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(Mashable)   Reaction to Hershey's new logo hits the fan   (mashable.com) divider line 60
    More: Followup, design firm, logos  
•       •       •

8018 clicks; posted to Business » on 30 Aug 2014 at 2:27 PM (47 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



60 Comments   (+0 »)
   
View Voting Results: Smartest and Funniest

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2014-08-30 01:02:12 PM  
That's a stretch.
 
2014-08-30 01:10:01 PM  
This is why every marketing firm needs a group of 12 year old boys on staff.
 
2014-08-30 01:55:14 PM  
This HAS to be on purpose.

Doesn't it?

/please say it does
//has their brand being talked about though
 
2014-08-30 02:05:42 PM  
It looks like a Hershey Kiss to me.
 
2014-08-30 02:46:47 PM  
Wait, there's a poo emoji? Why was I not informed of this?
 
2014-08-30 03:11:06 PM  
If you've had any of their 'chocolate' in the past year there would be no doubt in your mind that this is the ultimate in Truth In Advertising.
 
2014-08-30 03:11:54 PM  
Chocolate snob thread or poo thread...

Hershey's is shiat chocolate, so I guess if the shoe fits...
 
2014-08-30 03:54:40 PM  
I thought that was what Hershey's Kisses were going for all along: "For the young fecalpheliac in all of us!"
 
2014-08-30 03:56:10 PM  
It looks like two piles of doggy poop steaming....what happened to the four-leaf-clover-like logo
they had? What was wrong with it?
 
2014-08-30 03:56:14 PM  
www.baronbob.com
 
2014-08-30 03:57:12 PM  
i1.wp.com
If you stop crying, we'll go get a Hershey bar after we're done.
 
2014-08-30 03:58:14 PM  

jjorsett: Wait, there's a poo emoji? Why was I not informed of this?


👯👱 💩☕
 
2014-08-30 03:59:15 PM  

Mad_Radhu: jjorsett: Wait, there's a poo emoji? Why was I not informed of this?

👯👱 💩☕


Well, crap that didn't work so well cross platform.
 
2014-08-30 04:03:45 PM  
Truth in advertising.
 
2014-08-30 04:05:46 PM  

Mad_Radhu: Mad_Radhu: jjorsett: Wait, there's a poo emoji? Why was I not informed of this?

👯👱 💩☕

Well, crap that didn't work so well cross platform.


31.media.tumblr.com
 
2014-08-30 04:06:56 PM  

Mad_Radhu: jjorsett: Wait, there's a poo emoji? Why was I not informed of this?

👯👱 💩☕


I'm surprised that works on my phone.
 
2014-08-30 04:11:03 PM  

Mad_Radhu: Mad_Radhu: jjorsett: Wait, there's a poo emoji? Why was I not informed of this?

👯👱 💩☕

Well, crap that didn't work so well cross platform.


I see a box, a box, a slightly narrower box, and and italic box.
 
2014-08-30 04:13:57 PM  

Incontinent_dog_and_monkey_rodeo: I thought that was what Hershey's Kisses were going for all along: "For the young fecalpheliac in all of us!"


Unfortunately, I know the word that you are looking for: copropheliac
 
2014-08-30 04:26:43 PM  

Tobin_Lam: Mad_Radhu: Mad_Radhu: jjorsett: Wait, there's a poo emoji? Why was I not informed of this?

[ image _x_][ image _x_] [ image _x_][ image _x_]

Well, crap that didn't work so well cross platform.

I see a box, a box, a slightly narrower box, and and italic box.


Chromoji for Chrome

Not sure if there's one for Firefox...
 
2014-08-30 04:54:24 PM  

Elzar: Chocolate snob thread or poo thread...

Hershey's is shiat chocolate, so I guess if the shoe shiat fits...


i.ytimg.com
 
2014-08-30 04:57:14 PM  
 
2014-08-30 05:04:00 PM  
I care just enough to post a comment stating that I don't care.
 
2014-08-30 05:24:50 PM  

Cepheus Crater: I care just enough to post a comment stating that I don't care.


this
 
2014-08-30 05:27:27 PM  
Coprophiles see what they want to see
 
2014-08-30 05:42:44 PM  

valkore: [i1.wp.com image 210x171]
If you stop crying, we'll go get a Hershey bar after we're done.


You are a dispicable human being. Favorited.
 
2014-08-30 05:48:32 PM  
Looks more like the dome of a mosque or of a Ukrainian church, with a banner. Or a Hershey's kiss. Not so much a pile of scat.
 
2014-08-30 05:55:58 PM  

Tobin_Lam: Mad_Radhu: Mad_Radhu: jjorsett: Wait, there's a poo emoji? Why was I not informed of this?

👯👱 💩☕

Well, crap that didn't work so well cross platform.

I see a box, a box, a slightly narrower box, and and italic box.


I see a girl with bunny ears, another girl without bunny ears, some poop, and some coffee. I don't really get the emoji thing, so I'm not sure what it's supposed to mean. Also i don't get the difference between emoji and the pictures chat programs have been using to replace emoticons for the past fifteen years.
 
2014-08-30 05:57:51 PM  

picturescrazy: Tobin_Lam: Mad_Radhu: Mad_Radhu: jjorsett: Wait, there's a poo emoji? Why was I not informed of this?

👯👱 💩☕

Well, crap that didn't work so well cross platform.

I see a box, a box, a slightly narrower box, and and italic box.

I see a girl with bunny ears, another girl without bunny ears, some poop, and some coffee. I don't really get the emoji thing, so I'm not sure what it's supposed to mean. Also i don't get the difference between emoji and the pictures chat programs have been using to replace emoticons for the past fifteen years.


Also I get it now.
 
2014-08-30 05:58:40 PM  

Tobin_Lam: Mad_Radhu: Mad_Radhu: jjorsett: Wait, there's a poo emoji? Why was I not informed of this?

👯👱 💩☕

Well, crap that didn't work so well cross platform.

I see a box, a box, a slightly narrower box, and and italic box.


I see a brunette with bunny ears, a blond, a fat faced man with a beard, bushy eyebrows(or a mask), with a tuft of hair on top, and a cup of coffee.
 
2014-08-30 05:59:12 PM  
If I had my way, Hershey wouldn't advertise at all
 
2014-08-30 06:09:59 PM  
Hershy's and Nestle sell chocolate flavored candy products not chocolates. Its a shame they get away with it.
 
2014-08-30 06:22:42 PM  
I'm not sure what people suddenly find so off-putting. That's what a Hershey's Kiss has always looked like.
 
2014-08-30 06:24:22 PM  
The trend of redesigning semi-decent logos to look like, well, shiat continues its march.

I imagine the board room conversation looks something like this:

Marketing Dude 1: Hey, guys. What can we do to spice up brand recognition?

Marketing Dude 2: I've got it! Let's take the logo, which has remained unaltered for years because it's iconic and simple, slap an ugly Comic Sans font on it with caps and punctuation stripped, and make sure the whole design ignores every possible principle of tasteful aesthetics we can come up with.

Marketing Dude 2: It's hip! It's edgy! I love it!
 
2014-08-30 06:43:47 PM  
Fecalphiles do it how they do it
 
2014-08-30 06:49:23 PM  
Looks like a Hershey's Kiss to me. People need to grow up.
 
2014-08-30 07:13:57 PM  
I can't tell you how much I hate this "minimalist art". University of California has a normal seal. That they want to replace with something that looks like a connected U and C....which when connected looks like a toilet seat...raised so you can pee standing up and that must really piss off females feminists who everytime they see the logo burn about how inconsiderate to leave the seat up.
 
2014-08-30 07:16:39 PM  
🌰
 
2014-08-30 07:25:05 PM  
It reminds me more of a metal slime from dragon quest/warrior series
 
2014-08-30 07:45:36 PM  

lindalouwho: This HAS to be on purpose.

Doesn't it?

/please say it does
//has their brand being talked about though


Yes, the poo was made to look like a Hershey's kiss... not the other way around.
 
2014-08-30 07:46:21 PM  

Alright, Hershey time!


Okay, Hershey is coming out!

 
2014-08-30 08:09:35 PM  
They have an amusement park at the end of Hershey Highway, but this is what sends them over the edge.
 
2014-08-30 08:09:46 PM  
What's with everyone thinking poop is shaped like the top of a soft-serve cone?
 
2014-08-30 08:46:57 PM  
Kudos to subby for linking to this from "Mashable"
 
2014-08-30 08:47:42 PM  

psychosis_inducing: What's with everyone thinking poop is shaped like the top of a soft-serve cone?


I've wondered this from time to time, in less coherent states of consciousness.  I could honestly list my thoughts here, but really, what magic is left when you post your deepest thoughts about poop online?
 
2014-08-30 10:25:14 PM  

PleaseHamletDon'tHurtEm: Marketing Dude 2: I've got it! Let's take the logo, which has remained unaltered for years because it's iconic and simple, slap an ugly Comic Sans Helvetica font on it with caps and punctuation stripped, and make sure the whole design ignores every possible principle of tasteful aesthetics we can come up with.


FTFY
 
2014-08-30 11:32:49 PM  
Could have been worse.

theopenscroll.com
 
2014-08-31 12:42:10 AM  

picturescrazy: Also I get it now.


Something about this post I found way to amusing
 
2014-08-31 12:51:01 AM  

Tobin_Lam: Mad_Radhu: Mad_Radhu: jjorsett: Wait, there's a poo emoji? Why was I not informed of this?

👯👱 💩☕

Well, crap that didn't work so well cross platform.

I see a box, a box, a slightly narrower box, and and italic box.


I'm on mobile and see two different girls, a pile of poo with eyeballs, and a cup of espresso.
 
2014-08-31 01:22:39 AM  
I hate what they've done with Reese's Feces too.
 
2014-08-31 01:32:21 AM  

Elzar: Chocolate snob thread or poo thread...

Hershey's is shiat chocolate, so I guess if the shoe fits...


Looks like you chose "chocolate snob".
 
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