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(Metro)   Zero-alcohol Heineken to hit shelves. Company hopes there will be more than zero interest   ( metro.co.uk) divider line
    More: Strange, new lager, Drink, tasting no-alcohol lager, totally normal thing, health-conscious young drinkers, Heineken, pretty blue-and-green bottles, small) cans.  
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361 clicks; posted to Business » on 20 Mar 2017 at 12:20 PM (30 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



27 Comments     (+0 »)
 
View Voting Results: Smartest and Funniest
 
2017-03-20 10:22:51 AM  
"All of the skunk without the drunk."
 
2017-03-20 10:53:37 AM  
I'm interested.
 
2017-03-20 10:58:42 AM  
So, bitter water, eh?
At 10x the price of gas?
Oh Boy!
 
2017-03-20 11:22:35 AM  

snocone: So, bitter water, eh?
At 10x the price of gas?
Oh Boy!


You've convinced me.  I'll drink the gas.
 
2017-03-20 11:23:54 AM  
img.fark.net

img.fark.net
 
2017-03-20 11:28:33 AM  
No student of New Coke at that Heineken place?
 
2017-03-20 11:37:50 AM  
I will buy that. Of course I also wear a raincoat in the shower, so stuff that has no point really appeals to me.
 
2017-03-20 12:23:45 PM  
Who are the people that actively like the taste of beer?  I mean, I enjoy it, it's refreshing, some are better and some are vile.  But I also know that it's an alcohol delivery system.  When I drink beer, at least part of the reason is to get the alcohol into my system to relax a bit.  Wine? Same thing.  Hard liquor?  Same thing.  Both just modify the tastyness and the speed at which alcohol gets in my bloodstream.  Non-alcoholic beer just seems like training wheels.
 
2017-03-20 12:25:35 PM  

GoodyearPimp: Who are the people that actively like the taste of beer?  I mean, I enjoy it, it's refreshing, some are better and some are vile.  But I also know that it's an alcohol delivery system.  When I drink beer, at least part of the reason is to get the alcohol into my system to relax a bit.  Wine? Same thing.  Hard liquor?  Same thing.  Both just modify the tastyness and the speed at which alcohol gets in my bloodstream.  Non-alcoholic beer just seems like training wheels.


Try going for a jog for an hour or so, or working in the garden for a while, or generally doing anything that gets a good hearty sweat going and drink an ice cold beer without alcohol.

I guarantee you it'll be delicious. Because carbs and water and a bit of salt.
 
2017-03-20 12:30:17 PM  
I thought that's why they made light beer, so you could drink it like water and not get hammered.

Though, I know an alcoholic who drinks this stuff if he has somewhere to be some afternoon. I guess there's a market for everything.
 
2017-03-20 12:33:59 PM  
Taste-free and alcohol-free?  What's not to like!
 
2017-03-20 12:42:40 PM  
Err... yeah, I'll out myself here.
I drink N/A beers. Been sober 15 years.

Always glad to see another player enter the market, although I can still remember the skunk of Heineken. Not sure how much that is going to work in an N/A, but I'll surely give it a try.

Now if some of these craft brewers would get onboard...
 
2017-03-20 01:08:37 PM  
Yum, barley soda, gimme some!
 
2017-03-20 01:17:36 PM  
BLASPHEMY!!!!
 
2017-03-20 01:29:23 PM  
What's the f*cking point?
 
2017-03-20 01:34:21 PM  

Schlubbe: Err... yeah, I'll out myself here.
I drink N/A beers. Been sober 15 years.



I drink them too (but not for that reason) so I'll drink this, if it tastes remotely close to beer. (Congrats on the 15 years, by the way).

Despite the comment upthread, I like the taste of beer, as well as the texture and the "mouth feeling" as my gourmet friends (of which I have none) would say. I drink way more alcohol than is good for me, but nothing else really appeals to me. Water is too bland, flavored waters are overly sweetened and / or weird tasting. Fruit juice is too sugary. Soda is... don't even get me started on soda. And honestly, I don't even need the alcohol -- its more like needing the habit of a bottle or glass to sip from when I'm sitting down (kind of the way ex-smokers need something to play with between their fingers).

I've tried other non-alcoholic beers, but none of them are great. So the bar really isn't that high for me to like this.
 
2017-03-20 01:36:13 PM  
Budweiser has been pushing the non-alcoholic beer pretty hard here.

Don't know how successful it has been, though.
 
2017-03-20 01:48:34 PM  
Please tell me they call it Neineken.
 
2017-03-20 01:51:22 PM  
Next up: Pot without THC. Sure to be a winner.
 
2017-03-20 01:59:40 PM  
By the way, I consider myself a sort of an expert in the NA beer field.  I was training for a big bike ride but wanted to stay social out on the town.  Here's my NA beer rankings:

1. Kaliber.  A darker brew with more mouthfeel than all the others.
2. St. pauli's NA.  The taste is okay.  This one gets the high ranking because the label is almost the same as regular St Pauli's, so it's not embarrassing holding one in a bar.
3. Cutter.  Meh
4. Everything else: double meh.

CSB: one time I took a 6-pack of Kaliber to a New Year's Eve party. We wanted to leave before I was done with one of my beers.  I was driving, so I thought it would be funny to drive with an open "beer" in the cup holder.  I kinda wanted to get pulled over just to see how the cop would react.
 
2017-03-20 02:11:45 PM  

HaywoodJablonski: By the way, I consider myself a sort of an expert in the NA beer field.  I was training for a big bike ride but wanted to stay social out on the town.  Here's my NA beer rankings:

1. Kaliber.  A darker brew with more mouthfeel than all the others.
2. St. pauli's NA.  The taste is okay.  This one gets the high ranking because the label is almost the same as regular St Pauli's, so it's not embarrassing holding one in a bar.
3. Cutter.  Meh
4. Everything else: double meh.

CSB: one time I took a 6-pack of Kaliber to a New Year's Eve party. We wanted to leave before I was done with one of my beers.  I was driving, so I thought it would be funny to drive with an open "beer" in the cup holder.  I kinda wanted to get pulled over just to see how the cop would react.


Depending on which state you live, you are probably lucky you didn't get puller over with an open container of Kaliber. A half percent of alcohol is the standard used in some jurisdictions to decide if something is an alcoholic beverage.
 
2017-03-20 02:15:45 PM  

dywed88: Budweiser has been pushing the non-alcoholic beer pretty hard here.

Don't know how successful it has been, though.


I tried it. Not bad, actually.

When you drink a non-alcoholic beer and you know you're drinking a non-alcoholic beer, your brain is automatically trying to find the differences, and yes, the taste isn't quite exactly the same. But it's pretty damn close. I was impressed and I drink a lot of beer.
 
2017-03-20 02:27:47 PM  

Moopy Mac: HaywoodJablonski: By the way, I consider myself a sort of an expert in the NA beer field.  I was training for a big bike ride but wanted to stay social out on the town.  Here's my NA beer rankings:

1. Kaliber.  A darker brew with more mouthfeel than all the others.
2. St. pauli's NA.  The taste is okay.  This one gets the high ranking because the label is almost the same as regular St Pauli's, so it's not embarrassing holding one in a bar.
3. Cutter.  Meh
4. Everything else: double meh.

CSB: one time I took a 6-pack of Kaliber to a New Year's Eve party. We wanted to leave before I was done with one of my beers.  I was driving, so I thought it would be funny to drive with an open "beer" in the cup holder.  I kinda wanted to get pulled over just to see how the cop would react.

Depending on which state you live, you are probably lucky you didn't get puller over with an open container of Kaliber. A half percent of alcohol is the standard used in some jurisdictions to decide if something is an alcoholic beverage.


Hmmm.  Good to know that now.  :-D
 
2017-03-20 02:30:54 PM  
I wonder if it will mix well with vodak
 
2017-03-20 04:29:29 PM  
img.fark.net
 
2017-03-20 04:40:50 PM  

czetie: Schlubbe: Err... yeah, I'll out myself here.
I drink N/A beers. Been sober 15 years.

I drink them too (but not for that reason) so I'll drink this, if it tastes remotely close to beer. (Congrats on the 15 years, by the way).

Despite the comment upthread, I like the taste of beer, as well as the texture and the "mouth feeling" as my gourmet friends (of which I have none) would say. I drink way more alcohol than is good for me, but nothing else really appeals to me. Water is too bland, flavored waters are overly sweetened and / or weird tasting. Fruit juice is too sugary. Soda is... don't even get me started on soda. And honestly, I don't even need the alcohol -- its more like needing the habit of a bottle or glass to sip from when I'm sitting down (kind of the way ex-smokers need something to play with between their fingers).

I've tried other non-alcoholic beers, but none of them are great. So the bar really isn't that high for me to like this.


Not that I'm overly religious or anything but I give up alcohol for Lent every year.  Having an N/A option really helps.  I agree with your reasoning.  Water=boring.  Flavored water or sports drink=yuk.  I like soda but limit my intake because I get enough sugar as it is.  So N/A beer.  They all taste a little off from regular beer.  To me they all have sort of a flavor of brown bread going on in the background.  St. Pauli's is the best of the bunch.  Beck's and Kalibur ok.  The rest I don't bother with unless I have no option.

Since that first round usually goes down pretty fast having an N/A beer for your first beer is a good way to help maintain through the evening.
 
2017-03-20 06:30:58 PM  
Heineken?

Fark that shiat!

PABST BLUE RIBBON!
 
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