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(Creative Bloq)   Australian Made, a branding initiative to denote products made in Australia, rebrands itself with new logo supposed to represent a wattle but which unfortunately resembles a coronavirus. AU HELL NO   (creativebloq.com) divider line
    More: Awkward, Australia, Logo, Coat of arms, Australian Made's new logo, Federal trade minister Simon Birmingham, Twitter users, Graphic design, Australian Made mark  
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922 clicks; posted to Business » on 02 Jul 2020 at 9:16 PM (11 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



14 Comments     (+0 »)
 
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2020-07-02 3:59:18 PM  
It's a gold bug
 
2020-07-02 9:28:39 PM  
Still a very stupid move:   the old logo had a kangaroo, which is a symbol that pretty much uniquely screams "Australia" to almost the entire planet -- your six your old nephew can probably tell you where kangaroos are from.

To replace it by some artsy splat that evokes anything from "gold" to "virus" to "dandelion" to "printing error" would be a massive step backwards to what Australia is trying to accomplish here.

/This is what happens when you hire consulting firms staffed by MBA's to make decisions for you
//Either that, or the person in charge had a nephew who "knows Adobe illustrator"
 
2020-07-02 9:53:45 PM  
everything looks like a virus if you stick your head far enough up your ass  *
 
2020-07-02 10:10:22 PM  
Chris Wattle?
 
2020-07-02 10:13:59 PM  
Virus aside, that is disastrous. I would think getting to the point of publicly announcing it would require quite a few people to have their heads ALL the way up each other's asses.
 
2020-07-02 10:28:16 PM  
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2020-07-02 10:37:09 PM  
That kangaroo is classy as all get out. Those lines are inspired.
 
2020-07-02 11:10:03 PM  
Even the branding initiatives in Australia are trying to kill you.
 
2020-07-02 11:36:30 PM  
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2020-07-03 12:05:33 AM  
I'd love to have one of their utes but their beef sucks. Even slow boating Argentina stuff if better the roo meat they try to pass off as beef when your in SEA. You guys suck at ranching.
 
2020-07-03 12:10:04 AM  
To be fair, our south american friends give us a run for our money in beef quality.
 
2020-07-03 7:53:00 AM  
You can stick it in a bottle or you can hold it in your hand.
 
2020-07-03 8:02:53 AM  
Yeah, that's stupid. If you wanted to do anything, I'd just freshen the kangaroo logo.
 
2020-07-03 4:56:06 PM  

Nick Nostril: Yeah, that's stupid. If you wanted to do anything, I'd just freshen the kangaroo logo.


Why? It's a great logo, just the way it is. Green and gold, a kangaroo is synonymous with Australia. If it works, don't fix it.
 
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