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(Marketwatch)   Ever wonder why chewing gum companies produce so many different varieties and flavors? One word: Desperation   (marketwatch.com ) divider line
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1714 clicks; posted to Business » on 27 Jul 2014 at 11:57 AM (2 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



26 Comments     (+0 »)
 
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2014-07-27 11:04:54 AM  
Well, chewing gum was sold to fight smoker's breath, so is it any wonder sales are down?
 
2014-07-27 11:49:41 AM  
img.fark.net


But I had it from a very reliable source that the future was looking up for gum manufacturers.
 
2014-07-27 11:55:17 AM  
I thought it was a bid to instill the anti-Christian values of multiculturalism and moral relativism in order to make way for a global government and currency (a currency notably not back by gold).

/thanks Obama

StrikitRich: Well, chewing gum was sold to fight smoker's breath, so is it any wonder sales are down?


Clearly the answer is to genetically engineer people with more mouths.
 
2014-07-27 11:56:18 AM  
Mint is the only flavor that really needs to exist.
 
2014-07-27 12:02:44 PM  

StrikitRich: Well, chewing gum was sold to fight smoker's breath, so is it any wonder sales are down?



Nope.  Gum was originally sold so people could exercise their jaws.
 
2014-07-27 12:05:33 PM  
School, followed by every single job I have ever had banned gum. When your primary waking hours are spent banned from a certain product, you ban it in your free time too. Also it makes your jaw hurt.
 
2014-07-27 12:13:42 PM  

Gary-L: StrikitRich: Well, chewing gum was sold to fight smoker's breath, so is it any wonder sales are down?


Nope.  Gum was originally sold so people could exercise their jaws.


And the dentist helper told me I would fatigue and wear out my jaw and muscles for chewing gum too much.  I blinked twice and said nothing.

Extra Peppermint is my favorite.
 
2014-07-27 12:57:21 PM  
My gf used to be a post-prandial gum chewer, but quit over distrust of artificial sweeteners, and aversion to sugar.  Thank God she did - no more disgusting wads turning up where they shouldn't and no more annoying wrappers being absent-mindedly dropped everywhere.

I used to like Beeman's Pepsin Gum when I was a kid, though.
 
2014-07-27 01:14:27 PM  
Maybe they should invent one that doesn't use the flavour after 20 seconds and dissolves after 10 minutes. Chewing gum wasn't this bad when I was a kid...
 
2014-07-27 01:53:57 PM  
It's a national tragedy. My misspent youth was filled with the pleasures of Bubble Yum, Hubba Bubba, and Bubblicious. It seems like bubble gum is today rapidly approaching extinction.
 
2014-07-27 02:02:01 PM  

Skink Wrangler: My gf used to be a post-prandial gum chewer, but quit over distrust of artificial sweeteners, and aversion to sugar.  Thank God she did - no more disgusting wads turning up where they shouldn't and no more annoying wrappers being absent-mindedly dropped everywhere.

I used to like Beeman's Pepsin Gum when I was a kid, though.


i291.photobucket.com

Fair enough.
 
2014-07-27 03:17:32 PM  
An entire article about why gum is good and why their sales are lagging and not ONE mention of the real reason why gum sales are down.

people are tired of buying and chewing gum that lasts 2 minutes before the flavor is gone. THAT is why they are switching to mints. NOT because they like sucking or some other bullshiat. The flavor lasts longer. Period.
 
2014-07-27 03:24:07 PM  
Once the Doublemint twins became old and saggy, I stopped chewing gum. The thrill of a incestual threesome was gone.
 
2014-07-27 04:54:40 PM  
Who the hell chews gum anymore?
 
2014-07-27 05:12:58 PM  
Imperfect competition--making products slightly different so they are no longer in direct competition and you can maintain a loyal market at a higher price.

Also, there's no arguing with taste. If you want to lure some people into buying your product, you need to find the right taste, etc. Then you need to find some more to encourage demand. I suspect that both of these and imperfect competition are corollaries of the laws of evolution: to thrive it pays to diversify into all available niches, especially those without a lot of direct competition.

Newspapers, for example, know that if they cut the crossword puzzle, they'll lose about 1% of the buyers who buy the paper mainly or solely for the crossword puzzle. As for the funnies, some people are loyal to each one, especially the strips you hate and can't imagine any body reading.  So they print as many as they can and make them tiny to fit more on one page or two pages. Many of them are not worth the trouble to turn a page.
 
2014-07-27 06:49:59 PM  
Gum chewing is a disgusting habit.
 
2014-07-27 06:55:41 PM  

420Gabriel: Gum chewing is a disgusting habit.


Sucks to be you.
 
2014-07-27 08:48:47 PM  

420Gabriel: Gum chewing is a disgusting habit.


I know a worse one...

www.pressingsave.com
 
2014-07-27 09:06:29 PM  
None of this would be a problem if only they still made Gatorade Gum.
 
2014-07-27 09:52:25 PM  
Just make the flavor last longer.  I understand the impulse to make the flavor go away faster so that people chew more gum, but really we should be thinking quality over quantity.  A more loyal customer base has to be more useful.
 
2014-07-27 10:52:08 PM  
Sorry...I'd love to chew more gum, but my stomach is still trying to digest all the pieces I swallowed when I was a kid.
 
2014-07-27 11:29:25 PM  
I read a theory a couple months ago about why gum sales are down....smartphones.
People usually chew gum when they need something to occupy their time (or their mouth...). People have replaced gum chewing with playing on a phone.
Sounds kind of stupid, but it makes sense.
 
2014-07-28 01:42:01 AM  
Chewing gum is gross. I'm surprised so many people have no problem with it. You obviously don't realize how disgusting you are. Or care. Which makes your both gross and rude.
 
2014-07-28 04:27:17 AM  
They've finally discovered the breath-freshening power of ham?

farm5.staticflickr.com
 
2014-07-28 08:38:51 AM  
But, does it lose its flavor on the bedpost overnight?
 
2014-07-28 04:52:19 PM  
It's not only chewing gum that is seemingly recycling itself...how many breakfast cereals simply
slap a new face on the same stuff?  (For instance, when Mr. T had his own cereal in the 1980s,
all they did was shape Cap'n Crunch into tiny "T" shapes.)  The guiding principle is roughly,
"if they liked it once, they'll love it twice"....and three times, become obsessed with it.
 
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