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(BusinessWeek)   Levi's Stadium is an overhyped disappointment and not a technological game-changer at all. "It's football inside of a new building, with the biggest 'disruption' being the astronomical cost of a beer"   (businessweek.com) divider line 89
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2437 clicks; posted to Sports » on 05 Aug 2014 at 6:10 PM (6 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2014-08-05 03:41:15 PM
As long as your fly is buttoned on your 501s, there should be nothing wrong
 
2014-08-05 05:07:28 PM
It's a football stadium.  What are you expecting, every seat to have a hologram who'll pleasure you orally?

/would pay full face value for that
 
2014-08-05 05:11:09 PM
The light rail has always been just... functional. Light rail to train station is going to be a nightmare. Suck ii FRISCO!!!

/Former Santa Clara native
 
2014-08-05 05:36:33 PM

jake_lex: It's a football stadium.  What are you expecting, every seat to have a hologram who'll pleasure you orally?

/would pay full face value for that


Pun intended?
 
2014-08-05 06:05:34 PM
"What I did notice was that the parking lots around the stadium were at a standstill..."

And this is different than Candlestick...how?
 
2014-08-05 06:17:25 PM
Astronomical prices for beer at a professional sporting event? Gee, it's almost as if pro sports teams are trying to say "go get drunk somewhere else, alkie."
 
2014-08-05 06:19:20 PM
and the pictures make it look like Soldier Field with minor design tweaks.
 
2014-08-05 06:21:11 PM
Considering the name, I'd have thought they'd at least coat it in denim.
 
2014-08-05 06:26:55 PM

Mitch Taylor's Bro: "What I did notice was that the parking lots around the stadium were at a standstill..."

And this is different than Candlestick...how?


I think that's the point.
 
2014-08-05 06:28:38 PM

jake_lex: What are you expecting, every seat to have a hologram who'll pleasure you orally?


i787.photobucket.com

Approves.
 
2014-08-05 06:31:56 PM
That does not look like a particularly loud stadium design.
 
2014-08-05 06:36:53 PM

Dafatone: That does not look like a particularly loud stadium design.


It'll look better after it's broken in.
 
2014-08-05 06:54:09 PM
So it has the WiFi and the ability to order food from your seat. What the hell else was TFA expecting? Uh guy, you're at a football stadium. It isn't supposed to have the ability to change the world.

Go back to Mountain View and STFU and get back to work on your new "app".
 
2014-08-05 06:54:38 PM
Stop saying 'disruption/disruptor'

just stop it
 
2014-08-05 06:56:23 PM

Dafatone: That does not look like a particularly loud stadium design.


Don't worry, they learned how to pipe in noise from a division rival. They'll have their very own 12th man fetish soon enough.
 
2014-08-05 06:58:23 PM
This whole thing is a clusterfark and it's breaking my heart all over again. I went to 5-6 Niners game a year, now that number will be 0, or  maybe 1. 

They never planned for parking, they never planned for transit, they just built a stadium and hoped for the best. Apparently shrugging is an appropriate city planning technique. This soccer game was only 2/3 of the people of a football game and it was an unmitigated disaster -- can't wait to see what happens with 50% more people trying to get in and out!

I have a friend that flies in for Niners games once a year, sleeps on my couch and we party all weekend. We've already decided on a hotel room for Saturday and Sunday nights, to avoid wanting to kill something. Which, combined with the per-ticket price increase from resellers of about 100%, makes his trip possibly prohibitively expensive. Hooray new stadium!

Mitch Taylor's Bro: "What I did notice was that the parking lots around the stadium were at a standstill..."

And this is different than Candlestick...how?


The only place that sucked trying to get out of Candlestick were the RV and other gravel lots not actually in the stadium. But anyone that knew what was up just parked over by the recycling plant, or in the hood Bayview. In any case, there were buses that did an OK job getting out, a Muni line less than a mile's walk away, you could get a few blocks out and call a cab, hell I've walked home from a game before...all of that is acceptable when the team is actually in the city it purportedly represents. Now, we have no improvements on transit with the added insult of not being anywhere near our own city when the game's over. Levi's is a complete insult to fans north of Santa Clara...but the team doesn't care about any of those people anyway.
 
2014-08-05 06:58:35 PM

Shame Us: Mitch Taylor's Bro: "What I did notice was that the parking lots around the stadium were at a standstill..."

And this is different than Candlestick...how?

I think that's the point.


Point taken. And after a little more research, apparently it WAS worse than the stick.

http://abc7news.com/society/traffic-nightmare-ensued-after-earthquak es -game-at-levis-stadium/237404/
 
2014-08-05 07:00:01 PM
saying it's a disappointment because it's not like Jerruh World is a compliment, not a detriment
 
2014-08-05 07:02:28 PM

Scrotastic Method: This whole thing is a clusterfark and it's breaking my heart all over again. I went to 5-6 Niners game a year, now that number will be 0, or  maybe 1. 

They never planned for parking, they never planned for transit, they just built a stadium and hoped for the best. Apparently shrugging is an appropriate city planning technique. This soccer game was only 2/3 of the people of a football game and it was an unmitigated disaster -- can't wait to see what happens with 50% more people trying to get in and out!

I have a friend that flies in for Niners games once a year, sleeps on my couch and we party all weekend. We've already decided on a hotel room for Saturday and Sunday nights, to avoid wanting to kill something. Which, combined with the per-ticket price increase from resellers of about 100%, makes his trip possibly prohibitively expensive. Hooray new stadium!

Mitch Taylor's Bro: "What I did notice was that the parking lots around the stadium were at a standstill..."

And this is different than Candlestick...how?

The only place that sucked trying to get out of Candlestick were the RV and other gravel lots not actually in the stadium. But anyone that knew what was up just parked over by the recycling plant, or in the hood Bayview. In any case, there were buses that did an OK job getting out, a Muni line less than a mile's walk away, you could get a few blocks out and call a cab, hell I've walked home from a game before...all of that is acceptable when the team is actually in the city it purportedly represents. Now, we have no improvements on transit with the added insult of not being anywhere near our own city when the game's over. Levi's is a complete insult to fans north of Santa Clara...but the team doesn't care about any of those people anyway.


I guess I didn't know what was up and just parked where the guy in the orange vest told me to park. Also, there is no way I'd park my car in the Bayview. But like I just posted (probably as you were posting) the parking at Levi's is going to be worse than the stick.
 
2014-08-05 07:03:26 PM
I was at California's Great America back in June and got a decent look at the stadium since they basically share the same parking lot.  The thing is just a large building.  It doesn't look good or have any really distinct features.

Seriously...look at this thing:
fbcdn-sphotos-h-a.akamaihd.net

It just screams "meh".

/Kind of like CGA actually
//Gold Rusher was awesome...that's about it
 
2014-08-05 07:11:24 PM

jake_lex: It's a football stadium.  What are you expecting, every seat to have a hologram who'll pleasure you orally?

/would pay full face value for that


Sure it's great if there's a hologram doing that for you...but do you want the guy behind you's jizz going into the air toward the back of your head?
 
Oak
2014-08-05 07:14:39 PM
"Technological game-changer" is just puffery designed for Bay Area types.  Hamburgers have to be described as "technological game-changers" to sell there.  You don't build up your atmospheric smug to that level without churning puffery into the environment constantly.
 
2014-08-05 07:14:52 PM

Mitch Taylor's Bro: the parking at Levi's is going to be worse than the stick.


Which is the hilarious part! Nobody is giving two craps about LEED certifications or even the WiFi, but everyone is pissed that they got in late, there wasn't enough food or beer, and then it took forever to get out. The NFL is struggling to put asses in seats against streaming, Red Zone, high prices, etc., and so far this stadium looks like the only thing that's worse here than at the Stick is the fan experience. It's ultimate irony from the home of unintended irony and the complete lack of self-awareness, Silicon Valley.
 
2014-08-05 07:27:19 PM
Ordering food from your seat sounds like a great plan. That said, considering the team that plays there, I can't imagine the stadium being the biggest disappointment.
 
2014-08-05 07:35:18 PM

Fisty Bum: I was at California's Great America back in June and got a decent look at the stadium since they basically share the same parking lot.  The thing is just a large building.  It doesn't look good or have any really distinct features.

Seriously...look at this thing:
[fbcdn-sphotos-h-a.akamaihd.net image 850x478]

It just screams "meh".

/Kind of like CGA actually
//Gold Rusher was awesome...that's about it


Honestly, the Levi's logo on the sign makes me think it's an oversized jeans store...
 
2014-08-05 07:36:53 PM

Scrotastic Method: Mitch Taylor's Bro: the parking at Levi's is going to be worse than the stick.

Which is the hilarious part! Nobody is giving two craps about LEED certifications or even the WiFi, but everyone is pissed that they got in late, there wasn't enough food or beer, and then it took forever to get out. The NFL is struggling to put asses in seats against streaming, Red Zone, high prices, etc., and so far this stadium looks like the only thing that's worse here than at the Stick is the fan experience. It's ultimate irony from the home of unintended irony and the complete lack of self-awareness, Silicon Valley.


Cisco is right down the street. I wonder if they can help them with routing traffic?

/ sorry, this joke belongs in the geek tab
 
2014-08-05 07:39:38 PM
Was at the game Saturday and not real impressed with the stadium. The lower bowl rake is too low and the 2nd deck seats are too far from the field.  That giant building rising on the west side that holds the press box and luxury boxes is just ugly.  Looks like some dropped an office building on top of a stadium.  $1.1 Billion for that !!!
The new Earthquakes stadium opening in 2015 has a better design for the fans and will be a better game day experience.
 
2014-08-05 07:40:08 PM
So how much is a beer ffs?
 
2014-08-05 07:40:14 PM

Fisty Bum: I was at California's Great America back in June and got a decent look at the stadium since they basically share the same parking lot.  The thing is just a large building.  It doesn't look good or have any really distinct features.

Seriously...look at this thing:
[fbcdn-sphotos-h-a.akamaihd.net image 850x478]

It just screams "meh".

/Kind of like CGA actually
//Gold Rusher was awesome...that's about it


That's not a stadium. That's a corporate headquarters.

That said, the fireworks from Great America going off during the last stretch of the Quakes/Sounders game, that was awesome.
 
2014-08-05 07:43:02 PM

Masta Beta: Was at the game Saturday and not real impressed with the stadium. The lower bowl rake is too low and the 2nd deck seats are too far from the field.  That giant building rising on the west side that holds the press box and luxury boxes is just ugly.  Looks like some dropped an office building on top of a stadium.  $1.1 Billion for that !!!
The new Earthquakes stadium opening in 2015 has a better design for the fans and will be a better game day experience.


I also saw some of the Seattle journalists saying that the pressbox is in an unorthodox location in realtion to the field and is closed off, so all the stadium noise and game noise is muffled. But I'm sure the wifi is great, which is frankly a concern in some MLS stadiums.
 
2014-08-05 07:45:07 PM
Levi's Stadium has solar panels, a green roof, and Wi-Fi...

images.bwbx.io

um...

a roof

img.fark.net

Am I missing something here?  Did we change the definition of "roof" recently?
 
2014-08-05 07:47:39 PM

Uzzah: Levi's Stadium has solar panels, a green roof, and Wi-Fi...

[images.bwbx.io image 630x420]

um...

a roof

[img.fark.net image 850x478]

Am I missing something here?  Did we change the definition of "roof" recently?


Oh - you must have stopped reading before the article was done.
 
2014-08-05 07:59:02 PM
What this stadium has that the other doesn't is all the luxury boxes that rent for insane amounts of money. People in the regular seats are just sheep to be fleeced. They don't give a fark about them.
 
2014-08-05 08:01:21 PM
In fairness, not manufacturing anything for a roof IS pretty green.
 
2014-08-05 08:03:36 PM
$850 million dollar loan from the city of Santa Clara.

I wonder how  many home games will be broadcast free to the taxpayers.
 
2014-08-05 08:05:20 PM

Dafatone: That does not look like a particularly loud stadium design.


I'd love to see an exceptionally quiet stadium with insane amounts of absorbton. Like you can't hear yourself talk levels of quiet
 
2014-08-05 08:07:26 PM

Jiro Dreams Of McRibs: I wonder how  many home games will be broadcast free to the taxpayers.


...all of them? By NFL rule, literally all of them.
 
2014-08-05 08:08:27 PM

Shame Us: Oh - you must have stopped reading before the article was done.


I read it. My beef is with the stadium itself for making such a claim:

One of the most unique features of the facility is the green roof atop the suite tower on the west side of the stadium.

If you say "this stadium has a roof," people understand that to mean "something covers the playfield and seats." They do not expect it to mean "somewhere within the building, there is a horizontal surface on top of a space." Especially when it is touted as "one of the most unique features" of said stadium.
 
2014-08-05 08:12:28 PM
In other news, the author's name is Ashlee Vance -- a male.
 
2014-08-05 08:12:59 PM

bingethinker: What this stadium has that the other doesn't is all the luxury boxes that rent for insane amounts of money. People in the regular seats are just sheep to be fleeced. They don't give a fark about them.


I recently learned that it's not just that luxury boxes generate tons of money.

It's that luxury box money isn't subject to the same revenue sharing that the normal gates are.

So blame... I don't know.  The NFL itself, as well as owners, and basically everyone involved.  Regular people getting fleeced is encoded into the NFL's pay structure.
 
2014-08-05 08:13:12 PM

bingethinker: What this stadium has that the other doesn't is all the luxury boxes that rent for insane amounts of money. People in the regular seats are just sheep to be fleeced. They don't give a fark about them.


Oh, there's a stadium in Argentina that has the same basic shape...

argentinepassion.files.wordpress.com

...the difference, of course, being that the fans, luxury boxes included, are right on top of the field and the place sounds like a madhouse. (Capacity 49,000, compared to Levi's 69,983.)
 
2014-08-05 08:13:29 PM

tonguedepressor: So how much is a beer ffs?


$11.00 for a Stone IPA on tap.  Had about 6 different beers on tap (non Bud/Coors crap).
I think the Bud/Coors was $10.50
 
2014-08-05 08:17:29 PM

Scrotastic Method: Jiro Dreams Of McRibs: I wonder how  many home games will be broadcast free to the taxpayers.

...all of them? By NFL rule, literally all of them.


There's a difference between free broadcast and cable.
 
2014-08-05 08:19:33 PM

bingethinker: What this stadium has that the other doesn't is all the luxury boxes that rent for insane amounts of money. People in the regular seats are just sheep to be fleeced. They don't give a fark about them.


This.  This place is the football version of Philips Arena, the gold standard for corporate luxury box schilling in arena design.  Bottom line: If you're cutting out over a third of the bowl to put in luxury boxes, you really, really, REALLY don't care about the types of people who show up buying your gear, filling up your parking lot and buying your beer.

I can see a ring of luxury boxes.  I can see extra boxes on top and random spots.  But when you just say "fark it, we don't need a full upper deck, let's just make a bazillion luxury boxes to get the big bucks.
 
2014-08-05 08:20:57 PM

Uzzah: Levi's Stadium has solar panels, a green roof, and Wi-Fi...

[images.bwbx.io image 630x420]

um...

a roof

[img.fark.net image 850x478]

Am I missing something here?  Did we change the definition of "roof" recently?


The "green" roof and solar panels are on top of the Press Box/Luxury Suites building only.  Totally a BS claim.
 
2014-08-05 08:28:06 PM
This is a stadium with a roof (not a dome) about a 10 minute drive from Levi's Stadium.

img.fark.net

Luxury boxes are at field level.  This raises the height of the stands and allows for a steep rake.  The worst seat on the top row will still be close to the action.  In fact, the worst seat here may be closer to the field of play than Levi's.

img.fark.net
 
2014-08-05 08:31:23 PM
I didn't realize that Santa Clara was next to San Jose. I thought it was farther up the peninsula, like near Pacifica or something.

/definitely not from California
//I'm sure Seattle fans will have the decency to not call them the San Jose 49ers
 
2014-08-05 08:35:00 PM

FriarReb98: This place is the football version of Philips Arena, the gold standard for corporate luxury box schilling in arena design. Bottom line: If you're cutting out over a third of the bowl to put in luxury boxes, you really, really, REALLY don't care about the types of people who show up buying your gear, filling up your parking lot and buying your beer.


Yup. This stadium just reeks of corporate wankery where the ambiance will be ruined by out-of-town pricks who don't even care about the 49ers fiddling with their iPads and spending the rest of the time trying to order as much sushi and try as many CA wines as they can.
 
2014-08-05 08:41:41 PM

Dafatone: bingethinker: What this stadium has that the other doesn't is all the luxury boxes that rent for insane amounts of money. People in the regular seats are just sheep to be fleeced. They don't give a fark about them.

I recently learned that it's not just that luxury boxes generate tons of money.

It's that luxury box money isn't subject to the same revenue sharing that the normal gates are.

So blame... I don't know.  The NFL itself, as well as owners, and basically everyone involved.  Regular people getting fleeced is encoded into the NFL's pay structure.


That's an interesting fact. I wonder which will be the first team to build a stadium that has no general seating, just luxury boxes. I could totally see this happening.
 
2014-08-05 08:51:02 PM

pdieten: I wonder which will be the first team to build a stadium that has no general seating, just luxury boxes. I could totally see this happening.


It's been said more eloquently before, but our own consumer behavior as fans once you consider the vast improvements available for the home viewing experience will probably also help push us "out" in the future ourselves. I like the NFL a lot, but to me it's the most frustrating sport to watch live since in person you really appreciate just how many stoppages and commercial breaks there really are when you're standing there holding your $10 beer. I've attended only two NFL games in the past seven years, and that was because someone had an extra ticket and invited me. $$ itself isn't the biggest obstacle to me; the added hassle of fighting traffic, finding parking, etc grows more and more tiresome when I have a flat-screen and a fridge of beer at home.

At some point, with increased ticket prices on one hand with even bigger, louder home entertainment systems being available at prices the middle-class can attain on the other, even the rain or shine diehards will start to say f*ck it.
 
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