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(USA Today)   For decades, women were the primary buyers of men's underwear. But men today buy about 70% of their own underwear, which is why Jockey is using Babe Ruth, Buzz Aldrin and George Patton to sell the things   (usatoday.com ) divider line
    More: Interesting, Jockey International, brand awareness, Jim Palmer  
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698 clicks; posted to Business » on 16 Aug 2014 at 3:33 PM (1 year ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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vpb [TotalFark]
2014-08-16 03:05:15 PM  
I guess it would appeal to men who wish Gen Patton had slaped them on the cheek?
 
2014-08-16 03:37:56 PM  
I keep telling her I don't need new underwear. There are still fabric molecules left so they're fine.
 
2014-08-16 03:41:13 PM  
My wife only gets to pick out my underwear if I get to pick out hers.
 
2014-08-16 03:55:39 PM  
I was going to say that I'm sure Patton never wore anything but standard military issue underwear, but the article covers that.  ("Jockey was a supplier to much of the American military in his time ")

Sorry, Jockey.  I only buy underwear when I really need it and I don't think I will be influenced by these ads.

I don't think young people will either since all those people are either dead or really really old.

I mean no disrespect to Patton, Ruth or Aldrin.  I just don't give a shiat what kind of underwear they wore.
 
2014-08-16 04:58:09 PM  
Only skimmed the article. I recently purchased some Jockey-brand items, and decided to try some of their socks. Holy crap, what a complete waste of money. They rode down with every step. And tore when I pulled them up. Back to Thorlo for me.
 
2014-08-16 05:02:27 PM  
I like to feel a little more natural then briefs could ever allow, so no thanks.
 
2014-08-16 05:13:37 PM  
Ruth Buzzi sells underwear? Huh.

www.webpan.com
 
2014-08-16 05:41:26 PM  
... for the first time, I am consciously considering buying something because of an ad.
 
2014-08-16 05:53:47 PM  
fark you Haynes for significantly lowering the quality of their tag-less comfort waist boxer briefs.
 
2014-08-16 06:04:04 PM  
I bought new underwear a couple months ago, and I was surprised how there is now tons and tons of fancy men's underwear. Like, every color of the rainbow, everything from boxers to the tiniest of briefs, all sorts of patterns, everything. It didn't used to be like that.
 
2014-08-16 06:11:46 PM  

LemSkroob: fark you Haynes for significantly lowering the quality of their tag-less comfort waist boxer briefs.


Did you buy them at very large chain store famous for demanding crap versions of its vendors' products?
 
2014-08-16 06:12:56 PM  
Many years ago, a girl I was friends with -- very attractive, and I assumed not remotely interested in me -- picked out a pair of boxers featuring a cartoon of a boy bird jumping the bones of a girl bird, and both of them looking very happy afterwards, and told me she thought they would look great on me. I laughed and put them back.

Only several months later, when it was far too late to pick up the thread, did I realize that she had been flirting with me and I really should have taken her up on the offer.

I was such an idiot around women when I was young...
 
2014-08-16 06:18:25 PM  
pedestriantv-prod.s3.amazonaws.com
 
2014-08-16 07:27:02 PM  

jaytkay: LemSkroob: fark you Haynes for significantly lowering the quality of their tag-less comfort waist boxer briefs.

Did you buy them at very large chain store famous for demanding crap versions of its vendors' products?


Even the product at Target went to crap. They also took three inches out of the XL socks and now they fit a size 12 max, 14 and the heel turns around my arch.
 
2014-08-16 09:17:49 PM  
I haven't found anything to beat the Ralph Lauren gray boxer briefs I buy for my husband. They last for years, and they really put the product on display right prominent.

I've bought him Hanes, and they don't last. Plus they attract dog hair like none other.
 
2014-08-16 09:59:11 PM  
A former jock, veteran, explorer tough guy like myself would never let the wife pick out my undies...
 
2014-08-16 10:18:47 PM  
How about pants that don't hang below your ass?
 
2014-08-17 02:09:15 AM  
Last time anyone bought me underwear was when I was in high school and still living with my parents.  Boxers are boxers, what does it matter?
 
2014-08-17 04:46:29 AM  

LemSkroob: fark you Haynes for significantly lowering the quality of their tag-less comfort waist boxer briefs.


Fortunately, Costco has stepped up with their Kirkland boxer briefs. Cheap, but nice quality.
 
2014-08-17 09:09:51 AM  
As the primary purchaser of men's underwear in this household, using Buzz Aldrin as the spokesman still TOTALLY nails the local demographic.

/I have a space problem.
 
2014-08-17 09:30:38 AM  
I am glad to know about women  buying underwear. I wondered about the ads in catalogs from years ago. They always showed a few guys standing around in their tighty whiteys just having a conversation like that was a normal thing to do.

Sure we sit around in our underwear when no one is around, or just the family. But I have never done it with a bunch of guys around.

What worried me was there was often one guy holding a football or something. What is he doing? Trying to get a quick game of "Touch" football started.

Now that I know the ads were for the ladies to fantasize.
 
2014-08-17 12:29:52 PM  

Russ1642: I keep telling her I don't need new underwear. There are still fabric molecules left so they're fine.


I finally broke down and bought my son some underwear. Apparently his video game budget doesn't cover things like clothing. I have rags that are in better shape than his old underwear.

The_Philosopher_King: Now that I know the ads were for the ladies to fantasize.


Well, not about guys in tightie whities. Even your True Love can't make those things look good.
 
2014-08-17 01:44:10 PM  

czetie: Many years ago, a girl I was friends with -- very attractive, and I assumed not remotely interested in me -- picked out a pair of boxers featuring a cartoon of a boy bird jumping the bones of a girl bird, and both of them looking very happy afterwards, and told me she thought they would look great on me. I laughed and put them back.

Only several months later, when it was far too late to pick up the thread, did I realize that she had been flirting with me and I really should have taken her up on the offer.

I was such an idiot around women when I was young...


I hear you on that.  I don't usually realize it either unless someone brings up a girl from the past and I start telling stories about her and then midway through go, 'holy shiat'.
 
2014-08-17 02:15:30 PM  
http://www.amazon.com/dp/B00ISRCM76/ref=twister_B00ISRBY2A

If you're active/athletic and don't wear short-shorts, these are the worlds best men's underwear. They changed my life.
 
2014-08-17 06:17:19 PM  
pseudowho: Boxers are boxers, what does it matter?

Cars are cars, what does it matter? Wine is wine, what does it matter? Cigars are cigars, what does it matter?

Sure, you can get functional products anywhere, but there is such a thing as high-quality boxers. Thin, cotton Hanes that bunch up around your waist when you put your pants on are nothing like some of the better stuff out there.

I bought three pairs of Ex-Officio boxers and they're amazing. I know some people actually don't like them, but they're great for me. Your mileage may vary.
 
2014-08-17 06:53:52 PM  

dukeblue219: pseudowho: Boxers are boxers, what does it matter?

Cars are cars, what does it matter? Wine is wine, what does it matter? Cigars are cigars, what does it matter?

Sure, you can get functional products anywhere, but there is such a thing as high-quality boxers. Thin, cotton Hanes that bunch up around your waist when you put your pants on are nothing like some of the better stuff out there.

I bought three pairs of Ex-Officio boxers and they're amazing. I know some people actually don't like them, but they're great for me. Your mileage may vary.


I dunno. As long as they fit I don't really care. They're underwear.

Not familiar with the bunching around the waist thing, but then I tend to wear loose fit pants (i.e. comfortable) so maybe this has something to do with that. I just barely think about clothing I guess, but also was surprised that adults have someone else buying their clothes for them, so I posted in the thread.

I sometimes post in threads that are about topics I don't understand because (sometimes) I end up learning something in the process.  Other times I end up more confused.  :)
 
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