, $100?
Private screening of whatever movie (even old movies).

If I'm the type of person that HAS to go to the theater?  I see them in Fark threads all the time.  I would pay $100 or $200 or whatever for me, my family, throw in popcorn and soft drinks, and I have the theater to myself to watch James Bond?  Why not.

Sure, it's a fraction of what they normally make... but now they're making ZERO.


You can't get James bond on the big screen without direct permission from the broccoli family. Minimum rental fee for most Hollywood repertory titles, if even available is $250 and goes up. If you want to have a cinema biz after this is over you pay the mouse/WB/nbcuni/Sony their money.

/These assholes are mad and gonna get people killed
 
2020-07-08 1:57:15 PM  
count me as one of those who wouldnt go to a theater anytime soon, and my family loved going to see a movie every here and there just for the experience.  
If i had a theater a little closer, I would totally do curbside popcorn pick up.  Our theater of choice had the 7.50 large tub of popcorn and it came with 1 free refill..   
If just the fam, we would split the tub in the theater, then get a refill on the way out (the magic of gallon ziplocks for the win).
If we brought extra kids, i would just fill up ziplocks and get the refill before the movie so everyone had their own bag.  

/i know, no one cares...
 
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