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(Marketwatch)   Aunt Jemima will be joined by Uncle Ben and Mrs. Butterworth in the annals of racist marketing history, trifecta complete   (marketwatch.com) divider line
    More: Followup, African American, Aunt Jemima, Slavery, Aunt Jemima syrup, Black people, Anna Robinson, Black community, complete brand  
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2945 clicks; posted to Main » on 18 Jun 2020 at 1:30 AM (14 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



305 Comments     (+0 »)
 
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2020-06-17 7:27:58 PM  
Your morbid obesity is so farking woke.
 
2020-06-17 7:31:22 PM  
Mrs Butterworth? Racist?

I mean if New England nanny with a crappy kinda North Atlantic BBC english accent is racist...sure, why not?
 
2020-06-17 7:39:56 PM  
Good.

NEXT!...

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2020-06-17 7:58:06 PM  
how the fark is this shiat racist?

they made bank, right?
 
2020-06-17 8:47:24 PM  
What about Uncle Jemima's Pure Mash Liquor?
 
2020-06-17 9:00:49 PM  
You are next, Chiquita Banana lady.

Then,

encrypted-tbn0.gstatic.comView Full Size


/

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2020-06-17 9:12:01 PM  
And as expected ... the comments to the article are cancer.
 
2020-06-17 9:38:21 PM  
So they're whitewashing Mrs Buttersworth and Aunt Jemima?

Huh. Must have used some PEARS SOAP
images.theconversation.comView Full Size


PEARS SOAP, it's matchless for the complexion of your skin!
 
2020-06-17 10:13:25 PM  

optikeye: Mrs Butterworth? Racist?

I mean if New England nanny with a crappy kinda North Atlantic BBC english accent is racist...sure, why not?


I never thought of her as being black.
 
2020-06-17 10:17:50 PM  
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2020-06-17 10:18:42 PM  

optikeye: Mrs Butterworth? Racist?

I mean if New England nanny with a crappy kinda North Atlantic BBC english accent is racist...sure, why not?


Yeah, this is really getting out of hand now. Why would people wait until now to complain? Well the media tells you to be angry about it.
 
2020-06-17 10:31:20 PM  

Skeezix: I never thought of her as being black.


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Oh, and let's get rid of that racist little friar product mascot as well.

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/I suppose you never saw any similarities there, either
 
2020-06-17 11:04:52 PM  
I like Aunt Jemima. But it was always odd to me that it persisted until now.

/I like Uncle Ben's as well.
//Why are they still available?
 
2020-06-17 11:04:57 PM  
#AllSyrupsMatter
 
2020-06-17 11:06:04 PM  
Pancake mix.
 
2020-06-17 11:26:09 PM  
It's a shame kids of the future won't be able to say "ain't ya mama on the pancake box."

//no, it's not
//should've been done years ago
//still think Mrs. B is hot
 
2020-06-18 12:00:40 AM  
You should see what they looked like when I was a kid

/Things change
 
2020-06-18 12:25:11 AM  

Elegy: So they're whitewashing Mrs Buttersworth and Aunt Jemima?

Huh. Must have used some PEARS SOAP
[images.theconversation.com image 850x622]

PEARS SOAP, it's matchless for the complexion of your skin!


And before this goes green the above is SATIRE on the racist products from the past that have survived to today. There is nothing uncommon about the pictured advertisement - what's uncommon is that these three products have survived this long.

"It's been around forever" doesn't mean shiat when your entire product image is based around racism.

farking Volkswagen has moved on, this should be a no brainer.
 
2020-06-18 12:26:32 AM  

MaudlinMutantMollusk: You should see what they looked like when I was a kid


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2020-06-18 12:28:32 AM  
Syrup company went out of business.

Those poor saps.
 
2020-06-18 12:51:46 AM  
Black guy here. Replace the logo with this...

Fark user imageView Full Size


...and we'll call it even.
 
2020-06-18 1:32:52 AM  
 
2020-06-18 1:33:45 AM  

Dr.Fey: Skeezix: I never thought of her as being black.

[Fark user image image 493x498]

Oh, and let's get rid of that racist little friar product mascot as well.

[Fark user image image 316x400]

/I suppose you never saw any similarities there, either


I have never been drunk enough that I confused those two, neither while mixing drinks nor while eating breakfast thereafter.
 
2020-06-18 1:35:10 AM  

Dr.Fey: You are next, Chiquita Banana lady.

Then,

[encrypted-tbn0.gstatic.com image 259x194]
[encrypted-tbn0.gstatic.com image 245x206]


And don't forget these:
upload.wikimedia.orgView Full Size

https://en.wikipedia.org/wiki/Fightin​g​_Whites

/That one is actually kind of funny
 
2020-06-18 1:36:39 AM  
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2020-06-18 1:38:01 AM  
blackhistorycollection.files.wordpress.comView Full Size
 
2020-06-18 1:38:27 AM  
That perfectly shaped bottle of Mrs. Butterworth will always be found in the anals of me, though, if you know what I mean.
 
2020-06-18 1:39:32 AM  

Skeezix: optikeye: Mrs Butterworth? Racist?

I mean if New England nanny with a crappy kinda North Atlantic BBC english accent is racist...sure, why not?

I never thought of her as being black.


Slow eh?
 
2020-06-18 1:39:52 AM  
I'm not sure I get the racism.  It seems Little Swiss Miss, the suntan kid, land o the lakes butter, aunt Jemima, and Uncle Ben are now toast... but the old white dude of Quaker Oats is still going strong.  I mean whatever I guess, until people start complaining that all products with faces on them are all old white dudes after they take all the other ones away.
 
2020-06-18 1:40:27 AM  
I got 2 boxes of Uncle Ben's on the shelf.
Good rice.
Bad marketing,
but hey, it worked great for years.
 
2020-06-18 1:40:30 AM  
Well I'm glad our long national nightmare is over.
 
2020-06-18 1:41:52 AM  

BlippityBleep: I'm not sure I get the racism.  It seems Little Swiss Miss, the suntan kid, land o the lakes butter, aunt Jemima, and Uncle Ben are now toast... but the old white dude of Quaker Oats is still going strong.  I mean whatever I guess, until people start complaining that all products with faces on them are all old white dudes after they take all the other ones away.


You know how I know you've never been to quaker village?
You don't get the joke.
No oats for you.
 
2020-06-18 1:42:54 AM  
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2020-06-18 1:44:03 AM  

BlippityBleep: I'm not sure I get the racism.  It seems Little Swiss Miss, the suntan kid, land o the lakes butter, aunt Jemima, and Uncle Ben are now toast... but the old white dude of Quaker Oats is still going strong.  I mean whatever I guess, until people start complaining that all products with faces on them are all old white dudes after they take all the other ones away.


Not heard anything about Swiss Miss. The suntan kid showed her bum, which is kinda pedophiliac. The Land O Lakes butter was a bunch of mostly white people using a Native American woman to sell their product, and Jemima and Ben are racist stereotypes of black people.

This isn't really that hard.
 
2020-06-18 1:45:10 AM  
Seems like the end to racism is right around the corner now.
 
2020-06-18 1:47:03 AM  

Skeezix: optikeye: Mrs Butterworth? Racist?

I mean if New England nanny with a crappy kinda North Atlantic BBC english accent is racist...sure, why not?

I never thought of her as being black.


Well, what with her obviously kinky hair and such...
 
2020-06-18 1:47:08 AM  

pedrop357: Seems like the end to racism is right around the corner now.


🤔🧐😂😂😂😂😂😂😂😂😂😂
 
2020-06-18 1:48:01 AM  
We will continue the conversation by gathering diverse perspectives from both our organization and the Black community to further evolve the brand and make it one everyone can be proud to have in their pantry.

It's farking corn syrup. Diabetic poison. An obese slave is the perfect mascot.
 
2020-06-18 1:52:40 AM  
I hear the Romanians are upset about Count Chocula.

/And what do we do about Spic & Span?
 
2020-06-18 1:54:26 AM  

I Browse: Black guy here. Replace the logo with this...

[Fark user image image 244x206]

...and we'll call it even.


I propose a compromise:

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2020-06-18 1:56:00 AM  
I'm pretty sure the Land o' Lakes indigenous person was first.  How is four people a trifecta?
 
2020-06-18 1:57:37 AM  
Wikipedia led me to quite a rabbit hole of products that there just aren't enough WTF's in the world for.
Stuff that makes Aunt Jemima and Uncle Ben look 5000% wholesome in  comparison. Like THIS. (NSFW, but you already knew that, right?)


Smoke OR chew it says at top, but clearly labeled for smoking at the bottom. As if the name and image weren't enough.

And this... I - i have no words. I get why people just forget about this stuff and move on, but confronting it head on is better than sticking your head in the sand and feigning ignorance. I haven't felt this disturbed since i delved deep into Ben Garrison's work and saw his unabashed antisemitic efforts, the obvious difference is that his "art" wasn't used to sell bacon.
 
2020-06-18 2:00:10 AM  
Betty Crocker has had several image upgrades through the years, so what's the problem here? It's not like there won't be anymore rice, syrup or pancake mix. Why are people actually fighting this?
 
2020-06-18 2:01:28 AM  

some_beer_drinker: how the fark is this shiat racist?

they made bank, right?


Anna Short Harrington and her descendants did not.
 
2020-06-18 2:02:06 AM  

Dr.Fey: Skeezix: I never thought of her as being black.

[Fark user image 493x498] [View Full Size image _x_]

Oh, and let's get rid of that racist little friar product mascot as well.

[Fark user image 316x400]

/I suppose you never saw any similarities there, either



Frangelico is an Italian liqueur. The packaging is intended to resemble a Franciscan friar's habit.
 
2020-06-18 2:02:07 AM  
LOL

Real progress would be selling those brands to entrepreneurs that match the icons
 
2020-06-18 2:06:33 AM  

BlippityBleep: but the old white dude of Quaker Oats is still going strong.


It's the only way their cult can recruit members. They get you through those tasty tasty oats. Next thing you know, your a Friend. It's the right thing to do.
 
2020-06-18 2:07:44 AM  
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2020-06-18 2:08:24 AM  

BlippityBleep: I'm not sure I get the racism.  It seems Little Swiss Miss, the suntan kid, land o the lakes butter, aunt Jemima, and Uncle Ben are now toast... but the old white dude of Quaker Oats is still going strong.  I mean whatever I guess, until people start complaining that all products with faces on them are all old white dudes after they take all the other ones away.


Fark user imageView Full Size
 
2020-06-18 2:11:37 AM  
Mrs. Chebychev and Mrs. Bessel unavailable for comment
 
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