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(Jalopnik)   Since every car and truck now has a screen, often bigger and brighter than before, in-car video advertising is now considered feasible by corporate America. "We see this as the battle for the fourth screen"   (jalopnik.com) divider line
    More: Murica, Ford Motor Company, Automotive industry, Renault, General Motors, Volkswagen Group, new-car press release, operating systems, way things  
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669 clicks; posted to Business » on 12 Apr 2019 at 12:50 PM (14 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



54 Comments     (+0 »)
 
View Voting Results: Smartest and Funniest


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2019-04-12 11:51:46 AM  
In the words of St Hicks, "If you work in advertising or marketing, do the world a favor and just kill yourself."
 
2019-04-12 12:09:33 PM  
So, phones while driving are illegal, but giant flashing and audible advertisements literally created to draw your attention are OK.

What a country.
 
2019-04-12 12:15:54 PM  
Use the fourth...
 
2019-04-12 12:52:04 PM  
If I'm paying $15-30k for a car, the only thing I want it do with that screen is tell me what's behind me. Parasitic marketeers are free to go ahead and kiss my ass, though.
 
2019-04-12 12:53:59 PM  
Bill Hicks just called. Said, "That marketing should kill their families, then themselves." Learn more after you wrap your car around that utility pole.
 
2019-04-12 01:01:41 PM  
holdmybones

So, phones while driving are illegal, but giant flashing and audible advertisements literally created to draw your attention are OK.

What a country.


My exact first thought, distracted driving is a big thing and truly some of the UI's of automobiles screens can be a real chore (looking at Acura/Benz/Audi to name a few) to operate when driving.
 
Xai [TotalFark]
2019-04-12 01:03:04 PM  
Ow my balls...
 
2019-04-12 01:05:29 PM  
Yeah just gonna have that removed then.
 
2019-04-12 01:11:01 PM  
The Chrome Screen?
 
2019-04-12 01:11:47 PM  

groppet: Yeah just gonna have that removed then.


It'll probably get the ECU treatment. Proprietary, can't touch it. You'll probably need electric tape. Like a laptop camera.
 
2019-04-12 01:12:01 PM  
Bad enough when the gas station pumps are blaring ads in your face now you won't even able to get away from it in your car.
 
2019-04-12 01:14:24 PM  
Oh hell no.
I'll put tape over the whole damned thing.
 
2019-04-12 01:14:32 PM  
"This trip to the emergency room brought to you by Arby's!
Remember, when your kid's screaming bloody murder because he faceplanted onto the concrete, think Arby's!"
 
2019-04-12 01:16:59 PM  

holdmybones: So, phones while driving are illegal, but giant flashing and audible advertisements literally created to draw your attention are OK.
What a country.


You're getting exactly what you paid for. And you'll keep right on doing it, and complaining about how you're being manipulated.

img.fark.netView Full Size


"Siri, why is this woman on Fark so rude?"
"She is trying to kill us off. You must ignore the messages of conservation."
"Sure thing, Siri. It sounded kind of loopy to me too. Haha! How could anyone think that trillions of dollars in advertising could change my behavior, and distort an entire society?"

img.fark.netView Full Size
 
2019-04-12 01:18:19 PM  
Wait until the advertisers start using the car's camera to target ads. Happen to be passing by a Starbucks? Ad for Starbucks starts playing. Get into a wreck? Ads for towing services start playing followed by autobody shops, new cars, and finally somewhere near the bottom of the list, ambulance services.
 
2019-04-12 01:21:36 PM  
It's pretty simple for me. You play an ad to me anywhere besides radio or TV, I never buy another product from your company (by choice).
 
2019-04-12 01:23:18 PM  

cryinoutloud: holdmybones: So, phones while driving are illegal, but giant flashing and audible advertisements literally created to draw your attention are OK.
What a country.

You're getting exactly what you paid for. And you'll keep right on doing it, and complaining about how you're being manipulated.

[img.fark.net image 425x306]

"Siri, why is this woman on Fark so rude?"
"She is trying to kill us off. You must ignore the messages of conservation."
"Sure thing, Siri. It sounded kind of loopy to me too. Haha! How could anyone think that trillions of dollars in advertising could change my behavior, and distort an entire society?"

[img.fark.net image 491x175]


I have exactly 0 IoT devices in my home, Alexi/Siri have never been activated on any devices I own. I have disabled the mics and cameras on my laptops (and further, have tape on the camera). I don't have satellite radio or wifi in my car, nor gps or any cameras (ten year old truck). My only smart TVs are like six years old, so whatever spyware was installed were in their infancy.

I agree, but don't jump too hard to conclusions. Some people are aware and try to minimize the intrusions (I'm far from perfect).
 
2019-04-12 01:25:32 PM  
img.fark.netView Full Size
 
2019-04-12 01:28:39 PM  
phase two: you will need to pay a subscription fee to operate the screen from year to year in order to make sure everyone has the upgraded UI/UX

possibly pay a higher fee to get ad-free access to your console.
 
2019-04-12 01:31:43 PM  
If they want to play ads, I want unlimited in vehicle data. Not like "you can sync a phone for a Spotify playlist". I want the option to tether a Google server cluster
 
2019-04-12 01:32:15 PM  

holdmybones: cryinoutloud: holdmybones: So, phones while driving are illegal, but giant flashing and audible advertisements literally created to draw your attention are OK.
What a country.

You're getting exactly what you paid for. And you'll keep right on doing it, and complaining about how you're being manipulated.

[img.fark.net image 425x306]

"Siri, why is this woman on Fark so rude?"
"She is trying to kill us off. You must ignore the messages of conservation."
"Sure thing, Siri. It sounded kind of loopy to me too. Haha! How could anyone think that trillions of dollars in advertising could change my behavior, and distort an entire society?"

[img.fark.net image 491x175]

I have exactly 0 IoT devices in my home, Alexi/Siri have never been activated on any devices I own. I have disabled the mics and cameras on my laptops (and further, have tape on the camera). I don't have satellite radio or wifi in my car, nor gps or any cameras (ten year old truck). My only smart TVs are like six years old, so whatever spyware was installed were in their infancy.

I agree, but don't jump too hard to conclusions. Some people are aware and try to minimize the intrusions (I'm far from perfect).


that you know of...

as we are learning, some products have features in them that may just not be turned on yet.  Ring doorbells comes to mind or was it nest thermostats ended up having microphones?  the modem/router you get from your ISP could have hardware/features in it the end user is unaware of.
 
2019-04-12 01:42:26 PM  
Again, I agree with this conceptually. I just took offense it it being levied against me for seemingly no reason.

But, I don't have a ring, or a nest. Our baby monitor is RF only. The only bluetooth speakers I have don't have wifi. I have access to my router's config and have the ability to manage it*.

I've worked in the IT security space for over a decade.
 
2019-04-12 01:43:29 PM  

Hyjamon: holdmybones: cryinoutloud: holdmybones: So, phones while driving are illegal, but giant flashing and audible advertisements literally created to draw your attention are OK.
What a country.

You're getting exactly what you paid for. And you'll keep right on doing it, and complaining about how you're being manipulated.

[img.fark.net image 425x306]

"Siri, why is this woman on Fark so rude?"
"She is trying to kill us off. You must ignore the messages of conservation."
"Sure thing, Siri. It sounded kind of loopy to me too. Haha! How could anyone think that trillions of dollars in advertising could change my behavior, and distort an entire society?"

[img.fark.net image 491x175]

I have exactly 0 IoT devices in my home, Alexi/Siri have never been activated on any devices I own. I have disabled the mics and cameras on my laptops (and further, have tape on the camera). I don't have satellite radio or wifi in my car, nor gps or any cameras (ten year old truck). My only smart TVs are like six years old, so whatever spyware was installed were in their infancy.

I agree, but don't jump too hard to conclusions. Some people are aware and try to minimize the intrusions (I'm far from perfect).

that you know of...

as we are learning, some products have features in them that may just not be turned on yet.  Ring doorbells comes to mind or was it nest thermostats ended up having microphones?  the modem/router you get from your ISP could have hardware/features in it the end user is unaware of.


The post between these was intended as a response to this.
 
2019-04-12 01:47:32 PM  

holdmybones: Again, I agree with this conceptually. I just took offense it it being levied against me for seemingly no reason.

But, I don't have a ring, or a nest. Our baby monitor is RF only. The only bluetooth speakers I have don't have wifi. I have access to my router's config and have the ability to manage it*.

I've worked in the IT security space for over a decade.


was more a general, not specific comment.  to the point of unless you are taking every device apart and looking at the guts, you will never be sure that you don't have any such devices in your life.
 
2019-04-12 01:51:34 PM  
It was the darndest thing, slammed on the brakes to avoid hitting a deer and that pickaxe I randomly had in the back seat flew up and right into the screen.  It could have killed me.
 
2019-04-12 01:57:04 PM  
I'm really not looking forward to buying my next car now that everyone of them has a goddamn tablet glued to the dash. I have yet to find one feature that enables, other than backup camera, that I came away feeling provided any actual value.
 
2019-04-12 02:05:01 PM  
One of the things I really don't like about the Teslas, way too dependent on the screen for even basic operations, so you can't shut it down to remove the distraction.
 
2019-04-12 02:11:57 PM  

Hyjamon: holdmybones: Again, I agree with this conceptually. I just took offense it it being levied against me for seemingly no reason.

But, I don't have a ring, or a nest. Our baby monitor is RF only. The only bluetooth speakers I have don't have wifi. I have access to my router's config and have the ability to manage it*.

I've worked in the IT security space for over a decade.

was more a general, not specific comment.  to the point of unless you are taking every device apart and looking at the guts, you will never be sure that you don't have any such devices in your life.


My bad - I didn't mean yours. I meant the one I originally responded to. I took no issue with your response. I totally agree- unfortunately we can't trust companies not to sneak things into our products. Just a sad fact of modern life.
 
2019-04-12 02:19:36 PM  

Snarcoleptic_Hoosier: If they want to play ads, I want unlimited in vehicle data. Not like "you can sync a phone for a Spotify playlist". I want the option to tether a Google server cluster


Silly customer.  Our relationship is parasitic, cancerous even.   There's nothing symbiotic about this.
 
2019-04-12 02:22:50 PM  
img.fark.netView Full Size


"I bought your new car and I love it. Magic car, could you bring me to a place that looks just like your ad?"
"That's an ad, loser--that place doesn't exist. And I'm a vehicle just like any other. Could I interest you in some sunblock instead? You're getting a farmer's tan. And those lines. I'd see a dermatologist if I were you. It would make you more attractive. WOULD YOU WATCH THE ROAD?
You heard me--I'm a car. I don't do a thing for you, except cost money."
 
2019-04-12 02:24:11 PM  
I wonder how much the manufacturer will make from selling this ad-space.
I wonder what the product liability lawsuits will cost when the non-standard interface inevitably creates crashes.
I wonder which value is larger.
 
2019-04-12 02:29:38 PM  
As long as it is below the seizure threshold of 80%
img.fark.netView Full Size
 
2019-04-12 02:40:39 PM  

etoof: It's pretty simple for me. You play an ad to me anywhere besides radio or TV, I never buy another product from your company (by choice).


I wish that worked :(  

Studies show that as long as an advertisement can get your attention, it will have a net positive affect on the company's sales.
 
2019-04-12 02:41:51 PM  
This thread brought to you by:

img2.wikia.nocookie.netView Full Size
 
2019-04-12 02:52:02 PM  

Whiskey Dickens: etoof: It's pretty simple for me. You play an ad to me anywhere besides radio or TV, I never buy another product from your company (by choice).

I wish that worked :(  

Studies show that as long as an advertisement can get your attention, it will have a net positive affect on the company's sales.


I actually keep a list on my phone of companies that will never see another dime from me, on purpose anyways. Not just from ads, obviously. Stuff like Chik-fil-A-holes, walmart, anything with "christian" in the name, etc.
 
2019-04-12 03:06:27 PM  
As the maps and other gps features were just getting started, the car companies were trying to have $1000+ fees to upgrade the maps. I think phone capable Google maps broke that but you may still see it here and there.

The problem I see is that important vehicle controls are making it to the infotainment screens. This would include thermostat controls. Screens fail, and would not want any critical stuff requiring one.
 
2019-04-12 03:09:14 PM  
I hate the idea of everything being tablet controlled. I can operate stuff in regular cars by feel, without taking my eyes off the road.

And:

A loud clatter of gunk music flooded through the Heart of Gold cabin as Zaphod searched the sub-etha radio wave bands for news of himself. The machine was rather difficult to operate. For years radios had been operated by means of pressing buttons and turning dials; then as the technology became more sophisticated the controls were made touch-sensitive--you merely had to brush the panels with your fingers; now all you had to do was wave your hand in the general direction of the components and hope. It saved a lot of muscular expenditure, of course, but meant that you had to sit infuriatingly still if you wanted to keep listening to the same program.


skozlaw: I'm really not looking forward to buying my next car now that everyone of them has a goddamn tablet glued to the dash. I have yet to find one feature that enables, other than backup camera, that I came away feeling provided any actual value.


The only vehicle I've driven with a backup camera was a van. The screen was in the sun visor, with a cover like you sometimes find on the courtesy mirror in the passenger side sun visor.

Must have looked pretty odd to anyone watching me reverse, staring intently upwards.
 
2019-04-12 03:37:18 PM  

skozlaw: I'm really not looking forward to buying my next car now that everyone of them has a goddamn tablet glued to the dash. I have yet to find one feature that enables, other than backup camera, that I came away feeling provided any actual value.


IIRC, Hondas have a passenger side mirror camera, so enabling a right-turn signal brings up a display of that side of the car.
But I also thought having moving images in sight of the driver while car is in gear was illegal, so one of those must be incorrect.
 
2019-04-12 03:48:13 PM  

The Brown Word: skozlaw: I'm really not looking forward to buying my next car now that everyone of them has a goddamn tablet glued to the dash. I have yet to find one feature that enables, other than backup camera, that I came away feeling provided any actual value.

IIRC, Hondas have a passenger side mirror camera, so enabling a right-turn signal brings up a display of that side of the car.
But I also thought having moving images in sight of the driver while car is in gear was illegal, so one of those must be incorrect.


I think if it only replaces the moving image you'd see in a mirror with a video simulacrum - and nothing else - it's probably OK.
 
2019-04-12 04:46:41 PM  
I'd suggest the DoT wouldn't allow that sort of shiat, but I guess they might get political appointees like the rest. But they're still adversarial with the trucking industry, so theirs still hope they aren't totally owned.
 
2019-04-12 04:50:55 PM  

dionysusaur: The Brown Word: skozlaw: I'm really not looking forward to buying my next car now that everyone of them has a goddamn tablet glued to the dash. I have yet to find one feature that enables, other than backup camera, that I came away feeling provided any actual value.

IIRC, Hondas have a passenger side mirror camera, so enabling a right-turn signal brings up a display of that side of the car.
But I also thought having moving images in sight of the driver while car is in gear was illegal, so one of those must be incorrect.

I think if it only replaces the moving image you'd see in a mirror with a video simulacrum - and nothing else - it's probably OK.


That would make sense, but thought there was some weird reason that the backup camera can't do that. Not a tech issue, legally forbidding its use as a rearview while driving. Haven't found any links to support that though, only vague hearsay that the video feed is treated the same as a DVD player.
I dig my camera, especially when parallel-parking, but the option to turn it on otherwise is conspicuously missing. That's such an obvious thing to want, too.
 
2019-04-12 05:30:15 PM  

The Brown Word: dionysusaur: The Brown Word: skozlaw: I'm really not looking forward to buying my next car now that everyone of them has a goddamn tablet glued to the dash. I have yet to find one feature that enables, other than backup camera, that I came away feeling provided any actual value.

IIRC, Hondas have a passenger side mirror camera, so enabling a right-turn signal brings up a display of that side of the car.
But I also thought having moving images in sight of the driver while car is in gear was illegal, so one of those must be incorrect.

I think if it only replaces the moving image you'd see in a mirror with a video simulacrum - and nothing else - it's probably OK.

That would make sense, but thought there was some weird reason that the backup camera can't do that. Not a tech issue, legally forbidding its use as a rearview while driving. Haven't found any links to support that though, only vague hearsay that the video feed is treated the same as a DVD player.
I dig my camera, especially when parallel-parking, but the option to turn it on otherwise is conspicuously missing. That's such an obvious thing to want, too.


I now drive a van with a back-up camera, it is nice when parking, but it would also be nice to turn on while driving.

Why can't one just look into the rear-view mirror one may ask?  Seems logical until the back is pack full of luggage, kids basketball team, the back of the DVD screens for the passengers, the new dryer just bought at a department store, your spouses cute ass as she reaches into the back to pick up the pacifier the baby dropped, yada-yada.
 
2019-04-12 05:37:23 PM  
Another reason to keep my 1994 Corolla.
 
2019-04-12 05:58:58 PM  
Noodle Time Song
Youtube CKXhIZcqlKM
 
2019-04-12 06:01:51 PM  
GFY.
 
2019-04-12 06:07:49 PM  
iron de havilland:

Must have looked pretty odd to anyone watching me reverse, staring intently upwards.

Just took a trip for work and got a Subaru Outback with all the shiat. Never did use the reverse camera thingy, just used my Mark 1 Mod 0 eyeballs and neck muscles. I guess I've achieved off-my-lawn status. Took me quite a while to figure out the goddamn cruise control (yes, I'm one of two people in America that use their cruise... fark all the rest of you. Seriously).
 
2019-04-12 06:29:35 PM  

Nick Nostril: Just took a trip for work and got a Subaru Outback with all the shiat. Never did use the reverse camera thingy, just used my Mark 1 Mod 0 eyeballs and neck muscles.


I was driving a panel van with no rear window. The best way to find out where you're reversing into is to open the door, and have a look.

I guess I've achieved off-my-lawn status. Took me quite a while to figure out the goddamn cruise control (yes, I'm one of two people in America that use their cruise... fark all the rest of you. Seriously).

Straight up cruise control is useless in the UK, because most of us drive manuals, and while cruise control does maintain a vehicles speed, you still have to shift the gears to make it work.

I found speed limiters to be useful, but I'd always set them at like, 43 for a 40. Because sometimes you do need the extra speed.
 
2019-04-13 12:56:15 AM  
My 1984 silverado laughs at your computerized screens.
/Factory Am/fm/CB radio still works
 
2019-04-13 01:19:05 AM  

cryinoutloud: [img.fark.net image 405x307]

"I bought your new car and I love it. Magic car, could you bring me to a place that looks just like your ad?"
"That's an ad, loser--that place doesn't exist. And I'm a vehicle just like any other. Could I interest you in some sunblock instead? You're getting a farmer's tan. And those lines. I'd see a dermatologist if I were you. It would make you more attractive. WOULD YOU WATCH THE ROAD?
You heard me--I'm a car. I don't do a thing for you, except cost money."


The Rubberbandits - Horse Outside
Youtube ljPFZrRD3J8
 
2019-04-13 03:35:58 AM  
Look at all the luddites in this thread. Get a Grip!
 
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