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(CNBC)   Coca-Cola will stop advertising on all social media. Will be content with the superliminal free advertising that these headlines will get them. HEY YOU, DRINK COKE   (cnbc.com) divider line
    More: Interesting, Advertising, The Coca-Cola Company, Coca-Cola, Facebook advertisers, social media platforms, Racism, Coca-Cola CEO, Coca-Cola Company  
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376 clicks; posted to Business » on 27 Jun 2020 at 3:50 AM (6 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



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2020-06-27 9:44:40 AM  
4 votes:

HugeMistake: Strange but true: when Coke stops advertising in a locality, consumption drops significantly - something like 30% as I recall. A lot of people actually have to be prompted to drink Coke, or they forget.


Pepsi > Coke
 
2020-06-27 11:39:59 AM  
3 votes:

Unikitty: Several compan8es are doing this and it's all about Zuckerbot being a tool for Russian propaganda.


FTFY
 
2020-06-27 2:48:07 AM  
3 votes:
Give them a couple of centuries and they'll be blowing up stars to spell out advertising slogans.
 
2020-06-27 2:31:14 PM  
2 votes:
Good to see some pressure finally being applied to Facebook. Facebook has been acting like they are part of an active conspiracy to destroy the US.
 
2020-06-27 9:57:33 AM  
2 votes:

HugeMistake: Strange but true: when Coke stops advertising in a locality, consumption drops significantly - something like 30% as I recall. A lot of people actually have to be prompted to drink Coke, or they forget.


Username checks out
 
2020-06-27 9:56:31 AM  
2 votes:
I'm just waiting for them to add actual coke back into the recipe.
 
2020-06-27 8:19:20 AM  
2 votes:
Fark user imageView Full Size
 
2020-06-27 3:54:38 PM  
1 vote:

HugeMistake: Strange but true: when Coke stops advertising in a locality, consumption drops significantly - something like 30% as I recall. A lot of people actually have to be prompted to drink Coke, or they forget.



Really?  I was going to say, my consumption of most foods is pretty set, and I only drink Coke, so I but it every time I go to the store.  No amount of advertising is going to get me to increase beyond my normal 8-12 cans/day.
 
2020-06-27 1:08:38 PM  
1 vote:

HugeMistake: Strange but true: when Coke stops advertising in a locality, consumption drops significantly - something like 30% as I recall. A lot of people actually have to be prompted to drink Coke, or they forget.


I remember reading one time that it doesn't matter which company (Pepsi or Coke) runs a ad campaign in an area, both brands sales go up approximately the same during that campaign. Which shows that the ad campaigns don't really change anybodies mind, they just remind people to drink.


Sort of like political ads these days.
 
2020-06-27 12:41:52 PM  
1 vote:
There were Coke ads on Facebook? Same question for Unilever and PG. I wonder how much of this is actual social stand versus window dressing on expense trimming.

Aluminum can shortage is causing my decreased consumption, not lack of ads. Now give me my Coke Zero.
 
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