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(Priceonomics)   How Domino's Pizza Lost Its Mascot   (priceonomics.com ) divider line
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7002 clicks; posted to Business » on 13 Jul 2014 at 5:10 AM (1 year ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2014-07-13 01:08:15 AM  
Cool story, bro: My advertising instructor was one of the co-creators of the Noid campaign.
 
2014-07-13 01:26:55 AM  
I never knew that story.  I loved the Noid.
 
2014-07-13 01:52:33 AM  

Mentat: I never knew that story.  I loved the Noid.


I didn't know that story, either.  I thought they shiatcanned the campaign because the "30 minutes or less" was causing teenage drivers to kill other people in their attempt to get pizza delivered on time.

But I hated the Noid.  Seriously one of the most irritating mascots ever.
 
2014-07-13 02:05:54 AM  
A subsequent court hearing found Noid innocent by reason of insanity; a paranoid schizophrenic...


/never knew that story either
 
2014-07-13 02:35:58 AM  

Lsherm: But I hated the Noid. Seriously one of the most irritating mascots ever.



A challenger appears:

https://www.youtube.com/watch?v=7PdsS01iUZs
 
2014-07-13 02:42:45 AM  

The_Sponge: Lsherm: But I hated the Noid. Seriously one of the most irritating mascots ever.


A challenger appears:

https://www.youtube.com/watch?v=7PdsS01iUZs


That toe fungus guy was even worse.
 
2014-07-13 02:52:25 AM  

Lsherm: The_Sponge: Lsherm: But I hated the Noid. Seriously one of the most irritating mascots ever.


A challenger appears:

https://www.youtube.com/watch?v=7PdsS01iUZs

That toe fungus guy was even worse.


I thought you were talking about this toe fungus guy. Way over the top.
 
2014-07-13 05:33:18 AM  
The Noid was only slightly less annoying than Joe Isuzu, which was still pretty dang annoying. Didn't know why he disappeared though.
 
2014-07-13 05:58:34 AM  
Ever since Domino's "improved" its pizza recipe a few years ago, I can't order from them. Their pies make the whole damn house smell of butter and garlic.

Jet's is the only place I order from.

Suck it, pizza snobs! I eat mine with a Bud Light just to spite you.
 
2014-07-13 06:36:01 AM  

GreenAdder: Cool story, bro: My advertising instructor was one of the co-creators of the Noid campaign.


My CSB is that one of my mechanical engineering professors was a designer of Three Mile Island.

The confusion come from the fact his name was Robert Goddard. I relate a Dr. Goddard incident and I have to remind people I'm not old enough to have taken lessons from a rocketry pioneer of the 1920s.
 
2014-07-13 07:15:21 AM  
Something tells me it's a fake story.  Especially the ad at the top pf the page.  I think it's another Onion.
 
2014-07-13 07:54:16 AM  

Snubnose: Something tells me it's a fake story.  Especially the ad at the top pf the page.  I think it's another Onion.


Amazingly, it is not. There was a wacko named Kenneth Lamar Noid.
 
2014-07-13 07:54:16 AM  

Mentat: I never knew that story.  I loved the Noid.


I vividly remember the story, though I did not know about his subsequent suicide

/Excuse me while I call Domino's on my rotary-dial phone
 
2014-07-13 08:00:26 AM  
www.mikanet.com
 
2014-07-13 08:11:01 AM  

Raider_dad: [www.mikanet.com image 342x256]


Unfortunate choice of letters.
 
2014-07-13 09:32:09 AM  

The_Sponge: Lsherm: But I hated the Noid. Seriously one of the most irritating mascots ever.


A challenger appears:

https://www.youtube.com/watch?v=7PdsS01iUZs


Oh dear lord and here I had managed to forget that those abominations existed until just now.

Put them in a room with the f***ing Geico pig.
 
2014-07-13 09:34:57 AM  

Lsherm: The_Sponge: Lsherm: But I hated the Noid. Seriously one of the most irritating mascots ever.


A challenger appears:

https://www.youtube.com/watch?v=7PdsS01iUZs

That toe fungus guy was even worse.


Could anything be more disgusting than the anthropomorphic snot ball that was used for the congestion clearing medicine? Mucosin or something? I can't remember the name.
 
2014-07-13 10:18:16 AM  
With all due respect, that was a pretty bad mascot. Though I enjoyed this line from the article:

took two employees hostage. For five hours, he engaged in a standoff with police, all the while ordering his hostages to make him pizzas

When in Rome.....
 
2014-07-13 10:24:12 AM  
I always thought it was more of a hemorrnoid myself
 
2014-07-13 10:32:11 AM  
I thought it was because Wil Vinton lost a crapton of money, sold out to someone, and then got fired from his own former company because his dated "Claymation" style really is crap in these days of CGI. Plus, no one wants to see more California Raisins junk.

BTW, "ParaNorman" by Laika Studios (which is what Wil Vinton studios became after he got fired) was a good movie.
 
2014-07-13 10:37:21 AM  
Huh. Learn something new every day, I guess.
 
2014-07-13 10:38:05 AM  

Tommy Moo: Put them in a room with the f***ing Geico pig.


Geico's done this for years and years and years. They run an ad campaign where they throw jokes at the wall until they find one that creates a character that they think is halfway funny, and then they proceed to drive that character into the ground for months or even years until nobody but them can take it anymore and people are screaming at them to just farking stop, at which point they start throwing jokes at the wall again.
 
2014-07-13 10:52:05 AM  
I'll take a clone army of Noids over just ONE of that f*kkin irritating "Bad Andy". I hope the ad exec that greenlighted that piece of sh*t is at the bottom of a lake somewhere.

i1.ytimg.com
 
2014-07-13 11:01:07 AM  
I remember that incident.
 
2014-07-13 11:25:09 AM  
Anyone else remember the NES game "Yo! Noid"?

Loved that game.

/"Well, that didn't prove much."
 
2014-07-13 11:25:24 AM  

TV's Vinnie: I thought it was because Wil Vinton lost a crapton of money, sold out to someone, and then got fired from his own former company because his dated "Claymation" style really is crap in these days of CGI. Plus, no one wants to see more California Raisins junk.

BTW, "ParaNorman" by Laika Studios (which is what Wil Vinton studios became after he got fired) was a good movie.




He was forced out by Phil Knight because Phil's white rapper son needed a job as CEO.
 
2014-07-13 11:41:08 AM  

Sim Tree: Anyone else remember the NES game "Yo! Noid"?

Loved that game.

/"Well, that didn't prove much."


I used to rent that game a lot from my local Blockbuster. I probably should have just purchased it.
 
2014-07-13 11:43:02 AM  

Mentat: I never knew that story.  I loved the Noid.


Knew the story but quite a few didn't and rarely believed me when I repeated it, then again I was a kid when this happened so it made me think psychos could be anywhere.
 
2014-07-13 11:45:34 AM  

TedCruz'sCrazyDad: TV's Vinnie: I thought it was because Wil Vinton lost a crapton of money, sold out to someone, and then got fired from his own former company because his dated "Claymation" style really is crap in these days of CGI. Plus, no one wants to see more California Raisins junk.

BTW, "ParaNorman" by Laika Studios (which is what Wil Vinton studios became after he got fired) was a good movie.

He was forced out by Phil Knight because Phil's white rapper son needed a job as CEO.


Well like I said. The studio seems to be run better as Laika than it was as Wil Vinton Studios.
 
2014-07-13 12:15:00 PM  

TV's Vinnie: I thought it was because Wil Vinton lost a crapton of money, sold out to someone, and then got fired from his own former company because his dated "Claymation" style really is crap in these days of CGI. Plus, no one wants to see more California Raisins junk.

BTW, "ParaNorman" by Laika Studios (which is what Wil Vinton studios became after he got fired) was a good movie.


It was kinda this mostly the fact that the ad campaign had pretty much run out of steam by 1990. It wasn't because of Arthur Noid though, there was at least another year of commercials and a second video game after all that happened.
 
2014-07-13 12:23:05 PM  

Lsherm: Mentat: I never knew that story.  I loved the Noid.

I didn't know that story, either.  I thought they shiatcanned the campaign because the "30 minutes or less" was causing teenage drivers to kill other people in their attempt to get pizza delivered on time.

But I hated the Noid.  Seriously one of the most irritating mascots ever.


I delivered pizzas for Dominoes during this campaign. Drive down dark roads.... not a porch light to be seen. UNTIL that 30 minute time was passed... Then the porch lights would come on. Bastids.

Now they get a free pizza AND have an excuse for not giving a tip .... even though I drove by the house 3 times looking for the place.

/Long before the days of cell phone with MapQuest.

//Hated the Noid... We drivers called ourselves "Dominodial Maniacs" because we drove so fast down 25 MPH roads.
 
2014-07-13 12:44:33 PM  

TV's Vinnie: TedCruz'sCrazyDad: TV's Vinnie: I thought it was because Wil Vinton lost a crapton of money, sold out to someone, and then got fired from his own former company because his dated "Claymation" style really is crap in these days of CGI. Plus, no one wants to see more California Raisins junk.

BTW, "ParaNorman" by Laika Studios (which is what Wil Vinton studios became after he got fired) was a good movie.

He was forced out by Phil Knight because Phil's white rapper son needed a job as CEO.

Well like I said. The studio seems to be run better as Laika than it was as Wil Vinton Studios.



The mean streets of Portland taught him a lot.

www.recordinspector.com
 
2014-07-13 12:47:13 PM  
Unavailable for comment...

img.fark.net
 
2014-07-13 01:13:34 PM  

The Evil Home Brewer: Lsherm: Mentat: I never knew that story.  I loved the Noid.

I didn't know that story, either.  I thought they shiatcanned the campaign because the "30 minutes or less" was causing teenage drivers to kill other people in their attempt to get pizza delivered on time.

But I hated the Noid.  Seriously one of the most irritating mascots ever.

I delivered pizzas for Dominoes during this campaign. Drive down dark roads.... not a porch light to be seen. UNTIL that 30 minute time was passed... Then the porch lights would come on. Bastids.

Now they get a free pizza AND have an excuse for not giving a tip .... even though I drove by the house 3 times looking for the place.

/Long before the days of cell phone with MapQuest.

//Hated the Noid... We drivers called ourselves "Dominodial Maniacs" because we drove so fast down 25 MPH roads.


My adventure in delivering pizzas reached it's peak when I delivered to a trailer park one night. Couldn't see the house numbers but I saw a guy sitting in an enclosed porch where the space number would logically be. So, I got out and asked him if he had ordered  a pizza. It was an old guy and he just sort of mumbled. I asked him if he was okay and he mumbled some more. I went off and found the right space and asked the owners about the old guy. They let me call 911 and I called my boss to let him know what was happening. Sheriff's deputy came and saw that the old guy had a massive gash on the back of his head. They took down my statement and I headed back to base to pick up a fresh order to deliver.

Follow up #1: County sheriff's office came to my house about a week later to interview me. The old man had been hit over the head and his trailer had been robbed and they wanted to know if there was anything I saw that could help them out. Didn't see anything other than the old guy on the porch and the detective said 'Okay, looks like the guy was long gone before you arrived, anyways. Just had to make sure'.

Follow up #2: FOUR YEARS later, I'm at college, getting ready for midterms, and I get a call from the county's District Attorney's office. They finally found the crook and wanted me to come in for a trial and be a witness. Of course, any minor detail of that night had long since been forgotten and I never saw the culprit, but they wanted to bring me in as a witness anyways, and zero farks were given about the number of tests I would miss as a result of having me on call and ready to appear at a moment's notice for a week or two. I was about ready to file a complaint and an affit davit of my statement, which is really all that they needed instead of trying to pull me in as a surprise witness as the DA lived out his Jack McCoy fantasies, the suspect copped in order to avoid the death penalty. Apparently, he was already a lifer under three-strikes and had briefly escaped from a prison work detail when he committed that burglary and murder.
 
2014-07-13 01:18:33 PM  

TV's Vinnie: I'll take a clone army of Noids over just ONE of that f*kkin irritating "Bad Andy". I hope the ad exec that greenlighted that piece of sh*t is at the bottom of a lake somewhere.

[i1.ytimg.com image 480x360]


We talked about "Bad Andy" in my creative strategy class, and how it's a horrible concept for a campaign. While the Noid campaign wasn't perfect, it was far better than "Bad Andy" (and this wasn't just my instructor tooting his own horn).

Domino's Pizza  avoids the Noid - keeping your pizza safe from all of the bad things that might happen between the restaurant and yourself. Remember, he was supposed to be the personification of all of the hazards a delivery pizza could face, like getting mangled or going cold.

Bad Andy is employed at a Domino's location. He's constantly goofing off, taking shortcuts (like photocopying a pizza), and he really should have been fired a long time ago. The campaign is saying that if you go into a Domino's to get yourself a pie, this puppet goon might be the one responsible for making it. That's not comforting at all.
 
2014-07-13 02:21:02 PM  
I love the DirecTV no wires campaign. The wife sexy dancing cracks me up every time.
 
2014-07-13 02:34:14 PM  
www.marketmenot.com
You wanna piece of me??!!
 
2014-07-13 02:35:03 PM  
I'm eating a Domino's pizza with pepperoni and SLICED Italian sausage so I'm really getting the runs over this thread
 
2014-07-13 02:42:12 PM  
csb

I worked at Domino's as a driver, MIT (manager in training) and manager when this atrocity was set on the world. One of the local managers had suggested to the big wigs about having an animated character for our commercials, and thought her idea had been stolen by the company. And at the time, the company newsletter - the Pepperoni Press - referred to all employees as....Dominoids.

Ok, maybe it's not so cool.

/csb
 
2014-07-13 02:52:20 PM  
I'd heard they stopped the Noid campaign because a guy with the last name Noid got upset but didn't know he took hostages.

Now I'm hungry for pizza.  Not Domino's though
 
2014-07-13 02:58:01 PM  
I remember the incident and the guy's subsequent suicide.

Sad.
 
2014-07-13 03:49:20 PM  

foo monkey: I love the DirecTV no wires campaign. The wife sexy dancing cracks me up every time.


oh. DirectTV!

I thought those were commercials for BDSM.

DirectTV makes more sense.  Didn't think BDSM needed to advertise.
 
2014-07-13 03:55:31 PM  

The Evil Home Brewer: Lsherm: Mentat: I never knew that story.  I loved the Noid.

I didn't know that story, either.  I thought they shiatcanned the campaign because the "30 minutes or less" was causing teenage drivers to kill other people in their attempt to get pizza delivered on time.

But I hated the Noid.  Seriously one of the most irritating mascots ever.

I delivered pizzas for Dominoes during this campaign. Drive down dark roads.... not a porch light to be seen. UNTIL that 30 minute time was passed... Then the porch lights would come on. Bastids.

Now they get a free pizza AND have an excuse for not giving a tip .... even though I drove by the house 3 times looking for the place.

/Long before the days of cell phone with MapQuest.

//Hated the Noid... We drivers called ourselves "Dominodial Maniacs" because we drove so fast down 25 MPH roads.


Yeah, my twin brother had a corded halogen spotlight he would use to identify house numbers.  Cops pulled him over all the time for using it.
 
2014-07-13 04:04:04 PM  
The saddest pizza delivery story I heard was from a Farker (I believe) who told about a really big but kind of slow guy who he worked with.  The guy got in trouble a couple of times from people not paying for pizzas or scamming him.  One day the Farker saw the big guy in his delivery car just crying and asked him what was wrong.  The big guy said he went to deliver a pizza and some teenage girls answered and just grabbed the pizza and slammed the door in his face.  Guy was terrified he was going to get fired.

So sad.
 
2014-07-13 05:59:16 PM  

foo monkey: I love the DirecTV no wires campaign. The wife sexy dancing cracks me up every time.


I kinda have a thing for her. With the wires in place, I just need to attach them to the headboard.
 
2014-07-13 06:30:02 PM  

Roook: The saddest pizza delivery story I heard was from a Farker (I believe) who told about a really big but kind of slow guy who he worked with.  The guy got in trouble a couple of times from people not paying for pizzas or scamming him.  One day the Farker saw the big guy in his delivery car just crying and asked him what was wrong.  The big guy said he went to deliver a pizza and some teenage girls answered and just grabbed the pizza and slammed the door in his face.  Guy was terrified he was going to get fired.

So sad.



That's f*cked up...I can't even imaging doing that to a delivery guy.

/Tend to order from Garlic Jim's.
//Pricey, but damn tasty.
 
2014-07-13 09:05:34 PM  
The real reason is Adam West.

static.fjcdn.com

/ perhaps it was the noid who should have avoided me
 
2014-07-13 09:59:44 PM  

Gosling: Tommy Moo: Put them in a room with the f***ing Geico pig.

Geico's done this for years and years and years. They run an ad campaign where they throw jokes at the wall until they find one that creates a character that they think is halfway funny, and then they proceed to drive that character into the ground for months or even years until nobody but them can take it anymore and people are screaming at them to just farking stop, at which point they start throwing jokes at the wall again.


I've had Progressive, and of course I'm in love with Flo, but I've priced Geico and they were high.  Now Flo tells me that they have all the other prices on a scanner.  And it displays in their showroom.  Where is that?  Does it include thegeneral.com?  Why not?
 
2014-07-13 10:05:23 PM  
Eastern Michigan "State"?  Such a thing does not exist.  I believe he must have dreamed it.
 
2014-07-13 10:46:49 PM  

ChrisDe: foo monkey: I love the DirecTV no wires campaign. The wife sexy dancing cracks me up every time.

I kinda have a thing for her. With the wires in place, I just need to attach them to the headboard.


That was the first commercial that ticked me off enought for literally turning a woman into an object, a supposed to be sexy object, that I wrote to the company to complain about it.

/I know, I know. welcometofark.jpg.
 
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