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(Insider)   In 1973, McDonald's considered ditching dated red-and-yellow color scheme for something more modern and likely to last, such as brown, gold, and light green, with some packaging labeled in Helvetica   (thisisinsider.com) divider line
    More: Ironic, Mary Tyler Moore, Graphic design, Design, The Mary Tyler Moore Show, Massimo Vignelli, Brand, Brand management, product attributes  
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2319 clicks; posted to Business » on 13 Apr 2019 at 5:21 PM (14 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



45 Comments     (+0 »)
 
View Voting Results: Smartest and Funniest
 
2019-04-13 03:58:45 PM  
The groovy 70's - back when McDonald's Apple Pie was still deep fried, and actually worth buying.
...before they went all shiny plastic, playground equipment, and "healthy" in quotes.
 
2019-04-13 04:05:46 PM  

bloobeary: The groovy 70's - back when McDonald's Apple Pie was still deep fried, and actually worth buying.
...before they went all shiny plastic, playground equipment, and "healthy" in quotes.


Julia Child talked about how nutritionists ruined McDonald's fries  by making them move away from beef tallow fat for 'healthy oils' which it turned out the trans fat was worse for you than the beef tallow.
1995 Clip: Julia Child on McDonald's French Fries
Youtube DF31qCrclC0
 
2019-04-13 04:11:37 PM  
I like the font. The brown, not so much
 
2019-04-13 04:14:38 PM  

optikeye: bloobeary: The groovy 70's - back when McDonald's Apple Pie was still deep fried, and actually worth buying.
...before they went all shiny plastic, playground equipment, and "healthy" in quotes.

Julia Child talked about how nutritionists ruined McDonald's fries  by making them move away from beef tallow fat for 'healthy oils' which it turned out the trans fat was worse for you than the beef tallow.
[YouTube video: 1995 Clip: Julia Child on McDonald's French Fries]


Revisionist History on McDonald's fries.
 
2019-04-13 05:39:34 PM  
It does look early seventies. I like the cup.
 
2019-04-13 05:39:57 PM  
Dear AdWeek,

The nanosecond you can guarantee that 100% of the advertisements shown on your site are free of tracking information and malware is the nanosecond that I whitelist you.

Until then, no, I'm not risking digital herpes because you whisper "c'mon, baby, it's OK" in my browser's ear.

Fark off.

Sincerely,
Well, me.
 
2019-04-13 05:47:21 PM  

FormlessOne: Dear AdWeek,

The nanosecond you can guarantee that 100% of the advertisements shown on your site are free of tracking information and malware is the nanosecond that I whitelist you.

Until then, no, I'm not risking digital herpes because you whisper "c'mon, baby, it's OK" in my browser's ear.

Fark off.

Sincerely,
Well, me.


Have you tried not using Windows? My iPad has never gotten digital herpes, and neither has my parent's Chromebooks.
 
2019-04-13 05:52:40 PM  

Gubbo: I like the font. The brown, not so much


70s style and fashion were pretty much hideous across the board.   The cars, clothes, houses, nearly everything.  Their was a triumvirate of appliance colors......piss yellow, puke green, and shiat brown that gives me chills to this day when I see them.  This is what our refrigerator looked like.

img.fark.netView Full Size


Well, maybe not everything was bad in the 70s.   Girls used to wear tube and halter tops without any bras.

img.fark.netView Full Size
 
2019-04-13 06:00:54 PM  

Fissile: Gubbo: I like the font. The brown, not so much

70s style and fashion were pretty much hideous across the board.   The cars, clothes, houses, nearly everything.  Their was a triumvirate of appliance colors......piss yellow, puke green, and shiat brown that gives me chills to this day when I see them.  This is what our refrigerator looked like.


Growing up, our fridge was avocado green.  Our stove was yellow.  The countertop was orange.  Not sure how we survived.
 
2019-04-13 06:08:10 PM  
Meanwhile in Sedona...

img.fark.netView Full Size
 
2019-04-13 06:10:00 PM  

bloobeary: The groovy 70's - back when McDonald's Apple Pie was still deep fried, and actually worth buying.
...before they went all shiny plastic, playground equipment, and "healthy" in quotes.


The apple pies are still deep fried here in New Zealand..... and yes, they are AWESOME!!!
 
2019-04-13 06:14:46 PM  
Reminded me of those black and white generic labels

i.pinimg.comView Full Size
 
2019-04-13 06:18:23 PM  

Fissile: Well, maybe not everything was bad in the 70s.   Girls used to wear tube and halter tops without any bras.


Mom?!
 
2019-04-13 06:25:10 PM  
The mall where I grew up, built in the mid-1970s, was decorated in almost exactly those colors.

Earth tones are as '70s as you can get.
 
2019-04-13 06:55:04 PM  
Well that's about the worst use of the "Ironic" tag this month.
 
2019-04-13 07:05:31 PM  

Mad_Radhu: FormlessOne: Dear AdWeek,

The nanosecond you can guarantee that 100% of the advertisements shown on your site are free of tracking information and malware is the nanosecond that I whitelist you.

Until then, no, I'm not risking digital herpes because you whisper "c'mon, baby, it's OK" in my browser's ear.

Fark off.

Sincerely,
Well, me.

Have you tried not using Windows? My iPad has never gotten digital herpes, and neither has my parent's Chromebooks.


Are you admitting you don't use any ad blocking despite knowing damn well such things exist?  Are you my grandmother?

Wait.. iPad.. Chromebook.  Oh God.  I'm so sorry I didn't send you a birthday card.
 
2019-04-13 07:07:14 PM  

bloobeary: The groovy 70's - back when McDonald's Apple Pie was still deep fried, and actually worth buying.
...before they went all shiny plastic, playground equipment, and "healthy" in quotes.


Don't forget the coke spoons.

img.fark.netView Full Size
 
2019-04-13 07:11:22 PM  

Tourney3p0: Mad_Radhu: FormlessOne: Dear AdWeek,

The nanosecond you can guarantee that 100% of the advertisements shown on your site are free of tracking information and malware is the nanosecond that I whitelist you.

Until then, no, I'm not risking digital herpes because you whisper "c'mon, baby, it's OK" in my browser's ear.

Fark off.

Sincerely,
Well, me.

Have you tried not using Windows? My iPad has never gotten digital herpes, and neither has my parent's Chromebooks.

Are you admitting you don't use any ad blocking despite knowing damn well such things exist?  Are you my grandmother?

Wait.. iPad.. Chromebook.  Oh God.  I'm so sorry I didn't send you a birthday card.


Why would you build a powerful Windows computer and then use it to just browse the web in your leisure time? My six-core i7 with the Quadro card is what I use to get actual work done. It's a waste to use a modern Windows computer for simple web-browsing these days, and it is generally not safe, either. Plus it is much more comfortable to Fark from my iPad while laying on the couch.
 
2019-04-13 07:14:17 PM  
Ya know, I feel like I've seen some awfully beige McDonalds in hoity toity places where there are lots of gated communities that don't far too far off that color scheme.
 
2019-04-13 07:16:46 PM  

common sense is an oxymoron: Don't forget the coke spoons.

ww1.prweb.comView Full Size
 
2019-04-13 07:17:34 PM  

optikeye: bloobeary: The groovy 70's - back when McDonald's Apple Pie was still deep fried, and actually worth buying.
...before they went all shiny plastic, playground equipment, and "healthy" in quotes.

Julia Child talked about how nutritionists ruined McDonald's fries  by making them move away from beef tallow fat for 'healthy oils' which it turned out the trans fat was worse for you than the beef tallow.
[YouTube video: 1995 Clip: Julia Child on McDonald's French Fries]


I'm old enough to remember those fries. Also around the same time as when they changed movie theater popcorn oil.
 
2019-04-13 07:17:34 PM  

Fissile: 70s style and fashion were pretty much hideous across the board. The cars, clothes, houses, nearly everything. Their was a triumvirate of appliance colors......piss yellow, puke green, and shiat brown that gives me chills to this day when I see them. This is what our refrigerator looked like.


Yep. I was only a small kid in the 70s, had literally no other frame of reference to judge anything by, and even I have memories of thinking things were farked. Everything seemed so needlessly and uniformly ugly, especially in terms of colors.

The amount of cocaine it must've taken people to convince themselves that shiat looked good...
 
2019-04-13 07:37:24 PM  

Bumblefark: The amount of cocaine it must've taken people to convince themselves that shiat looked good...


The wood paneling everywhere...

It was, like, every house. EVERY HOUSE.
 
2019-04-13 07:56:25 PM  

ImpendingCynic: The mall where I grew up, built in the mid-1970s, was decorated in almost exactly those colors.

Earth tones are as '70s as you can get.


img.fark.netView Full Size


Even people were affected.
 
2019-04-13 08:05:01 PM  

Fissile: Gubbo: I like the font. The brown, not so much

70s style and fashion were pretty much hideous across the board.   The cars, clothes, houses, nearly everything.  Their was a triumvirate of appliance colors......piss yellow, puke green, and shiat brown that gives me chills to this day when I see them.  This is what our refrigerator looked like.

[img.fark.net image 300x400]

Well, maybe not everything was bad in the 70s.   Girls used to wear tube and halter tops without any bras.

[img.fark.net image 577x721]

I had that same fridge, but in olive green, as my garage fridge up until about two years ago. It is still kicking at a friend's place now. Friend of my wife gave us a 1 year old Whirlpool or I'd still have mean green. They don't build them like they used to.
 
2019-04-13 08:05:46 PM  

mrmopar5287: common sense is an oxymoron: Don't forget the coke spoons.
[ww1.prweb.com image 232x1500]


It's a shame these didn't replace gold-plated razor blades as a fashion accessory.
 
2019-04-13 08:20:17 PM  

common sense is an oxymoron: It's a shame these didn't replace gold-plated razor blades as a fashion accessory.


As a piece of art, a 24k gold McDonald's coke spoon is whimsical, funny, and reverent to the times. The artist received a cease & desist letter from McD's and that was the end of it, but apparently there are still sterling and 9k gold replicas for sale on ebay: https://www.ebay.com/itm/Pure-S​ilver-G​old-McDonalds-Spoon-replica-of-banned-​vintage-coffee-stirrer-/272765417364
 
2019-04-13 08:29:28 PM  

Fissile: Gubbo: I like the font. The brown, not so much

70s style and fashion were pretty much hideous across the board.   The cars, clothes, houses, nearly everything.  Their was a triumvirate of appliance colors......piss yellow, puke green, and shiat brown that gives me chills to this day when I see them.  This is what our refrigerator looked like.

[img.fark.net image 300x400]

Well, maybe not everything was bad in the 70s.   Girls used to wear tube and halter tops without any bras.

[img.fark.net image 577x721]


The Baltimore O's actually had halter/tube top day for the ladies and quite a few of the ladies would change into their new tops right there in the stands, in some ways it was a glorious decade
 
2019-04-13 08:47:43 PM  
McDonald's Commercials - 1971 to 1974
Youtube JP8DqpExcAc
 
2019-04-13 09:07:44 PM  

bloobeary: The groovy 70's - back when McDonald's Apple Pie was still deep fried, and actually worth buying.
...before they went all shiny plastic, playground equipment, and "healthy" in quotes.


Remember when they had cherry pies?
 
2019-04-13 09:38:30 PM  
I have a mustard yellow and olive green kitchen right now. I remodeled it that way a few years back.
 
2019-04-13 09:51:37 PM  

swahnhennessy: I have a mustard yellow and olive green kitchen right now. I remodeled it that way a few years back.


You are a sick, sick individual.  Seek professional help now.
 
2019-04-13 09:54:21 PM  
flondrix:
Remember when they had cherry pies?

img.fark.netView Full Size

Warrant does.

/trained professional
 
2019-04-13 10:01:22 PM  

mrmopar5287: Bumblefark: The amount of cocaine it must've taken people to convince themselves that shiat looked good...

The wood paneling everywhere...

It was, like, every house. EVERY HOUSE.


Yep, with macrame shiat hanging off it.

img.fark.netView Full Size


Specifically owls, for some farking reason.

img.fark.netView Full Size


img.fark.netView Full Size


I don't think anyone can really understand the ravenous appetite for bright colors and sleek materials/designs during the 1980/90s, unless they lived through the compost-heap aesthetics of the 1970s. That shiat was just gloomy and numbing. At least for kids, who tend to be more psychologically averse to stuff like muted/pastel (vs. vivid/warm) colors, itchy textures, and irregular geometries. We 70s children were born into a full-on assault on our senses; "silky-round-neon" in our adolescence was basically therapy for our lingering Post-Traumatic-Seventies Disorder.

/thanks for coming to my TED talk
 
2019-04-13 11:31:47 PM  
Bumblefark:
Yep. I was only a small kid in the 70s, had literally no other frame of reference to judge anything by, and even I have memories of thinking things were farked. Everything seemed so needlessly and uniformly ugly, especially in terms of colors.

The amount of cocaine it must've taken people to convince themselves that shiat looked good...


I know what you mean.  As someone who came into consciousness right around preparations for the Bicentennial, the 70's was a f-ed up place to behold.  Even as a little kid I looked around school and wondered why we were all dressed like little clowns.  EVERYTHING that was superfluous was huge; collars, belts, ties, lapels, afros, bottoms of pants....  Even bits like the pull tabs of zippers had to make a statement, like be a big ring or an arrow or something.  And then not only would they be huge, they would be in ridiculous colors.  Pink and brown pants, green and yellow jackets.....ugly hair, ugly glasses, bizarre ensembles...   I spent a lot of my early life screaming like Damien being dragged to church protesting the clothes I had to wear.  Even at 4, 5, 6 on I realized how stupid everyone looked.

But in a strange way, I'm kind of nostalgic for it.  I'd love to see it all again, I just don't want to have to wear it myself.  Being dressed like that really wrecked my self esteem for a while.  Even today, I tend to just wear jeans and a black T-shirt, and that minimalist response is directly because of those crazy clothes.
 
2019-04-13 11:36:48 PM  

Tourney3p0: Mad_Radhu: FormlessOne: Dear AdWeek,

The nanosecond you can guarantee that 100% of the advertisements shown on your site are free of tracking information and malware is the nanosecond that I whitelist you.

Until then, no, I'm not risking digital herpes because you whisper "c'mon, baby, it's OK" in my browser's ear.

Fark off.

Sincerely,
Well, me.

Have you tried not using Windows? My iPad has never gotten digital herpes, and neither has my parent's Chromebooks.

Are you admitting you don't use any ad blocking despite knowing damn well such things exist?  Are you my grandmother?

Wait.. iPad.. Chromebook.  Oh God.  I'm so sorry I didn't send you a birthday card.


Well, no need to jump in, I guess - you've covered it nicely.
 
2019-04-13 11:52:33 PM  

wxboy: [iFrame https://www.youtube.com/embed/JP8DqpEx​cAc?autoplay=1&widget_referrer=https%3​A%2F%2Fwww.fark.com&start=0&enablejsap​i=1&origin=https%3A%2F%2Fwww.fark.com&​widgetid=1]


I didn't get the Sid and Marty Croft lawsuit until I saw the second ad.  Yeah, no wonder McD's got their ass kicked in that one.
 
2019-04-13 11:53:34 PM  

Easy Reader: Bumblefark:
Yep. I was only a small kid in the 70s, had literally no other frame of reference to judge anything by, and even I have memories of thinking things were farked. Everything seemed so needlessly and uniformly ugly, especially in terms of colors.

The amount of cocaine it must've taken people to convince themselves that shiat looked good...

I know what you mean.  As someone who came into consciousness right around preparations for the Bicentennial, the 70's was a f-ed up place to behold.  Even as a little kid I looked around school and wondered why we were all dressed like little clowns.  EVERYTHING that was superfluous was huge; collars, belts, ties, lapels, afros, bottoms of pants....  Even bits like the pull tabs of zippers had to make a statement, like be a big ring or an arrow or something.  And then not only would they be huge, they would be in ridiculous colors.  Pink and brown pants, green and yellow jackets.....ugly hair, ugly glasses, bizarre ensembles...   I spent a lot of my early life screaming like Damien being dragged to church protesting the clothes I had to wear.  Even at 4, 5, 6 on I realized how stupid everyone looked.

But in a strange way, I'm kind of nostalgic for it.  I'd love to see it all again, I just don't want to have to wear it myself.  Being dressed like that really wrecked my self esteem for a while.  Even today, I tend to just wear jeans and a black T-shirt, and that minimalist response is directly because of those crazy clothes.


Heh. Blue jeans and a black T-shirt is my uniform. My wife and her family mocks me for it, relentlessly.

But nobody else understands the cold, hard struggle of wearing shiat-brown corduroy pants and light-blue polos to school during their formative years. DAMMIT.

/I'm learning a lot about how salty I still am about my aesthetically-challenged childhood in this thread :)
 
2019-04-14 01:18:24 AM  
I though the McDonalds color scheme was scientifically proven to elicit hunger.
 
2019-04-14 01:42:16 AM  

mrmopar5287: Bumblefark: The amount of cocaine it must've taken people to convince themselves that shiat looked good...

The wood paneling everywhere...

It was, like, every house. EVERY HOUSE.


As a poor 90s kid from Montana, every house we lived in had fake wood paneling. And we had a lot of what other people here have mentioned, green fridge, green and yellow stoves, orange couch. I remember when I noticed that the Foreman's on That 70s Show had the same washer as us, but ours was white.
 
2019-04-14 01:47:55 AM  
C'mon kids - we're going to McDonalds! Hop in the Bus!!
img.fark.netView Full Size
 
2019-04-14 11:41:11 AM  

Easy Reader: Pink and brown pants


I had those in the 70's. They were corduroy, too.
I think I wore them exactly once, and it was plenty.
 
2019-04-14 02:23:51 PM  
Back when you could smoke in McDonald's.

img.fark.netView Full Size
 
2019-04-14 03:18:00 PM  

Gubbo: I like the font. The brown, not so much


The '70's were all about shiat colors, sadly enough.  Even as a child I remember thinking, "WTH is with all these burnt oranges, puke greens, and shiat browns??"

/born in '70
//80's weren't a lot better with the pastel lunacy and neon
///90's were pretty much ok-ish color-wise
 
2019-04-15 01:08:28 AM  
What's old is new again...
img.fark.netView Full Size
 
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