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(Bloomberg)   R.J. Reynolds descendant takes a bite of bankrupt cupcake chain hoping to smoke some sweet profits out of the ashes of the company, swears on a stack they're not addictive   (bloomberg.com ) divider line
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1058 clicks; posted to Business » on 19 Jul 2014 at 12:41 PM (1 year ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



8 Comments   (+0 »)
   
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2014-07-19 10:26:40 AM  
supersized cupcakes

Were a dumb idea to start with.

The cronut came along after the chain had expanded too quickly and BOOM it went tits up.

Don't imagine he'll make a go of it without a major revamp and review.
 
2014-07-19 05:46:33 PM  
blogs.villagevoice.com

I'm sure they will do well as soon as they get the right Ad men on it.
 
2014-07-19 09:33:10 PM  
i.imgur.com
 
2014-07-19 10:50:35 PM  
swears on a stack they're not addictive

Unless you consider mildly-sugared cardboard 'addicting', they aren't. Crumbs cupcakes were the worst.
 
2014-07-19 11:52:45 PM  
That headline gave me cancer.
 
2014-07-20 02:58:44 AM  

BigLuca: That headline gave me cancer.


Robitussin.
 
2014-07-20 01:45:49 PM  
Bizarre. The cachet of a big investor is meant to be enough to revitalize a bankrupt business based on a fad? Really?

Will they rename the business from "Crumbs" to "Pump N' Dump"?
 
2014-07-20 10:56:18 PM  
Not at all related to TFA, but if the 'baccy companies want to ensure their profitability, they need to go big-time behind legalizing weed. They already have massive plant processing and distribution networks in place.
 
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