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(The Motley Fool)   From Feb 26 - Marvel's "Guardians Of The Galaxy" is doomed to be a box office failure. Let me educate you as to why   (fool.com) divider line 255
    More: Dumbass, Guardians of the Galaxy, box-office bombs, Marvel Cinematic Universe, Box Office Mojo, Iron Man, Scott Pilgrim, security guards, Joe Pesci  
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13570 clicks; posted to Main » on 08 Aug 2014 at 12:44 PM (18 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



255 Comments   (+0 »)
   
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2014-08-08 10:30:31 AM  
When there is a dearth of other sci-fi projects out there, people are going to soak up whatever hits the screens. And there is a dearth right now, a dearth I say!
 
2014-08-08 11:15:34 AM  
Well, they got the "Fool" part right.
 
2014-08-08 11:18:21 AM  
TFA:  "Want to profit on business analysis like this?"

Not anymore.
 
2014-08-08 11:21:29 AM  

Mentat: Well, they got the "Fool" part right.


QFT. If you want to make money, read Motley Fool's advice and do the opposite.
 
2014-08-08 11:26:37 AM  
I checked his recent articles to see if he admitted he was wrong.

Surprise, surprise, there isn't one.
 
2014-08-08 12:48:01 PM  
Motley Fool?

x1.fjcdn.com
 
2014-08-08 12:49:08 PM  
Disney won't let it fail.  It's that simple.  Anyone who can't see that is a fool.
 
2014-08-08 12:49:53 PM  

foo monkey: Disney won't let it fail.  It's that simple.  Anyone who can't see that is a fool.


John Carter? Lone Ranger?
 
2014-08-08 12:51:30 PM  
Crazy to say, though i don't believe Iron Man was known to the casual movie-going audience a decade ago.
On that note, no one had heard of a Velociraptor prior to Jurassic Park, either.
 
2014-08-08 12:52:53 PM  
 
2014-08-08 12:53:55 PM  
Time to contact Daniel Kline and ask him how that worked out for him and his smug face.
www.fool.com
 
2014-08-08 12:54:29 PM  
Funny.
I'd heard of Green Lantern before, yet.....
 
2014-08-08 12:54:58 PM  

rikdanger: Mentat: Well, they got the "Fool" part right.

QFT. If you want to make money, read Motley Fool's advice and do the opposite.


This. That site is always wrong about everything as the other shiat sites Yahoo have on it's front page.
 
2014-08-08 12:55:35 PM  

This text is now purple: foo monkey: Disney won't let it fail.  It's that simple.  Anyone who can't see that is a fool.

John Carter? Lone Ranger?


I liked John Carter.
 
2014-08-08 12:56:09 PM  
Marketing.

Scott Pilgrim wasn't made or marketed for a mass audience.

Guardians was.
 
2014-08-08 12:56:37 PM  
It's the Motley Fool. The following week, there was probably an article by a different author that said GotG would turn a $6.5 billion profit for Disney.
 
2014-08-08 12:58:02 PM  

DMZ DEATH: This text is now purple: foo monkey: Disney won't let it fail.  It's that simple.  Anyone who can't see that is a fool.

John Carter? Lone Ranger?

I liked John Carter.


I thought it was an okay movie.

Doesn't take away from the fact that it was a financial failure.
 
2014-08-08 12:59:07 PM  
Look, the movie has a character named "Star Lord" and it's played by the goofy guy from Parks and Rec.  Another character is some sort of Raccoon.  I have no idea what's going on here so obviously this movie will be a unmitigated flop. QED.

 - Motley Fool
 
2014-08-08 12:59:08 PM  
This is priceless, from the author's bio:

"Daniel B. Kline is an accomplished writer and editor ... His latest book "Worst Ideas Ever"..."
 
2014-08-08 01:01:29 PM  
They also had an article as to why it would be a hit, according to the links at the bottom of the page.
 
2014-08-08 01:01:47 PM  
Right in the statisticals?
 
2014-08-08 01:02:01 PM  

scottydoesntknow: DMZ DEATH: This text is now purple: foo monkey: Disney won't let it fail.  It's that simple.  Anyone who can't see that is a fool.

John Carter? Lone Ranger?

I liked John Carter.

I thought it was an okay movie.

Doesn't take away from the fact that it was a financial failure.


Marketing failure creates financial failure.
 
2014-08-08 01:04:55 PM  
The first trailer was enough to get me interested. And I had never heard of GotG before.
 
2014-08-08 01:05:22 PM  

ToastmasterGeneral: Marketing.

Scott Pilgrim wasn't made or marketed for a mass audience.

Guardians was.


Also - GotG generally explains what's going on (or at least it makes sense why various aliens have these special abilities) where as in Scott Pilgrim, it's never really explained by people have video game powers (shooting fireballs, subspace travel, etc), and a lot of the video game references are obscure for anyone in the teen bracket because they reference games from the 80s and early 90s.

/I though Scott Pilgrim was a fair attempt at adapting the comics but seemed to be missing something.
 
2014-08-08 01:05:32 PM  

InterruptingQuirk: When there is a dearth of other sci-fi projects out there, people are going to soak up whatever hits the screens. And there is a dearth right now, a dearth I say!

upload.wikimedia.org
a veritable paucity
 
2014-08-08 01:07:24 PM  

give me doughnuts: scottydoesntknow: DMZ DEATH: This text is now purple: foo monkey: Disney won't let it fail.  It's that simple.  Anyone who can't see that is a fool.

John Carter? Lone Ranger?

I liked John Carter.

I thought it was an okay movie.

Doesn't take away from the fact that it was a financial failure.

Marketing failure creates financial failure.


Yep. "Dredd" suffered from that also. One of my favorite movies and it bombed because marketing couldn't figure out what the fark they were doing.

The only commercial I saw for it was the trailer involving the slow-mo shootout scene in the apartment that made no sense without context, but full sense in the movie.
 
2014-08-08 01:08:53 PM  
This is a man who panned "Up" as boring and, inexplicably, 'implausible.'

It's safe to say that he has no idea what he's doing as a movie critic.

On another note, he appears to be a Tea Bagger with a hate-on for Obama, too.
 
2014-08-08 01:11:04 PM  

Anonymous Bosch: They also had an article as to why it would be a hit, according to the links at the bottom of the page.


Yeah, but I can't bring myself to click Opposing Views links.
 
2014-08-08 01:12:31 PM  

scottydoesntknow: give me doughnuts: scottydoesntknow: DMZ DEATH: This text is now purple: foo monkey: Disney won't let it fail.  It's that simple.  Anyone who can't see that is a fool.

John Carter? Lone Ranger?

I liked John Carter.

I thought it was an okay movie.

Doesn't take away from the fact that it was a financial failure.

Marketing failure creates financial failure.

Yep. "Dredd" suffered from that also. One of my favorite movies and it bombed because marketing couldn't figure out what the fark they were doing.

The only commercial I saw for it was the trailer involving the slow-mo shootout scene in the apartment that made no sense without context, but full sense in the movie.


Caught it on NetFlix. Soooooo much better than that Stallone mess.
 
2014-08-08 01:13:06 PM  

give me doughnuts: scottydoesntknow: DMZ DEATH: This text is now purple: foo monkey: Disney won't let it fail.  It's that simple.  Anyone who can't see that is a fool.

John Carter? Lone Ranger?

I liked John Carter.

I thought it was an okay movie.

Doesn't take away from the fact that it was a financial failure.

Marketing failure creates financial failure.


Exactly.

1) they removed "of Mars" from the title after Mars needs Mom flopped
2) Disney marketing department, who also oversaw Lone Ranger, had no clue how to market the movie properly. (You could also
Make the case that they screwed up Maleficient because apparently it is very different than how the trailers led people to believe. But in that case word of
Mouth was
Enough to make it one of the hits of this year)

I didn't mind John Carter once I finally saw it on premium cable. Although the biggest problem that movie has is that it is from a science fiction book that is basically fantasy in the modern world, since we know what exists on Mars right now.

I think Marvel still does most of the marketing for their movies which can explain why this analyst was very very wrong ( apart from not actually knowing about James Gunn. c'mon man, did you watch Super? )
 
2014-08-08 01:13:10 PM  
"Motley Fooled Around and Fell In Love"

(Never noticed the superb guitar solo in that song back when it was an AM radio soft rock staple...)
 
2014-08-08 01:14:14 PM  

scottydoesntknow: give me doughnuts: scottydoesntknow: DMZ DEATH: This text is now purple: foo monkey: Disney won't let it fail.  It's that simple.  Anyone who can't see that is a fool.

John Carter? Lone Ranger?

I liked John Carter.

I thought it was an okay movie.

Doesn't take away from the fact that it was a financial failure.

Marketing failure creates financial failure.

Yep. "Dredd" suffered from that also. One of my favorite movies and it bombed because marketing couldn't figure out what the fark they were doing.

The only commercial I saw for it was the trailer involving the slow-mo shootout scene in the apartment that made no sense without context, but full sense in the movie.


Still beating myself up for not getting to the world premiere that was held in town.

Great movie.
 
2014-08-08 01:14:20 PM  
FTA: It also won't be a film that kids demand to be taken to because unlike "Spiderman" or "Iron Man," the Guardians don't have a cartoon and kids don't know who they are.

Except the fact that the Guardians have had at least one episode about them in most of the Disney's Marvels animated series, so all the kids watching Earth Mightiest Heroes, Avengers Assemble, or even the Super Hero Squad, are going to be familiar with them.

Also his examples aren't the greatest comparisons, Scott Pilgrim wasn't even widely known in the comic book world, it was just a little indy comic that one was more likely to find at a Hot Topic then a comic stores, so it didn't even have half the comic book crowd, Watchmen on the other hand was sacred text, most comic fans (and the author) were terrified they would fark it up, so the film makers stayed as close to the source materials as possible, but changed the end to keep "those who read it on their toes" so it ended up being a very forgettable movie that is still overshadowed by the comic version, it was also an R rated movie, so it didn't get the kid crowd boost that a PG or PG 13 would get. Kick Ass just had too much controversy to succeed in box office, it didn't even open in my area as theaters didn't want to touch it.

So why Guardians has a lot of hype, I really doubt it will be a complete bust, at worst I see it being like the Incredible Hulk, decent but very forgettable.
 
2014-08-08 01:14:27 PM  
I believe what makes GoTG such a hit is that this movie is honest-to-goodness old-school space opera. It has all the feels of a SF story that was made in the late 70's frame of mind (complete with trippy location names like "Knowwhere" and "The Kyln"). It isn't burdened by anything retarded like religious bullsh*t a la BSG rebooted. The soundtrack certainly helped carry this along.

It's hard to describe, but for those who are older than 40, you remember what it was like to see Star Wars (before they even added the "Episode IV: A New Hope" onto it) for the first time when it was first run? It's kind of that feel. At least for me it was anyway.
 
2014-08-08 01:21:10 PM  
lol. People actually defending John Carter.

/your opinion on movies is invalid
 
2014-08-08 01:22:35 PM  
img.fark.net

/this image is required in every GotG thread
//it was just my turn
 
2014-08-08 01:22:44 PM  
FTA: Even if Marvel had given the Guardians cameos in its other films or released a short TV series, it might have helped. The studio didn't and it's left with a movie puffed up by Internet buzz that won't translate to box office success. After "Guardians" under-performs, if the galaxy is to be rescued, we'll probably need Iron Man or Thor to step in and save the day.

That is the most real, authentic, hysterical laugh of my entire life...
 
2014-08-08 01:23:33 PM  

Someothermonkey: The first trailer was enough to get me interested. And I had never heard of GotG before.


Yep. I'm an MCU fangirl, and I was only "eh" about going to see this one before that first Hooked on a Feeling trailer hit. I turned to my roommate and said "Oh my God, it's Firefly. It's the campiest episode of Firefly ever.  With a talking raccoon."

Now if they can manage to make me give half a shiat about Ant-Man without giving up and putting Clark Gregg in it, then I'll be impressed.
 
2014-08-08 01:24:58 PM  

Slowdog: FTA: Even if Marvel had given the Guardians cameos in its other films or released a short TV series, it might have helped. The studio didn't and it's left with a movie puffed up by Internet buzz that won't translate to box office success. After "Guardians" under-performs, if the galaxy is to be rescued, we'll probably need Iron Man or Thor to step in and save the day.

That is the most real, authentic, hysterical laugh of my entire life...


That's another thing it had going for it -- like a TRILLION super-quotable quips.

/kevin bacon
//pelvic sorcery
///just go see the damn movie
 
2014-08-08 01:25:59 PM  
From the first box office return thread of Gotg I was told nobody had predicted it would be a failure
 
2014-08-08 01:26:06 PM  

ToastmasterGeneral: Marketing.

Scott Pilgrim wasn't made or marketed for a mass audience.

Guardians was.


^^This.

The obscurity of the characters can be glossed over with the stake in the Marvel brand.  People see "Marvel" and they're willing to take a gamble.

The film also advertised using the nostalgia rich pop soundtrack, comedy, and action.  Yes, people's initial reaction was "HA! A talking raccoon!" but there was enough to the trailer that you realized that raccoon was a pretty amusing character and that the smart-mouthed human would have some funny lines as well.  They pumped out 3 or 4 trailers with recognized pop hits of the 70s to lock in "the music will be ok" and pulled in enough known actors to get everyone's attention.

To be fair, none of this was known in February and that dipshiat should have kept his trap shut since the film business is one of the most finicky in the world to analyze.
 
2014-08-08 01:27:28 PM  
Someone please post a gif of Rocket laughing
 
2014-08-08 01:27:30 PM  

TV's Vinnie: I believe what makes GoTG such a hit is that this movie is honest-to-goodness old-school space opera. It has all the feels of a SF story that was made in the late 70's frame of mind (complete with trippy location names like "Knowwhere" and "The Kyln"). It isn't burdened by anything retarded like religious bullsh*t a la BSG rebooted. The soundtrack certainly helped carry this along.

It's hard to describe, but for those who are older than 40, you remember what it was like to see Star Wars (before they even added the "Episode IV: A New Hope" onto it) for the first time when it was first run? It's kind of that feel. At least for me it was anyway.


georgespigot.files.wordpress.com
 
2014-08-08 01:27:35 PM  
Anyone remember the film critic who gave Star Wars a bad review when it came out in 1977?

Nope. No one remembers him now either.
 
2014-08-08 01:27:56 PM  
TV's Vinnie:

It's hard to describe, but for those who are older than 40, you remember what it was like to see Star Wars (before they even added the "Episode IV: A New Hope" onto it) for the first time when it was first run? It's kind of that feel. At least for me it was anyway.

Just saw it Wednesday, with a friend who is a huge Star Wars nerd, and both over 40.

After the credits rolled he declared that he liked it better than Star Wars. Now, I think that was just the buzz of a fun movie, but I know what he meant. Star Wars was original, and culturally important, and for a 9-year-old, it was mind-blowing. But we both had a lot of fun watching Guardians of the Galaxy, and we laughed, hard, more than once.

Regarding Motley Fool:  I used to subscribe to one of their $100/year newsletters. What a waste. They are in the business to make money, and their stock advice is no better or worse than any other stock advice out there. Meaning that it's right about as often as it's wrong.
 
2014-08-08 01:29:00 PM  
What he missed in his analysis is the fact that Marvel/Disney has a unified vision for their movies. Between Joss Whedon and Kevin Feige they have folks who have respect for the source material AND mass market savvy. There aren't suits with no knowledge of the source material saying "You know, X is big right now, put X in the movie." Yes, there are writer and director differences between the films, but overall you have a pretty good idea what you're getting into with a Marvel film.
 
2014-08-08 01:29:16 PM  

RainbeauxSue: Slowdog: FTA: Even if Marvel had given the Guardians cameos in its other films or released a short TV series, it might have helped. The studio didn't and it's left with a movie puffed up by Internet buzz that won't translate to box office success. After "Guardians" under-performs, if the galaxy is to be rescued, we'll probably need Iron Man or Thor to step in and save the day.

That is the most real, authentic, hysterical laugh of my entire life...

That's another thing it had going for it -- like a TRILLION super-quotable quips.

/kevin bacon
//pelvic sorcery
///just go see the damn movie


www.nga.gov
 
2014-08-08 01:29:32 PM  

rikdanger: Mentat: Well, they got the "Fool" part right.

QFT. If you want to make money, read Motley Fool's advice and do the opposite.


Ah, so treat it like zerohedge, got it.
 
2014-08-08 01:31:22 PM  

MessyDwarf: InterruptingQuirk: When there is a dearth of other sci-fi projects out there, people are going to soak up whatever hits the screens. And there is a dearth right now, a dearth I say!
[upload.wikimedia.org image 220x326]
a veritable paucity


Edge of Tomorrow and Captain America are the only movies I've seen more than once this year.  GotG was OK but was a little too weepy.  Now that the back stories are out of the way I'm hopeful the sequel can just get to business.
 
2014-08-08 01:32:59 PM  

gopats: Someone please post a gif of Rocket laughing


Will a  pic of Thanos smirking do?

i2.cdnds.net
"My armrests have rocket thrusters. Your argument is invalid."
 
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