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(Distractify)   Digital shopping cart abandonment poses a serious threat to online retailers. Subby can't imagine how you got distracted reading this article when you had over a million dollars worth of Trump merchandise in your cart   (distractify.com) divider line
    More: Interesting, Online shopping, Electronic commerce, Retailing, online shopping cart, Shopping cart software, percent abandonment rate, digital shopping cart abandonment, different products  
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1731 clicks; posted to Business » on 27 Jun 2020 at 5:20 PM (2 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



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2020-06-27 1:01:16 PM  
Pro Tip: just reveal the actual cost/price before the final commit.
 
2020-06-27 1:01:37 PM  
Tick tock TikTok.   ...
 
2020-06-27 1:10:05 PM  
Article kept saying "this is a big problem" but never actually said why.
 
2020-06-27 1:12:30 PM  
Uh.. so it's just a clickbaity way of saying that people aren't buying as much online lately?

Did I get that right?


I hate the places that won't give you a shipping quote before checking out or signing up.

You get to the checkout, see the stupid prices they have for shipping, and abandon it.

Then the f*ckers email you the next day saying 'hey come buy the stuff you abandoned'. I hope they all end up on junk mail lists for that.
 
2020-06-27 1:15:31 PM  
 I leave stuff in my cart and within an hour im getting free shipping and coupon codes. Why yes I'll take 20% off of my $60 shampoo and conditioner tyvm
 
2020-06-27 1:47:16 PM  

Sunidesus: Article kept saying "this is a big problem" but never actually said why.


I think it's because it commits the inventory, tying it up so that others can't purchase it.
 
2020-06-27 2:38:19 PM  
Haha, this is pretty funny. As if we're supposed to give two sh*ts. FOAD, you slimy bastards, it's YOUR problem for being such greedy f*cking liars. If there's one thing I absolutely hate, it's this kind of entitled capitalistic presumption.

I haven't abandoned a cart for some time now, but after reading that online retailers are actually complaining about it as if we are EXCPECTED to give them money, maybe I'll create a few Selenium scripts that automate the process of abandoning carts, and let them run 24/7. That'll be fun.
 
2020-06-27 2:45:26 PM  

Demetrius: Sunidesus: Article kept saying "this is a big problem" but never actually said why.

I think it's because it commits the inventory, tying it up so that others can't purchase it.


That's what I thought they were hinting at but why on earth would that tie up inventory before it's actually ordered?  I think the real answer from their viewpoint is that if you put $100 worth of stuff in your shopping basket and then decide not to buy it, you've somehow stolen $100 from them.
 
2020-06-27 2:50:26 PM  
Sounds like counting chickens before they're hatched, that's not the fault of consumers.
 
2020-06-27 2:51:43 PM  

Demetrius: Sunidesus: Article kept saying "this is a big problem" but never actually said why.

I think it's because it commits the inventory, tying it up so that others can't purchase it.


I've gotten to the end and been told something I picked wasn't available more than once.
Ymmv
 
2020-06-27 3:08:36 PM  

Sliding Carp: why on earth would that tie up inventory before it's actually ordered


It doesn't.  Nothing happens until your order is placed and they get the money.  This article is someone hand wringing over statistics, which is already pretty pathetic, but then compound that with the fact that we're hitting way over 20% unemployment and they just don't have a clue.
 
2020-06-27 3:12:14 PM  
Something's farky

Fark user imageView Full Size
 
2020-06-27 3:15:17 PM  
Lol, I do this all the time. If they don't want to be front about shipping and prices, thaen they can deal with it.
 
2020-06-27 3:26:23 PM  
Oh, that sounds like that could be a real problem...

i.redd.itView Full Size


Dotard is a pinworm on the itchy ass of every child in the American trailer park.
 
2020-06-27 4:04:32 PM  

Stephen_Falken: Haha, this is pretty funny. As if we're supposed to give two sh*ts. FOAD, you slimy bastards, it's YOUR problem for being such greedy f*cking liars. If there's one thing I absolutely hate, it's this kind of entitled capitalistic presumption.

I haven't abandoned a cart for some time now, but after reading that online retailers are actually complaining about it as if we are EXCPECTED to give them money, maybe I'll create a few Selenium scripts that automate the process of abandoning carts, and let them run 24/7. That'll be fun.


I think I love you.
 
2020-06-27 4:06:20 PM  
This is even flakier and more entitled sounding then when the MPAA and RIAA would sue pirates for 'lost revenue'.

If your online store front is reacting to digital lists of items prior to them being submitted as an order...that's a problem of your own creation.

/like that time I wasted three hours building up a nice list of stuff I wanted and only then found out that the store wouldn't ship to Canada.

/quickly found it all, and for cheaper, at a Canadian outlet instead so nyah nyah cry me a river
 
2020-06-27 4:33:08 PM  

Marcus Aurelius: Sliding Carp: why on earth would that tie up inventory before it's actually ordered

It doesn't.  Nothing happens until your order is placed and they get the money.  This article is someone hand wringing over statistics, which is already pretty pathetic, but then compound that with the fact that we're hitting way over 20% unemployment and they just don't have a clue.


"It's not fair that people play at shopping in our store and then don't buy anything."

Retail mall stores seen nodding and laughing.
 
2020-06-27 4:40:34 PM  
If an online shopping cart is tying up inventory before an order is placed, then your farking website sucks ass and needs to be recoded.  I mean really, WTF?  Window shopping is a thing.  I'll add a bunch of things to my cart while shopping, look to see what the total is, decide that's more than my budget allows, and then dump stuff to make it within budget.
 
2020-06-27 5:32:34 PM  
Looks like this has been an "issue" for some time but for some reason it is now "newsworthy":

"Data from the onset of COVID this year show a 94.4 percent abandonment rate (i.e., the percent of carts that are filled but not checked out) compared to 85.1 percent in the comparable period last year. This equates to billions of dollars in forgone e-commerce revenue," the vice president of Amperity added
 
2020-06-27 5:38:44 PM  
Is it because their digital workers have to spend digital hours putting the digital stuff from the digital carts back on their digital shelves where it digitally belongs?

Every day I used to walk my big box store for go-backs, and rarely did I not find a dozen plus abandoned items in the wrong place.

Online cart abandonment? Fark off with that shiat
 
2020-06-27 5:44:41 PM  
As someone impacted by this,
 
2020-06-27 5:47:08 PM  

wejash: Marcus Aurelius: Sliding Carp: why on earth would that tie up inventory before it's actually ordered

It doesn't.  Nothing happens until your order is placed and they get the money.  This article is someone hand wringing over statistics, which is already pretty pathetic, but then compound that with the fact that we're hitting way over 20% unemployment and they just don't have a clue.

"It's not fair that people play at shopping in our store and then don't buy anything."

Retail mall stores seen nodding and laughing.


Retail Stores:
i.pinimg.comView Full Size
 
2020-06-27 5:52:48 PM  

Whack-a-Mole: As someone impacted by this,


Dammit.
I get it.
We're not an amazon sized place by any means so when n online order comes in, it puts a "soft hold" On that item. So, no one else can get it. It sits for a certain amount of time and is then released.  Well if you only have one or two of item x, It can be a problem.

The shiat is cutthroat these days and ... well yeah. For smaller places it's a problem but here we are.
 
2020-06-27 5:53:42 PM  
That was mind-bendingly stupid. Retailers have full control over how inventory numbers are updated by online shopping carts.
 
2020-06-27 5:57:37 PM  

Whack-a-Mole: Whack-a-Mole: As someone impacted by this,

Dammit.
I get it.
We're not an amazon sized place by any means so when n online order comes in, it puts a "soft hold" On that item. So, no one else can get it. It sits for a certain amount of time and is then released.  Well if you only have one or two of item x, It can be a problem.

The shiat is cutthroat these days and ... well yeah. For smaller places it's a problem but here we are.


Why on earth would you put a soft hold on merchandise before it is purchased?
 
2020-06-27 6:01:05 PM  

Whack-a-Mole: Whack-a-Mole: As someone impacted by this,

Dammit.
I get it.
We're not an amazon sized place by any means so when n online order comes in, it puts a "soft hold" On that item. So, no one else can get it. It sits for a certain amount of time and is then released.  Well if you only have one or two of item x, It can be a problem.

The shiat is cutthroat these days and ... well yeah. For smaller places it's a problem but here we are.


Sorry, I thought that was a LOL, that you took a break in the middle of your entry, so we'd wait with bated breath for the payoff, and you abandoned us.
 
2020-06-27 6:12:43 PM  

Whack-a-Mole: Whack-a-Mole: As someone impacted by this,

Dammit.
I get it.
We're not an amazon sized place by any means so when n online order comes in, it puts a "soft hold" On that item. So, no one else can get it. It sits for a certain amount of time and is then released.  Well if you only have one or two of item x, It can be a problem.

The shiat is cutthroat these days and ... well yeah. For smaller places it's a problem but here we are.


Online Order, like payment has been exchanged?  Or a cart, as in before the customer has made any intention of purchasing it apart from eye-balling it and ticking it off on a list of things they are potentially going to bring to the case but you shouldn't even be tracking except you are because that's data and data is the new gold?
 
2020-06-27 6:14:15 PM  

Butterflew: I leave stuff in my cart and within an hour im getting free shipping and coupon codes. Why yes I'll take 20% off of my $60 shampoo and conditioner tyvm


Funny you should mention that, coupon codes are a big source of abandonment, when a user sees a form with a field for a coupon they sometimes go searching for codes and don't come back. You should keep them hidden in a collapsed panel.

Poorly designed forms are a big issue too, there should be no distractions on any page with a form, no side navigation, no adverts, nothing. Remove any unnecessary fields, ask yourself would I rather make this sale or would I prefer to know if the purchaser is a Mr., Ms, Dr. if you'd rather make the sale remove that dropdown. And never, absolutely never make your user sign up for an account in order to make a purchase. They want to buy something off you, not form a relationship - google the "$300 million button" for more on that.
 
2020-06-27 6:19:26 PM  
And never, absolutely never make your user sign up for an account in order to make a purchase.

Hands down the #1 reason I'll abandon a cart.
 
2020-06-27 6:19:58 PM  

max_pooper: Whack-a-Mole: Whack-a-Mole: As someone impacted by this,

Dammit.
I get it.
We're not an amazon sized place by any means so when n online order comes in, it puts a "soft hold" On that item. So, no one else can get it. It sits for a certain amount of time and is then released.  Well if you only have one or two of item x, It can be a problem.

The shiat is cutthroat these days and ... well yeah. For smaller places it's a problem but here we are.

Why on earth would you put a soft hold on merchandise before it is purchased?


That's just bad planning and terrible programming.

If you're that desperate for a potential sale that you pretend something is sold before you get the money, you should probably get out of the business anyway.

Any programmer who sets up an online shopping cart with a hard lock on items that haven't been paid for should take some classes in database management.
 
2020-06-27 6:20:03 PM  
That article was farking cancer.

Why does it keep bringing up Trumpers running up mammoth orders?  And milliennials, of course.

Meanwhile, brick and mortar stores would like you to stop whining.   When somebody abandons a cart THERE, some poor stockboy literally has to spend time-and time IS money- putting everything back.  That's assuming stuff is still saleable.  That the boredom-shopper didn't start with a bucket of ice cream and box of frozen hamburger, flung a box of Chips Ahoy in and dropped a magnum of Pinot Grigio on top of it, wandered around the size XXXL section of the pajamas aisle, pawed through the magazine rack, and finally abandoned the cart next to the Robitussin which was the only thing that was finally purchased for that annoying cough that just started.

A digital cart that is never committed to is nothing but bits in a computer, and unless your digital storefront is so weak that there's a limited number of pending transactions it can store, it loses the vendor very little.
 
2020-06-27 6:21:37 PM  

Sunidesus: Article kept saying "this is a big problem" but never actually said why.


Must have been written by a Trumper, since all it did do was biatch about kids nowadays and biatch about somebody who thought about spending tons on Trump merch but changed his mind.  Or was a kpopstan running up yet another false number to annoy the Trump IT team.
 
2020-06-27 6:25:47 PM  

Whack-a-Mole: As someone impacted by this,


Demetrius: Sunidesus: Article kept saying "this is a big problem" but never actually said why.

I think it's because it commits the inventory, tying it up so that others can't purchase it.


I'd have thought it was because people weren't actually completing the checkout process, and weren't buying the products. I'd imagine only the biggest retail sites would have the sort of traffic, and automated inventory systems to be affected by the inventory being tied up, and it would be a fairly basic error for your system to change the stock levels when there was no sale completed.
 
2020-06-27 6:28:17 PM  

Ishidan: That article was farking cancer.

Why does it keep bringing up Trumpers running up mammoth orders?  And milliennials, of course.

Meanwhile, brick and mortar stores would like you to stop whining.   When somebody abandons a cart THERE, some poor stockboy literally has to spend time-and time IS money- putting everything back.  That's assuming stuff is still saleable.  That the boredom-shopper didn't start with a bucket of ice cream and box of frozen hamburger, flung a box of Chips Ahoy in and dropped a magnum of Pinot Grigio on top of it, wandered around the size XXXL section of the pajamas aisle, pawed through the magazine rack, and finally abandoned the cart next to the Robitussin which was the only thing that was finally purchased for that annoying cough that just started.

A digital cart that is never committed to is nothing but bits in a computer, and unless your digital storefront is so weak that there's a limited number of pending transactions it can store, it loses the vendor very little.


I used to work in grocery.  People think nothing of grabbing a package of fresh chicken, then walking down the freezer aisle and decided they'd rather have frozen instead.  Then they just leave the package of fresh chicken on top of the frozen foods - or even worse, they leave it on the shelf next to the pasta or chips.
 
2020-06-27 6:49:52 PM  

SpaceyCat: If an online shopping cart is tying up inventory before an order is placed, then your farking website sucks ass and needs to be recoded.  I mean really, WTF?  Window shopping is a thing.  I'll add a bunch of things to my cart while shopping, look to see what the total is, decide that's more than my budget allows, and then dump stuff to make it within budget.


To be fair, it's kindof a no-win situation for a web developer at the store's discretion.

Either you end up with cranky customers upset that the items they previously added to the cart aren't available at the time of purchase (not holding the inventory level for those sessions), or you end up with other customers upset that the held items in other folks' sessions aren't available.

I'm guessing some of the larger retailers have done the math and decided that the window-shoppers who have just added the product to their cart will complain less than the folks intending to buy it right away - so you get amazon's approach of just removing it from the window shopper's cart automatically.
 
2020-06-27 6:57:25 PM  

max_pooper: Whack-a-Mole: Whack-a-Mole: As someone impacted by this,

Dammit.
I get it.
We're not an amazon sized place by any means so when n online order comes in, it puts a "soft hold" On that item. So, no one else can get it. It sits for a certain amount of time and is then released.  Well if you only have one or two of item x, It can be a problem.

The shiat is cutthroat these days and ... well yeah. For smaller places it's a problem but here we are.

Why on earth would you put a soft hold on merchandise before it is purchased?


Because if you only have two of x and someone Is saying they might buy an x, you can't Show the promise three of x.

Not my system but I can see both sides of the situation.
You've added something to your cart, you look at a couple other things, and all of a sudden your x is gone when you do commit?
 
2020-06-27 7:05:46 PM  

cirby: max_pooper: Whack-a-Mole: Whack-a-Mole: As someone impacted by this,

Dammit.
I get it.
We're not an amazon sized place by any means so when n online order comes in, it puts a "soft hold" On that item. So, no one else can get it. It sits for a certain amount of time and is then released.  Well if you only have one or two of item x, It can be a problem.

The shiat is cutthroat these days and ... well yeah. For smaller places it's a problem but here we are.

Why on earth would you put a soft hold on merchandise before it is purchased?

That's just bad planning and terrible programming.

If you're that desperate for a potential sale that you pretend something is sold before you get the money, you should probably get out of the business anyway.

Any programmer who sets up an online shopping cart with a hard lock on items that haven't been paid for should take some classes in database management.


Look at it this way.
Pretend you're doing some work on your car, you need brake pads, rotors, and maybe some extra hardware to go with maybe you need a whole caliper, or maybe just a couple pins and springs. You add the pads and rotors to you cart, decide you want a whole caliper too and what the hell, right before you check out you think let me get some brake fluid too.
Add that and without the soft hold? Someone else may have snakes the pads you needed, you're fscked as far as one stop shopping's concerned and you abandon, vowing never to deal with those assholes again :)
 
2020-06-27 7:07:00 PM  

lindalouwho: Demetrius: Sunidesus: Article kept saying "this is a big problem" but never actually said why.

I think it's because it commits the inventory, tying it up so that others can't purchase it.

I've gotten to the end and been told something I picked wasn't available more than once.
Ymmv


I hate waiting till check out to find out something "can't" be shipped to Alaska. It can be, but they don't wanna because that contract with FedEx or UPS costs more, and heaven forbid they use the post office!
 
2020-06-27 7:16:21 PM  

cirby: max_pooper: Whack-a-Mole: Whack-a-Mole: As someone impacted by this,

Dammit.
I get it.
We're not an amazon sized place by any means so when n online order comes in, it puts a "soft hold" On that item. So, no one else can get it. It sits for a certain amount of time and is then released.  Well if you only have one or two of item x, It can be a problem.

The shiat is cutthroat these days and ... well yeah. For smaller places it's a problem but here we are.

Why on earth would you put a soft hold on merchandise before it is purchased?

That's just bad planning and terrible programming.

If you're that desperate for a potential sale that you pretend something is sold before you get the money, you should probably get out of the business anyway.

Any programmer who sets up an online shopping cart with a hard lock on items that haven't been paid for should take some classes in database management.


When I worked for an online retailer, their software worked like that. It was the 800 lb gorilla in the marketplace too.

I never tested it with Etsy and SquareSpace, and I turned both off before my wife and I went back out on the road but it would not surprise me if they did the same thing.

When you put an item from a shelf into your shopping cart, that space is empty. The software mimics that behavior. If you are logged into an account, the software considers placing an item in your cart in the process of purchase.

Obviously not all do that now but that used to be how the enterprise solutions were designed. Im sure that Amazon has their own customized system.

I know that back when Yahoo Stores was big they had the same behavior. It is just how retail always worked and was built into the software systems.
 
2020-06-27 7:19:26 PM  

Demetrius: I think it's because it commits the inventory, tying it up so that others can't purchase it.


If only digital carts would implement a Ticketmaster-style time limit: "These products will be held for 20 minutes for you to complete the transaction..."
 
2020-06-27 7:22:54 PM  
Cormee:
Poorly designed forms are a big issue too, there should be no distractions on any page with a form, no side navigation, no adverts, nothing. Remove any unnecessary fields, ask yourself would I rather make this sale or would I prefer to know if the purchaser is a Mr., Ms, Dr. if you'd rather make the sale remove that dropdown. And never, absolutely never make your user sign up for an account in order to make a purchase. They want to buy something off you, not form a relationship - google the "$300 million button" for more on that.

OMG! So much THIS

Somaticasual:
To be fair, it's kindof a no-win situation for a web developer at the store's discretion.

Either you end up with cranky customers upset that the items they previously added to the cart aren't available at the time of purchase (not holding the inventory level for those sessions), or you end up with other customers upset that the held items in other folks' sessions aren't available.


Nope. You put a field in on the product page that shows how many there are and add text that says "Get it now before they're all gone!" Then if something sells out before the person checks out you have a box come up that said "Not fast enough! Someone else got your Deal!". Done. Problem solved. Store doesn't have to use soft holds and customers know they have to make a freakin decision or possibly lose the item.
 
2020-06-27 7:23:22 PM  

mrmopar5287: Demetrius: I think it's because it commits the inventory, tying it up so that others can't purchase it.

If only digital carts would implement a Ticketmaster-style time limit: "These products will be held for 20 minutes for you to complete the transaction..."


Yeah but then you miss out on the hey, you've had these in your cart. How about we give you an extra 10% to buy?
/ referenced up thread by someone..
 
2020-06-27 7:36:00 PM  
WTF? that article makes no sense at all and seems like someone is trying to guilt people in buying more shiat online.

Also why even have your system change your inventory or prep an order to be filled until payment has been received?    Makes no sense what so ever for a major retailer whop in most cases should have plenty of stock and should have system that can immediately mark something as out of stock as soon as the last unit is paid for and has gone to order fulfillment.

Smaller retailers  kinda maybe but even them i have a hard time seeing it as an issue.
 
2020-06-27 7:40:54 PM  

Whack-a-Mole: Yeah but then you miss out on the hey, you've had these in your cart. How about we give you an extra 10% to buy?


Tough decision.

Like a submarine skipper approaching crush depth, do you rj gfull stop and blow ballast tanks to increase buoyancy, or do you ring flank speed ahead with full up on the bow planes to power forward and climb out of the dive?

There has to be marketing data showing which is the correction choice.
 
2020-06-27 8:15:11 PM  

Purple_Urkle: Tick tock TikTok.   ...


I, too, have spent the day watching Dark on Netflix
 
2020-06-27 8:33:48 PM  

NotARocketScientist: Nope. You put a field in on the product page that shows how many there are and add text that says "Get it now before they're all gone!" Then if something sells out before the person checks out you have a box come up that said "Not fast enough! Someone else got your Deal!". Done. Problem solved. Store doesn't have to use soft holds and customers know they have to make a freakin decision or possibly lose the item.


So, the first team of crankiness.
Admittedly, amazon basically does what you described - they just do it with kinder verbage.
 
2020-06-27 8:47:36 PM  

Whack-a-Mole: Because if you only have two of x and someone Is saying they might buy an x, you can't Show the promise three of x.

Not my system but I can see both sides of the situation.
You've added something to your cart, you look at a couple other things, and all of a sudden your x is gone when you do commit?


The solution to this is easy. Have a stock level indicator on the product page. "Few items left" = "Might be gone before you finish your order" = "Stop wasting time"
 
2020-06-27 9:00:49 PM  
I just hate having to go to checkout and find my shipping cost is either equal to or more than my purchase.

On one site I thought the shipping was too high so I added another of the same item to my cart -- thinking it would lower the shipping or remain the same -- NOPE, doubled the shipping so I abandoned my cart.

I just wanna know my shipping cost a little bit before checkout. If it's too high, I'm bailing.
 
2020-06-27 9:04:51 PM  
I always abandon my shopping cart for at least 2 days before purchasing from some sites. It's gotta be a coincidence that they often send me emails that the stuff in my cart is going on sale for the next 10 hours.
 
hej
2020-06-27 9:23:31 PM  

Sunidesus: Article kept saying "this is a big problem" but never actually said why.


Click bait webticle contains no real information?  The hell you say.
 
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