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(CNN)   Here's a helpful list of all the socially responsible companies no longer advertising on Facebook   (edition.cnn.com) divider line
    More: Followup, Advertising, Brand, Mark Zuckerberg, The North Face, Facebook, VF Corporation, Racism, ice cream company  
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909 clicks; posted to Business » on 29 Jun 2020 at 11:50 AM (5 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



20 Comments     (+0 »)
 
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2020-06-29 12:17:04 PM  
Socially responsible no, trend followers yes
 
2020-06-29 12:40:31 PM  
Bookmarked so I can count how many come back once we've all stopped paying attention.
 
2020-06-29 12:45:23 PM  
Well, a LOT of companies have already cut ad budgets because why spend a shiatload on advertising when many bars and restaurants and stadiums and colleges are still closed.

But you know, I'll allow it, if they want to lower the boom on Facebook, I'm fine with it, regardless of the reason.

Cutting off the flow of money is the only thing rich people are afraid of. They apparently don't fear the law or public scorn, as long as they have money, they don't give a shiat about anything else.
 
2020-06-29 12:50:52 PM  
In other news, companies are realizing that advertising on social media never had the ROI claimed by the vendors and/or their own marketing staff.

/Never trust people whose jobs are to make people believe something that isn't true.
 
2020-06-29 12:57:48 PM  
Corporations: Wow, COVID-19 is keeping us from building our 2nd swimming pool near the stables. How do we promote ourselves while cutting our advertising AND looking good to the masses?

Consultants: Stop buying ads on Facebook and say so as smugly as possible?

Corporations: But what media companies will be dumb enough to just blindly report our shameless pandering?

Consultants:

Fark user imageView Full Size
 
2020-06-29 1:15:25 PM  
It's ads on Facebook? I never seen them.
 
2020-06-29 1:18:56 PM  
Where's the list of those advertising on Pander Parler?
 
2020-06-29 1:33:32 PM  

Chemlight Battery: Bookmarked so I can count how many come back once we've all stopped paying attention.


You. I like you.
 
2020-06-29 1:55:12 PM  
I'm still seeing Unilever and Verizon ads on Facebook.
 
2020-06-29 2:10:37 PM  

jayphat: I'm still seeing Unilever and Verizon ads on Facebook.


Most likely those were already paid for, what I've read is they're "pausing" any ad buys in July.
 
2020-06-29 2:10:41 PM  

Chemlight Battery: Bookmarked so I can count how many come back once we've all stopped paying attention.


Pretty much.

Still, it's a start. And there is a *distinct* possibility that many of them will realize that not advertising on Facebook has no effect on their sales.

The dirty secret of internet advertising is that it doesn't really work. Everybody knows it, but nobody wants to accept it because it's *so cheap* and they get *so much data*. But it doesn't translate into sales.
 
2020-06-29 2:22:10 PM  

Cardinal Ximenez: jayphat: I'm still seeing Unilever and Verizon ads on Facebook.

Most likely those were already paid for, what I've read is they're "pausing" any ad buys in July.


I wondered how quick it would take effect. Kinda like with Doc and all his advertisers pulling all at once, even if he's already been paid.
 
2020-06-29 3:05:42 PM  
The real reason advertisers are dropping is not because of "hate speech"  its because you can't say anything without someone taking you to task.  

Marketing slogan gives support/ You're not doing enough, what else have you got for us

Say nothing/ Silence is violence/complicity

Better to just sit on the sideline and not have to bend the knee to anyone
 
2020-06-29 5:00:53 PM  
Not one of these virtue signalers has actually discontinued their Instagram/Facebook account though.  So long as the advertising is FREE they feel fine exploiting it.

Whoa, dude, check out the awesome integrity on display!
 
2020-06-29 5:25:36 PM  
1) Not advertising on facebook doesn't necessarily make these companies "socially responsible."
2) "not buying ads in July" != "no longer advertising."

Jesus, people are stupid.
 
2020-06-29 5:56:13 PM  
Now the Russians can buy more ads at a cheaper  rate.
 
2020-06-29 6:11:30 PM  

Chemlight Battery: Bookmarked so I can count how many come back once we've all stopped paying attention.


Most of the ones I've read about are only doing it temporarily anyhow.  It reminds me of the "Don't buy gas on Tuesdays, we'll show them oil companies who's boss!"

FB staff "Yeah, Zuck, they've suspended advertising with us.  They'll be back."  Zuck:  "Yep."
 
2020-06-29 6:17:47 PM  
So, they save on advertising and get free advertising because people think they're socially responsible? Sounds like a win win.
 
2020-06-29 8:39:16 PM  
Really, really wish FB would pull their shiat together (as an advertiser myself).

I run ads every now and again. Nothing major. $25 here, $50 there, three, maybe four times a year. Why? Because it helps get visibility on my product (novels) and gets followers on my page (also important).

I'm not well-known enough that people are going to go, "Holy crap! His books are no longer advertised on FB!" that it would make a difference, and a $25 ad spend over $5 isn't even someone's weekly Starbucks budget so it's not like it hits their bottom line.

That said, FB is where my fans are and I can't afford to lose that visibility, little as it is, so I feel like I SHOULD continue to run ads.

However, moralistically, I don't want to give them a penny because they don't do their social part to curb hate speech, disinformation, and anti-science material.

And it is, for lack of better words, a pain in my farking ass.
 
2020-06-30 2:13:05 AM  
This article is their new ad
 
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