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(The Hollywood Reporter)   Networks pushing to end same-day and live ratings, say it is the equivalent of "reporting the winning sports team in the third inning." Terrible metaphor aside, it makes sense   (hollywoodreporter.com ) divider line
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1067 clicks; posted to Entertainment » on 19 Jul 2014 at 10:25 PM (2 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



23 Comments     (+0 »)
 
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2014-07-19 07:16:20 PM  
I almost never watch live TV anymore.
 
2014-07-19 07:17:26 PM  
But, we gotta have a number.  We just gotta have one!.
 
2014-07-19 08:36:36 PM  
So, networks, is it anything like declaring a winner in the presidential race before the polls close on the west coast?  Because we know how you abhor that.
 
2014-07-19 10:37:49 PM  

fusillade762: I almost never watch live TV anymore.


I'm not even sure which channels most shows are on, and I certainly don't know what day or time.

The types of shows that get fark threads are sometimes exceptions.  Stuff like Breaking Bad or Orphan Black I'd know the night, but not the time.  I'd just wait until 40 minutes before bedtime, and if it was still showing, I'd have at least enough buffered on the DVR to skip all the commercials.

But anything else, it's on the hard drive.
 
2014-07-19 10:37:57 PM  

Earguy: So, networks, is it anything like declaring a winner in the presidential race before the polls close on the west coast?  Because we know how you abhor that.

*snicker*

 
2014-07-19 10:38:27 PM  
"These new platforms are something we have eagerly embraced," said Lemon. "And you can see by the penetration numbers that [viewers] have. That's why for the last five or six years, we have been completely focused on a multiplatform total week for our shows. That's what we look at."

You can look at whatever you want networks.  The advertisers are the ones paying your bills.

The Big Four, easily the networks feeling the most heat from live-plus-same day viewers, are also time-shifting more than many might thing. Last season, the average rating among adults 18-49 grew by an average 40 percent (with little variation) in live-plus-seven day ratings alone for ABC, CBS, Fox and NBC.

And that right there is why this whole thing is mostly propaganda.  There's just not a huge difference from show to show in time shifting.  Popular live shows get lots of time shifting, unpopular live shows get little time shifting.
 
2014-07-19 10:39:35 PM  
I'm fairly certain live ratings (when people can's skip the commercials) is how they make their revenue.
 
2014-07-19 10:57:19 PM  

srhp29: I'm fairly certain live ratings (when people can's skip the commercials) is how they make their revenue.


That's pretty much the issue. Say Ford wants to advertise their Labor Day weekend sales extravaganza. They are paying to reach viewers during the three days that the sale is on, not the viewers who might see the ad (if they're too lazy to skip over it) days after the sale is over.

Not sure what kind of calculus the networks are using to justify Live Plus 7 ad buys to the advertisers.
 
2014-07-19 11:04:24 PM  

CaptainFatass: srhp29: I'm fairly certain live ratings (when people can's skip the commercials) is how they make their revenue.

That's pretty much the issue. Say Ford wants to advertise their Labor Day weekend sales extravaganza. They are paying to reach viewers during the three days that the sale is on, not the viewers who might see the ad (if they're too lazy to skip over it) days after the sale is over.

Not sure what kind of calculus the networks are using to justify Live Plus 7 ad buys to the advertisers.


I agree, but for a lot of bigger brands especially, just seeing the logo go by while fast forwarding has some value to it, albeit not nearly as much as watching all 30 seconds.
 
2014-07-19 11:26:47 PM  
And this is why the NFL will be on seven days a week, 12 months a year.
 
2014-07-20 12:01:22 AM  
What's a "network?"
 
2014-07-20 12:04:09 AM  

CaptainFatass: srhp29: I'm fairly certain live ratings (when people can's skip the commercials) is how they make their revenue.

That's pretty much the issue. Say Ford wants to advertise their Labor Day weekend sales extravaganza. They are paying to reach viewers during the three days that the sale is on, not the viewers who might see the ad (if they're too lazy to skip over it) days after the sale is over.

Not sure what kind of calculus the networks are using to justify Live Plus 7 ad buys to the advertisers.


The problem is that NO ONE watches network. NO ONE watches them live.
Networks and the people who pay to place ads on networks are still figuring that out.
Strange, they keep canceling great shows that run on friday night because no one is watching them.

There is no problem here, cable, esp paid cable has moved on and has most of the great shows now.
Hell even netflix and amazon are producing content now.
 
2014-07-20 12:19:23 AM  

namatad: CaptainFatass: srhp29: I'm fairly certain live ratings (when people can's skip the commercials) is how they make their revenue.

That's pretty much the issue. Say Ford wants to advertise their Labor Day weekend sales extravaganza. They are paying to reach viewers during the three days that the sale is on, not the viewers who might see the ad (if they're too lazy to skip over it) days after the sale is over.

Not sure what kind of calculus the networks are using to justify Live Plus 7 ad buys to the advertisers.

The problem is that NO ONE watches network. NO ONE watches them live.
Networks and the people who pay to place ads on networks are still figuring that out.
Strange, they keep canceling great shows that run on friday night because no one is watching them.

There is no problem here, cable, esp paid cable has moved on and has most of the great shows now.
Hell even netflix and amazon are producing content now.


Seriously?  Network shows are still vastly more watched than cable, with rare exceptions.  This past year there were more than 30 network shows watched by more than 10 million each week (not including DVR viewing).  Only two cable shows hit that number even with DVRs factored in: The Walking Dead and Duck Dynasty.  You could probably throw Game of Thrones in there too, since it has so much On-Demand and online viewing.

As for watching live, every network show gets more live viewers than DVR viewers.  In fact, 2/3 of network shows last year got at least 2/3 of their audience from live and same day viewing.

DVRs are making a dent, but they're still a long ways away from "no one" watching live, and until networks figure out dynamic advertising, they still won't be getting paid for anything after three days.
 
2014-07-20 12:38:47 AM  
"These new platforms are something we have eagerly embraced," said Lemon.

ohwaityoureserious.jpg

Here's what I don't understand. When you're streaming TV, you should be able to tell, almost to the single digit, how many people are watching that stream per second. And yet networks seem hell-bent on making online viewing as horrible an experience as possible.

Why isn't ESPN just piping their feed directly through ESPN3, without forcing you to be subscribed to cable? Why wouldn't you want to put your product/commercials in front of these additional eyes?
 
2014-07-20 01:01:18 AM  

jayhawk88: "These new platforms are something we have eagerly embraced," said Lemon.

ohwaityoureserious.jpg

Here's what I don't understand. When you're streaming TV, you should be able to tell, almost to the single digit, how many people are watching that stream per second. And yet networks seem hell-bent on making online viewing as horrible an experience as possible.

Why isn't ESPN just piping their feed directly through ESPN3, without forcing you to be subscribed to cable? Why wouldn't you want to put your product/commercials in front of these additional eyes?


Because ESPN gets close to $6 per subscriber which right now clocks in around six billion dollars per year ON TOP of advertising.
 
2014-07-20 01:58:31 AM  

namatad: There is no problem here, cable, esp paid cable has moved on and has most of the great shows now.
Hell even netflix and amazon are producing frequently superiorcontent now.


Seriously, Netflix has two amazingly good originals, with an exclusive on a bunch of upcoming Marvel Studios shows that are sure to be a hit. Amazon has its own excellent originals, too, plus it's getting the rights to broadcast several HBO and CBS shows after they've aired.

I haven't actually turned on my television to watch a scheduled show on schedule  in over 5 years. Perhaps more. I rarely even bother using my TV tuner. Most of the time, it's on Netflix, Hulu, Amazon, Vudu, and YouTube. People aren't tuning in anymore. People are watching at their leisure.
 
2014-07-20 02:03:51 AM  

Nix Nightbird: People aren't tuning in anymore. People are watching at their leisure.


Well, people tune in for the right show.  The show that generates that emotional attachment that makes you want more every time you see it.  People tune in for Game of Thrones.  They don't tune in for the new episode of Big Bang Theory.
 
2014-07-20 02:21:22 AM  
The problem is that they are getting real data, while traditional ratings were bullshiat numbers that were agreed upon by ad agencies and networks in order to do business.
With this real data the ad agencies can play hard ball with price per point and the data doesn't give the networks much room to bullshiat the number so they can charge more per point.
 
2014-07-20 06:48:15 AM  

namatad: What's a "network?"


cloudtimes.orgwww.technoxpress.comimg.scoop.it


/Oh were you talking about "TV"?? what's a "TV"?
 
2014-07-20 06:56:14 AM  
Dewey defeats Truman
 
2014-07-20 09:45:01 AM  
namatad:The problem is that NO ONE watches network. NO ONE watches them live.

From TFA:
Last season, the average rating among adults 18-49 grew by an average 40 percent (with little variation) in live-plus-seven day ratings alone for ABC, CBS, Fox and NBC.

You need to work on you reading and/or math skills.  Or was that a hipster "NO ONE", meaning "none of my friends" therefore no one important?
 
2014-07-20 10:46:03 AM  
I haven't watched "live TV" in over 3 years, almost without exception.
 
2014-07-21 02:33:01 AM  

DontMakeMeComeBackThere: namatad:The problem is that NO ONE watches network. NO ONE watches them live.

From TFA:
Last season, the average rating among adults 18-49 grew by an average 40 percent (with little variation) in live-plus-seven day ratings alone for ABC, CBS, Fox and NBC.

You need to work on you reading and/or math skills.  Or was that a hipster "NO ONE", meaning "none of my friends" therefore no one important?


No one under 35?
 
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