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(The Takeout)   The latest thing millennials are endangering? The alcohol industry   (thetakeout.com) divider line
    More: Fail, Alcoholic beverage, Drink, The Wall Street Journal, Beer, Non-alcoholic beverage, Per Capita, Roaring Twenties, Baby boomer  
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921 clicks; posted to Food » on 16 Feb 2019 at 11:53 AM (13 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



48 Comments     (+0 »)
 
View Voting Results: Smartest and Funniest
 
2019-02-16 09:21:42 AM  
Now known as the no fun generation. Hold my non alcohol beer and watch this.
 
2019-02-16 10:20:19 AM  
So we have that going for us.
 
2019-02-16 10:49:31 AM  
Good.  Decreased demand means more good scotch at lower prices for the rest of us.
 
2019-02-16 10:59:28 AM  
I have not witnessed this phenomenon in the wild.
 
2019-02-16 11:21:03 AM  
And the "Mad Men" generation drank heavily all day, according to "sources." Could just be a long trend. It would be interesting to see if that curve is accelerating, or leveling.
 
2019-02-16 11:34:34 AM  
Oh and I can see this is already having an effect on booze prices.

Look at the steep discount on this:

img.fark.netView Full Size


The discount. LOOK AT IT!
 
2019-02-16 12:01:49 PM  
I don't know very many people in my age range who don't drink (older end of millennials here). I can imagine we drink higher abv beer than previous generations and don't need a 30 of light pisswater for a buzz. A 4 pack of pint cans does a body good when they're 10%+
 
2019-02-16 12:11:26 PM  

unregenerate: I don't know very many people in my age range who don't drink (older end of millennials here). I can imagine we drink higher abv beer than previous generations and don't need a 30 of light pisswater for a buzz. A 4 pack of pint cans does a body good when they're 10%+


I prefer not to 1) sip a beer for an hour as it gets warm and 2) be floored by 9 pm.   I'll stick with the pisswater.
 
2019-02-16 12:32:54 PM  
It's entirely possible legal pot has had an impact.

Oregon liquor has its own stores and the guy who runs the closest one says he hates all of the flavored liquors, but he's a businessman and he buys what sells.  Wife was picking up some caramel Black Velvet.
 
2019-02-16 12:38:24 PM  

markie_farkie: Good.  Decreased demand means more good scotch at lower prices for the rest of us.


And a better chance at that liver transplant.

Really, I don't agree with the media's broad stroke painting of generations but if I have to be pigeonholed, I'm comfortable with being a GenXer.
 
2019-02-16 12:42:51 PM  
Sorry. My fault. I knew I was drinking a lot, but I didn't realize it would cause a crisis when I quit.
 
2019-02-16 12:46:35 PM  
Come on fellow genXers, this is our opportunity to finally save something!
 
2019-02-16 12:49:04 PM  

markie_farkie: Good.  Decreased demand means more good scotch at lower prices for the rest of us.


Came here to say this. I was afraid this was an article about another fad driving up the prices of the good stuff and drying up the supply, so I'm relieved. Less for them means more for me.

Seriously, I'm glad kids of my daughter's generation are being more responsible about booze. This is one case where I don't want her to be just like Dad. I drink at traditional FARK.com levels, and that's not good for ordinary mortals. You have to have TF to survive that.
 
2019-02-16 12:53:44 PM  
"Millennials" doesn't mean "young people" any more. Millennials are mostly 30-somethings now. The recent decline is mostly being driven by Gen Z, which is "drinking over 20 percent less per capita than millennials", according to TFA.

Anyway. As the article suggests, an increasing preference for (increasingly legal) weed and an awareness that omnipresent video recorders + social media = DO NOT LOSE CONTROL IN PUBLIC probably both have to do with it.  But I also wonder if part of it isn't the same sort of quality-of-experience thing that drives younger people to direct their disposable income towards Instagrammable hiking trips to Buddhist retreats and meticulously plated brunches. I think a younger person is more likely to spend their boozing budget on a small amount of high-quality craft beer or small-batch spirits than on two gallons of Piss Lite.

(Also, any "Young People Are Killing X" article that doesn't mention either student debt or the housing crisis as reasons younger generations don't actually have as much money to spend on luxury goods has completely failed to explain the real problem facing X as an industry.)
 
2019-02-16 12:56:02 PM  

markie_farkie: Good.  Decreased demand means more good scotch at lower prices for the rest of us.


Bad news: decreased demand means decreased production, which means a smaller economy-of-scale discount for the rest of us.
 
2019-02-16 12:57:27 PM  

Telephone Sanitizer Second Class: Come on fellow genXers, this is our opportunity to finally save something!


meh
 
2019-02-16 12:58:59 PM  

pkjun: markie_farkie: Good.  Decreased demand means more good scotch at lower prices for the rest of us.

Bad news: decreased demand means decreased production, which means a smaller economy-of-scale discount for the rest of us.


oh well
thumbs.gfycat.comView Full Size
 
2019-02-16 01:02:06 PM  

Telephone Sanitizer Second Class: Come on fellow genXers, this is our opportunity to finally save something!


Jesus. How much more do I need to drink this time. I'm not sure how much longer my liver can take this.
 
2019-02-16 01:03:30 PM  

pkjun: markie_farkie: Good.  Decreased demand means more good scotch at lower prices for the rest of us.

Bad news: decreased demand means decreased production, which means a smaller economy-of-scale discount for the rest of us.


Although there's at least a 10 year lag between production and hitting store shelves for the better stuff.

We have at least a 10 year cushion before we have to switch to bottom shelf Vodak.
 
2019-02-16 01:10:53 PM  
Besides a possible fondness for weed and a greater focus on health, Insider points to another factor steering this cruise away from binge-drinking: the public dangers of social media.

Weed makes you think stupid thoughts and glues you to the couch.

Booze makes you think stupid thoughts and sends you out to act on them en route to becoming the star of the next viral look-at-the-stupid-drunk video/mug shot.
 
2019-02-16 01:34:34 PM  
Are millennials and Gen-Z avoiding alcohol because of social media?

If they are, they have it completely backwards.
 
2019-02-16 01:58:08 PM  
So more for me, um, er, I mean us.  Us.
 
2019-02-16 02:12:54 PM  
Even Coca-Cola is getting on on the game, says Insider, launching an alcohol-free cocktail line called Bar None.

img.fark.netView Full Size
 
2019-02-16 02:52:33 PM  

markie_farkie: Good.  Decreased demand means more good scotch at lower prices for the rest of us.


But a danger of some of these new Islay distilleries closing up shop too soon. I'm doing my part citizen.

/would you like to learn more?
 
2019-02-16 03:29:59 PM  
Stop grouping us in with the zombie generation, assholes.

They're the worse thing ever.
 
2019-02-16 03:33:04 PM  
I quit drinking when I quit smoking and didn't worry about it until Lemmy passed and the seal got broke.

I look forward to wanting to see the Sun rise again. Until then, line'em up, barkeep, gonna make up that difference the youngers are leaving.
 
2019-02-16 03:46:02 PM  

beezeltown: And the "Mad Men" generation drank heavily all day, according to "sources." Could just be a long trend. It would be interesting to see if that curve is accelerating, or leveling.


My parents generation -- The Greatest Generation -- came home from WW2 (the big one) and drank themselves into a stupor. I remember the parties  my parents threw. I could peek though a slightly opened door at the absolutely gooned parents of my neighborhood friends. So, yes, the Mad Men generation drank. A lot.
 
2019-02-16 03:56:11 PM  

RodneyToady: Even Coca-Cola is getting on on the game, says Insider, launching an alcohol-free cocktail line called Bar None.

[img.fark.net image 230x320]


Is taming the Chocolate Beasty?, Easier to tame a Chocolate Monster?

1991 Count Chocula Commercial
Youtube Bou0Lrk8-C4
 
2019-02-16 04:08:25 PM  
""respondents in their teens and early 20s were drinking over 20 percent less per capita than millennials-who drank less than baby boomers and Gen Xers-did at the same age."" ~ FTA

That might have something to do with the drinking age being 21 for millennials and gen Z and 18 for boomers.  Even for early Gen Xers, the drinking age had just changed and it wasn't as heavily enforced yet.

As a millennial, I of course had a fake ID, but apparently kids actually get in trouble for that nowadays.  The worst I had to fear was some bartender keeping it.

Then there are DWI laws, which are like 10,000 times stricter today than they were when boomers were teenagers.
 
2019-02-16 04:16:49 PM  
The biggest threat to booze will be a depression level event in china. Normally booze is a strong economic entity in bad economic times but if China goes down for a bit (and the rest of the world with it), the fancy distilleries of whisky and whiskey will take a big hit.
 
2019-02-16 05:23:56 PM  

electricjebus: ""respondents in their teens and early 20s were drinking over 20 percent less per capita than millennials-who drank less than baby boomers and Gen Xers-did at the same age."" ~ FTA

That might have something to do with the drinking age being 21 for millennials and gen Z and 18 for boomers.  Even for early Gen Xers, the drinking age had just changed and it wasn't as heavily enforced yet.

As a millennial, I of course had a fake ID, but apparently kids actually get in trouble for that nowadays.  The worst I had to fear was some bartender keeping it.

Then there are DWI laws, which are like 10,000 times stricter today than they were when boomers were teenagers.


There's also the Orwellian nightmare of the cellphone camera and social media, in which your worst moments will forever be immortalized, shared and discussed.
 
2019-02-16 05:29:34 PM  

pkjun: markie_farkie: Good.  Decreased demand means more good scotch at lower prices for the rest of us.

Bad news: decreased demand means decreased production, which means a smaller economy-of-scale discount for the rest of us.


So what you're saying is that the rest of us need to buy more booze so that we can keep the price down. I'm game.
 
2019-02-16 07:08:53 PM  
I feel like a lot of the young people who would have been the biggest problem drinkers are too busy shooting fentanyl into their eyeballs to bother with Steel Reserve or Natty Light.
 
2019-02-16 07:27:58 PM  

markie_farkie: Although there's at least a 10 year lag between production and hitting store shelves for the better stuff.

We have at least a 10 year cushion before we have to switch to bottom shelf Vodak.


I'm not an expert on aging whisky, but if the market for 10 year scotch is already flooded, wouldn't it make more sense to leave it in the cask and hope for a better market for 12, 15, or 20 year etc... scotch?

Granted, alcohol is already a quarter trillion dollar industry in the US alone, so I doubt even a 20% reduction in sales is going to seriously effect economy of scale production costs.  Especially since the price of name brand booze is mostly based on "whatever the hell people are willing to pay for it".  Alcoholic beverages are already among the most marked up products on the market.
 
2019-02-16 07:30:46 PM  

Toxophil: electricjebus: ""respondents in their teens and early 20s were drinking over 20 percent less per capita than millennials-who drank less than baby boomers and Gen Xers-did at the same age."" ~ FTA

That might have something to do with the drinking age being 21 for millennials and gen Z and 18 for boomers.  Even for early Gen Xers, the drinking age had just changed and it wasn't as heavily enforced yet.

As a millennial, I of course had a fake ID, but apparently kids actually get in trouble for that nowadays.  The worst I had to fear was some bartender keeping it.

Then there are DWI laws, which are like 10,000 times stricter today than they were when boomers were teenagers.

There's also the Orwellian nightmare of the cellphone camera and social media, in which your worst moments will forever be immortalized, shared and discussed.


That was the point of the article, but frankly, I think it's only one of many issues causing gen z to drink less than their predecessors.
 
rka
2019-02-16 07:51:38 PM  

Toxophil: electricjebus: ""respondents in their teens and early 20s were drinking over 20 percent less per capita than millennials-who drank less than baby boomers and Gen Xers-did at the same age."" ~ FTA

That might have something to do with the drinking age being 21 for millennials and gen Z and 18 for boomers.  Even for early Gen Xers, the drinking age had just changed and it wasn't as heavily enforced yet.

As a millennial, I of course had a fake ID, but apparently kids actually get in trouble for that nowadays.  The worst I had to fear was some bartender keeping it.

Then there are DWI laws, which are like 10,000 times stricter today than they were when boomers were teenagers.

There's also the Orwellian nightmare of the cellphone camera and social media, in which your worst moments will forever be immortalized, shared and discussed.


Cmon does that statement ring true at all? Instagram and Snapchat would be a barren wasteland if that were the case.

The younger generation shunning something because it might be posted to social media? If history is a guide, the exact opposite is true. They'll do stupid shiat JUST to post it on social media.
 
2019-02-16 08:59:33 PM  
If you don't have much money, but you still have some because you work three "gigs", it makes perfect sense you'd save it up for the good stuff.

No one wants the Bud Lime you pump out of the ballsack of Slender Man, AB. They want gin, vermouth, a dash of bittters, and a jar of olives.
 
2019-02-16 09:01:13 PM  

yakmans_dad: beezeltown: And the "Mad Men" generation drank heavily all day, according to "sources." Could just be a long trend. It would be interesting to see if that curve is accelerating, or leveling.

My parents generation -- The Greatest Generation -- came home from WW2 (the big one) and drank themselves into a stupor. I remember the parties  my parents threw. I could peek though a slightly opened door at the absolutely gooned parents of my neighborhood friends. So, yes, the Mad Men generation drank. A lot.


Must have been why they did such a terrible job at raising the garbage generation - boomers.
 
2019-02-16 10:14:25 PM  

oldernell: Now known as the no fun generation. Hold my non alcohol beer and watch this.


Aka: Pussies.
 
2019-02-16 10:20:03 PM  

OhioUGrad: oldernell: Now known as the no fun generation. Hold my non alcohol beer and watch this.

Aka: Pussies.


Most people don't think "pussies" and "no fun" are synonymous.
 
2019-02-16 10:58:00 PM  

lilplatinum: unregenerate: I don't know very many people in my age range who don't drink (older end of millennials here). I can imagine we drink higher abv beer than previous generations and don't need a 30 of light pisswater for a buzz. A 4 pack of pint cans does a body good when they're 10%+

I prefer not to 1) sip a beer for an hour as it gets warm and 2) be floored by 9 pm.   I'll stick with the pisswater.


Then you drink a hefe or a witbier. Geez.
 
2019-02-16 11:10:28 PM  
Maybe they won't have as many nights from their teens and twenties to cringe over in their thirties and forties, and their lives may be better for it.

I don't cringe over those nights in my teens and twenties because I barely remember them. But I do know that I was always glad to be there and would never want to have lived without the madness of it all.
 
2019-02-17 12:01:57 AM  

electricjebus: OhioUGrad: oldernell: Now known as the no fun generation. Hold my non alcohol beer and watch this.

Aka: Pussies.

Most people don't think "pussies" and "no fun" are synonymous.


No, but definitely taking the same awkardly silent ass uber on their way home too early.
 
2019-02-17 02:04:17 AM  
Im doing my part *hic*.
 
2019-02-17 10:04:23 AM  

lilplatinum: yakmans_dad: beezeltown: And the "Mad Men" generation drank heavily all day, according to "sources." Could just be a long trend. It would be interesting to see if that curve is accelerating, or leveling.

My parents generation -- The Greatest Generation -- came home from WW2 (the big one) and drank themselves into a stupor. I remember the parties  my parents threw. I could peek though a slightly opened door at the absolutely gooned parents of my neighborhood friends. So, yes, the Mad Men generation drank. A lot.

Must have been why they did such a terrible job at raising the garbage generation - boomers.


i.etsystatic.comView Full Size
 
2019-02-17 10:31:04 AM  
After two or three drinks, I'm done.

I'm pretty happy with my reduced tolerance, as $15 cocktails are the norm here.

I can't seem to drink beer at all anymore. Always gives me hangovers. But 3 tequila drinks? I'm fine the next day. Weird.
 
2019-02-17 01:26:52 PM  

Needlessly Complicated: lilplatinum: unregenerate: I don't know very many people in my age range who don't drink (older end of millennials here). I can imagine we drink higher abv beer than previous generations and don't need a 30 of light pisswater for a buzz. A 4 pack of pint cans does a body good when they're 10%+

I prefer not to 1) sip a beer for an hour as it gets warm and 2) be floored by 9 pm.   I'll stick with the pisswater.

Then you drink a hefe or a witbier. Geez.


Wheat beer is vile.   And I say this as someone who lived in Germany for the better part of a decade.
 
2019-02-18 12:25:39 AM  
Alcohol is marked up what, 3x or 4x wholesale at restaurants and bars? And "Millenials" make how little money in this gig economy?

Stop saying that millenials not spending money on frivolity due to stagnant raises is "their fault".
 
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