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(Reuters)   Unilever ratchets up the pressure on the social medias by dropping advertising on twitter and facebook   (reuters.com) divider line
    More: Spiffy, Unilever, Lipton, hate speech, civil rights groups, PG Tips, Civil and political rights, consumer goods company, Stop Hate  
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360 clicks; posted to Business » on 26 Jun 2020 at 9:21 PM (6 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



14 Comments     (+0 »)
 
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2020-06-26 5:03:39 PM  
I guess Mark and Jack did not see this coming.
 
2020-06-26 9:55:43 PM  
Media is plural, dumbfark
 
2020-06-26 10:03:11 PM  
This article is a little out of date, in that we now know that P&G has dropped Facebook too. So now we know what it takes to get Zuck's attention. He is desperately holding on to the belief that he doesn't have to police user speech, but that stance is now farking with the money. You don't fark with the money.
 
2020-06-26 10:08:09 PM  
I'm suspicious of the advertising value of platforms in which most of the content is bots repeating contents from bots and most of the consumers are old people.
 
2020-06-26 10:21:44 PM  
Facebook has drawn heat from employees and lawmakers in recent weeks over its decisions not to act on inflammatory posts by the president.

Like everyone else on the planet, I know about all of Trumps insane and frequent Tweets, but this is actually the first time I have heard that he was posting on Facebook.
 
2020-06-26 10:53:34 PM  
It might be easier to let their respectable advertiser go then police their content.  There are plenty of scammy and sleazy businesses that need somewhere to advertise.
 
2020-06-26 11:01:15 PM  

pdieten: This article is a little out of date, in that we now know that P&G has dropped Facebook too. So now we know what it takes to get Zuck's attention. He is desperately holding on to the belief that he doesn't have to police user speech, but that stance is now farking with the money. You don't fark with the money.


You, clearly, don't understand how Facebook is run
 
2020-06-26 11:19:23 PM  
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2020-06-27 12:02:41 AM  

Rapmaster2000: I'm suspicious of the advertising value of platforms in which most of the content is bots repeating contents from bots and most of the consumers are old people.


That said, considering how virtually every ad I see anywhere is about how to get rid of sagging skin, how someone that totally lives in my town won a slot machine using an app, or how the warning signs of dementia, I have to wonder how much of the Internet is aimed at old people nowadays.

/It's probably that they're the only ones unsavvy enough to click anymore
 
2020-06-27 12:19:09 AM  

Fireproof: Rapmaster2000: I'm suspicious of the advertising value of platforms in which most of the content is bots repeating contents from bots and most of the consumers are old people.

That said, considering how virtually every ad I see anywhere is about how to get rid of sagging skin, how someone that totally lives in my town won a slot machine using an app, or how the warning signs of dementia, I have to wonder how much of the Internet is aimed at old people nowadays.

/It's probably that they're the only ones unsavvy enough to click anymore


Or that the ad networks track everything you do online and present ads based on keywords and demographics that fit their profile for you.
 
2020-06-27 12:23:13 AM  
Just FYI...

"In 2019, Unilever ranked 30th, spending an estimated $42.4 million on Facebook ads. Verizon and REI were 88th and 90th, respectively, spending an estimated $23 million each.

The highest-spending 100 brands accounted for $4.2 billion in Facebook advertising last year, according to Pathmatics data, or about 6% of the platform's ad revenue. Topping the list were Home Depot (HD), Walmart (WMT), Microsoft (MSFT), AT&T (T), and Disney (DIS)."
 
2020-06-27 1:24:24 AM  

WordsnCollision: Just FYI...

"In 2019, Unilever ranked 30th, spending an estimated $42.4 million on Facebook ads. Verizon and REI were 88th and 90th, respectively, spending an estimated $23 million each.

The highest-spending 100 brands accounted for $4.2 billion in Facebook advertising last year, according to Pathmatics data, or about 6% of the platform's ad revenue. Topping the list were Home Depot (HD), Walmart (WMT), Microsoft (MSFT), AT&T (T), and Disney (DIS)."


Useful info, but 80 million from those 3 isn't pocket change as far as 4.2 billion goes. Plus tech giants want ad revenue growth(and their stock performance expects it).
 
2020-06-27 2:53:31 AM  
Obligatory "Facebook has ads?" uBlock/Pi-Hole/etc. comment.
 
2020-06-27 10:32:53 AM  

BolloxReader: Fireproof: Rapmaster2000: I'm suspicious of the advertising value of platforms in which most of the content is bots repeating contents from bots and most of the consumers are old people.

That said, considering how virtually every ad I see anywhere is about how to get rid of sagging skin, how someone that totally lives in my town won a slot machine using an app, or how the warning signs of dementia, I have to wonder how much of the Internet is aimed at old people nowadays.

/It's probably that they're the only ones unsavvy enough to click anymore

Or that the ad networks track everything you do online and present ads based on keywords and demographics that fit their profile for you.


I'm 34. If they think I'm old, they have failed unbelievably.
 
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