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(MSN)   You can't find dollar menus at fast-food joints anymore, and here is the reason why   (msn.com) divider line
    More: Interesting, Fast food, drives people, Dollar Menu, Burger King, Hamburger, Taco Bell, fast-food giant's Big Macs, first version of a dollar menu  
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1559 clicks; posted to Food » on 13 Mar 2019 at 11:35 AM (9 days ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



36 Comments     (+0 »)
 
View Voting Results: Smartest and Funniest
 
2019-03-13 09:18:32 AM  
Fellow Trustees of Fastchow Industries, let me cut to the chase. There is no reason for me to mince words. We have all seen last quarter's financials, so I'll be blunt and to the point.

Our Value Menu failed.
Our Dollar Menu failed.

Our BARTER MENU, however, is going to turn this company around!
 
2019-03-13 10:24:36 AM  
"Bundle it!"
img.fark.netView Full Size
 
2019-03-13 11:36:09 AM  
Inflation? I'm going with inflation.

/DRTFA
 
2019-03-13 11:39:40 AM  
No one has a dollar?

/DRTFA
 
2019-03-13 11:40:57 AM  
Same reason there's no more five dollar footlongs.
 
2019-03-13 11:49:06 AM  
My guilty pleasure is going to McDonald's twice a year and ordering two cheeseburgers (no onions), and nothing else.  Salty cheese'ish goodness.  I assume they lose money on the transaction.
 
2019-03-13 11:51:58 AM  
Ending each paragraph of your article with a sentence that does nothing except promote reading a tangentially related article is farking annoying.
 
2019-03-13 12:09:51 PM  
Having RTFA:

Apparently selling a product for less than the cost to produce has a negative effect on profits.
 
2019-03-13 12:12:13 PM  

Ker_Thwap: My guilty pleasure is going to McDonald's twice a year and ordering two cheeseburgers (no onions), and nothing else.  Salty cheese'ish goodness.  I assume they lose money on the transaction.


Twice a year! Look at Mr Fancy Pants.
 
2019-03-13 12:17:27 PM  
Because it costs more than $1 to pay people to make a $1 hamburger?

Just a guess.
 
2019-03-13 12:25:30 PM  

The_Philosopher_King: Having RTFA:

Apparently selling a product for less than the cost to produce has a negative effect on profits.


It's called a loss leader and the concept works, they just farked it up
 
2019-03-13 12:27:33 PM  

chitownmike: The_Philosopher_King: Having RTFA:

Apparently selling a product for less than the cost to produce has a negative effect on profits.

It's called a loss leader and the concept works, they just farked it up


So at a dollar, it's overpriced.
 
2019-03-13 12:28:38 PM  
That was one of the worst commercials I have ever seen.
 
2019-03-13 12:28:49 PM  

The_Philosopher_King: Having RTFA:

Apparently selling a product for less than the cost to produce has a negative effect on profits.


In the real world, there are reasons why small losses can be less unprofitable.  As in at least meeting fixed costs with a consistent low priced product that doesn't poach customers from your higher priced products.  Then there's the classic loss leader, that just gets people into the store, where they'll buy additional high priced items.
 
2019-03-13 12:31:15 PM  

chitownmike: The_Philosopher_King: Having RTFA:
Apparently selling a product for less than the cost to produce has a negative effect on profits.
It's called a loss leader and the concept works, they just farked it up


Well yes, of course they screwed it up. They gave no incentive to customers to buy more items. They didn't lead anything so they just ended up selling items at a loss.
 
2019-03-13 12:33:27 PM  

sirrerun: Same reason there's no more five dollar footlongs.


media1.popsugar-assets.comView Full Size
 
2019-03-13 12:46:28 PM  

sdd2000: sirrerun: Same reason there's no more five dollar footlongs.

[media1.popsugar-assets.com image 850x850]


Sure, but that offer is a loss leader to get people into their warehou...stores.
 
2019-03-13 01:11:39 PM  
It's called inflation.  There's been lots of it.  1969 - last full-sized candy bar sold for a nickel.

/Way back in the dark ages, McD's ads ran "Two burgers, a shake, fries and change back from your dollar."
 
2019-03-13 01:56:05 PM  
Just saw a local McDs advertising 10 chicken nuggets for 99¢.
 
2019-03-13 03:14:15 PM  
Too many people hit that and it wore out.
 
2019-03-13 03:21:59 PM  
"You may ask how we at the Change Bank, make money? it's simple, volume."
 
2019-03-13 03:32:53 PM  
This article just made me hungry.  I miss fast food and I've only been on a diet for 3 days.

/yes I'm fat
//not for long!
 
2019-03-13 03:33:02 PM  
McDonald's and several other major fast-food chains are now trying a different tack: bundling. In November, McDonald's launched a $6 Classic Meal deal, which includes an entree, drink, small fries and an apple pie.

Wait, they have a burger, fries and a drink sold together as a "meal" ?

NO WAY!!!!! THIS IS UNPRECEDENTED!!!
 
2019-03-13 04:09:37 PM  

jfivealive: This article just made me hungry.  I miss fast food and I've only been on a diet for 3 days.

/yes I'm fat
//not for long!


Good luck! It's not easy.
 
2019-03-13 04:12:10 PM  

chitownmike: The_Philosopher_King: Having RTFA:

Apparently selling a product for less than the cost to produce has a negative effect on profits.

It's called a loss leader and the concept works, they just farked it up


Cheap fat-ass customers farked it up. Normal people don't want to eat a one dollar hamburger.
 
2019-03-13 04:33:53 PM  
Because it creeped people out?

Safe-to-eat beef, bread, cheese, diced onions, and condiments SHOULD cost more than $1.
If you are selling it for a $1, I would very much like to know what corners were cut.
 
2019-03-13 04:55:32 PM  

patricula: Because it creeped people out?

Safe-to-eat beef, bread, cheese, diced onions, and condiments SHOULD cost more than $1.
If you are selling it for a $1, I would very much like to know what corners were cut.


All of them, the beef and bread are round!
 
2019-03-13 05:20:18 PM  

patricula: Because it creeped people out?

Safe-to-eat beef, bread, cheese, diced onions, and condiments SHOULD cost more than $1.
If you are selling it for a $1, I would very much like to know what corners were cut.


Some items are loss leaders.
 
2019-03-13 05:25:36 PM  
How much for one rib?
 
2019-03-13 07:55:50 PM  
If the Burger King near me ever stopped selling dollar items they'd have no customers. Their only clientele are the many, many homeless that go there for dollar burgers or nuggets and coffee. Without them I don't think this Burger King would survive -- no one wants a cold six dollar whopper and this BK does nothing hot.

/ I stopped eating there as a teen, someone last year ordered from them and complained the burger was cold and too much mayo. Nothing has changed in decades it seems.
 
2019-03-13 08:38:48 PM  
Maybe customers discovered that there's a difference between cheap and value.
 
2019-03-13 10:10:26 PM  
The same reason that the federal minimum wage has gone up since 2009, right? Stop laughing.
 
2019-03-14 10:36:54 AM  

dryknife: "You may ask how we at the Change Bank, make money? it's simple, volume."


Still funny after all these years.
 
2019-03-14 11:48:00 AM  

The_Philosopher_King: chitownmike: The_Philosopher_King: Having RTFA:
Apparently selling a product for less than the cost to produce has a negative effect on profits.
It's called a loss leader and the concept works, they just farked it up

Well yes, of course they screwed it up. They gave no incentive to customers to buy more items. They didn't lead anything so they just ended up selling items at a loss.


This is exactly it.  I've largely kicked the fast food habit, but for several years I ate way more than I should have.  I virtually never ordered anything that wasn't on the dollar menu - usually in multiples of 2 or 3.  Loss leaders only work if people come for the cheap stuff and buy more.  They absolutely don't work at all if people are only buying the cheap stuff.  For years, I wondered why anybody would ever buy something that wasn't on the dollar menu.
 
2019-03-14 07:06:31 PM  

muwaryer: The_Philosopher_King: chitownmike: The_Philosopher_King: Having RTFA:
Apparently selling a product for less than the cost to produce has a negative effect on profits.
It's called a loss leader and the concept works, they just farked it up

Well yes, of course they screwed it up. They gave no incentive to customers to buy more items. They didn't lead anything so they just ended up selling items at a loss.

This is exactly it.  I've largely kicked the fast food habit, but for several years I ate way more than I should have.  I virtually never ordered anything that wasn't on the dollar menu - usually in multiples of 2 or 3.  Loss leaders only work if people come for the cheap stuff and buy more.  They absolutely don't work at all if people are only buying the cheap stuff.  For years, I wondered why anybody would ever buy something that wasn't on the dollar menu.


I find it hard to believe the dollar menu was that big a failure.

Everyone I know still bought a soda, or fries, with their loss leader, or brought friends.

Personally I'd rather have a fancier item with bacon, or a chicken sandwich that was an actual breast and not a processed mess, so I never did much dollar menuing .

Regardless, the overall fast food model is thriving, as most people can't go a mile from home without passing one.
 
2019-03-14 10:54:25 PM  
Man I remember back in the 90s we had a hot and now ( not sure if still a thing) where you could get a burger for something like $.40 or you you wanter to splurge a cheese burger for $.55
It wasn't much really, just a small very thin meat patty, a bit of lettuce and enough ketchup to soak through the bun, but it was nice when my folks were broke we could still 'go out' to eat once a week.
 
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