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(Business Insider)   Ever notice the dollar signs missing on restaurant menus? Well, it's intentional for a big rea$on   (businessinsider.com ) divider line
    More: Obvious, T.G.I., sense data, Minute Maid, fine dining  
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4618 clicks; posted to Business » on 16 Jul 2014 at 3:02 PM (2 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2014-07-16 02:33:15 PM  
According to research from the Cornell University School of Hotel Administration


Sounds like a real brain trust.
 
2014-07-16 03:05:29 PM  
No shiat.

Hey look, the steak is only 36. I have 36.
 
2014-07-16 03:08:12 PM  
It's still dollars. What did they expect us to use, quatloos?
 
2014-07-16 03:13:26 PM  

Kurmudgeon: It's still dollars. What did they expect us to use, quatloos?


The dollar to quatloo conversion rate is bullshiat. Gold press latinum is more stable.

People actually get paid to make up "studies" like this. And there really isn't any way to refute them or call bullshiat.
 
2014-07-16 03:14:02 PM  
The only time I'm eating at places that do this I'm eating on somebody else's dime so price doesn't matter anyway.
 
2014-07-16 03:15:02 PM  
playing classical music in restaurants encourages diners to spend more, because it makes them feel more affluent. Meanwhile, less sophisticated pop music caused people to spend less

Well, that's because you want to eat quickly before you hurl at the latest crap they shiat onto the radio dial nowadays.
 
2014-07-16 03:27:34 PM  

Mugato: According to research from the Cornell University School of Hotel Administration


Sounds like a real brain trust.


It's one of the best schools in the country
 
2014-07-16 03:34:52 PM  

Lost Thought 00: Mugato: According to research from the Cornell University School of Hotel Administration


Sounds like a real brain trust.

It's one of the best schools in the country


Right but it's the School of Hotel Administration. It sounds like the MIT School of Phrenology. They probably daily get their books dumped by students of the School of Bitcoin Management.
 
2014-07-16 03:34:53 PM  
A lot of restaurants write prices like this.          9.
 
2014-07-16 03:36:48 PM  
 
2014-07-16 03:39:48 PM  
I see that stuff all the time when I take the wife out to Olive Garden.
 
2014-07-16 03:49:04 PM  

Mugato: Lost Thought 00: Mugato: According to research from the Cornell University School of Hotel Administration


Sounds like a real brain trust.

It's one of the best schools in the country

Right but it's the School of Hotel Administration. It sounds like the MIT School of Phrenology. They probably daily get their books dumped by students of the School of Bitcoin Management.


FWIW, I do know that for restaurant / hotel management, Cornell is the top school in the country

/at least it was, back in the day
 
2014-07-16 03:53:53 PM  

Mugato: Lost Thought 00: Mugato: According to research from the Cornell University School of Hotel Administration


Sounds like a real brain trust.

It's one of the best schools in the country

Right but it's the School of Hotel Administration. It sounds like the MIT School of Phrenology. They probably daily get their books dumped by students of the School of Bitcoin Management.



Hey, they need to have a few majors on their offerings they can give to their student athletes.

I dont think many of their D1 players are enrolled in Architecture, Chem Engineering, Engineering Physics programs
 
2014-07-16 04:06:28 PM  

wiseolddude: A lot of restaurants write prices like this.          9.


I call them on it.
I just get the waiter over and point and say in a soft voice, "what the fark is this pretentious bullshait?"
 
2014-07-16 04:19:07 PM  
Descriptive menu items aren't a bad thing, unless you don't want to know what you're ordering.

Making the connection from food to family or using ethnic food names doesn't always work, though - especially if you're Olive Garden.
 
2014-07-16 04:24:55 PM  

cyberspacedout: Descriptive menu items aren't a bad thing, unless you don't want to know what you're ordering.

Making the connection from food to family or using ethnic food names doesn't always work, though - especially if you're Olive Garden.


We switched the bacon, lettuce, tomato sandwich to hormone-free, farm fresh organic bacon humanely cut from happy pigs, locally grown at the farm in the hills just beside the beautiful river outside of town green leaf lettuce, vine ripened artisanal chemical-free grown by a cute guy with a mustache that listens to Animal Collective on his rooftop garden in Brooklyn tomatoes, let see if he notices.
 
2014-07-16 04:26:06 PM  
I'm not likely to stay at a restaurant if the menu has brand names in it. All that tells me is that they didn't make it, they dumped something out of a bottle. Guess what, I can dump something out of a bottle too.
 
2014-07-16 04:26:18 PM  
of course they are heirloom tomatoes, don't be a pleb.
 
2014-07-16 04:29:18 PM  
 
2014-07-16 04:34:53 PM  
Exactly why I dine & dash.

/why? No cash!
 
2014-07-16 04:53:18 PM  

vudukungfu: wiseolddude: A lot of restaurants write prices like this.          9.

I call them on it.
I just get the waiter over and point and say in a soft voice, "what the fark is this pretentious bullshait?"


Sure you do, boss.
 
2014-07-16 05:09:25 PM  
What's really annoying is when they don't use decimal points.

www.boogaloossf.com
 
2014-07-16 05:20:36 PM  

antron: What's really annoying is when they don't use decimal points.


Vegetarian gravy with the biscuits?

WTF is that about? Is that the menu for the worst breakfast in America?
 
2014-07-16 05:25:58 PM  

Contrabulous Flabtraption: No shiat.

Hey look, the steak is only 36. I have 36.


You can console yourself with the fact that they aren't making nearly as much money off the steak then the other items on the menu.
 
2014-07-16 05:28:09 PM  

mcmnky: antron: What's really annoying is when they don't use decimal points.

Vegetarian gravy with the biscuits?

WTF is that about? Is that the menu for the worst breakfast in America?


How does that even work? Gravy is basically flour and fat! Is the fat made vegetarians?
 
2014-07-16 05:58:13 PM  

antron: What's really annoying is when they don't use decimal points.

[www.boogaloossf.com image 624x524]


That looks more like a train timetable than a restaurant menu.
 
2014-07-16 06:09:19 PM  

Tobin_Lam: mcmnky: antron: What's really annoying is when they don't use decimal points.

Vegetarian gravy with the biscuits?

WTF is that about? Is that the menu for the worst breakfast in America?

How does that even work? Gravy is basically flour and fat! Is the fat made vegetarians?


Maybe it's an Italian tomato gravy. But without meatballs or sausage?

Eech.
 
2014-07-16 06:10:27 PM  

Mugato: Kurmudgeon: It's still dollars. What did they expect us to use, quatloos?

The dollar to quatloo conversion rate is bullshiat. Gold press latinum is more stable.

People actually get paid to make up "studies" like this. And there really isn't any way to refute them or call bullshiat.


Hard pressed to find a good 50 quatloo steak anymore these days.
 
2014-07-16 06:15:59 PM  
I just take a hugh shiat in the middle of the table. What are we talking about, again?
 
2014-07-16 06:31:37 PM  
31.media.tumblr.com
Approves.
 
2014-07-16 06:49:11 PM  
Rule of Acquisition #74: Knowledge equals profit.
 
2014-07-16 06:55:12 PM  
I caught Casual Male using #7 in thier new DXL stores. Polo in extended sizes, brilliant! $220 for a pair of jeans? Levis are only $56, but they aren't here. Ah, there's Harbor Bay (the initials of the house brand are HB!) for $45. Really, they should be about $25, quality wise, but they seem practical compared to the $220 pair from Polo. You know, the ones that MSRP for $145 and sell for $90 on Amazon.
 
hej
2014-07-16 07:00:16 PM  
Next you're going to tell me that all the prices ending in 99 cents is more than just a coincidence.
 
2014-07-16 07:43:13 PM  
These sorts of shenanigans are precisely why I hate advertising and why things like NoScript and AdBlock are a requirement.

It's one thing to advertise to get your product 'out there,' but the second you try to manipulate customers (whether you're actually successful or not, and I'm sure it is successful to a quantifably profitable degree), it de-legitimizes your business. Customers can't trust themselves as to whether they were sold a product or if they wanted it of their own devices.

I expect that, at some point, manipulation via product presentation and advertising will prove the absence of free will.

Counter-point: obviously anyone so stupid to fall for "marketing gimmicks" is so weak willed they deserve to be a whale and be milked for every cent they can't control.

Of course, advocating against manipulation of customers in the name of profit begs the question what purpose a business services except to make a profit? Perhaps the problem has to do with the idea that profit is the ultimate and only virtuous and viable goal of a business.

/potatothoughts
 
2014-07-16 07:44:59 PM  

elchupacabra: playing classical music in restaurants encourages diners to spend more, because it makes them feel more affluent. Meanwhile, less sophisticated pop music caused people to spend less

Well, that's because you want to eat quickly before you hurl at the latest crap they shiat onto the radio dial nowadays.


I find this to be somewhat interesting because in other food/restaurant/bar articles it has been indicated that louder music is used to get people to spend more. I don't know how this works, when I go into a place that's so loud I have to shout, I definitely don't want to keep spending my money there.
I wonder what would happen if classical music were played at typical pop music volumes.
 
2014-07-16 07:49:29 PM  

Geotpf: antron: What's really annoying is when they don't use decimal points.

[www.boogaloossf.com image 624x524]

That looks more like a train timetable than a restaurant menu.


There used to be a diner near me called the Depot, whose menu was set up as a timetable. Prices were 2:15, 3:30, 5:59, etc. I don't know what that place is doing, with the 1:75 and 7:75 prices.
 
2014-07-16 07:59:54 PM  
It'd be funny to troll a restaurant that does this no-dollar sign schtick and promotes itself as "genuine" Italian/Mexican/Japanese food ... by paying your bill in lira, pesos, or yen.
 
2014-07-16 08:02:04 PM  

antron: What's really annoying is when they don't use decimal points.

[www.boogaloossf.com image 624x524]


OMG - what hippie-ster shiat-show restaurant is THAT from?
 
2014-07-16 08:28:13 PM  

Walt_Jizzney: antron: What's really annoying is when they don't use decimal points.

[www.boogaloossf.com image 624x524]

OMG - what hippie-ster shiat-show restaurant is THAT from?


Looks like the image was hotlinked from a restaurant in San Francisco called Boogaloos. Their menu does apparently contain non-vegan-hippie stuff, including real meat.
 
2014-07-16 09:52:08 PM  

antron: What's really annoying is when they don't use decimal points.

[www.boogaloossf.com image 624x524]


First, 10.50 for a breakfast combo? farking seriously?

Second, vegetarian biscuits and gravy? That's goddamned sacrilege.
 
2014-07-16 09:55:27 PM  

Mugato: People actually get paid to make up "studies" like this. And there really isn't any way to refute them or call bullshiat.


Actually there is. You take two groups of *people and give group a menu with the $ in the price (the control group) and give group b a menu without the $ in the price and see which group pays more.

* they should all be in about the same social-economic range

Repeat the experiment a few times with different groups every time to smooth out the data and viola! It's either proven to be correct or not.

A less scientistical way would be to swap out menus every other week, one with the $, one without for a few months and see which weeks do better for the restaurant. Do this at at least 4 to 6 comparable type and price point restaurants (alternating weeks with and without the $ so that in week one restaurant number 1 has the $ while restaurant 2 doesn't have the $ just to smooth out any holiday traffic).

I'm willing to bet that both methodologies were used to come up with the 10% more sales figures. Repeat for menu design and where you place items in the menu.
 
2014-07-16 10:05:36 PM  

robohobo: First, 10.50 for a breakfast combo? farking seriously?


Well lets see, Denny's Grand Slam Breakfast, which I assume is somewhat similar, is $9.60 in Lansing MI. (I got that number from a delivery service, that's not counting any delivery fees or tips). Add in San Francisco's extra overhead and that sounds about in the right price range.

\amazingly enough Denny's doesn't put their prices online, probably because the prices vary from location to location which would make for a hassle to keep up on it.
 
2014-07-16 10:37:56 PM  

Mugato: According to research from the Cornell University School of Hotel Administration


Sounds like a real brain trust.


Seriously?  It's Cornell.
 
2014-07-16 11:42:49 PM  

Mugato: Kurmudgeon: It's still dollars. What did they expect us to use, quatloos?

The dollar to quatloo conversion rate is bullshiat. Gold press latinum is more stable.

People actually get paid to make up "studies" like this. And there really isn't any way to refute them or call bullshiat.


Of course people study this. This is how to part people from their money. This is what our economy and our civilization is based on.
 
2014-07-17 12:39:03 AM  
#8

Joke's on them....I buy the larger size and bring some home to eat later.
 
2014-07-17 01:29:44 AM  
Why would you eat at a restaurant if you didn't want to spend money, or drink at a bar, or stay in a nice hotel, etc? The point of those businesses is that they do everyday things for you. You are deliberately asking to be separated from the day to day concerns you have like money and grocery shopping. Some places don't even put prices on the menu.
 
2014-07-17 04:11:24 AM  

dangelder: Why would you eat at a restaurant if you didn't want to spend money, or drink at a bar, or stay in a nice hotel, etc?


If I want a good burrito or teriyaki I'm not cooking it myself, but I'm also not willing to spend $15.  There's no reason to.

For $4 I can get a great burrito a few blocks from home or my office, or for $6 I can get a great teriyaki.  The teriyaki places serve such big portions I can get two meals out of it.  For $3-$4 / meal (low end) or $9-$10 (higher end) I can eat without needing to buy groceries, not need to deal with having people over to my tiny (but cheap) apartment while having dinner with them, have a sandwich at work every day (which I do sometimes, but that's tiring), etc.

Hotels?  Depends why I'm staying.  If I just need to sleep for a night and I otherwise don't give a shiat I'll take a Motel 6.  Last time I stayed at one was because I didn't have a bed at the apartment I had just moved into.  It was near my apartment, and it had a bed.  Price was the only thing I cared about after paying to move, moving everything, and then realizing my bed couldn't fit in the building.

Cheap options are nice to have.  Sometimes I like places that leave $'s off the menu, but sometimes I just love a good family owned diner or a shiatty motel.
 
2014-07-17 05:47:09 AM  

davidphogan: For $4 I can get a great burrito a few blocks from home or my office


I like to make my own "Deconstructed" burrito plate for less than half of that per serving. Homemade refried beans ($2.15 for a 1lb bag of dried beans plus oil), 3 cups of rice made using the liquid left over from the beans (maybe $0.20), a net bag of Avocados (about $1.40 for 5 of them). So far we are at about $0.75 per serving (assuming 5 servings) for the basics. From there it's just a matter of what you want to add. Meat, salsa (make your own), hot sauce, sour cream, whatever. At worse it'll be ~$2.00 per serving. If you want to roll it in a tortilla and wrap it yourself add another $0.25 tops.
 
2014-07-17 06:38:06 AM  

Niveras: Counter-point: obviously anyone so stupid to fall for "marketing gimmicks" is so weak willed they deserve to be a whale and be milked for every cent they can't control.


Unless you have certain types of mental illness/abnormalities, these "marketing gimmicks" work on you as well. It is nothing to do with being weak willed, it is just taking advantage of the way the human mind works (limited attention span, comparision biases, etc.)


Krieghund: Of course people study this. This is how to part people from their money. This is what our economy and our civilization is based on.


Well exactly - in a similar vein places like Walmart now have some of the largest databases in the world, analyzing like crazy every product placement decision, pricing (absolute, and differential to nearby related products), etc. It is probably the most closely studied area (and best funded) out of any subject because of how directly it affects profits.
 
2014-07-17 07:43:12 AM  

Oreamnos: elchupacabra: playing classical music in restaurants encourages diners to spend more, because it makes them feel more affluent. Meanwhile, less sophisticated pop music caused people to spend less

Well, that's because you want to eat quickly before you hurl at the latest crap they shiat onto the radio dial nowadays.

I find this to be somewhat interesting because in other food/restaurant/bar articles it has been indicated that louder music is used to get people to spend more. I don't know how this works, when I go into a place that's so loud I have to shout, I definitely don't want to keep spending my money there.
I wonder what would happen if classical music were played at typical pop music volumes.


KILL DA WABBIT KILL DA WABBIT!
 
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