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(The Consumerist)   The reason why milk is located in the back of the grocery store? It's not as obvious as you think   (consumerist.com) divider line 190
    More: Interesting, Planet Money, grocery stores, shelf life  
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30909 clicks; posted to Main » on 28 Jul 2014 at 4:31 AM (21 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



190 Comments   (+0 »)
   
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2014-07-27 11:26:42 PM  
actually that's pretty much exactly what i thought the reason was.
 
2014-07-27 11:28:19 PM  
Yes... it is that obvious
 
2014-07-27 11:28:34 PM  
And the reason that bread is always on the opposite side of the store from the milk is so the warm bread doesn't heat up the milk, right?
 
2014-07-27 11:34:08 PM  
The author of this article has never heard of "two birds, one stone" before.
 
2014-07-27 11:35:07 PM  
Yeah, right.  And the reason the most expensive grocery items are always at eye level is because that's the only place the packages fit on the shelves.

/The reason is because it is a staple item.  If they put it towards the front they would lose out on impulse sales.
//Ex-grocery worker.
 
2014-07-27 11:46:18 PM  
Are there people who don't know this? For reals?
 
2014-07-27 11:49:55 PM  
So I have to go through the entire store to get to the item I want?

*checks article*

Well, I guess that makes sense too.
 
2014-07-27 11:50:59 PM  
My grocery store used to have the bread and the peanut butter and jelly together, about two aisles away from the milk. They did a big renovation recently, and in the process they just had to move the bread to the far side of the store, and move the peanut butter and jelly away from the bread.
 
2014-07-27 11:53:00 PM  
Every once in a while I'll be reaching in to grab some cream and someone will be back there stocking my shelf and I almost infarct.
 
2014-07-27 11:54:08 PM  

ginandbacon: Every once in a while I'll be reaching in to grab some cream and someone will be back there stocking my shelf and I almost infarct.


Maybe you're lactose intolerant.
 
2014-07-27 11:57:28 PM  

AverageAmericanGuy: ginandbacon: Every once in a while I'll be reaching in to grab some cream and someone will be back there stocking my shelf and I almost infarct.

Maybe you're lactose intolerant.


Ahaha LOL!
 
2014-07-27 11:58:22 PM  

HotWingAgenda: My grocery store used to have the bread and the peanut butter and jelly together, about two aisles away from the milk. They did a big renovation recently, and in the process they just had to move the bread to the far side of the store, and move the peanut butter and jelly away from the bread.


My local Publix has the bread, peanut butter, jelly, etc, on the other side of the aisle from the dairy, so it makes it nice and easy.  They also have frozen pizzas and convenience foods on the opposite side of the same aisle from the beer, which seems like smart product placement.
 
2014-07-28 12:03:08 AM  

TuteTibiImperes: HotWingAgenda: My grocery store used to have the bread and the peanut butter and jelly together, about two aisles away from the milk. They did a big renovation recently, and in the process they just had to move the bread to the far side of the store, and move the peanut butter and jelly away from the bread.

My local Publix has the bread, peanut butter, jelly, etc, on the other side of the aisle from the dairy, so it makes it nice and easy.  They also have frozen pizzas and convenience foods on the opposite side of the same aisle from the beer, which seems like smart product placement.


Yeah. This article is BS. You can tell when a store is set up to fark with you or not. Just because the milk will be located close to the coolers doesn't mean that the cooler is placed in the far corner for a good reason.

At the same time, the article is true. The design of the physical building has as much or more impact on product placement as the social engineering aspects of economy.

The real story is "Things are complicated."
 
2014-07-28 12:22:44 AM  

ginandbacon: Every once in a while I'll be reaching in to grab some cream and someone will be back there stocking my shelf and I almost infarct.


25.media.tumblr.com
 
2014-07-28 12:22:46 AM  
If the nefarious plans of the grocery store to subliminally trick you into grabbing two of every item in the store on your way to get a pint of half-n-half are the worst of your problems, you've got it pretty easy.

Impulse buys are for the weak minded.
 
2014-07-28 01:21:04 AM  
If that's the case how come dairy is way in the back of my local Walmart and frozen foods are up near the front.

In my Kroger dairy is in the back and frozen is nearby. Except for organic vegetarian "dairy" is in the diagonal opposite corner.
 
2014-07-28 01:25:17 AM  

BizarreMan: If that's the case how come dairy is way in the back of my local Walmart and frozen foods are up near the front.

In my Kroger dairy is in the back and frozen is nearby. Except for organic vegetarian "dairy" is in the diagonal opposite corner.


Frozen isn't the same as chilled.  Milk, and other fresh dairy is shipped chilled but not frozen, so it wouldn't take as long for it to warm up and spoil more quickly than something shipped hard frozen like a Stouffer's lasagna or frozen pizza.

The milk is stocked from the back from a chilled room, the frozen stuff is likely unloaded frozen from a truck, put into a big freezer at the grocery store, and then moved into the freezer cases as needed to replenish stocks.  Since it starts out colder it won't hurt it to sit on the stocking cart for half an hour as the clerk moves it around to fill the holes in the display cases.
 
2014-07-28 01:25:28 AM  
Next you're going to tell me that they really rearrange the entire store every few years to make it more convenient for me and not to make me wander every damn aisle looking for things.
 
2014-07-28 01:34:33 AM  
I know, right? The store I go to has the personal lubricant and cucumbers just about as far away as they possibly could be. I mean, who does that?
 
2014-07-28 01:37:43 AM  
Milk starts go go bad once it is about 4 deg C. The stores where the milk isn't the last thing you can pick up before you go out the door end up selling more "bad milk" if you survey their customers.
 
2014-07-28 02:20:46 AM  

SilentStrider: actually that's pretty much exactly what i thought the reason was.

 
2014-07-28 02:42:59 AM  

zamboni: I know, right? The store I go to has the personal lubricant and cucumbers just about as far away as they possibly could be. I mean, who does that?


Obviously trying to get you to pick up some canned soup at the same time.
 
2014-07-28 03:00:23 AM  
Really subby? Interesting!?
Whar "Obvious" tag, where,
 
2014-07-28 04:05:19 AM  
Having not read the entire thread, just the first few comments, it appears that I'm not that only one who found the answer to be completely obvious.  Efficiency.  You find the milk at the back of the store because they load it straight from the cooler into the back of the chilled shelves.  The cooler needs to be in the back of the store to be close to where the food gets delivered.

/okay, sometimes, but rarely, the side
 
2014-07-28 04:16:24 AM  
Yeah, I always figured it was at the back because of delivery access.

Now, department stores, on the other hand?  Those layouts are  evil.
 
2014-07-28 04:37:41 AM  

Radak: Yeah, I always figured it was at the back because of delivery access.

Now, department stores, on the other hand?  Those layouts are  evil.


Well they do department stores like that because of ghosts.
 
2014-07-28 04:40:39 AM  

AverageAmericanGuy: So I have to go through the entire store to get to the item I want?

*checks article*

Well, I guess that makes sense too.


Article seems to have a bet each way. Right at the end it says some chains have a selection of milk right up the front.
That fah?
 
2014-07-28 04:41:54 AM  

Doc Batarang: Radak: Yeah, I always figured it was at the back because of delivery access.

Now, department stores, on the other hand?  Those layouts are  evil.

Well they do department stores like that because of ghosts.


Who goes to department stores anymore? So many online options, many without ridiculous taxes. Seriously, Craigslist alone has so so many desperate folk, and you can find just about anything.
 
2014-07-28 04:46:00 AM  
Typical. They talked to experts in running grocery stores. Not experts in the mechanicals that keep the stores running.

THERMODYNAMICS. It's more visible at certain stores, mainly ones with single entrance/exit areas. The chilled cases are on the opposite side of the building from the shopping entrance, and should also be opposite from any bakery or kitchen operations. Yes, there's some consideration for stocking, but it becomes something you design around. Most cool stocking still gets done from the front.
 
2014-07-28 04:48:56 AM  

PainInTheASP: Yeah, right.  And the reason the most expensive grocery items are always at eye level is because that's the only place the packages fit on the shelves.

/The reason is because it is a staple item.  If they put it towards the front they would lose out on impulse sales.
//Ex-grocery worker.


I take it you never worked the grocery delivery docks. Basically it's pulled off the truck, counted and shoved into the storage cooler in a few brief minutes. That's how Gerbes, Kroger and Dillons does it. It may be different at other chains.
 
2014-07-28 04:50:58 AM  
In other news, water is wet.

img.fark.net

Film at 11.
 
2014-07-28 04:54:47 AM  

robohobo: Who goes to department stores anymore? So many online options, many without ridiculous taxes.


Eh, some of us live places where we've got to pay tax either way, and I'm in town often enough for other things that if I need to pick up something from the department store, I'll just walk there and get what I need.  (They also have one of the best grocery stores in town, so that's a bonus.)
 
2014-07-28 04:55:05 AM  
I would expect Consumerist readers to be completely incapable of imagining any circumstance at all in business not to be motivated solely by screwing over customers.  To normal people who have several functioning brain cells the actual reason is obvious.

Also, who goes to a grocery just to pick up one milk and nothing else.  That's what 7-11s are for.
 
2014-07-28 04:55:46 AM  

SilentStrider: actually that's pretty much exactly what i thought the reason was.


Yup... The headline initially made me second guess myself into thinking it had to do with keeping it as short of a trip as possible from truck to milk fridge as possible, but I went back to the more obvious one.
 
2014-07-28 05:01:01 AM  
It is at the front at the far end from the entrance, where you normally end up meandering to just before you hit the tills (frozen food second last, fridge stuff last basically). The back of the store has other refrigerated stuff - cheese and desserts, and the bakery at the far corner. So putting it at the back can't be that important.
 
2014-07-28 05:03:00 AM  
The true reason why milk is far back:

You will walk through the store and see things you might want to BUY.

Milk is a very common item that almost everybody needs, so making a lot of people walk through shelves upon shelves of advertisements will most likely net them some extra sales.
 
2014-07-28 05:07:01 AM  

GreenSun: The true reason why milk is far back:

You will walk through the store and see things you might want to BUY.

Milk is a very common item that almost everybody needs, so making a lot of people walk through shelves upon shelves of advertisements will most likely net them some extra sales.


You know how I know you didn't RTFA or ever work as someone who stocked groceries?

(Heck, I even worked in a store that stocked Bread and Milk in the same isle!)
(What I can't stand is trying to figure where a particular store houses Hershey's Syrup and Marshmallows. Marshmallows don't belong with the candy they belong right next to either graham crackers or hot chocolate!)
 
2014-07-28 05:14:14 AM  

GreenSun: The true reason why milk is far back:

You will walk through the store and see things you might want to BUY.

Milk is a very common item that almost everybody needs, so making a lot of people walk through shelves upon shelves of advertisements will most likely net them some extra sales.


So why aren't all onions in the back of the store.
 
2014-07-28 05:16:07 AM  
At my store they moved the toy isle behind the pharmacy area,  now I can get my ping pong balls and anal lube and I'm back outside to perform my shows!
 
2014-07-28 05:16:48 AM  

doglover: TuteTibiImperes: HotWingAgenda: My grocery store used to have the bread and the peanut butter and jelly together, about two aisles away from the milk. They did a big renovation recently, and in the process they just had to move the bread to the far side of the store, and move the peanut butter and jelly away from the bread.

My local Publix has the bread, peanut butter, jelly, etc, on the other side of the aisle from the dairy, so it makes it nice and easy.  They also have frozen pizzas and convenience foods on the opposite side of the same aisle from the beer, which seems like smart product placement.

Yeah. This article is BS. You can tell when a store is set up to fark with you or not. Just because the milk will be located close to the coolers doesn't mean that the cooler is placed in the far corner for a good reason.

At the same time, the article is true. The design of the physical building has as much or more impact on product placement as the social engineering aspects of economy.

The real story is "Things are complicated."


This.  Real example: our local grocery store has one entrance on the front left of the store.  Back in the day the dairy used to be in the back middle of the store.  Then they redesigned.  First thing to change?  Dairy goes to the back right of the store, as do the eggs and butter, and coincidentally the two junk food and soda aisles get moved to the right side of the store as well.

I get that refrigeration is generally done in the back of the storefront since it's more convenient for loading reasons, but some stores still inconvenience customers on purpose.
 
2014-07-28 05:20:11 AM  
I want to know why peanut butter, jelly, ketchup, and mayonnaise are all in different areas. Mayonnaise is used on sandwiches a lot more than salads. I don't need to find it next to the ranch and thousand Island.
 
2014-07-28 05:22:03 AM  

aerojockey: GreenSun: The true reason why milk is far back:

You will walk through the store and see things you might want to BUY.

Milk is a very common item that almost everybody needs, so making a lot of people walk through shelves upon shelves of advertisements will most likely net them some extra sales.

So why aren't all onions in the back of the store.


Because they're kept with the belts in the fashion accessory aisle.
 
2014-07-28 05:23:21 AM  

xria: It is at the front at the far end from the entrance, where you normally end up meandering to just before you hit the tills (frozen food second last, fridge stuff last basically). The back of the store has other refrigerated stuff - cheese and desserts, and the bakery at the far corner. So putting it at the back can't be that important.


Exactly. What a crock of shiat, can't believe how many chump Farkers have swallowed the BS explanation.

WE HAVE TO PUT IT AT THE BACK JUST NEAR THE DELIVERY COOL ROOM OH NOES SPOILAGE!!!

99% of grocery chains have biatchin' in-store air conditioners pumping. You just about need a jacket to go shopping on a 90 degree day. Is this article SERIOUSLY SUGGESTING a "shelf filler" walking 15 extra meters to the front of an air conditioned store is gonna affect the quality of milk? Hahaha.

Stores either do it for  a]  the main reason suggested here: maximizes customer browsing or  b]  it's a heavy biatch to transport by hand and to stock the shelves, and we sell truckloads of it daily, so fark it, let's put in near the delivery dock.

Spoilage schmoilage.
 
2014-07-28 05:23:40 AM  

SamFlagg: GreenSun: The true reason why milk is far back:

You will walk through the store and see things you might want to BUY.

Milk is a very common item that almost everybody needs, so making a lot of people walk through shelves upon shelves of advertisements will most likely net them some extra sales.

You know how I know you didn't RTFA or ever work as someone who stocked groceries?

(Heck, I even worked in a store that stocked Bread and Milk in the same isle!)
(What I can't stand is trying to figure where a particular store houses Hershey's Syrup and Marshmallows. Marshmallows don't belong with the candy they belong right next to either graham crackers or hot chocolate!)


Marshmallows go in the baking supplies aisle.
 
2014-07-28 05:30:06 AM  

MrBallou: If the nefarious plans of the grocery store to subliminally trick you into grabbing two of every item in the store on your way to get a pint of half-n-half are the worst of your problems, you've got it pretty easy.

Impulse buys are for the weak minded.



Like it's that hard to walk to the back of the store? These are the same people who drive around until a parking spot is open next to the door. You're right, If I just want milk I'll go grab it without impulse shopping.
But you give me a good excuse to post this fun romp.
 
2014-07-28 05:30:09 AM  
Because it's cheaper and easier to set up refrigeration against the wall than it is in the middle of the isles. Next question please.
 
2014-07-28 05:31:33 AM  

SamFlagg: (Heck, I even worked in a store that stocked Bread and Milk in the same isle!)


Makes sense.  It would be dumb to have to take a boat trip just to get one of those.
 
2014-07-28 05:31:36 AM  
some grocery chains wouldn't have a small dairy cooler at the front of the store for people who need milk and are in a huge hurry

And they don't!

Been in stores from Fl to NY, to VA to WY.. Dakotas to TX.. WI to NV.. even up in Canada;  have NEVER seen a store do this. Always at the back of the store, yet the meat section - which oddly enough is also in a cold, refrigerated cooler or display, is ALWAYS much closer.
Of course the meats are closer to the deli, so when the meat expire and go bad, they snatch up the bad stuff, take them to the deli and make "fresh" meals to sell at 3 times the price it would have sold when fresh. (two can play the BS game)

The fake media BULLSHIAT they come up with...
 
2014-07-28 05:37:12 AM  

TheMega: Been in stores from Fl to NY, to VA to WY.. Dakotas to TX.. WI to NV.. even up in Canada;  have NEVER seen a store do this. Always at the back of the store, yet the meat section - which oddly enough is also in a cold, refrigerated cooler or display, is ALWAYS much closer.


I've seen milk in coolers right by the register, but only single serving size, along with various impulse buy sodas and whatnot.  I've never seen full size milk by the register.
 
2014-07-28 05:37:20 AM  

Big Ramifications: xria: It is at the front at the far end from the entrance, where you normally end up meandering to just before you hit the tills (frozen food second last, fridge stuff last basically). The back of the store has other refrigerated stuff - cheese and desserts, and the bakery at the far corner. So putting it at the back can't be that important.

Exactly. What a crock of shiat, can't believe how many chump Farkers have swallowed the BS explanation.

WE HAVE TO PUT IT AT THE BACK JUST NEAR THE DELIVERY COOL ROOM OH NOES SPOILAGE!!!

99% of grocery chains have biatchin' in-store air conditioners pumping. You just about need a jacket to go shopping on a 90 degree day. Is this article SERIOUSLY SUGGESTING a "shelf filler" walking 15 extra meters to the front of an air conditioned store is gonna affect the quality of milk? Hahaha.

Stores either do it for  a]  the main reason suggested here: maximizes customer browsing or  b]  it's a heavy biatch to transport by hand and to stock the shelves, and we sell truckloads of it daily, so fark it, let's put in near the delivery dock.

Spoilage schmoilage.


B is partially correct. Major chains sell so much goddamn milk a day that loading it on a cart, taking out to the floor, and stocking it on a shelf would be an impossibility to keep up with. It's why they're loaded from the cooler, by going straight from pallet to shelf, it saves ridiculous amounts of time.
 
2014-07-28 05:37:57 AM  

TheMega: some grocery chains wouldn't have a small dairy cooler at the front of the store for people who need milk and are in a huge hurry

And they don't!

Been in stores from Fl to NY, to VA to WY.. Dakotas to TX.. WI to NV.. even up in Canada;  have NEVER seen a store do this. Always at the back of the store, yet the meat section - which oddly enough is also in a cold, refrigerated cooler or display, is ALWAYS much closer.
Of course the meats are closer to the deli, so when the meat expire and go bad, they snatch up the bad stuff, take them to the deli and make "fresh" meals to sell at 3 times the price it would have sold when fresh. (two can play the BS game)

The fake media BULLSHIAT they come up with...


I live in Louisiana, and two of my local groceries have small dairy cases at the front of the store. Milk, eggs, butter--not much, but it's convenient for those who just need to run in for basics.

However...you're right about the store making hot meals for sale. Although I try not to queson when my grocery has hot chicken and dumplings.
 
2014-07-28 05:42:07 AM  

picturescrazy: I want to know why peanut butter, jelly, ketchup, and mayonnaise are all in different areas. Mayonnaise is used on sandwiches a lot more than salads. I don't need to find it next to the ranch and thousand Island.


And ketchup needs to be in the back closer to the cooler section so it's easier to find when you buy hot dogs.
 
2014-07-28 05:44:41 AM  

MaxSupernova: picturescrazy: I want to know why peanut butter, jelly, ketchup, and mayonnaise are all in different areas. Mayonnaise is used on sandwiches a lot more than salads. I don't need to find it next to the ranch and thousand Island.

And ketchup needs to be in the back closer to the cooler section so it's easier to find when you buy hot dogs.


Fark collectively shakes our tiny fists at you! Well played sir.
 
2014-07-28 05:48:53 AM  
Yes, make them walk more ...

www.drphil.com
 
2014-07-28 05:50:05 AM  

TheMega: some grocery chains wouldn't have a small dairy cooler at the front of the store for people who need milk and are in a huge hurry

And they don't!

Been in stores from Fl to NY, to VA to WY.. Dakotas to TX.. WI to NV.. even up in Canada;  have NEVER seen a store do this. Always at the back of the store, yet the meat section - which oddly enough is also in a cold, refrigerated cooler or display, is ALWAYS much closer.
Of course the meats are closer to the deli, so when the meat expire and go bad, they snatch up the bad stuff, take them to the deli and make "fresh" meals to sell at 3 times the price it would have sold when fresh. (two can play the BS game)

The fake media BULLSHIAT they come up with...


It's St. Louis during the winter we have the bread, milk and egg panic buying aisle when anything more than an inch of snow is predicted. Once the forecast hits, klaxons start going off, red lights start flashing, tons of people start running around and in an amazing transformation an entire aisle is restocked in under 5 minutes with all the essentials.

/Toilet paper is put on an endcap.
 
2014-07-28 05:50:19 AM  

HotWingAgenda: My grocery store used to have the bread and the peanut butter and jelly together, about two aisles away from the milk. They did a big renovation recently, and in the process they just had to move the bread to the far side of the store, and move the peanut butter and jelly away from the bread.


Why does it have to be an either/or situation? Grocery stores in the US are huge. They could afford to carve out a little space in the fifty-foot bread aisle for a small display of the PB and J brands of the week. Do the same with pasta and pasta sauce, tuna and mayo, and other obvious things people often purchase together.
 
2014-07-28 05:50:27 AM  

Radak: SamFlagg: (Heck, I even worked in a store that stocked Bread and Milk in the same isle!)

Makes sense.  It would be dumb to have to take a boat trip just to get one of those.


This is what I get for 4 in the morning posts.

*tips hat*
 
2014-07-28 06:03:02 AM  

MrBallou: If the nefarious plans of the grocery store to subliminally trick you into grabbing two of every item in the store on your way to get a pint of half-n-half are the worst of your problems, you've got it pretty easy.

Impulse buys are for the weak minded.


Funny, I always figured that the wink-minded were the ones who had to tell themselves a fantasy about how their minds were super-logical and special and immune to things that work on every other Human on the planet.
 
2014-07-28 06:09:45 AM  

Radak: TheMega: Been in stores from Fl to NY, to VA to WY.. Dakotas to TX.. WI to NV.. even up in Canada;  have NEVER seen a store do this. Always at the back of the store, yet the meat section - which oddly enough is also in a cold, refrigerated cooler or display, is ALWAYS much closer.

I've seen milk in coolers right by the register, but only single serving size, along with various impulse buy sodas and whatnot.  I've never seen full size milk by the register.


I've seen a corner display with 1/2 gallons. They put the "breakfast of the week" promo in there.

Basically, it's the store trying to get people to eat something more expensive than cereal.
 
2014-07-28 06:12:50 AM  

kayanlau: Yes, make them walk more ...


Or just stop at the soda aisle and grab cream soda instead. Whatever.
 
2014-07-28 06:27:35 AM  

ciberido: MrBallou: If the nefarious plans of the grocery store to subliminally trick you into grabbing two of every item in the store on your way to get a pint of half-n-half are the worst of your problems, you've got it pretty easy.

Impulse buys are for the weak minded.

Funny, I always figured that the wink-minded were the ones who had to tell themselves a fantasy about how their minds were super-logical and special and immune to things that work on every other Human on the planet.


No mind is immune all the time. You have to actively make yourself avoid such traps or they'll get you every damn time. That's why you do it in your store.

It's like helmets. A direct hit to your head, even in a helmet, helmet will kill you just as dead as if you weren't wearing anything at all. But EVERYONE wears helmets because those direct hits are rare. More often than not, the helmet will deflect enough of the blow to turn a potential brain injury into ringing noise.
 
2014-07-28 06:29:50 AM  
Do enough people really go to a grocery store with a plan to just buy milk and only milk in the first place to plan store layout over it? Surely mostly you restock non-perishable stuff and so on anyway whenever you go in, so you are traveling through most of the shop already.
 
2014-07-28 06:34:45 AM  

TheMega: some grocery chains wouldn't have a small dairy cooler at the front of the store for people who need milk and are in a huge hurry

And they don't!

Been in stores from Fl to NY, to VA to WY.. Dakotas to TX.. WI to NV.. even up in Canada;  have NEVER seen a store do this. Always at the back of the store, yet the meat section - which oddly enough is also in a cold, refrigerated cooler or display, is ALWAYS much closer.
Of course the meats are closer to the deli, so when the meat expire and go bad, they snatch up the bad stuff, take them to the deli and make "fresh" meals to sell at 3 times the price it would have sold when fresh. (two can play the BS game)

The fake media BULLSHIAT they come up with...


My regular daily grocery store across the street from my apartment has one - right by the florist and pharmacy sections, so you can walk in, walk past the cooler, and be at the register with no hassle.

But they don't stock the cheaper store-brand milk in it, only more expensive milk and generally smaller bottles.  So if you want a gallon for cheap, it's to the back of the store with you.
 
2014-07-28 06:35:47 AM  
I thought it was put there to stop the cows from trying to get it back
 
2014-07-28 06:37:44 AM  

mr_a: And the reason that bread is always on the opposite side of the store from the milk is so the warm bread doesn't heat up the milk, right?


I worked in a grocery store for years. Bakery was right beside dairy.

This answer is nonsense. If milk were that perishable, how would you ever get it home?
 
2014-07-28 06:43:03 AM  

xria: Do enough people really go to a grocery store with a plan to just buy milk and only milk in the first place to plan store layout over it? Surely mostly you restock non-perishable stuff and so on anyway whenever you go in, so you are traveling through most of the shop already.


Not everyone limits their grocery shopping to once a month or whatever.

Most people in urban areas are strictly after extremely perishable items, quick snacks, and maybe some beer.
 
2014-07-28 06:46:44 AM  
Dairy products are quite perishable, and the people who handle milk during its journey from the cow to your cereal bowl want to preserve its shelf life. That's why you'll find dairy coolers at the back or on the side of a store.

Nonsense, dairy products these days can last forever. And thats a bad thing.
 
2014-07-28 06:56:01 AM  

robohobo: Doc Batarang: Radak: Yeah, I always figured it was at the back because of delivery access.

Now, department stores, on the other hand?  Those layouts are  evil.

Well they do department stores like that because of ghosts.

Who goes to department stores anymore? So many online options, many without ridiculous taxes. Seriously, Craigslist alone has so so many desperate folk, and you can find just about anything.


Can't find a hooker with meth at a department store. Well, maybe you could. But you probably wouldn't be shopping for one there.
 
2014-07-28 07:06:09 AM  
And yet no matter how quick it takes to actually do the shopping, it takes 3 times longer to get through the checkout.
 
2014-07-28 07:14:36 AM  
Never understood the supposed explanation of milk being in the back to make you wander the store. I no longer make big shopping trips, but there is no manner my Publix could set up the aisles which would not require me to travel the entire building three fourths of the time. Further, while no one goes to Publix simply for milk, who is impulse buying on a list of three or four items, on a list which might conceivably not have to walk everywhere? You impulse buy more often the less aware you are of what you need, and you become less aware the more items on a list since you do not remember them all.
 
2014-07-28 07:17:22 AM  
Butbutbut...ain't we sposed to not drink milk cause of lack toes an anti-botics an it's only for baby cows an shiat? I know i heard a lady say that. Right?
 
2014-07-28 07:19:07 AM  

doglover: The author of this article has never heard of "two birds, one stone" before.


Yeah, the Consumerist author doesn't seem to have actually listened to the podcast they based TFA on. I did, and the Planet Money guys ended up deciding it was for BOTH reasons... Both practical (preserving the cold chain) and psychological (so you have to walk through the store seeing all the other products for sale).

So basically, the Consumerist fails again.
 
2014-07-28 07:21:02 AM  
As someone who worked as a stock boy in a grocery store for a few years, I would suggest milk is put where it is for another reason: cutting back on required work. Milk has to be almost constantly restocked. It also is one of the heavier items in the store (especially in the boxes of six it comes in). Having someone wheeling milk to the front constantly would be impractical. It's a lot easier to have the milk in a large cooler where the excess stock can also be kept and easily put on the shelves when necessary.  A job that would take (say) ten minutes otherwise ends up taking two.

As someone said above, why grocery stores are the way they are is complicated, but in many cases "tricking the customer" is not the primary reason for things.
 
2014-07-28 07:22:07 AM  
This is why I always wait for a parking spot right at the front of the store. There ain't no way I'm going to walk an extra 30 feet when I have to do a half mile in the super walmart just for milk, bread and ammo.
 
2014-07-28 07:26:39 AM  

SamFlagg: GreenSun: The true reason why milk is far back:

You will walk through the store and see things you might want to BUY.

Milk is a very common item that almost everybody needs, so making a lot of people walk through shelves upon shelves of advertisements will most likely net them some extra sales.

You know how I know you didn't RTFA or ever work as someone who stocked groceries?

(Heck, I even worked in a store that stocked Bread and Milk in the same isle!)
(What I can't stand is trying to figure where a particular store houses Hershey's Syrup and Marshmallows. Marshmallows don't belong with the candy they belong right next to either graham crackers or hot chocolate!)


According to the Planet Money guys he isn't wrong, it's for both reasons. Click through to the Planet Money story the Consumerist was trying to summarize. It's worth a listen (I'm a regular listener of theirs) and Consumerist apparently stopped listening half way through.

They actually decided it was a tie, and milk is put back there for both reasons at the same time. It's really dumb that the Consumerist missed that... All they had to do was listen through to the end, but apparently that was too much for them.
 
2014-07-28 07:27:19 AM  
There are people who go to a store and only buy milk?
 
2014-07-28 07:34:02 AM  

mr_a: And the reason that bread is always on the opposite side of the store from the milk is so the warm bread doesn't heat up the milk, right?


In my wife's store, the bread shares the first isle with the dairy.  The fresh bakery dept. is usually far away from dairy and meat, but right next to deli.  I won't buy milk from the little cooler near the front, it seems to turn faster than milk bought from the large cooler.

/Besides, I'm sure the little cooler is a pain in the dairy clerks' sides so I'd rather make it easier on them.
//I do chat with my wife's coworkers and usually enjoy the dairy clerks.
 
2014-07-28 07:34:50 AM  
mr_a
And the reason that bread is always on the opposite side of the store from the milk is so the warm bread doesn't heat up the milk, right?


Well, there are also the ovens which are responsible for the warm bread and having the oven next to the fridges is bad design even for the kitchen at home...
But going by most of the shops that are a step above Aldi, I would say it's because
a) the dairy fridges are on the back or the side as the article says and
b) they've put in little bakeries near the entrance so you can pop in to get fresh rolls/cake/bread or a sandwich or a coffee without going through the store and waiting in line at a register behind someone buying two weeks worth of groceries; also, the bakery staff are the ones who restock the shelf with fresh bread and rolls throughout the day.

-------

Also, how often does it really happen that someone just needs to get some milk?
Maybe it's more common in the US, but I've never seen someone just buying milk or just milk and bread.

Going from the "just getting one thing" angle it would make more sense to put cigarettes, beer and booze at the back; but then again, the crowd going for (just) those things aren't likely to buy something else t the same time, e.g. teenagers stocking up on beer and cheetos on their way to a party Friday night are unlikely to get the vegetables and toilet paper from their parents' weekend shopping list while they're there.
 
2014-07-28 07:38:32 AM  

eiger: As someone who worked as a stock boy in a grocery store for a few years, I would suggest milk is put where it is for another reason: cutting back on required work. Milk has to be almost constantly restocked. It also is one of the heavier items in the store (especially in the boxes of six it comes in). Having someone wheeling milk to the front constantly would be impractical. It's a lot easier to have the milk in a large cooler where the excess stock can also be kept and easily put on the shelves when necessary.  A job that would take (say) ten minutes otherwise ends up taking two.

As someone said above, why grocery stores are the way they are is complicated, but in many cases "tricking the customer" is not the primary reason for things.


This.  I did the same job in high school.  It was a lot faster to send the 16 year old stock clerks in back, and have them move the milk straight from the pallet to the shelf rather than have them load up a hauler, wheel it out to the dairy cooler, block the isle while stocking a product that moves faster than any other,and then bring any leftover packaging back to the rear.
 
2014-07-28 07:38:40 AM  

TheMega: some grocery chains wouldn't have a small dairy cooler at the front of the store for people who need milk and are in a huge hurry

And they don't!

Been in stores from Fl to NY, to VA to WY.. Dakotas to TX.. WI to NV.. even up in Canada;  have NEVER seen a store do this. Always at the back of the store, yet the meat section - which oddly enough is also in a cold, refrigerated cooler or display, is ALWAYS much closer.
Of course the meats are closer to the deli, so when the meat expire and go bad, they snatch up the bad stuff, take them to the deli and make "fresh" meals to sell at 3 times the price it would have sold when fresh. (two can play the BS game)

The fake media BULLSHIAT they come up with...


Hy-Vee stores in Iowa do this (small cooler up front).
 
2014-07-28 07:41:25 AM  

BizarreMan: Next you're going to tell me that they really rearrange the entire store every few years week to make it more convenient for me and not to make me wander every damn aisle looking for things.


I'm looking at you, Smith's Markets. Make every trip to the grocery store a treasure hunt.

/asshats
 
2014-07-28 07:43:38 AM  
 Everyone knows that it's because stores want to make customers walk through the entire store so they'll pick up some non-milk items.

No, only the clinically depressed rage monkeys who write to the Consumerist think that.  The rest of us have an above kindergarten level understanding of logistics and refrigeration.
 
2014-07-28 07:45:41 AM  

assjuice: There are people who go to a store and only buy milk?


Only when there is talk of rain or snow.  And they buy all the milk.
 
2014-07-28 07:47:53 AM  

assjuice: There are people who go to a store and only buy milk?


They are called husbands on the way home from work.
 
2014-07-28 07:49:32 AM  
Should have beer and milk right by the checkouts so they stay colder longer in the cart.
 
2014-07-28 07:52:11 AM  

aerojockey: GreenSun: The true reason why milk is far back:

You will walk through the store and see things you might want to BUY.

Milk is a very common item that almost everybody needs, so making a lot of people walk through shelves upon shelves of advertisements will most likely net them some extra sales.

So why aren't all onions in the back of the store.


The same reason they are always in a bin at belt height.
 
2014-07-28 07:54:13 AM  
My guess as to the content of this article:

Reason everyone thinks: Giant refrigeration unit behind the milk

Real reason: To get you to walk through the store to reach it

*reads article*

Strike that, reverse it. Either way, those are the two most obvious reasons so I'm not sure why this needed an article.
 
2014-07-28 08:00:30 AM  
The story makes sense. Up until now, I thought it was because Obama.

/You learn something every day
 
2014-07-28 08:01:07 AM  
There is more conversation over the placement of milk than there is over the fact that milk causes cancer.

http://www.naturalnews.com/035081_pasteurized_milk_cancer_dairy.html

stealherstyle.net
 
2014-07-28 08:01:35 AM  
Let me guess.

Loss leader so you have to walk through Temptation Aisles before you reach it.
 
2014-07-28 08:01:58 AM  
I always assumed the first large store refrigerators were kept cool by ice, and that later, mechanical refrigerators made use of the existing fridge location. (plus the liquid water would be easier to dispose of by just dumping it out the back of the store.)
 
2014-07-28 08:04:35 AM  

thamike:  Everyone knows that it's because stores want to make customers walk through the entire store so they'll pick up some non-milk items.

No, only the clinically depressed rage monkeys who write to the Consumerist think that.  The rest of us have an above kindergarten level understanding of logistics and refrigeration.


That's slightly incorrect. It's actually for BOTH reasons.

The dullards who write for the Consumerist couldn't be bothered to listen to the whole Planet Money show they cribbed (and linked to) TFA from, but that was the conclusion Planet Money came to after consulting all the experts. It's for both reasons, and they were almost evenly split on it. They concluded it was too close to call, so you should figure it was for both reasons.

The Consumerist dropped the ball. Again.
 
2014-07-28 08:06:16 AM  

rooftop235: There is more conversation over the placement of milk than there is over the fact that milk causes cancer.

http://www.naturalnews.com/035081_pasteurized_milk_cancer_dairy.html


The hormones they are concerned about are found in every glass of milk regardless of source.
 
2014-07-28 08:09:34 AM  
PainInTheASP
Yeah, right. And the reason the most expensive grocery items are always at eye level is because that's the only place the packages fit on the shelves.


What really annoys me as a tall guy about having the common or best-selling stuff at (someone else's) eye level is that with clothing and shoes, the largest sizes always end up on the floor or on hangers/shelves ten inches above it; if they also have narrow aisles, I have to crawl across the floor when I'm looking _if_ they have socks or boxers in my size.
Honestly, if they've shelves and aren't just piling up boxes, it would be a lot more convenient to put the size 13+ shoes on a shelf at 7 feet even if they're out of reach for a shopper of standardized-60-years-ago height - and should there be a dwarf in need of clown shoes, there are always step ladders.
 
2014-07-28 08:11:07 AM  

SamFlagg: GreenSun: The true reason why milk is far back:

You will walk through the store and see things you might want to BUY.

Milk is a very common item that almost everybody needs, so making a lot of people walk through shelves upon shelves of advertisements will most likely net them some extra sales.

You know how I know you didn't RTFA or ever work as someone who stocked groceries?

(Heck, I even worked in a store that stocked Bread and Milk in the same isle!)
(What I can't stand is trying to figure where a particular store houses Hershey's Syrup and Marshmallows. Marshmallows don't belong with the candy they belong right next to either graham crackers or hot chocolate!)


baking aisle for marshmallows, syrup usually either ends up near the bread, near the milk, near the coffee, or on rare occasions in the cereal aisle.
 
2014-07-28 08:11:12 AM  
yes it is.
 
2014-07-28 08:11:38 AM  

The Voice of Doom: PainInTheASP
Yeah, right. And the reason the most expensive grocery items are always at eye level is because that's the only place the packages fit on the shelves.

What really annoys me as a tall guy about having the common or best-selling stuff at (someone else's) eye level is that with clothing and shoes, the largest sizes always end up on the floor or on hangers/shelves ten inches above it; if they also have narrow aisles, I have to crawl across the floor when I'm looking _if_ they have socks or boxers in my size.
Honestly, if they've shelves and aren't just piling up boxes, it would be a lot more convenient to put the size 13+ shoes on a shelf at 7 feet even if they're out of reach for a shopper of standardized-60-years-ago height - and should there be a dwarf in need of clown shoes, there are always step ladders.


Your newsletter. Etc., etc.
 
2014-07-28 08:14:00 AM  

The Voice of Doom: mr_a
And the reason that bread is always on the opposite side of the store from the milk is so the warm bread doesn't heat up the milk, right?

Well, there are also the ovens which are responsible for the warm bread and having the oven next to the fridges is bad design even for the kitchen at home...
But going by most of the shops that are a step above Aldi, I would say it's because
a) the dairy fridges are on the back or the side as the article says and
b) they've put in little bakeries near the entrance so you can pop in to get fresh rolls/cake/bread or a sandwich or a coffee without going through the store and waiting in line at a register behind someone buying two weeks worth of groceries; also, the bakery staff are the ones who restock the shelf with fresh bread and rolls throughout the day.

-------

Also, how often does it really happen that someone just needs to get some milk?
Maybe it's more common in the US, but I've never seen someone just buying milk or just milk and bread.

Going from the "just getting one thing" angle it would make more sense to put cigarettes, beer and booze at the back; but then again, the crowd going for (just) those things aren't likely to buy something else t the same time, e.g. teenagers stocking up on beer and cheetos on their way to a party Friday night are unlikely to get the vegetables and toilet paper from their parents' weekend shopping list while they're there.


I'd say the opposite is true.  Slightly toasted people have poor impulse control, are easily distracted, and will obsess.  So walking to the beer section, someone might walk past the chip aisle and go "Aww man, Doritos would be awesome!" and grab them.  Or (and sadly I have done this) grabbing a sixer on the way home from the bar "Hey! We should grill out!  I know it's 2am, but f*ck our neighbors I want food and Waffle House isn't here!"
 
2014-07-28 08:17:56 AM  
There's no excuse for a consumer not to be informed these days.

I won't shop Ikea, because I'm not cattle, to be forced through a maze.  When the grocery store puts up those little chains across the closed aisles, I'll unhook them and go the shortest route to the item I need, rather than being forced to detour through the dairy/bakery/produce maze.

I understand that the end displays and eye level shelves are set up with the highest profit items.  I'm not a slave to name brands.  I don't have a favorite player in Ford vs. Chevy.  I know that family size is no longer the same as economy size.

I walked out of a guitar shop the other day, because they didn't list the prices, and force you to ask for a price on every single one.  I know the purpose of the $400 blender isn't to be sold, but to make the $200 overpriced blender to look reasonable in comparison.

So TLDR version: If you can't walk to the back of a store, grab a gallon of milk, and walk to the register without being "tricked" into buying other items, you're a colossal fool.
 
2014-07-28 08:18:14 AM  

Land_of_the_Magic_Dragon: rooftop235: There is more conversation over the placement of milk than there is over the fact that milk causes cancer.

http://www.naturalnews.com/035081_pasteurized_milk_cancer_dairy.html

The hormones they are concerned about are found in every glass of milk regardless of source.


Yeah. Hormones are a big thing in early development in boys in and girls.
/Used to work at TG Lee and hung out with a couple of the lab folks who did QC on the amount of BGH that was in the tanks.
These days I do corporate events and doctors meetings. Pretty interesting how the chemicals in milk and other foods play out over twenty years.

/we will all have cancer.
 
2014-07-28 08:27:19 AM  

rooftop235: Land_of_the_Magic_Dragon: rooftop235: There is more conversation over the placement of milk than there is over the fact that milk causes cancer.

http://www.naturalnews.com/035081_pasteurized_milk_cancer_dairy.html

The hormones they are concerned about are found in every glass of milk regardless of source.

Yeah. Hormones are a big thing in early development in boys in and girls.
/Used to work at TG Lee and hung out with a couple of the lab folks who did QC on the amount of BGH that was in the tanks.
These days I do corporate events and doctors meetings. Pretty interesting how the chemicals in milk and other foods play out over twenty years.

/we will all have cancer.


The reason kids hit puberty faster isn't hormones. It's the thousands of calories that we eat compared to the amount are ancestors ate.
 
2014-07-28 08:34:41 AM  

Ker_Thwap: There's no excuse for a consumer not to be informed these days.

I won't shop Ikea, because I'm not cattle, to be forced through a maze.  When the grocery store puts up those little chains across the closed aisles, I'll unhook them and go the shortest route to the item I need, rather than being forced to detour through the dairy/bakery/produce maze.

I understand that the end displays and eye level shelves are set up with the highest profit items.  I'm not a slave to name brands.  I don't have a favorite player in Ford vs. Chevy.  I know that family size is no longer the same as economy size.

I walked out of a guitar shop the other day, because they didn't list the prices, and force you to ask for a price on every single one.  I know the purpose of the $400 blender isn't to be sold, but to make the $200 overpriced blender to look reasonable in comparison.

So TLDR version: If you can't walk to the back of a store, grab a gallon of milk, and walk to the register without being "tricked" into buying other items, you're a colossal fool.


You mean the chains they use to be a deterrent to shoplifters and also let the dummies know that the register isn't open?  I
 
2014-07-28 08:34:48 AM  

mr_a: And the reason that bread is always on the opposite side of the store from the milk is so the warm bread doesn't heat up the milk, right?


Actually, there is one store in my area that has the bread right next to the milk.

/Of course, it's a Dollar General, which doesn't have a walk-in cooler, so they can put their freezers anywhere they like.
 
2014-07-28 08:39:17 AM  

Doc Batarang: Radak: Yeah, I always figured it was at the back because of delivery access.

Now, department stores, on the other hand?  Those layouts are  evil.

Well they do department stores like that because of ghosts.


This actually explains quite a bit to me now.
 
2014-07-28 08:44:31 AM  
I just figured that was where they kept the cows...
img.fark.net
 
2014-07-28 08:45:54 AM  
Would have been intetesting if they'd discovered milk was lactated in the back of the grocery store. Considering how awful sour milk smells, no wonder it's mostly shelved in a pass-through fridge, leaving errant drips, spills and breaches refrigerated.
 
2014-07-28 08:45:57 AM  
Obama soured my milk and now I have to walk all the way to the back of the store to replace it.  Thanks, Obama!

/skim milk is the devil's work
 
2014-07-28 08:49:39 AM  
crispyclicks.com
 
2014-07-28 09:02:45 AM  

theflatline: You mean the chains they use to be a deterrent to shoplifters and also let the dummies know that the register isn't open? I


Yes, those chains.  I put them back when I'm done.  I suppose if anyone ever complained to me, I could just MOOO at them.
 
2014-07-28 09:08:24 AM  
Well, this is obvious except for one thing: most stores don't have walk-in dairy coolers these days. The products are sold from open front refrigerated racks and stored in walking coolers in the warehouse. They must be transported from the latter to the former, so the sales coolers can be placed anywhere. Yet, they are still always at the back and sides of the stores.
 
2014-07-28 09:08:55 AM  

Ker_Thwap: There's no excuse for a consumer not to be informed these days.

I won't shop Ikea, because I'm not cattle, to be forced through a maze.  When the grocery store puts up those little chains across the closed aisles, I'll unhook them and go the shortest route to the item I need, rather than being forced to detour through the dairy/bakery/produce maze.


Ikea isn't a grocery story.  I go there maybe once a year so when I do go I kinda want to see most of their merchandise. There are shortcuts through the store for the terminally impatient however I don't think anyone has ever gotten a call "Hey honey, on the way home from work, pop into Ikea and pick up a Dagstorp and couple Flärdfulls for me."

No, the thing that is absolutely maddening at Ikea is the insanely long checkout lines.
 
2014-07-28 09:09:06 AM  

MaudlinMutantMollusk: Yes... it is that obvious


Nothing is obvious to a consumerist reader or editor.

Ashamed to have given them a click, especially to see the 'article' is just a summary of an NPR podcast.
Maybe next time they need content, they can just post a picture then write an article describing it.  Worth a thousand words, or less if you are lazy.
 
2014-07-28 09:11:00 AM  

timujin: Having not read the entire thread, just the first few comments, it appears that I'm not that only one who found the answer to be completely obvious.  Efficiency.  You find the milk at the back of the store because they load it straight from the cooler into the back of the chilled shelves.  The cooler needs to be in the back of the store to be close to where the food gets delivered.

/okay, sometimes, but rarely, the side


I learned from Cecil Adams that there are basically two reasons things are done: 1. It's the cheapest way to do it. 2. It's the way it's always been done, and it's too costly to overcome the transition.

With those principles, the only thing left is to find the details That make a mockery of uneducated common sense.

Sample question: Why do hot dog buns and hot dogs come in different numbers in the packaging
 
2014-07-28 09:11:30 AM  
Subby has obviously never worked in a grocery store, talked to someone who has, or even SEEN a person has worked in a grocery store. As far as entering one, I;ll go out on a limb here and say that he's been in two of them...

Big Ramifications: 99% of grocery chains have biatchin' in-store air conditioners pumping. You just about need a jacket to go shopping on a 90 degree day. Is this article SERIOUSLY SUGGESTING a "shelf filler" walking 15 extra meters to the front of an air conditioned store is gonna affect the quality of milk? Hahaha.

Stores either do it for  a]  the main reason suggested here: maximizes customer browsing or  b]  it's a heavy biatch to transport by hand and to stock the shelves, and we sell truckloads of it daily, so fark it, let's put in near the delivery dock.


Those "biatchin' in-store air conditioners" aren't keeping the general tempo at 35 degrees, now are they? Milk coolers sure are. It would take half an hour to offload a pallet of milk, and you'd have a lot of warm milk there. And yeah, when milk gets warm, it spoils.

Or, they can keep it in the back, where it is offloaded, and throw 10-20 gallons straight onto the cooled shelves every once in awhile.
 
2014-07-28 09:12:45 AM  

JackieRabbit: Well, this is obvious except for one thing: most stores don't have walk-in dairy coolers these days. The products are sold from open front refrigerated racks and stored in walking coolers in the warehouse. They must be transported from the latter to the former, so the sales coolers can be placed anywhere. Yet, they are still always at the back and sides of the stores.


It does make some sense to keep the refrigerated perishables away from the warmer areas of the store; i.e. the front doors.
 
2014-07-28 09:13:10 AM  

Pinnacle Point:


It's about time this got around to what truly matters.
 
2014-07-28 09:13:26 AM  

mike_d85: The Voice of Doom: mr_a
And the reason that bread is always on the opposite side of the store from the milk is so the warm bread doesn't heat up the milk, right?

Well, there are also the ovens which are responsible for the warm bread and having the oven next to the fridges is bad design even for the kitchen at home...
But going by most of the shops that are a step above Aldi, I would say it's because
a) the dairy fridges are on the back or the side as the article says and
b) they've put in little bakeries near the entrance so you can pop in to get fresh rolls/cake/bread or a sandwich or a coffee without going through the store and waiting in line at a register behind someone buying two weeks worth of groceries; also, the bakery staff are the ones who restock the shelf with fresh bread and rolls throughout the day.

-------

Also, how often does it really happen that someone just needs to get some milk?
Maybe it's more common in the US, but I've never seen someone just buying milk or just milk and bread.

Going from the "just getting one thing" angle it would make more sense to put cigarettes, beer and booze at the back; but then again, the crowd going for (just) those things aren't likely to buy something else t the same time, e.g. teenagers stocking up on beer and cheetos on their way to a party Friday night are unlikely to get the vegetables and toilet paper from their parents' weekend shopping list while they're there.

I'd say the opposite is true.  Slightly toasted people have poor impulse control, are easily distracted, and will obsess.  So walking to the beer section, someone might walk past the chip aisle and go "Aww man, Doritos would be awesome!" and grab them.  Or (and sadly I have done this) grabbing a sixer on the way home from the bar "Hey! We should grill out!  I know it's 2am, but f*ck our neighbors I want food and Waffle House isn't here!"


Counterpoint: having to keep an eye on drunks to prevent shoplifting and or things being broken, misplaced, etc.
 
2014-07-28 09:16:49 AM  
Congratulations to the many FARKers who came here just to post that they knew this already. I salute your genius.
 
2014-07-28 09:19:31 AM  
i291.photobucket.com
 
2014-07-28 09:20:17 AM  

Road Rash: JackieRabbit: Well, this is obvious except for one thing: most stores don't have walk-in dairy coolers these days. The products are sold from open front refrigerated racks and stored in walking coolers in the warehouse. They must be transported from the latter to the former, so the sales coolers can be placed anywhere. Yet, they are still always at the back and sides of the stores.

It does make some sense to keep the refrigerated perishables away from the warmer areas of the store; i.e. the front doors.


And yet they usually have coolers with soft drinks, water, ice cream, etc. at the check out counters.... The open coolers are a tremendous waste of energy, but they accept this, since customers don't like the inconvenience of having to open a cooler door, when they can just grab what they want.

Everything about a supermarket's layout is about marketing and the higher the margin on a product, the more prominently it will be placed and the more space it will get. End-caps are the holy grail of product placement.
 
2014-07-28 09:24:01 AM  

Ker_Thwap: There's no excuse for a consumer not to be informed these days.

I won't shop Ikea, because I'm not cattle, to be forced through a maze.  When the grocery store puts up those little chains across the closed aisles, I'll unhook them and go the shortest route to the item I need, rather than being forced to detour through the dairy/bakery/produce maze.

I understand that the end displays and eye level shelves are set up with the highest profit items.  I'm not a slave to name brands.  I don't have a favorite player in Ford vs. Chevy.  I know that family size is no longer the same as economy size.

I walked out of a guitar shop the other day, because they didn't list the prices, and force you to ask for a price on every single one.  I know the purpose of the $400 blender isn't to be sold, but to make the $200 overpriced blender to look reasonable in comparison.



I walk out of shops with this policy.

As much as I would sometimes like to make them pay for wasting my time by wasting their salesperson's time, I realize it is a policy set by management and go shop elsewhere. My time is more valuable. Those places tend to be too expensive anyway - while not delivering anything of significantly greater 'value' other than the store's brand name.

/why do restaurants in airports listcprices for the food, but not for the booze?
//irritating ...
 
2014-07-28 09:28:40 AM  
The gas stations in my area specifically advertise you should buy milk from them because they keep the milk close to the register, and in a much smaller store.

The commercial is basically like an infomercial.  "Don't you hate walking all the way to the back of the grocery store, then all the way back to the register? It's like you've walked a mile just for the milk! Come to kwik-e-mart."

/their milk prices are actually less then the grocery store too.
//my favorite recent retail innovation is that Wal-Mart now displays Unit pricing on their stickers (ie price per ounce) which makes it easy to see what the best deal is. (it's not always the bulkiest container)
///was told their would be no math.
 
2014-07-28 09:34:38 AM  
Oh, that explains why the local grocery has it at the entrance side of the store, a bit further back. Lines up perfectly with the loading/unloading area.
 
2014-07-28 09:35:55 AM  
i like to place my kid friendly stuff low on the rack so they can badger their parents when they see it from the cart. I also sell more cake that's on sale if I put it by the meat section. I used to be key to be by dairy but not anymore. Perhaps it's because everybody that buys my cake tends to buy some sort of meat.
 
2014-07-28 09:37:14 AM  

cakeman: i like to place my kid friendly stuff low on the rack so they can badger their parents when they see it from the cart. I also sell more cake that's on sale if I put it by the meat section. I used to be key to be by dairy but not anymore. Perhaps it's because everybody that buys my cake tends to buy some sort of meat.


Well yeah. How can you have any pudding if you won't eat your meat?
 
2014-07-28 09:38:49 AM  
The highest gross profit in the grocery store comes from Fresh Products (produce, meat, bakery,etc). That's why they are at the enterance of the store. The store wants you to make all of your impulse buys in this part of the store to drive the GP. Milk is in the far corner because the margins are usually low, it is a staple product and makes the customer walk through the store, picking up impulse items along the way, and being at the back of the store, it allows the case to be filled from the back, reducing shrink through implementing FIFO controls on date-sensitive inventory.
 
2014-07-28 09:42:19 AM  

mr_a: And the reason that bread is always on the opposite side of the store from the milk is so the warm bread doesn't heat up the milk, right?


the in store bakery is at the entrance (or near the entrance) so that the smell of fresh bread will make you buy half the store... yes.  But, it's also because you don't put ovens near the refirgerators if you care at all about keeping cold stuff cold without ruining your bottom line witl electricity bills.
 
2014-07-28 09:43:47 AM  

Road Rash: Ker_Thwap: There's no excuse for a consumer not to be informed these days.

I won't shop Ikea, because I'm not cattle, to be forced through a maze.  When the grocery store puts up those little chains across the closed aisles, I'll unhook them and go the shortest route to the item I need, rather than being forced to detour through the dairy/bakery/produce maze.

I understand that the end displays and eye level shelves are set up with the highest profit items.  I'm not a slave to name brands.  I don't have a favorite player in Ford vs. Chevy.  I know that family size is no longer the same as economy size.

I walked out of a guitar shop the other day, because they didn't list the prices, and force you to ask for a price on every single one.  I know the purpose of the $400 blender isn't to be sold, but to make the $200 overpriced blender to look reasonable in comparison.


I walk out of shops with this policy.

As much as I would sometimes like to make them pay for wasting my time by wasting their salesperson's time, I realize it is a policy set by management and go shop elsewhere. My time is more valuable. Those places tend to be too expensive anyway - while not delivering anything of significantly greater 'value' other than the store's brand name.

/why do restaurants in airports listcprices for the food, but not for the booze?
//irritating ...


I like wasting their time. I just low-ball the fark out of them. I do the same to car places without a price.

"Name a price."
"$5"
"Name a real price."
"$5 is a real price if you sell it to me for $5."
 
2014-07-28 09:44:11 AM  
There was a grocery store by my house, called Knob Hill Farms, that at its time, was the largest grocery store in all of Canada (superstores didn't exist back then).  Instead of truck deliveries, it had a dedicated train rail going right into the store.  Me and my dad measured it once, and it took 1.2km of walking from the main doors to get milk and go back to the checkout.
 
2014-07-28 09:46:01 AM  
And now, this is all that remains of Knob Hill Farms:

upload.wikimedia.org
 
2014-07-28 09:47:22 AM  

TheMega: some grocery chains wouldn't have a small dairy cooler at the front of the store for people who need milk and are in a huge hurry

And they don't!

Been in stores from Fl to NY, to VA to WY.. Dakotas to TX.. WI to NV.. even up in Canada;  have NEVER seen a store do this. Always at the back of the store, yet the meat section - which oddly enough is also in a cold, refrigerated cooler or display, is ALWAYS much closer.
Of course the meats are closer to the deli, so when the meat expire and go bad, they snatch up the bad stuff, take them to the deli and make "fresh" meals to sell at 3 times the price it would have sold when fresh. (two can play the BS game)

The fake media BULLSHIAT they come up with...


Branchburg, NJ Shoprite.
Bridgewater, NJ Wegmans.

Both have gallons of milk right next to the registers (although the ShopRite seems to be doing an experiment, and sometimes that small cooler has other stuff than milk in it...
 
2014-07-28 09:48:47 AM  

rooftop235: There is more conversation over the placement of milk than there is over the fact that milk causes cancer.

http://www.naturalnews.com/035081_pasteurized_milk_cancer_dairy.html

[stealherstyle.net image 500x333]


Exagerate much?

That's not quite what the study was saying...
 
2014-07-28 09:53:17 AM  
This is basically the reason why most of America does not get Braum's Milk.
 
2014-07-28 09:54:00 AM  
There is no news here.  About the only thing I could add that also makes sense is that the coolers should be as far away from the front door as possible.  Every time you open the door, you are letting the cool air out, and warm air in.  Obviously the air nearer the front door is not as controlled as the air at the far back.
 
2014-07-28 09:56:45 AM  

robohobo: Doc Batarang: Radak: Yeah, I always figured it was at the back because of delivery access.

Now, department stores, on the other hand?  Those layouts are  evil.

Well they do department stores like that because of ghosts.

Who goes to department stores anymore? So many online options, many without ridiculous taxes. Seriously, Craigslist alone has so so many desperate folk, and you can find just about anything.


Some folks are tactile. They want to hold it, try it on, see it in person.

I think there will always be physical stores...
 
2014-07-28 09:57:36 AM  

JonnyBGoode: In other news, water is wet.

[img.fark.net image 267x189]

Film at 11.


This has to be my favorite Ric Romero pic.
 
2014-07-28 09:58:06 AM  

TheMega: some grocery chains wouldn't have a small dairy cooler at the front of the store for people who need milk and are in a huge hurry

And they don't!

Been in stores from Fl to NY, to VA to WY.. Dakotas to TX.. WI to NV.. even up in Canada;  have NEVER seen a store do this. Always at the back of the store, yet the meat section - which oddly enough is also in a cold, refrigerated cooler or display, is ALWAYS much closer.
Of course the meats are closer to the deli, so when the meat expire and go bad, they snatch up the bad stuff, take them to the deli and make "fresh" meals to sell at 3 times the price it would have sold when fresh. (two can play the BS game)

The fake media BULLSHIAT they come up with...


I live in Ohio. Most of the Kroger's around here have a cooler up front with 2%(real milk) in gallon size near the front door.
 
2014-07-28 10:05:09 AM  

rooftop235: There is more conversation over the placement of milk than there is over the fact that milk causes cancer.

http://www.naturalnews.com/035081_pasteurized_milk_cancer_dairy.html


Get outta here ya PETAnazi milk hater!!
 
2014-07-28 10:06:28 AM  

fusillade762: ginandbacon: Every once in a while I'll be reaching in to grab some cream and someone will be back there stocking my shelf and I almost infarct.

[25.media.tumblr.com image 720x405]


Came for Tina, leaving satisfied
 
2014-07-28 10:07:46 AM  

TheGogmagog: MaudlinMutantMollusk: Yes... it is that obvious

Nothing is obvious to a consumerist reader or editor.

Ashamed to have given them a click, especially to see the 'article' is just a summary of an NPR podcast.
Maybe next time they need content, they can just post a picture then write an article describing it.  Worth a thousand words, or less if you are lazy.


Not only that, they still farked it up... The verdict of the Planet Money show was that it was both reasons - to keep the milk cold and to get people to walk through the store. The Consumerist couldn't even summarize someone else's work without farking it up.

Planet Money is an excellent series. I'm a regular listener, and it's not only educational but entertaining as well. Well worth a few minutes each week.
 
2014-07-28 10:09:09 AM  
Turkey bowling.  You can get a nice long throw from meat to dairy.
 
2014-07-28 10:25:49 AM  

durbnpoisn: There is no news here.  About the only thing I could add that also makes sense is that the coolers should be as far away from the front door as possible.  Every time you open the door, you are letting the cool air out, and warm air in.  Obviously the air nearer the front door is not as controlled as the air at the far back.


Very sensible - I would have traded it for the inverse recently - one of the coolers at the grocery "went bad" - it was emitting some small amount of smoke and smelled like......burning plastic with a hint of diesel and metal and caused an immediate sharp head pain.
The floor staff seemed quite unconcerned ("yeah, we know, someone's gonna fix it") but the smell remained for days - I guess lack of ventilation

The same store also seems to attract birds who fly in and can't get back out
 
2014-07-28 10:33:19 AM  

moeburn: And now, this is all that remains of Knob Hill Farms:

[upload.wikimedia.org image 850x637]

And this is all that remains of it's founder.


scontent-a-lga.xx.fbcdn.net
 
2014-07-28 10:35:10 AM  

TheMega: some grocery chains wouldn't have a small dairy cooler at the front of the store for people who need milk and are in a huge hurry

And they don't!

Been in stores from Fl to NY, to VA to WY.. Dakotas to TX.. WI to NV.. even up in Canada;  have NEVER seen a store do this. Always at the back of the store, yet the meat section - which oddly enough is also in a cold, refrigerated cooler or display, is ALWAYS much closer.
Of course the meats are closer to the deli, so when the meat expire and go bad, they snatch up the bad stuff, take them to the deli and make "fresh" meals to sell at 3 times the price it would have sold when fresh. (two can play the BS game)

The fake media BULLSHIAT they come up with...


My local Wegmans does it. Milk, eggs, and a few other things that people normally have to head back to the dairy section at the back of the store to get, right near the checkouts.
 
2014-07-28 10:38:16 AM  

katerbug72: moeburn: And now, this is all that remains of Knob Hill Farms:

[upload.wikimedia.org image 850x637]


And this is all that remains of it's its founder.

[scontent-a-lga.xx.fbcdn.net image 453x604]

/goddammitsomuch
 
2014-07-28 10:59:18 AM  
not sure if this has been answered or not, what about over seas in Germany they stock their milk at room temperature.
 
2014-07-28 11:07:24 AM  

Flab: mr_a: And the reason that bread is always on the opposite side of the store from the milk is so the warm bread doesn't heat up the milk, right?

the in store bakery is at the entrance (or near the entrance) so that the smell of fresh bread will make you buy half the store... yes.  But, it's also because you don't put ovens near the refirgerators if you care at all about keeping cold stuff cold without ruining your bottom line witl electricity bills.


The two supermarkets I frequent have the bread baking far from the front door, but near the deli counter, which also needs to be kept cold-so not sure energy conservation is really all that important.

Bottom line- whatever store I go to, and whatever the arrangement, if there are more than 3 things on my shopping list, guaranteed that I will cover the whole store to get them.
 
2014-07-28 11:10:41 AM  
Nah, that's actually pretty obvious.
 
2014-07-28 11:26:06 AM  

moeburn: There was a grocery store by my house, called Knob Hill Farms. . .


1.2 km to get to the milk and back?

img.fark.net
 
2014-07-28 11:31:57 AM  
I don't mind walking to the back of the store. shiat, if a person goes to a huge supermarket just for milk, then they deserve the walk. Grab a handbasket and grab a few things you're gonna need anyway.
 
2014-07-28 11:53:06 AM  

TheMega: some grocery chains wouldn't have a small dairy cooler at the front of the store for people who need milk and are in a huge hurry

And they don't!

Been in stores from Fl to NY, to VA to WY.. Dakotas to TX.. WI to NV.. even up in Canada;  have NEVER seen a store do this. Always at the back of the store, yet the meat section - which oddly enough is also in a cold, refrigerated cooler or display, is ALWAYS much closer.
Of course the meats are closer to the deli, so when the meat expire and go bad, they snatch up the bad stuff, take them to the deli and make "fresh" meals to sell at 3 times the price it would have sold when fresh. (two can play the BS game)

The fake media BULLSHIAT they come up with...


My Walmart and HEB both have small egg/milk sections right at the front. HEB's meats and other refrigerated items are all located at the back.
 
2014-07-28 11:53:43 AM  

BizarreMan: Next you're going to tell me that they really rearrange the entire store every few years to make it more convenient for me and not to make me wander every damn aisle looking for things.


There's a place (not a grocery store but a big box retailer) I essentially stopped shopping at because each time I went in they had moved everything around. Eventually I said screw it.
 
2014-07-28 11:58:06 AM  

JonnyBGoode: In other news, water is wet.

[img.fark.net image 267x189]

Film at 11.



:-)
 
2014-07-28 12:01:10 PM  

Oreamnos: BizarreMan: Next you're going to tell me that they really rearrange the entire store every few years to make it more convenient for me and not to make me wander every damn aisle looking for things.

There's a place (not a grocery store but a big box retailer) I essentially stopped shopping at because each time I went in they had moved everything around. Eventually I said screw it.


You sound old.

Seriously, it's always the old people who shop your store once every 4 years that are like "You've moved everything around since i was last here." I can't help it the last time you were he was when Bush was president.
 
2014-07-28 12:03:30 PM  

jayphat: Oreamnos: BizarreMan: Next you're going to tell me that they really rearrange the entire store every few years to make it more convenient for me and not to make me wander every damn aisle looking for things.

There's a place (not a grocery store but a big box retailer) I essentially stopped shopping at because each time I went in they had moved everything around. Eventually I said screw it.

You sound old.

Seriously, it's always the old people who shop your store once every 4 years that are like "You've moved everything around since i was last here." I can't help it the last time you were he was when Bush was president.


Someday, you'll go into a grocery store and think "Hey, they're finally playing cool music!"  Then it will hit you, you're old.
 
2014-07-28 12:07:54 PM  
Subby - It's not as obvious as you think

Yes. Yes it is.
 
2014-07-28 12:15:23 PM  
img.fark.net
 
2014-07-28 12:15:27 PM  
I used to work in a grocery store, and if you thought the short distance between the truck and the cooler stopped us from leaving the milk out for four hours on occasion, then you're crazy.

/delivery was supposed to be at 7 or so, and sometimes they came as early as 4. With freezer/cooler staff coming in just a few hours, no one else is going to step up and waste an hour moving and rotating the milk.
//Sam's Club. We sold a town of milk.
 
2014-07-28 12:15:56 PM  

Road Rash: It does make some sense to keep the refrigerated perishables away from the warmer areas of the store; i.e. the front doors.


I don't think I've ever noticed any significant difference between the temperature at the front of a store and anywhere else in the store(except the open coolers areas). I walk through the two sets of doors and the air door and the temperature is right at room temperature, even when it is 110 outside.
 
2014-07-28 12:19:57 PM  

jayphat: Oreamnos: BizarreMan: Next you're going to tell me that they really rearrange the entire store every few years to make it more convenient for me and not to make me wander every damn aisle looking for things.

There's a place (not a grocery store but a big box retailer) I essentially stopped shopping at because each time I went in they had moved everything around. Eventually I said screw it.

You sound old.

Seriously, it's always the old people who shop your store once every 4 years that are like "You've moved everything around since i was last here." I can't help it the last time you were he was when Bush was president.


Nah, one of the retailers around here was doing that.  I think FYP or Sam Goody's or something.

I think they might have been scrambling things around in an attempt to attract customers.  It's now closed.

/That whole mall is closing.
//Rumors of the city buying the space abound.
 
2014-07-28 12:56:35 PM  

skrame: I used to work in a grocery store, and if you thought the short distance between the truck and the cooler stopped us from leaving the milk out for four hours on occasion, then you're crazy.

/delivery was supposed to be at 7 or so, and sometimes they came as early as 4. With freezer/cooler staff coming in just a few hours, no one else is going to step up and waste an hour moving and rotating the milk.
//Sam's Club. We sold a town of milk.


WHO RUN MILKTOWN!?
 
2014-07-28 01:22:31 PM  

Road Rash: Ker_Thwap: There's no excuse for a consumer not to be informed these days.

I won't shop Ikea, because I'm not cattle, to be forced through a maze.  When the grocery store puts up those little chains across the closed aisles, I'll unhook them and go the shortest route to the item I need, rather than being forced to detour through the dairy/bakery/produce maze.

I understand that the end displays and eye level shelves are set up with the highest profit items.  I'm not a slave to name brands.  I don't have a favorite player in Ford vs. Chevy.  I know that family size is no longer the same as economy size.

I walked out of a guitar shop the other day, because they didn't list the prices, and force you to ask for a price on every single one.  I know the purpose of the $400 blender isn't to be sold, but to make the $200 overpriced blender to look reasonable in comparison.


I walk out of shops with this policy.

As much as I would sometimes like to make them pay for wasting my time by wasting their salesperson's time, I realize it is a policy set by management and go shop elsewhere. My time is more valuable. Those places tend to be too expensive anyway - while not delivering anything of significantly greater 'value' other than the store's brand name.

/why do restaurants in airports listcprices for the food, but not for the booze?
//irritating ...


Something to do with the price elasticity of demand?
 
2014-07-28 01:29:07 PM  

Radak: TheMega: Been in stores from Fl to NY, to VA to WY.. Dakotas to TX.. WI to NV.. even up in Canada;  have NEVER seen a store do this. Always at the back of the store, yet the meat section - which oddly enough is also in a cold, refrigerated cooler or display, is ALWAYS much closer.

I've seen milk in coolers right by the register, but only single serving size, along with various impulse buy sodas and whatnot.  I've never seen full size milk by the register.


Our Giant Eagle Market District does this; they've got gallon sized milks, in all colors, eggs, cream, and a few other "quick buy" items as well. It's awesome if that's all I'm coming in to buy but most of the time, I'm doing a "big" shopping trip and go to the back to get my milk...that and I also don't like that the milk is somewhat warmer in those register coolers since they're more open and I do the "milk lady" thing and check for the latest date on the gallon that I possibly can.
 
2014-07-28 01:32:22 PM  

mongbiohazard: That's slightly incorrect. It's actually for BOTH reasons.


Sometimes both, sometimes either.  A store that has it's walk-ins and cold storage lining the entire or most of the perimeter of the building yet still places their dairy in the side farthest from--when they could just as easily put it closer to the entrance-- are most likely doing it for both reasons.  But if you look at many stores (Trader Joe's, Safeway, Giant, etc.) the only cold storage units large enough to keep the dairy section stocked are in the back, by Receiving.

This is for a number of reasons: The Dairy and Frozen sections are heavier loads than other departments and are all highly perishable items, therefore having the storage as close to the loading dock as possible saves time and money and avoids waste and loss.  Also, having one massive storage area for the dairy and frozen at the back by the dock--with smaller walk-ins for seafood, meat, and deli dispersed throughout--opens up a lot more room on the floor for merchandising, ambiance, and flow control.
 
2014-07-28 01:36:53 PM  
not every retail decision is made with the goal of tricking us

Yeah, that's what they want you to think! Clearly the author, editor, publisher, and hosting service for this piece are dupes and thralls to Big Grocery!
 
2014-07-28 02:26:27 PM  
I would like to point out, if it hasn't been already...  WalMart does not follow this model of having milk, or anything else cold, in the back of the store.  It isn't even as far from the doors as possible.  The whole refrigerated section is usually right in the front-middle.

So what does this article have to say about that?
 
2014-07-28 02:51:12 PM  

durbnpoisn: I would like to point out, if it hasn't been already...  WalMart does not follow this model of having milk, or anything else cold, in the back of the store.  It isn't even as far from the doors as possible.  The whole refrigerated section is usually right in the front-middle.

So what does this article have to say about that?


Older store design is where you shop. Newer models have the frozen goods and milk coolers centrally located towards the back to cut down on refrigerant lines running through the store. This design alone saved something like 75K while building the store.
 
2014-07-28 03:34:17 PM  
3.bp.blogspot.com
can't believe I'm first
 
2014-07-28 03:42:59 PM  

Bob Falfa: Are there people who don't know this? For reals?


Possibly the same people who think food magically appears on the shelves and who don't realize there's a whole part of the store that customers don't get to see.
 
2014-07-28 03:52:42 PM  

Raoul Eaton: Bob Falfa: Are there people who don't know this? For reals?

Possibly the same people who think food magically appears on the shelves and who don't realize there's a whole part of the store that customers don't get to see.


My step-brothers 19 year old daughter.

CSB: While going to visit them on a mini-vacation we went to the coast for a few days. When we got there, turns out there was an FFA convention. She asks what it stands for. We tell her "Future Farmers of America." She then asks "People CHOOSE to be farmers?" The next answer astounded me.
We asked her, "Where do you think FOOD comes from?"
"Well, the grocery store of course"
I weep for the future.
 
2014-07-28 04:11:24 PM  

skrame: I used to work in a grocery store, and if you thought the short distance between the truck and the cooler stopped us from leaving the milk out for four hours on occasion, then you're crazy.

/delivery was supposed to be at 7 or so, and sometimes they came as early as 4. With freezer/cooler staff coming in just a few hours, no one else is going to step up and waste an hour moving and rotating the milk.
//Sam's Club. We sold a town of milk.


We usually just left it on the truck until the crew came in.

/Had to unload one of those trucks at the end of an 8-hour shift. The truck had come in late and we couldn't let it sit overnight. Took forgoddamnever since I weighed about 150 pounds and those racks were huge. Got paid hella overtime.
//Former cartpusher
 
2014-07-28 04:21:07 PM  
The reason milk is at the back of the store is so that you will have to walk past other displays to
get it....and, being an impulsive buyer, get other things as well.  (In Jeff MacNelly's comic strip
"Pluggers" - you may not remember it - one day the caption read, "A plugger is someone who
goes to the store for milk, spends $40, and forgets the milk".  The store plans it that way.)
 
2014-07-28 04:55:01 PM  
Then why not put the milk and cooler in the front and just have people enter through the back so the trucks aren't in their way when delivering?

yeah.  that'll fix it.

(you know someone's gonna take me seriously)
 
2014-07-28 04:55:42 PM  

Contrabulous Flabtraption: [3.bp.blogspot.com image 494x336]
can't believe I'm first


I've been coming here for a decade and have never gotten an explanation for that image.
 
2014-07-28 05:01:24 PM  

rooftop235: There is more conversation over the placement of milk than there is over the fact that milk causes cancer.

http://www.naturalnews.com/035081_pasteurized_milk_cancer_dairy.htm l


So much for any credibility you might have had.
 
2014-07-28 05:07:15 PM  

akya: The gas stations in my area specifically advertise you should buy milk from them because they keep the milk close to the register, and in a much smaller store.

The commercial is basically like an infomercial.  "Don't you hate walking all the way to the back of the grocery store, then all the way back to the register? It's like you've walked a mile just for the milk! Come to kwik-e-mart."


One of the little things about South Korea that I found a bit amazing is that they have convenience stores like 7-Eleven but the prices are no higher there than in the regular grocery store.   You get all the convenience without having to pay any more.  It's great.

Conversely, if I were to put together a list of things to put into a guidebook about the USA (especially if it were to be written specifically for Koreans), the degree to which convenience stores in the USA overcharge is something I'd warn then about.
 
2014-07-28 06:33:07 PM  

This text is now purple: Contrabulous Flabtraption: [3.bp.blogspot.com image 494x336]
can't believe I'm first

I've been coming here for a decade and have never gotten an explanation for that image.


some stupid art thing: http://charliewhite.info/understanding-joshua/ (NSFW images)
 
2014-07-28 06:45:21 PM  

MrBallou: If the nefarious plans of the grocery store to subliminally trick you into grabbing two of every item in the store on your way to get a pint of half-n-half are the worst of your problems, you've got it pretty easy.

Impulse buys are for the weak minded.


so why the 5$ a month?
 
2014-07-28 07:43:58 PM  

rooftop235: There is more conversation over the placement of milk than there is over the fact that milk causes cancer.

http://www.naturalnews.com/035081_pasteurized_milk_cancer_dairy.html

[stealherstyle.net image 500x333]


...wouldn't mind giving Hayley Williams some milk...

/giggity
 
2014-07-28 07:45:55 PM  

Contrabulous Flabtraption: This text is now purple: Contrabulous Flabtraption: [3.bp.blogspot.com image 494x336]
can't believe I'm first

I've been coming here for a decade and have never gotten an explanation for that image.

some stupid art thing: http://charliewhite.info/understanding-joshua/ (NSFW images)


I love how people can draw the most absolutely retarded things(or in this case take pics of the strangest shiat), and call it art.
 
2014-07-28 09:34:15 PM  

jayphat: Contrabulous Flabtraption: This text is now purple: Contrabulous Flabtraption: [3.bp.blogspot.com image 494x336]
can't believe I'm first

I've been coming here for a decade and have never gotten an explanation for that image.

some stupid art thing: http://charliewhite.info/understanding-joshua/ (NSFW images)

I love how people can draw the most absolutely retarded things(or in this case take pics of the strangest shiat), and call it art.


It made a lot more sense when I thought it was from some porno for deviated preverts. Like the kind Something Awful used to make fun of like the Clown Porn with a rubber chicken.
 
2014-07-29 12:29:33 AM  

Fano: WHO RUN MILKTOWN!?


Haha. Dammit!

robertus: We usually just left it on the truck until the crew came in.

/Had to unload one of those trucks at the end of an 8-hour shift. The truck had come in late and we couldn't let it sit overnight. Took forgoddamnever since I weighed about 150 pounds and those racks were huge. Got paid hella overtime.
//Former cartpusher


Dairy came from a vendor. They unloaded the truck in the receiving area and then the f/c staff had to come grab the racks.

/at our store, overtime usually meant getting written up or missing a break or something.
//that's why I got a little class action settlement
///also former cartpusher, among other things
 
2014-07-29 12:36:11 AM  
My local kroger actually has a small fridge with milk right next to the registers, and I believe the walmart does well. Of course, they have the big coolers  with the walk-in employee access in the back of the store as well. But if the primary intention of that is a big conspiracy to make you walk past all the chips which you must buy if you see them, they are doing a terrible job of it. In fact, most stores now have all the staples on the outside ring. In my Kroger, if you walk in the direction of the store in which you are pretty much led and don't intentionally turn to go down aisles, it goes produce, deli/bakery, meat/seafood, beer, dairy, frozen, and then the registers. So once again, they are doing a terrible job of forcing you to buy those chips.
 
2014-07-29 01:29:27 AM  
I just pay the $9 to have Von's deliver my groceries, and that's usually waved by a coupon or by selecting a "green" delivery time frame. Then I don't have to care where the milk is housed and somebody else can carry it up my shiatty, steep stairs.
 
2014-07-29 02:18:48 AM  
I wanna know who these impulsive schmucks are that supposedly fill their carts with everything they see on the way to the dairy aisle.

When I go into the store to buy milk I zoom straight to the dairy aisle, grab the milk, and head immediately for the till, without paying attention to what's in the other aisles. Impulse buying is for when I'm picking up a whole load of groceries and actually taking the time to browse.
 
2014-07-29 11:54:32 AM  

ginandbacon: Every once in a while I'll be reaching in to grab some cream and someone will be back there stocking my shelf and I almost infarct.


http://www.youtube.com/watch?v=1Ek_1s3DHWk

Obligatory
 
2014-07-29 03:05:23 PM  
You know most stores now-a-days have delis and produce up front, it's almost like if they wanted to they could build their walk in coolers near the front, but for some reason they don't.
 
2014-07-29 04:06:00 PM  

doglover: The author of this article has never heard of "two birds, one stone" before.


More of a causation thing.

Originally, they put it in the back of the store to make people go through the store. Most women didn't work and went shopping basically every day.

Then, things changed. But we're not about to demolish grocery stores and rebuild them with coolers in the front. That's why a lot of places put a little cooler near the front door with some milk in it, which is really annoying for the stock boys to fill. It doesn't actually turn over that much because most people don't use it, so it ends up causing more waste.

Also, people are used to it being in the same place and get mad when you move stuff (try working at a store during a remodel).
 
2014-07-29 04:10:03 PM  

robertus: skrame: I used to work in a grocery store, and if you thought the short distance between the truck and the cooler stopped us from leaving the milk out for four hours on occasion, then you're crazy.

/delivery was supposed to be at 7 or so, and sometimes they came as early as 4. With freezer/cooler staff coming in just a few hours, no one else is going to step up and waste an hour moving and rotating the milk.
//Sam's Club. We sold a town of milk.

We usually just left it on the truck until the crew came in.

/Had to unload one of those trucks at the end of an 8-hour shift. The truck had come in late and we couldn't let it sit overnight. Took forgoddamnever since I weighed about 150 pounds and those racks were huge. Got paid hella overtime.
//Former cartpusher


Ha, I had a similar story. It was the 4th of July, so I was getting time and a half already. The dairy truck was late and came at the end of my shift. The manager on duty didn't want to unload it because if you don't know how to use a power jack and move the milk pallet the wrong way... splat goes the milk. So she asked me to do it.

She didn't know they'd have to pay me holiday overtime pay. She got in big trouble the next day.
 
2014-07-29 04:21:15 PM  

parasol: durbnpoisn: There is no news here.  About the only thing I could add that also makes sense is that the coolers should be as far away from the front door as possible.  Every time you open the door, you are letting the cool air out, and warm air in.  Obviously the air nearer the front door is not as controlled as the air at the far back.

Very sensible - I would have traded it for the inverse recently - one of the coolers at the grocery "went bad" - it was emitting some small amount of smoke and smelled like......burning plastic with a hint of diesel and metal and caused an immediate sharp head pain.
The floor staff seemed quite unconcerned ("yeah, we know, someone's gonna fix it") but the smell remained for days - I guess lack of ventilation

The same store also seems to attract birds who fly in and can't get back out


Protip: all stores attract birds. Most stores hire guys with pellet guns to kill and remove them whenever an issue arises.
 
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