Skip to content
 
If you can read this, either the style sheet didn't load or you have an older browser that doesn't support style sheets. Try clearing your browser cache and refreshing the page.

(NBC San Diego)   In-N-Out Burger sues Puma, claims new fast-food drive-thru sneakers style blatantly copies California look and feel of its iconic logo and brand   (nbcsandiego.com) divider line
    More: Strange, Trademark, N-Out, Chain store, new shoe products, In-N-Out Burger, Fast food, iconic fast food joint claims, Vice president  
•       •       •

1785 clicks; posted to Business » on 09 Mar 2019 at 3:04 PM (2 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



31 Comments     (+0 »)
 
View Voting Results: Smartest and Funniest
 
2019-03-09 11:14:08 AM  
That's a stretch there.
 
2019-03-09 11:48:00 AM  

edmo: That's a stretch there.


Not really... the Puma company practically says what it's about:
Since the launch of the shoes in Feb. 2019, Puma released three burger-themed videos on Instagram to promote the shoes as a tribute to "the Cali lifestyle: it's burger diners."

They're purposefully alluding to In-and-Out along with a couple others. They should have reached out to the other corporations if they were going to use their stuff. The shoes use the white background with red piping, the palm tree emblem exactly, and THEY'RE CALLED PUMA DRIVE THRU SHOES. That's pretty blatant. Can you think of another drive thru that uses the same color scheme and emblem? It's exactly meant to harken to the chain.
 
2019-03-09 11:59:17 AM  

JohnnyApocalypse: Can you think of another drive thru that uses the same color scheme?


Five Guys, Rally's/Checkers, Hardee's/Carl's, Johnny Rockets, almost any 50's style diner
 
2019-03-09 12:32:08 PM  

GardenWeasel: JohnnyApocalypse: Can you think of another drive thru that uses the same color scheme?

Five Guys, Rally's/Checkers, Hardee's/Carl's, Johnny Rockets, almost any 50's style diner


The most blatant reference is the palm trees printed on the shoelaces.
 
2019-03-09 02:38:35 PM  

JohnnyApocalypse: edmo: That's a stretch there.

Not really... the Puma company practically says what it's about:
Since the launch of the shoes in Feb. 2019, Puma released three burger-themed videos on Instagram to promote the shoes as a tribute to "the Cali lifestyle: it's burger diners."

They're purposefully alluding to In-and-Out along with a couple others. They should have reached out to the other corporations if they were going to use their stuff. The shoes use the white background with red piping, the palm tree emblem exactly, and THEY'RE CALLED PUMA DRIVE THRU SHOES. That's pretty blatant. Can you think of another drive thru that uses the same color scheme and emblem? It's exactly meant to harken to the chain.


Yeah, this sound have been a co-licensing deal.
 
2019-03-09 03:13:10 PM  
In my many years of drive-thru patronage, I cannot recall a single instance of noticing the person's shoes. Hell, they may not even have legs, for all I know.
 
2019-03-09 03:22:56 PM  
img.fark.netView Full Size


♫ When you want / The flavor of bacon in a dip... ♫
 
2019-03-09 03:26:22 PM  
Only Puma can provide shoes 'Animal' style!
 
2019-03-09 03:26:57 PM  

MaudlinMutantMollusk: In my many years of drive-thru patronage, I cannot recall a single instance of noticing the person's shoes. Hell, they may not even have legs, for all I know.


At our local In-n-Outs the people that take your order actually stand outside and walk down the line of cars.

You would notice if they didn't have legs.
 
2019-03-09 03:28:27 PM  

Sin'sHero: Only Puma can provide shoes 'Animal' style!


False.

i.pinimg.comView Full Size
 
2019-03-09 03:51:08 PM  
I like how the article never shows the In-N-Out logo or the palm trees, OR the Puma design for comparison. Just a pair of shoes with yellow and red.

That's some fine reportin', Lou.
 
2019-03-09 04:04:45 PM  

JohnnyApocalypse: edmo: That's a stretch there.

Not really... the Puma company practically says what it's about:
Since the launch of the shoes in Feb. 2019, Puma released three burger-themed videos on Instagram to promote the shoes as a tribute to "the Cali lifestyle: it's burger diners."

They're purposefully alluding to In-and-Out along with a couple others. They should have reached out to the other corporations if they were going to use their stuff. The shoes use the white background with red piping, the palm tree emblem exactly, and THEY'RE CALLED PUMA DRIVE THRU SHOES. That's pretty blatant. Can you think of another drive thru that uses the same color scheme and emblem? It's exactly meant to harken to the chain.


I will always support a burger joint over a shoe company.
 
2019-03-09 04:14:32 PM  
The shoes are greasy and tasteless?
 
2019-03-09 04:17:15 PM  

Krieghund: MaudlinMutantMollusk: In my many years of drive-thru patronage, I cannot recall a single instance of noticing the person's shoes. Hell, they may not even have legs, for all I know.

At our local In-n-Outs the people that take your order actually stand outside and walk down the line of cars.

You would notice if they didn't have legs.


True. I still didn't notice their shoes, though.
 
2019-03-09 06:26:36 PM  
I don't think I can see In N Out's side.

img.fark.netView Full Size
 
2019-03-09 06:36:57 PM  
I wonder how many Farkers are just being obtuse about this...


laistassets.scprdev.orgView Full Size

dlbjbjzgnk95t.cloudfront.netView Full Size

The shows feature three different styles of shoelaces. One version is just plain white, but the other two feature palm trees. That's the tipping point beyond a simple color scheme.

For those Farkers who have never been to In-N-Out burger:
golakehavasu.comView Full Size
 
2019-03-09 06:37:50 PM  

LesserEvil: The shoes feature three different


Damn typos
 
2019-03-09 06:48:16 PM  

Krieghund: Sin'sHero: Only Puma can provide shoes 'Animal' style!

False.

[i.pinimg.com image 400x300]


Hah, I bow to your superior Zoopodiatry knowledge.
 
2019-03-09 06:59:41 PM  

LesserEvil: I wonder how many Farkers are just being obtuse about this...


[laistassets.scprdev.org image 730x913]
[dlbjbjzgnk95t.cloudfront.net image 300x211]
The shows feature three different styles of shoelaces. One version is just plain white, but the other two feature palm trees. That's the tipping point beyond a simple color scheme.

For those Farkers who have never been to In-N-Out burger:
[golakehavasu.com image 850x637]


Yep, the repeating palm trees kick it right over into infringement.  Even the rest could be made a case of - but the laces slam it on down.
 
2019-03-09 07:18:06 PM  
Thought some place I read that things like copyright and trademarks where categorized if true dose In/Out have palm trees copyright/trademarks for clothing?
 
2019-03-09 07:25:56 PM  
img.fark.netView Full Size
 
2019-03-09 07:35:44 PM  

JohnnyApocalypse: edmo: That's a stretch there.

Not really... the Puma company practically says what it's about:
Since the launch of the shoes in Feb. 2019, Puma released three burger-themed videos on Instagram to promote the shoes as a tribute to "the Cali lifestyle: it's burger diners."

They're purposefully alluding to In-and-Out along with a couple others. They should have reached out to the other corporations if they were going to use their stuff. The shoes use the white background with red piping, the palm tree emblem exactly, and THEY'RE CALLED PUMA DRIVE THRU SHOES. That's pretty blatant. Can you think of another drive thru that uses the same color scheme and emblem? It's exactly meant to harken to the chain.


And if you confused shoes with burgers you are an idiot, case closed
 
2019-03-09 07:52:06 PM  
No one's going to confuse shoes and burgers.

chitownmike: JohnnyApocalypse: edmo: That's a stretch there.

Not really... the Puma company practically says what it's about:
Since the launch of the shoes in Feb. 2019, Puma released three burger-themed videos on Instagram to promote the shoes as a tribute to "the Cali lifestyle: it's burger diners."

They're purposefully alluding to In-and-Out along with a couple others. They should have reached out to the other corporations if they were going to use their stuff. The shoes use the white background with red piping, the palm tree emblem exactly, and THEY'RE CALLED PUMA DRIVE THRU SHOES. That's pretty blatant. Can you think of another drive thru that uses the same color scheme and emblem? It's exactly meant to harken to the chain.

And if you confused shoes with burgers you are an idiot, case closed


In n Out literally MUST defend its trademarks or it will lose them. Many people don't recognize this is a part of trademark and copyright law. Silence is consent, and if In 'n Out let Puma get away with this, their own brand would suffer in value because of watered-down unauthorized usage such as this. If you can't recognize that Puma has blatantly infringed on the stylistic advertising trademarks of In 'n Out, then 1)reopen case, 2)reassign idiocy to yourself, 3)close case.
 
2019-03-09 07:56:45 PM  
No such thing as bad publicity.

I expect these to be the best-selling shoes Puma has had in a while, and sales of In-N-Out to temporarily increase, also.

I bet BOTH companies are hoping this becomes a "big" national story. Free advertising for both of them. They'll both profit, regardless of the results of the lawsuit.

/Almost all news about corporations is approved by their very own communication/marketing departments. Even if it sounds like *bad* news, you'll only know about if they've determined they can make more money if you know about it.
 
2019-03-09 08:51:05 PM  
I'll take a 2x4 animal style in a size 9.5, with a chocolate shake, please.
 
433 [TotalFark] [BareFark]
2019-03-09 09:51:55 PM  

Allen262: Thought some place I read that things like copyright and trademarks where categorized if true dose In/Out have palm trees copyright/trademarks for clothing?


What?
 
2019-03-09 10:13:19 PM  

Stephen_Falken: No one's going to confuse shoes and burgers.chitownmike: JohnnyApocalypse: edmo: That's a stretch there.

Not really... the Puma company practically says what it's about:
Since the launch of the shoes in Feb. 2019, Puma released three burger-themed videos on Instagram to promote the shoes as a tribute to "the Cali lifestyle: it's burger diners."

They're purposefully alluding to In-and-Out along with a couple others. They should have reached out to the other corporations if they were going to use their stuff. The shoes use the white background with red piping, the palm tree emblem exactly, and THEY'RE CALLED PUMA DRIVE THRU SHOES. That's pretty blatant. Can you think of another drive thru that uses the same color scheme and emblem? It's exactly meant to harken to the chain.

And if you confused shoes with burgers you are an idiot, case closed

In n Out literally MUST defend its trademarks or it will lose them. Many people don't recognize this is a part of trademark and copyright law. Silence is consent, and if In 'n Out let Puma get away with this, their own brand would suffer in value because of watered-down unauthorized usage such as this. If you can't recognize that Puma has blatantly infringed on the stylistic advertising trademarks of In 'n Out, then 1)reopen case, 2)reassign idiocy to yourself, 3)close case.


Exactly. In n Out has to sue Puma here. They'll settle for some sum or another and it'll all be forgotten. But if In n Out doesn't sue, then it's open season on their trademarks.

/Happens sometimes when breweries name their beers the same thing
 
2019-03-10 01:41:59 AM  

chitownmike: And if you confused shoes with burgers you are an idiot, case closed


PROTIP: In-N-Out markets a whole line of clothing with their trademarked logos and designs. Including shoes.

https://shop.in-n-out.com/apparel.htm​l

/Only an idiot....
 
2019-03-10 02:15:02 PM  

BKITU: chitownmike: And if you confused shoes with burgers you are an idiot, case closed

PROTIP: In-N-Out markets a whole line of clothing with their trademarked logos and designs. Including shoes.

https://shop.in-n-out.com/apparel.html

/Only an idiot....


The palm trees on the laces and statements made by the company are actually pretty damning too. Just because I'm in a different industry doesn't mean I get to steal identifying trademarks. They should have just done it the right way, gotten the licensing, and maybe even boosted sales by giving employees free Puma shoes (since they're on their feet all day and visible.)
 
2019-03-10 02:33:50 PM  

Stephen_Falken: In n Out literally MUST defend its trademarks or it will lose them. Many people don't recognize this is a part of trademark and copyright law. Silence is consent, and if In 'n Out let Puma get away with this, their own brand would suffer in value because of watered-down unauthorized usage such as this. If you can't recognize that Puma has blatantly infringed on the stylistic advertising trademarks of In 'n Out, then 1)reopen case, 2)reassign idiocy to yourself, 3)close case.


Trademarks, yes; copyright, no.
The reason it's part of trademark law is that trademarks aren't protecting some sort of creative expression, they're protecting an association in the minds of consumers between the mark and the manufacturer. If that mark isn't exclusive - if lots of companies start using 'thermos' for their insulated bottles, or 'escalator' for their moving stairs, or 'band-aid' for their adhesive bandages, etc. - then consumers no longer associate the mark with one manufacturer. Once that one-to-one association is gone, the mark is unprotectable.
 
2019-03-10 03:52:09 PM  

LesserEvil: I wonder how many Farkers are just being obtuse about this...


[laistassets.scprdev.org image 730x913]
[dlbjbjzgnk95t.cloudfront.net image 300x211]
The shows feature three different styles of shoelaces. One version is just plain white, but the other two feature palm trees. That's the tipping point beyond a simple color scheme.

For those Farkers who have never been to In-N-Out burger:
[golakehavasu.com image 850x637]


The laces reminds me more of the drink cup design:

in-n-out.comView Full Size
 
Displayed 31 of 31 comments

View Voting Results: Smartest and Funniest

This thread is closed to new comments.

Continue Farking





On Twitter




In Other Media
Top Commented
Javascript is required to view headlines in widget.
  1. Links are submitted by members of the Fark community.

  2. When community members submit a link, they also write a custom headline for the story.

  3. Other Farkers comment on the links. This is the number of comments. Click here to read them.

  4. Click here to submit a link.

Report