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(CNBC)   Harley-Davidson may be riding off in the sunset soon thanks to millennials   (cnbc.com) divider line
    More: Interesting, Harley-Davidson, Harley-Davidson motorcycle, CNBC LLC Harley Davidson motorbikes, younger people, Harley Owners Group, different reasons, heavyweight motorcycles, older customers  
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2205 clicks; posted to Business » on 26 Jan 2019 at 10:03 AM (20 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



148 Comments     (+0 »)
 
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2019-01-26 09:02:39 AM  
Maybe H-D is killing itself?
 
2019-01-26 09:06:53 AM  
Millennials made them charge twice the price for half the build quality?
 
2019-01-26 09:07:44 AM  
Millennials will likely be one of the most practical generations ever by necessity. Also, who wants to imitate their parents?
 
2019-01-26 09:08:23 AM  
There is an inherent risk to selling an image instead of a motorcycle.
 
2019-01-26 09:10:39 AM  
And nothing of value was lost.
 
2019-01-26 09:17:41 AM  

Ken S.: There is an inherent risk to selling an image instead of a motorcycle.


Also from killing off the only part of the company that was doing interesting things.

/Buell
 
2019-01-26 09:29:29 AM  
Has Harley considered moving with the times and offering bikes that people want to buy

/Maybe some electric versions
 
2019-01-26 09:29:52 AM  
I see everything has been pretty much covered.
 
2019-01-26 09:30:24 AM  
One can only wonder what the whiny b*tching millennials will be like when they become adults.
 
2019-01-26 09:33:25 AM  
Good
 
2019-01-26 09:35:18 AM  

AlwaysRightBoy: One can only wonder what the whiny b*tching millennials will be like when they become adults.


Wanna show us on the doll where the millennial touched you.
 
2019-01-26 09:35:29 AM  
Change the company name to Marley-Davidson.

img.fark.netView Full Size
 
2019-01-26 09:36:42 AM  

AlwaysRightBoy: One can only wonder what the whiny b*tching millennials will be like when they become adults.


Certainly nowhere near as insightful, thoughtful, or eloquent as you are...
 
2019-01-26 09:38:13 AM  

Gubbo: Has Harley considered moving with the times and offering bikes that people want to buy

/Maybe some electric versions


I think part of the Harley  "mystique" was sitting on a loud, vibrating, clanky, ride, strutting your rugged American individualism.....for 30-50k.   I think Millennials are more interested in paying off student loans.
 
2019-01-26 09:39:31 AM  
Maybe they should bring back Cushman scooters to appeal to younger buyers.
 
2019-01-26 09:39:59 AM  

AlwaysRightBoy: One can only wonder what the whiny b*tching millennials will be like when they become adults.


They already are. The current crop of kids are called something else.
 
2019-01-26 09:46:33 AM  
img.fark.netView Full Size
 
2019-01-26 09:50:47 AM  

Gubbo: AlwaysRightBoy: One can only wonder what the whiny b*tching millennials will be like when they become adults.

Wanna show us on the doll where the millennial touched you.


Every generation craps on the next one. Suck it up cupcake.
/Being a boomer gives me more poop
 
2019-01-26 09:55:26 AM  

ltnor: AlwaysRightBoy: One can only wonder what the whiny b*tching millennials will be like when they become adults.

They already are. The current crop of kids are called something else.


Thanks, I did not know that. I awoke yesterday.
 
2019-01-26 09:59:40 AM  

Gubbo: Has Harley considered moving with the times and offering bikes that people want to buy

/Maybe some electric versions


Actually yes

img.fark.netView Full Size


I'm a Boomer, but still more a Vespa guy for urban transportation.
 
2019-01-26 10:02:28 AM  
Harley is killing itself by marketing itself solely to a generation that is rapidly getting too old to ride and is dying off. They are playing around with electrics and things that may appeal to a younger market, but unless they get past prototypes and concepts they will die.

Trumps steel tariffs aren't helping either.

I thought this was pretty cool. They should make these:
img.newatlas.comView Full Size
 
2019-01-26 10:03:10 AM  
Huh, I never heard of it, but apparently, I am an Xennial, and I am also helping to kill all of these things. I never saw the appeal, though. Even when I was a kid and had an uncle with his motorcycle, we used to call him, sarcastically, "big cool uncle Bob".
 
2019-01-26 10:07:14 AM  

Thundrull: Gubbo: Has Harley considered moving with the times and offering bikes that people want to buy

/Maybe some electric versions

Actually yes

[img.fark.net image 850x478]

I'm a Boomer, but still more a Vespa guy for urban transportation.


Don't think it's on sale yet. And it might be a few years too late, but at least they see going the right way.

Wonder what it will cost.
 
2019-01-26 10:08:41 AM  
The two-wheeled choice of the latest generation.
img.fark.netView Full Size
 
2019-01-26 10:09:32 AM  

Gubbo: Thundrull: Gubbo: Has Harley considered moving with the times and offering bikes that people want to buy

/Maybe some electric versions

Actually yes

[img.fark.net image 850x478]

I'm a Boomer, but still more a Vespa guy for urban transportation.

Don't think it's on sale yet. And it might be a few years too late, but at least they see going the right way.

Wonder what it will cost.


Base model is ~$30K. Not for the faint of heart
 
2019-01-26 10:12:03 AM  
It's an expensive hobby where the main demographic is older blue collar males, a group that's dwindling fast.

Remember, it's not just the bike itself.  There's custom chrome, leather, and all the goodies that double the price of said bike.

But what about the crotch rocket crowd?  Their interests in motorcycles is completely different than the Harley crowd.  Same with the Goldwing Gang.

Not everything lasts forever, be it Sears or Harley Davidson.  Let the past die.
 
2019-01-26 10:12:23 AM  
It's worth remembering that Baby Boomer, Generation X, Millenial, etc. are marketing clusters. They're broad categories used to sell stuff. It's a useful concept for companies like HD, but don't define yourself by them. Be an individual, not a consumer.

/not interested in buying a donorcycle
 
2019-01-26 10:12:26 AM  

ltnor: [img.fark.net image 422x750]


Oh no! My kids are two different generations? Raised in the same house but totally different life experiences. The horror. Which of their generations will be responsible for the downfall of Apple and Amazon?
 
2019-01-26 10:13:05 AM  

serpent_sky: Huh, I never heard of it, but apparently, I am an Xennial, and I am also helping to kill all of these things. I never saw the appeal, though. Even when I was a kid and had an uncle with his motorcycle, we used to call him, sarcastically, "big cool uncle Bob".


Likewise, I'm considered both, and H-D problem for me(if I ever learned to ride) is that their price is STEEP compared to the product. And to be frank, I can't afford that. Am I killing it? Sure, by not being able to afford it. Not sure that's my fault.
 
2019-01-26 10:15:45 AM  

IgG4: Gubbo: Thundrull: Gubbo: Has Harley considered moving with the times and offering bikes that people want to buy

/Maybe some electric versions

Actually yes

[img.fark.net image 850x478]

I'm a Boomer, but still more a Vespa guy for urban transportation.

Don't think it's on sale yet. And it might be a few years too late, but at least they see going the right way.

Wonder what it will cost.

Base model is ~$30K. Not for the faint of heart


That seems....like rather a lot of money for a bike
 
2019-01-26 10:15:45 AM  
Bowen:

As soon as I hit submit, I regretted it. I don't actually care about the arbitrary dates people assign to generations and it doesn't usually bother me - but come on - I work with people born in 1995. The have very little in common with my second grade child but they're the same generation?
 
2019-01-26 10:20:32 AM  
Radio commercials for the local Harley dealer pretty much state "Your life sucks and is limited because you do not own a Harley."

I am like "No.  My life sucks and is limited because I am lazy and I drink too much.  Also, Taco Bell followed by Milk of Magnesia make for a wonderful evening."
 
2019-01-26 10:21:32 AM  

Gubbo: Has Harley considered moving with the times and offering bikes that people want to buy

/Maybe some electric versions


Apparently they have the H-D Livewire electric motorcycle.  But it only has a 110 mile range.
 
2019-01-26 10:22:22 AM  
I'm not going to miss having my neighbor "tuning" his Harley for 10 hours each Saturday and Sunday all summer long.

Now, could somebody get rid of all those damn, loud, and annoying RAM/Ford/Chevy trucks that have to rumble through my neighborhood, diving 4 blocks so they can pick up a six pack at the corner gas station?
 
2019-01-26 10:23:07 AM  

Gubbo: Has Harley considered moving with the times and offering bikes that people want to buy

/Maybe some electric versions


Yes, they are coming out with an electric bike.  At first I thought they may have actually gotten a clue, but nope.    They made it deliberately noisy.....it makes a Star Trek warp engines engaged sound.....and they applied for a patent on the sound it makes.   In addition to it sounding like a douche-cycle, it looks like a douche-cycle.   No, thank you.
 
2019-01-26 10:25:39 AM  
Maybe H-Ds will get a second wind when millennials are old enough to have their mid-life crisis?
 
2019-01-26 10:27:08 AM  
Another problem that HD has is that 60's / 70's Japanese bikes have started to become quite collectible. They're cheap to buy, cheap to run and even a 45 year old Honda is more reliable than a new Harley.
 
2019-01-26 10:27:20 AM  
Also, obligatory every time I see these articles:
i.imgur.comView Full Size
 
2019-01-26 10:27:34 AM  
Why do you hate capitalism subby?

Not every company survives forever.
 
2019-01-26 10:27:35 AM  

Mr. Coffee Nerves: Millennials made them charge twice the price for half the build quality?


My last bike was a Honda Shadow, it cost about 1/10th as much and I never had a problem of any sort in a decade.
 
2019-01-26 10:29:04 AM  

MattytheMouse: Maybe H-Ds will get a second wind when millennials are old enough to have their mid-life crisis?


I have no desire to ever own a motorcycle.  My midlife crisis will probably be something boring like a full EV BMV or something.  Maybe a Telsa?

*shrugs* YMMV
 
2019-01-26 10:29:14 AM  

leeto2: Gubbo: Has Harley considered moving with the times and offering bikes that people want to buy

/Maybe some electric versions

I think part of the Harley  "mystique" was sitting on a loud, vibrating, clanky, ride, strutting your rugged American individualism.....for 30-50k.   I think Millennials are more interested in paying off student loans.


Yep.  The oldsters killed Harley,  I now associate HD with big boring cruisers that are trailered across the country by rich lawyers, and the Sportster base model, which frankly looks like it should be sold at Walmart.
 
2019-01-26 10:30:15 AM  

LesserEvil: I'm not going to miss having my neighbor "tuning" his Harley for 10 hours each Saturday and Sunday all summer long.

Now, could somebody get rid of all those damn, loud, and annoying RAM/Ford/Chevy trucks that have to rumble through my neighborhood, diving 4 blocks so they can pick up a six pack at the corner gas station?


I can't wait for electric trucks to replace those.
 
2019-01-26 10:31:11 AM  
They might as well be yelling, "Why don't white shoes and flared pants sell anymore!"

Styles change. Forcing your potential Customers to fit through your unyielding square hole doesn't really work.
 
2019-01-26 10:35:41 AM  

serpent_sky: Huh, I never heard of it, but apparently, I am an Xennial, and I am also helping to kill all of these things. I never saw the appeal, though. Even when I was a kid and had an uncle with his motorcycle, we used to call him, sarcastically, "big cool uncle Bob".


Get off my lawn, millennial.

My biker uncle is Billy. The moron actually went to helmet law protests. Bikers in general annoy me because of him.
 
2019-01-26 10:40:25 AM  

Great_Milenko: It's an expensive hobby where the main demographic is older blue collar males, a group that's dwindling fast.


Dentists and accountants are blue collar now?
 
2019-01-26 10:43:43 AM  

leeto2: Gubbo: Has Harley considered moving with the times and offering bikes that people want to buy

/Maybe some electric versions

I think part of the Harley  "mystique" was sitting on a loud, vibrating, clanky, ride, strutting your rugged American individualism.....for 30-50k.   I think Millennials are more interested in paying off student loans.


Harley developed the V-twin with 45 degree offset back in 1919, or something like that.  The engineers chose that configuration and angle for practical reasons.   A twin could produce more power than a single cylinder, and the offset allowed for a 'wasted spark' ignition system.   Two cylinders offset at 45 degrees, means that as one piston is at TDC compression the other is TDC exhaust.  With such a set up you can install a very simple magneto ignition that fires both plugs at the same time.   One plug fires to ignite the air-fuel mixture, while the other fires during the exhaust stroke (wasted spark).  Such a system vastly improved reliability back in the days when ignition systems were notorious for breaking down.

The disadvantages of such an cylinder offset is that the power strokes from the cylinders are uneven.   (that's what gives a Harley it's distinctive loping exhaust sound).    Such engines vibrate excessively and are grossly inefficient.   The engineers from 100 years ago sacrificed efficiency, smoothness and power for reliability.  Today with modern computer controls, and fuel injection there is no practical reason to build such an engine.  The people who buy such things do so because they want the sound and retro industrial look of the Harley, not because the bikes are any good.
 
2019-01-26 10:44:20 AM  

Znuh: Forcing your potential Customers to fit through your unyielding square hole doesn't really work.


". . .but that's what marketing is for, to convince customers to buy our products!"

That's the mindset, that they don't need to find out what customers want and make that. . .instead they make what they've always made or what they want to make, and trust marketing and the media to make customers want it.
 
2019-01-26 10:45:01 AM  
img.fark.netView Full Size
 
2019-01-26 10:50:25 AM  

TedCruz'sCrazyDad: LesserEvil: I'm not going to miss having my neighbor "tuning" his Harley for 10 hours each Saturday and Sunday all summer long.

Now, could somebody get rid of all those damn, loud, and annoying RAM/Ford/Chevy trucks that have to rumble through my neighborhood, diving 4 blocks so they can pick up a six pack at the corner gas station?

I can't wait for electric trucks to replace those.


They bring this in at an attractive price point with at least 200 mile range and I'd buy one.    Here you go: https://www.vox.com/energy-and-en​viron​ment/2019/1/24/18195880/ford-f150-ev-e​lectric-pickup-truck
 
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