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(IntraFish)   To reel in millennials, Bumble Bee updates packaging, cans iconic mascot "to allow the benefits of the product to shine a bit more." Sorry, Horatio   (intrafish.com) divider line
    More: Strange, Brand, Unit load, main goal, Packaging, Authentication, product packaging, Packaging and labeling, Bumblebee  
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867 clicks; posted to Business » on 29 May 2020 at 11:46 AM (5 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



24 Comments     (+0 »)
 
View Voting Results: Smartest and Funniest
 
2020-05-29 11:24:49 AM  
th.bing.comView Full Size

"Is this tuna, what I have, or bees?"
 
2020-05-29 11:30:17 AM  
Bumble Bee replaced by Competent Bee?
 
2020-05-29 11:31:36 AM  
I've never seen Horatio before this story.

Maybe they should advertise more.
 
2020-05-29 11:48:23 AM  
Sorry, millennials, no more FellatioHoratio for you.
 
2020-05-29 11:54:16 AM  
Can't run the risk of being named for something that may not exist in ten years
 
2020-05-29 11:56:51 AM  
They shrink how much fish they add to a can and increase the oil/water content any more again too?  Quit buying them a long time ago

/fark them
 
2020-05-29 12:00:24 PM  
Not sure what was so wrong with the old packaging.

Fark user imageView Full Size
 
2020-05-29 12:01:05 PM  
Are they lowering the price by $.50 a can to help out during these trying economic times?

\waves small US flag
 
2020-05-29 12:17:07 PM  
It looks like something from a fox cartoon
 
2020-05-29 12:24:37 PM  
Seafood in a pouch. Sounds likes something Dollar Tree would sell at 5 for a buck.
 
2020-05-29 12:28:10 PM  
They're replacing the bee with a dolphin?
 
2020-05-29 12:57:14 PM  
Fark user imageView Full Size

What an updated Horatio Caine might look like
 
2020-05-29 1:44:13 PM  
Are we going to get an avalanche of butthurt Boomers over this one too, or do they only get triggered when it's the racist mascots who get retired when they outlive their brand value?
 
2020-05-29 2:02:56 PM  
Income Karen rant in 3...2...1...
 
2020-05-29 3:10:15 PM  
Canned tuna is farking disgusting.
 
2020-05-29 4:02:04 PM  
Why do companies think consumers give a damn about their logos? (Well, other than to mock them if they are bad.) No person EVER has said "wow! I want to buy whatever that is because the LOGO is cool!" or "I usually buy this brand, but I'm switching brands because that one has a better logo."?

Also, why do companies name themselves after things that have nothing to do with their products?
 
2020-05-29 4:17:17 PM  

NotARocketScientist: Why do companies think consumers give a damn about their logos? (Well, other than to mock them if they are bad.) No person EVER has said "wow! I want to buy whatever that is because the LOGO is cool!" or "I usually buy this brand, but I'm switching brands because that one has a better logo."?

Also, why do companies name themselves after things that have nothing to do with their products?


Because not every company can be named "Expensive sh*t you don't need but we want you to buy cuz we want your money." It would just be too repetitive.
 
2020-05-29 4:26:18 PM  
Albacore Tuna packed in Olive Oil is the best. I don't think Bumble Bee make that variety.
 
2020-05-29 5:09:03 PM  
How about using the Land O' Lakes girl?  She's needs a gig.
 
2020-05-29 5:15:58 PM  

Thosw: Are they lowering the price by $.50 a can to help out during these trying economic times?

\waves small US flag


Tuna with a heart.
 
2020-05-29 5:30:27 PM  

Cafe Threads: I've never seen Horatio before this story.

Maybe they should advertise more.


They all quit...Star-Kist had "Sorry, Charlie..",
"Ask any mermaid you happen to see / What's the best tuna?  Chicken of the Sea"
"Bum-bum-bumble bee, Bumble Bee Tuna / I love a sandwich made with Bumble Bee"

Sure, I remember catchy 50-year old jingles, but you can't ride on that forever
 
2020-05-29 6:48:59 PM  
NotARocketScientist:

Marketing needs to justify their budgets
 
2020-05-29 8:24:37 PM  

SpaceMonkey-66: They shrink how much fish they add to a can and increase the oil/water content any more again too?  Quit buying them a long time ago

/fark them


i thought they were out of business with the others over the big industry price fix scandal a few months ago. their product sales have been going downhill for years because of presence of mercury warnings regarding consumption of tuna.
 
2020-05-30 11:15:58 AM  
Ace Ventura 2: When Nature Calls - Bumblebee Tuna
Youtube ZKiGxUWWhFQ
 
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