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(Time)   New findings confirm 50-year-old study that drinkers can't tell what beer they're drinking if the labels are removed   (time.com) divider line 108
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1599 clicks; posted to Geek » on 08 Aug 2014 at 8:32 AM (19 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2014-08-08 04:26:46 AM  
the experiments consisted of blind taste tests with three European lagers-Czechvar (Czech Republic), Heineken (Netherlands), and Stella Artois (Belgium)-in order simply to find out if beer drinkers could tell them apart.

Easy!

Czechvar - Watery with a watery aftertaste
Heineken - Spoiled beer
Stella Artois - Gassy pisswater
 
2014-08-08 07:53:50 AM  
a blind taste test of 3 continental lagers among drinkers of continental lagers ended predictably?  *youdontsay.jpg*
 
2014-08-08 07:59:36 AM  
Oh three mass produced beers, yeah, very little difference.

 I was thinking someone couldn't tell the difference between a lager, a stout, and an IPA.
 
2014-08-08 08:03:18 AM  

AverageAmericanGuy: the experiments consisted of blind taste tests with three European lagers-Czechvar (Czech Republic), Heineken (Netherlands), and Stella Artois (Belgium)-in order simply to find out if beer drinkers could tell them apart.

Easy!

Czechvar - Watery with a watery aftertaste
Heineken - Spoiled beer
Stella Artois - Gassy pisswater


You know, I'm not a beer snob by any stretch but Heineken is the nastiest tasting beer this side of Bud Light.
 
2014-08-08 08:38:44 AM  
Three beers that I'd have to be blind to taste.
 
2014-08-08 08:39:45 AM  
I can't usually tell the difference between Tuscan and Land O Dairy 2% Milk, but then again, I'm no Milk Snob.
 
2014-08-08 08:39:58 AM  

EvilEgg: Oh three mass produced beers, yeah, very little difference.

 I was thinking someone couldn't tell the difference between a lager, a stout, and an IPA.


The results would still be the same.
 
2014-08-08 08:40:21 AM  
Considering the method of study, where's the obvious tag?

"We took the labels of of keystone light, natural ice, and PBR, and asked 100 hipsters if they could identify their flagship brand.  You won't believe the results!"
 
2014-08-08 08:44:22 AM  

brap: Three beers that I'd have to be blind to taste.


This just in! People can't tell the difference between three mediocre beers of the same ilk!

/and by mediocre I mean slightly better than Bud.
 
2014-08-08 08:49:30 AM  

AverageAmericanGuy: the experiments consisted of blind taste tests with three European lagers-Czechvar (Czech Republic), Heineken (Netherlands), and Stella Artois (Belgium)-in order simply to find out if beer drinkers could tell them apart.

Easy!

Czechvar - Watery with a watery aftertaste
Heineken - Spoiled beer
Stella Artois - Gassy pisswater


never had czechvar, but i know there's a big difference between SA and H. one tastes like toilet and the other tastes like skunk ass. How they picked people that can't differentiate that is beyond my comprehension.
 
2014-08-08 08:49:48 AM  

EvilEgg: I was thinking someone couldn't tell the difference between a lager, a stout, and an IPA.


That is easy: one tastes like mud, one tastes like swamp water, and one tastes like dirt.
 
2014-08-08 08:56:33 AM  

Feepit: That is easy: one tastes like mud, one tastes like swamp water, and one tastes like dirt.


Which is to say, taste isn't what differentiates those. Color is. IPAs are light brown and clear, lagers the color of piss after drinking lager, and stouts are like chocolate syrup. I've had sour, hoppy, nutty, and floral variations of IPAs, and they taste nothing alike. I've had stouts that taste like vomit and stouts that are rich and smooth. Lagers, I'm not really an expert on. I had one once and was turned off.
 
2014-08-08 09:00:29 AM  
I dunno, but I'd know the taste of my regulars any day of the week.
 
2014-08-08 09:02:42 AM  
 one tastes like dirt ...
but it was fresh ground this morning ..


ba da bing
 
2014-08-08 09:03:07 AM  
img2.wikia.nocookie.net
 
2014-08-08 09:04:21 AM  

jchic: Heineken is the nastiest tasting beer


Period. Doesn't need a qualifier.
 
2014-08-08 09:06:44 AM  

jchic: AverageAmericanGuy: the experiments consisted of blind taste tests with three European lagers-Czechvar (Czech Republic), Heineken (Netherlands), and Stella Artois (Belgium)-in order simply to find out if beer drinkers could tell them apart.

Easy!

Czechvar - Watery with a watery aftertaste
Heineken - Spoiled beer
Stella Artois - Gassy pisswater

You know, I'm not a beer snob by any stretch but Heineken is the nastiest tasting beer this side of Bud Light.


Someone's never had Milwaukee's Best.
 
2014-08-08 09:13:51 AM  
I KNEW IT! And you people mocked me when I said all beer tastes like piss colored bitter in a can.

/You're all the same...
 
2014-08-08 09:17:00 AM  
Do this all the time at tailgates and parties using solo cups - Bud Light, Natty Light, Coors Light, Miller Light and one wild card, like Heineken Light.  Always get some bro who swears that ___ takes like piss and that he only drinks ______.

I've done it 30+ times and only two people have ever gone 5 for 5.
 
2014-08-08 09:19:05 AM  
You could do this with over-hopped IPAs and you'd befuddle the beer snobs, too.
 
2014-08-08 09:20:54 AM  

AntonChigger: jchic: AverageAmericanGuy: the experiments consisted of blind taste tests with three European lagers-Czechvar (Czech Republic), Heineken (Netherlands), and Stella Artois (Belgium)-in order simply to find out if beer drinkers could tell them apart.

Easy!

Czechvar - Watery with a watery aftertaste
Heineken - Spoiled beer
Stella Artois - Gassy pisswater

You know, I'm not a beer snob by any stretch but Heineken is the nastiest tasting beer this side of Bud Light.

Someone's never had Milwaukee's Best.


Ah, the Beast. "Someone still cares about quantity."

In college, the dorm floor always did the taste test after the beer was placed in darkened glassware so no one could determine its color. Even with Bud in the mix, it was never better than chance. That convinced me to always buy the cheap stuff ever since.
//Or I'm just a cheapskate since birth. It can go both ways.
 
2014-08-08 09:23:37 AM  
CSB

Back in my 20s I was dating a woman who's mom was doing taste tests for beer drinkers.  These consisted of subjects drinking un-named beer and giving each a number score.  Well, Robin would bring me a 6 pack, the only label on each bottle was a number.  I'd drink them, and some of them were farking awesome.  Unfortunately, not even her mom knew what was in the bottles so I had no way to track down the extra tasty test samples.

/CSB
 
2014-08-08 09:23:58 AM  
I can name a good dozen or so beers I've had that I could tell apart in a taste test. Not all of them good, mind you.
 
2014-08-08 09:29:22 AM  

EvilEgg: Oh three mass produced beers, yeah, very little difference.

 I was thinking someone couldn't tell the difference between a lager, a stout, and an IPA.



Lager? What kind? Pilsner? Bock? Octoberfest?
 
2014-08-08 09:31:21 AM  

AverageAmericanGuy: the experiments consisted of blind taste tests with three European lagers-Czechvar (Czech Republic), Heineken (Netherlands), and Stella Artois (Belgium)-in order simply to find out if beer drinkers could tell them apart.

Easy!

Czechvar - Watery with a watery aftertaste
Heineken - Spoiled beer
Stella Artois - Gassy pisswater


Stella is OK. Then again, guess I wouldn't be able to tell it apart from the others, going by that article. Ah well, guess I'll stick to the triple's and Duvels etc.
 
2014-08-08 09:32:13 AM  
That's why I don't remove the labels so I can show my friends that they are getting the very best in cheap beer!
 
2014-08-08 09:32:14 AM  
There are plenty of beers that do have a distinct flavor. I tend to drink those, not the beers featured in this taste test.
 
2014-08-08 09:33:40 AM  
On the night of my buddy's wedding, I won $20 by identifying a beer solely on taste. Was handed a glass, didn't know what was on tap at the afterparty. I would wager I'm not the only one who could perform this feat.

/Ommegang Hennepin
 
2014-08-08 09:34:46 AM  

AverageAmericanGuy: the experiments consisted of blind taste tests with three European lagers-Czechvar (Czech Republic), Heineken (Netherlands), and Stella Artois (Belgium)-in order simply to find out if beer drinkers could tell them apart.

Easy!

Czechvar - Watery with a watery aftertaste
Heineken - Spoiled beer
Stella Artois - Gassy pisswater


Might I add the following:

Chimay - Nectar of the gods
 
2014-08-08 09:35:58 AM  

jgilb: EvilEgg: Oh three mass produced beers, yeah, very little difference.

 I was thinking someone couldn't tell the difference between a lager, a stout, and an IPA.

The results would still be the same.


Not so if the taster hasn't already had several beers. I've done this very test using an airline sleep mask so the taster can't see the beer. The beers had been in the same fridge overnight, so were at the same temperature and were poured into solo cups. Completely sober tasters can differentiate nearly 100% of the time with beers this different. After two beers of any type, though, the percent right guesses drop toward random chance. Moral of the story? Alcohol numbs the palate, so switch your guests to Keystone Light after their second quality beer. ;^)
 
2014-08-08 09:40:16 AM  

Stone Meadow: jgilb: EvilEgg: Oh three mass produced beers, yeah, very little difference.

 I was thinking someone couldn't tell the difference between a lager, a stout, and an IPA.

The results would still be the same.

Not so if the taster hasn't already had several beers. I've done this very test using an airline sleep mask so the taster can't see the beer. The beers had been in the same fridge overnight, so were at the same temperature and were poured into solo cups. Completely sober tasters can differentiate nearly 100% of the time with beers this different. After two beers of any type, though, the percent right guesses drop toward random chance. Moral of the story? Alcohol numbs the palate, so switch your guests to Keystone Light after their second quality beer. ;^)


You're a bad man.
 
2014-08-08 09:44:03 AM  

FLMountainMan: Do this all the time at tailgates and parties using solo cups - Bud Light, Natty Light, Coors Light, Miller Light and one wild card, like Heineken Light.  Always get some bro who swears that ___ takes like piss and that he only drinks ______.

I've done it 30+ times and only two people have ever gone 5 for 5.


Five for five would be tough. But a one vs one test would see better results imo.

I could probably get heineken vs miller light sorted out - heinekens all have a skunkiness to them. I know I can tell blue light from miller light - miller light is almost sweet in its finish.
 
2014-08-08 09:44:09 AM  
CBSB:

Before the Great Beer Revolution in the 90s, the only thing you could get in Austin, Texas that wasn't pisswater or an import was Shiner Bock. The funny thing is that everyone who lived near the actual brewery would only drink pisswater, so something like 80% of all the Shiner brewed in Shiner, Texas would go up to Austin.

I was surprised to see it on a draft menu here in Boston recently. The waiter told me they had gotten one of the first kegs to be shipped to Massachusetts. It had been quite some time since I'd had a Shiner, so I had to order one. It turns out it's still pretty damn good, even to this older Beer Snob's jaded palate, so I had two.

End CBSB.
 
2014-08-08 09:45:11 AM  
Not much of a beer drinker but I dig this. It's too bad it isn't distributed in MI
aleheads.files.wordpress.com
 
2014-08-08 09:47:06 AM  

Stone Meadow: jgilb: EvilEgg: Oh three mass produced beers, yeah, very little difference.

 I was thinking someone couldn't tell the difference between a lager, a stout, and an IPA.

The results would still be the same.

Not so if the taster hasn't already had several beers. I've done this very test using an airline sleep mask so the taster can't see the beer. The beers had been in the same fridge overnight, so were at the same temperature and were poured into solo cups. Completely sober tasters can differentiate nearly 100% of the time with beers this different. After two beers of any type, though, the percent right guesses drop toward random chance. Moral of the story? Alcohol numbs the palate, so switch your guests to Keystone Light after their second quality beer. ;^)


You drink with lightweights and it sounds like your beer is way too cold or something. Even then I don't believe you.

Mixing up shiatty american lilsner brands I believe. A dark vs a light? No way.
 
2014-08-08 09:48:22 AM  
Makes sense. Humans cannot taste very well. Same with wine. Even experts are fooled.
http://io9.com/wine-tasting-is-bullshiat-heres-why-496098276
 
2014-08-08 09:49:28 AM  

EvilEgg: Oh three mass produced beers, yeah, very little difference.

 I was thinking someone couldn't tell the difference between a lager, a stout, and an IPA.


I was thinking the same thing.  Because distinguishing entire genres of beer like that is really really easy.

Space Station Wagon: Not much of a beer drinker but I dig this. It's too bad it isn't distributed in MI
[aleheads.files.wordpress.com image 300x778]


If you live in Michigan, you have SO many wonderful local options to choose from.
 
2014-08-08 09:49:50 AM  
You want some fun? Pour the cheapest wine you can find into an empty expensive wine bottle, pretend to uncork it, and serve it to your wine-snob friends.

/did this once and was treated to an evening hearing about the terroir, and how the year (on the bottle) was an especially good vintage.
 
2014-08-08 09:50:45 AM  
Similar conclusions have been reached in studies about wine; one, for instance, found that wine drinkers will pay more for bottles with hard-to-pronounce names-because apparently we assume that a fancy name is a sign of better quality.

Same goes for hookers, cars, candidates, diseases, hotels, and sexual positions
 
2014-08-08 09:54:34 AM  

Smackledorfer: Stone Meadow: jgilb: EvilEgg: Oh three mass produced beers, yeah, very little difference.

 I was thinking someone couldn't tell the difference between a lager, a stout, and an IPA.

The results would still be the same.

Not so if the taster hasn't already had several beers. I've done this very test using an airline sleep mask so the taster can't see the beer. The beers had been in the same fridge overnight, so were at the same temperature and were poured into solo cups. Completely sober tasters can differentiate nearly 100% of the time with beers this different. After two beers of any type, though, the percent right guesses drop toward random chance. Moral of the story? Alcohol numbs the palate, so switch your guests to Keystone Light after their second quality beer. ;^)

You drink with lightweights and it sounds like your beer is way too cold or something. Even then I don't believe you.

Mixing up shiatty american lilsner brands I believe. A dark vs a light? No way.


The last part of my post was a joke, but I was surprised at how the ability to differentiate even very different beers drops with consumption. For any individual it might be two beers or more, but it's still there. The test was done at a July 4th party with Budweiser, Sierra Nevada India Pale Ale and Black Butte Porter.
 
2014-08-08 09:54:49 AM  
img.inkfrog.com
img.inkfrog.com

I only drink the beer with the blue stripe on the label. None of the only white can piss water.
 
2014-08-08 09:55:41 AM  

Feepit: Feepit: That is easy: one tastes like mud, one tastes like swamp water, and one tastes like dirt.

Which is to say, taste isn't what differentiates those. Color is. IPAs are light brown and clear, lagers the color of piss after drinking lager, and stouts are like chocolate syrup. I've had sour, hoppy, nutty, and floral variations of IPAs, and they taste nothing alike. I've had stouts that taste like vomit and stouts that are rich and smooth. Lagers, I'm not really an expert on. I had one once and was turned off.


Ah, taste is a great difference between them, not just color.  This like saying taste is what makes the difference between Fanta, Sprite and Pepsi.  Its that one is orange, one is clear and one is brown... but they're all just sweet.  Hell, there is even different flavors of Fanta!
 
2014-08-08 09:57:10 AM  

Abe Vigoda's Ghost: [img.inkfrog.com image 428x279]
[img.inkfrog.com image 505x377]

I only drink the beer with the blue stripe on the label. None of the only white can piss water.


Life was downhill once I could no longer buy the purple and gold beer.

www.angelfire.com
 
2014-08-08 10:04:00 AM  

baconbeard: You want some fun? Pour the cheapest wine you can find into an empty expensive wine bottle, pretend to uncork it, and serve it to your wine-snob friends.

/did this once and was treated to an evening hearing about the terroir, and how the year (on the bottle) was an especially good vintage.


That's awesome. BF is a wine snob. I'll have to try this on him. Luckily he has a sense of humor.
 
2014-08-08 10:15:00 AM  
Pretty much the whole point of AALs is to create a beverage nearly devoid of any distinctive flavor. So, this shouldn't surprise anyone in the least.

There is a reason BMC has always spent so much money on advertising...the flavor isn't distinct enough to set the different AALs apart...so they have to find other means of creating brand loyalty.
 
2014-08-08 10:28:22 AM  

wingnut396: Ah, taste is a great difference between them, not just color.  This like saying taste is what makes the difference between Fanta, Sprite and Pepsi.  Its that one is orange, one is clear and one is brown... but they're all just sweet.  Hell, there is even different flavors of Fanta!


You misunderstood me. There is a wide enough range in flavors of beer that you don't really use taste to distinguish a lager from an ale, because they can both be sweet, sour, hoppy, whatever, depending on what the brewer added to them.
 
2014-08-08 10:44:34 AM  

Stone Meadow: jgilb: EvilEgg: Oh three mass produced beers, yeah, very little difference.

 I was thinking someone couldn't tell the difference between a lager, a stout, and an IPA.

The results would still be the same.

Not so if the taster hasn't already had several beers. I've done this very test using an airline sleep mask so the taster can't see the beer. The beers had been in the same fridge overnight, so were at the same temperature and were poured into solo cups. Completely sober tasters can differentiate nearly 100% of the time with beers this different. After two beers of any type, though, the percent right guesses drop toward random chance. Moral of the story? Alcohol numbs the palate, so switch your guests to Keystone Light after their second quality beer. ;^)


Back in college my roommate and I would split a sixer of the good stuff before hitting the bars.  And once we got to the bars we'd drink whatever beer was the cheapest.
 
2014-08-08 10:51:42 AM  
Let me guess:  The "comparison" was between a bunch of tasteless, pilsner-style lagers.

<reads article>

Just as I expected.
 
2014-08-08 10:52:00 AM  
Stone Meadow: Moral of the story? Alcohol numbs the palate, so switch your guests to Keystone Light after their second quality beer. ;^)

This is essentially why we buy Miller Lite.
 
2014-08-08 10:54:43 AM  
In before Beer Hipsters yelling that unless something tastes like you shoved a handful of hops up your bung it's flavorless or "piss".

/damn, too late

EvilEgg: Oh three mass produced beers, yeah, very little difference.

 I was thinking someone couldn't tell the difference between a lager, a stout, and an IPA.


I would assume those with severe flavours would stand out, but not sure about the mainstream stuff.

They did something similar with wine a bit ago. They took a white wine and taste tested it, then they added food coloring and gave it to the same wine drinkers who then praised it using red wine characteristics.
 
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