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(CBS 21 Harrisburg)   Hershey's has had it with Facebook's shiat, decides to hit the highway   (local21news.com) divider line
    More: Spiffy, U.S. advertising, United States, Hershey, Harrisburg, Pennsylvania, Facebook, Facebook platforms, Google, MySpace  
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1549 clicks; posted to Business » and Politics » on 27 Jun 2020 at 7:53 PM (6 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



33 Comments     (+0 »)
 
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2020-06-27 1:17:42 PM  
I love it, this is costing Facebook a lot of money, it'shiat their stock prices, and it's completely their fault for being greedy psychopaths.

F*ck Z*ck!
 
2020-06-27 1:44:57 PM  
Verizon pulled their ads as well.
 
2020-06-27 2:01:41 PM  

thorpe: Verizon pulled their ads as well.


Unilever yanked all theirs the day after Verizon did, and they said it'll be for at least the rest of the year.

That news made Facebook's stock drop over 8% on Friday. Facebook's market value dropped by $56 billion and pushed Zuck's networth down by $7.2 billion too.
 
2020-06-27 4:56:09 PM  
Honda's out as well.
 
2020-06-27 5:50:15 PM  
"For the month of July."

Not enough, but it's a start.
 
2020-06-27 5:58:19 PM  
Let's hope losing Hershey's is Facebook's *puts on sunglasses* Kiss of death.
 
2020-06-27 6:02:13 PM  

johnsoninca: Let's hope losing Hershey's is Facebook's *puts on sunglasses* Kiss of death.


That's shiatty.
 
2020-06-27 8:01:49 PM  

Cafe Threads: "For the month of July."

Not enough, but it's a start.


This.  Not the only one.

The cynic in me thinks this is somehow about ad contracts ending. or rebates, or...

Basically, saving money while 'blackwashing'.
 
2020-06-27 8:10:01 PM  
We have now cut our spending on Facebook and their platforms, including Instagram, by a third for the remainder of the year.

...
at which time we think this all will have blown over and will do a little bit of negotiating on our normal advertising rate.
 
2020-06-27 8:12:07 PM  

I am Tom Joad's Complete Lack of Surprise: Cafe Threads: "For the month of July."

Not enough, but it's a start.

This.  Not the only one.

The cynic in me thinks this is somehow about ad contracts ending. or rebates, or...

Basically, saving money while 'blackwashing'.


It's free advertising to say that they are saving money on their advertising by not advertising on Facebook...you have admire that strategy.
 
2020-06-27 9:03:01 PM  
No, pull the ads until they pull blatantly racist and supremacist posts, as well as obviously false political statements.
 
2020-06-27 9:47:58 PM  
Y'all gonna be pissed when all these companies start advertising on Parler
 
2020-06-27 10:09:30 PM  
It may come as a bit of a shock to folks that work in advertising but I don't think I've ever been influenced to try a product by the ad's that I'm seen.  Actually some of the bad ad's may have caused me not to even try them.  Yeah I've got your poking at you poking at you candy bar still sitting on a store shelf.
 
2020-06-27 10:34:12 PM  
So butt stuff is on the table?
 
2020-06-27 11:21:12 PM  

recondite cetacean: So butt stuff is on the table?


Zuckerberg is always up for going in dry.
 
2020-06-27 11:28:58 PM  
FAKE CHOCOLATE NEWS!

/still, props to Hershey's
 
2020-06-27 11:41:55 PM  
Companies are seeing the free publicity right now in jumping on this bandwagon (and then maybe quietly negotiating later if they see an opportunity). At this rate, there's going to be a perfect circle Venn diagram of Hannity advertisers and Facebook ones.
 
2020-06-27 11:55:19 PM  
Which advertisers are left on Facebook? Like, what are the top 20?
 
2020-06-28 12:25:07 AM  
GOOD.

Next...
 
2020-06-28 12:41:00 AM  

BlueBox: It may come as a bit of a shock to folks that work in advertising but I don't think I've ever been influenced to try a product by the ad's that I'm seen.  Actually some of the bad ad's may have caused me not to even try them.  Yeah I've got your poking at you poking at you candy bar still sitting on a store shelf.


It's not as simple as "see an ad, buy the product" and advertisers know that.  It's about making you aware of the brand, positioning the product in your mind, and then when you go buy something in that family of products you are more likely to buy the brand you saw advertised.
 
2020-06-28 2:18:05 AM  

Farnn: BlueBox: It may come as a bit of a shock to folks that work in advertising but I don't think I've ever been influenced to try a product by the ad's that I'm seen.  Actually some of the bad ad's may have caused me not to even try them.  Yeah I've got your poking at you poking at you candy bar still sitting on a store shelf.

It's not as simple as "see an ad, buy the product" and advertisers know that.  It's about making you aware of the brand, positioning the product in your mind, and then when you go buy something in that family of products you are more likely to buy the brand you saw advertised.


Well I already refuse to ever do business with Geico or Liberty Mutual because I am sick of their jangly ads.
 
2020-06-28 3:15:08 AM  

psychosis_inducing: Farnn: BlueBox: It may come as a bit of a shock to folks that work in advertising but I don't think I've ever been influenced to try a product by the ad's that I'm seen.  Actually some of the bad ad's may have caused me not to even try them.  Yeah I've got your poking at you poking at you candy bar still sitting on a store shelf.

It's not as simple as "see an ad, buy the product" and advertisers know that.  It's about making you aware of the brand, positioning the product in your mind, and then when you go buy something in that family of products you are more likely to buy the brand you saw advertised.

Well I already refuse to ever do business with Geico or Liberty Mutual because I am sick of their jangly ads.


I don't know about Geico but Liberty Mutual is definitely owned by Trumper lunatics.
 
2020-06-28 4:06:48 AM  

BlueBox: It may come as a bit of a shock to folks that work in advertising but I don't think I've ever been influenced to try a product by the ad's that I'm seen.  Actually some of the bad ad's may have caused me not to even try them.  Yeah I've got your poking at you poking at you candy bar still sitting on a store shelf.


The ads I got on Facebook weren't so much about me trying new things.  It was more about making me go visit the website for things I already liked.  Lots of ads for sales or upcoming sales for places like REI or Columbia sportswear.

I also got a couple of ads for well targeted startups in the funding stage.  One of them was for sugru and the other for a running power meter I ended up purchasing.  Both were great products even though I rather expected duds.

I've given up facebook in January of this year.  It was mostly about being Russia's tip.of the spear for a lot of their campaigns, but the filth and idiocy was a part of it.  I curated my Facebook friends such that I never saw any of that stuff, but at the same time I hated that they were making any money off of me at all.
 
2020-06-28 5:29:49 AM  

phrawgh: johnsoninca: Let's hope losing Hershey's is Facebook's *puts on sunglasses* Kiss of death.

That's shiatty.


Son's there chocolate.
 
2020-06-28 9:39:36 AM  

rga184: BlueBox: It may come as a bit of a shock to folks that work in advertising but I don't think I've ever been influenced to try a product by the ad's that I'm seen.  Actually some of the bad ad's may have caused me not to even try them.  Yeah I've got your poking at you poking at you candy bar still sitting on a store shelf.

The ads I got on Facebook weren't so much about me trying new things.  It was more about making me go visit the website for things I already liked.  Lots of ads for sales or upcoming sales for places like REI or Columbia sportswear.

I also got a couple of ads for well targeted startups in the funding stage.  One of them was for sugru and the other for a running power meter I ended up purchasing.  Both were great products even though I rather expected duds.


The funny thing about Facebook is their AI actually got pretty good this past year in posting ads I might actually look at. It knew what hobbies I like and my buying pattern.  The years before it was more random and I could care less about who was advertising.

OTOH, I suppose like the Trump ads, FB doesn't vet who advertises.  The ads would list prices for items that could not be real. I had to look up these companies who advertised and after some google checking I found out were shifty operators from China (company had innocuous names and would hide as much as possible their location) who had no intention of delivering or would deliver fake goods.

On the other hand,
 
2020-06-28 9:40:11 AM  
Woops.... no on the other hand.
 
2020-06-28 12:21:54 PM  

bluorangefyre: No, pull the ads until they pull blatantly racist and supremacist posts, as well as obviously false political statements.


They've been making an effort on the latter lately. Right-wingers of course have been using it to further their persecution complex, attaching to every post that "Facebook has pulled his Three times Already, but they can't Stop teh TROOF!!!1!!"

/But they don't do anything about posts by actual politicians.
//"Persecuted" conservatives also don't seem to mind enough to leave Facebook
 
2020-06-28 1:38:17 PM  
We do not believe that Facebook is effectively managing violent and divisive speech on their platform. Despite repeated assertions by Facebook to take action, we have not seen meaningful change.

I'm sure that Zuck will take action. After the election in November.
 
2020-06-28 2:59:54 PM  

Snargi: We do not believe that Facebook is effectively managing violent and divisive speech on their platform. Despite repeated assertions by Facebook to take action, we have not seen meaningful change.

I'm sure that Zuck will take action. After the election in November.


Funny how no one talks about the mothers' milk of 'local' radio and TV: toxic political ads
Hey, dummies, that's the main reason people are giving up on your media.
Not that Sinclair and NexStar give a care.
 
2020-06-28 3:00:21 PM  
Finally the excuse I need to drown myself in the chocolate fountain.  I shall begin purchasing forthwith, and recommend you all do the same, for tonight we dine in Valhalla.
 
2020-06-28 6:35:35 PM  
All media companies need to be held accountable. If you say something you better be able to prove it.
 
2020-06-28 7:14:17 PM  

Boo_Guy: That news made Facebook's stock drop over 8% on Friday. Facebook's market value dropped by $56 billion and pushed Zuck's networth down by $7.2 billion too.


My feelings on the fakeness of money are actually bolstered by this. It shouldn't be physically possible to just lose 7.2 billion of anything, let alone money.

Not that I'm not happy he lost that much, but still.
 
2020-06-29 1:08:31 AM  
An advertising companies job isn't to sell your product, it is to sell you ads.  If they cam bamboozle you into thinking the ads are working when they don't, that is just extra money for them.

It is going to be a rude awakening for some of these groups to see just how ineffective their ads have been.  That is going an interesting effect on Google in a few months.
 
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