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(The New York Times)   Buick sheds its old fogy image and lifts GM by targeting a younger, 55 year old consumer   (nytimes.com) divider line 36
    More: Spiffy, Buicks, crossover SUV, Chevrolet Cruze, sheds, J.D. Power, Motor Trend, Buick Regal, plush  
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1174 clicks; posted to Business » on 11 Jul 2014 at 11:24 PM (5 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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433 [TotalFark]
2014-07-11 08:09:50 PM
img.fark.net

I know it's not your fault, subby...
 
2014-07-11 08:50:55 PM
Their new turbocharged offerings are actually really nice, for the price. I still wouldn't buy one, but the Verano is a better car than the Acura ILX, and cheaper too.
 
2014-07-11 08:51:16 PM
Moved to a "Continuing Care Retirement Community," i.e., old folks' home, just about a year ago.  Fact: The median age among ~800 residents is 85.  Fact: At least half the cars in my garage are Buicks.

/Not The Villages!
 
2014-07-11 11:08:28 PM
I'm 55, and this is my next car.
media.caranddriver.com
 
2014-07-11 11:26:50 PM
I've been looking at the Buick Veranos, amongst others, to replace my Accord. The Verano is a damned sweet little car for its price tag.

I have a 2500 megacab for all my local stuff and use my car for traveling so I kinda like a little nicer car that gets the mileage, but doesn't cost a ton to spend a lot of its life in the garage.

/also, lawn
 
2014-07-11 11:38:36 PM
If the make another Grand National.... wheeeee

carphotos.cardomain.com
 
2014-07-11 11:45:10 PM
My last car in the states was a Buick LeSabre, many of my friends hated on it until they drove/rode in it. Fuel efficient (relatively), comfortable and great in the snow. I miss that car. No Buicks in Hong Kong but when I go to mainland I love pulling up at an intersection and 1/3 of the cars are Buicks.
 
2014-07-11 11:45:24 PM

Marcus Aurelius: I'm 55, and this is my next car.
[media.caranddriver.com image 429x262]


I have one of the old sedans, but I was seriously considering downsizing to one of those. They are so much fun to drive.  They changed up the naming convention, though, now it's the Q60.

I was also thinking about one of the Z cars but they just seem a little "young" for my tastes.  Like if I bought a Mustang.
 
2014-07-12 12:09:06 AM
G.M. needs to either bring back Pontiac or Saturn to offer a something for younger sports-minded buyers.

Remember the 80's Buick Somerset?  Drove one for a few months, not bad for the times.  Very soft ride.

c1.staticflickr.com
 
433 [TotalFark]
2014-07-12 12:14:46 AM

natgab: G.M. needs to either bring back Pontiac


I loved Pontiac's mission of putting the biggest engine possible in almost every car.  And then turbo- or supercharging it.  I did not love their mission of putting plastic cladding all over the place.  Still, even in their last 10 years, they were still churning out some exciting models.  I don't think they ought to be brought back in full, but I'd like to see some of the Pontiac spirit showing up in other GM brands, to see that they were not shut down, but absorbed and redistributed.
 
2014-07-12 12:17:53 AM
He added: "We've been low-key about Buick. That's in keeping with the brand. A Buick is never going to scream, 'Look at me.' "

autoblopnik.files.wordpress.com

Uh huh.
 
2014-07-12 12:20:55 AM

433: natgab: G.M. needs to either bring back Pontiac

I loved Pontiac's mission of putting the biggest engine possible in almost every car.  And then turbo- or supercharging it.  I did not love their mission of putting plastic cladding all over the place.  Still, even in their last 10 years, they were still churning out some exciting models.  I don't think they ought to be brought back in full, but I'd like to see some of the Pontiac spirit showing up in other GM brands, to see that they were not shut down, but absorbed and redistributed.


In its last 10 years, Pontiac was slapping its badge on Aussie-derived muscle cars.  The G8 was nice, but it wasn't a Pontiac.
 
433 [TotalFark]
2014-07-12 12:35:19 AM

valkore: In its last 10 years, Pontiac was slapping its badge on Aussie-derived muscle cars. The G8 was nice, but it wasn't a Pontiac.


Yes, that was the Holden/Monaro? bit, right?  They may not have come out of Detroit proper, but they were healthy performers none-the-less.  The late 90's were probably their last hurrah, ending with the deaths of the Bonneville, which was fortunate, and the Firebird and T/A, which was unfortunate.  The Grand Prix GTP from the latter 90's were amazing cars.

But this is a Bruick thread.  I think it was the Regal that shared a platform with the Grand Prix.  Those had some nice styling, and had a decent power plant with the 3800 series II, and a supercharged option.  I thought, at the time, that car would mark a step in a bolder direction from Buick, but I was mostly wrong.  Instead, they began to look more like Oldsmobiles through very thick glasses.  SUVs have been breadwinners for GM.  I don't know why Buick has kept a full stable of automobiles, instead of focusing on select models.  But this is where I fall to the cliche - they seem to know their market, and I have no real idea what a silver-haired customer is after in a car.
 
2014-07-12 12:49:49 AM

Marcus Aurelius: I'm 55, and this is my next car.
[media.caranddriver.com image 429x262]


Arguably cheaper than a mid-life crisis mistress.
 
2014-07-12 01:32:37 AM
"Is this thing made in Omaha?"

www.adrants.com
 
2014-07-12 01:55:56 AM
To recycle a slogan, this is not your father's Buick. (Or more likely, your grandfather's.) I'd probably still go for the Chevy version of these vehicles myself, but I can see where people who want all the luxury options would like the Buicks.
 
2014-07-12 02:04:30 AM

StopLurkListen: If the make another Grand National.... wheeeee

[carphotos.cardomain.com image 850x566]


Not likely given Buick's over-reliance on the Opel division of GM to develop their cars.

On the other hand, they definitely won't do  this if they decide to bring a diesel to the US.  It'd offend the granola-eating environmentalists too much, but would be quite American.
 
2014-07-12 03:01:25 AM

Lsherm: Marcus Aurelius: I'm 55, and this is my next car.
[media.caranddriver.com image 429x262]

I have one of the old sedans, but I was seriously considering downsizing to one of those. They are so much fun to drive.  They changed up the naming convention, though, now it's the Q60.

I was also thinking about one of the Z cars but they just seem a little "young" for my tastes.  Like if I bought a Mustang.


I'd buy the 4 door G37 before I'd buy the Z.  The Z has been crap since about 1984.  The new Z is about as practical as a Lotus two seater.
 
2014-07-12 03:02:44 AM

sendtodave: Marcus Aurelius: I'm 55, and this is my next car.
[media.caranddriver.com image 429x262]

Arguably cheaper than a mid-life crisis mistress.


I had one of those when I was 37 and 45.  I wouldn't recommend it.
 
2014-07-12 03:21:57 AM

sethstorm: On the other hand, they definitely won't do this if they decide to bring a diesel to the US.


Diesel engines have come a long way in the past few decades.  The US is especially tough regarding particulate pollution from diesel engines (one reason you don't see a lot of European diesel models imported over here - they can't pass US emissions).  You just don't see that patch of soot where the tailpipe meets the rear bumper as much anymore.
 
2014-07-12 04:15:02 AM

StopLurkListen: If the make another Grand National.... wheeeee

[carphotos.cardomain.com image 850x566]


Normally I hate the look of late 70s to early 90s cars, but damn, that is sexy.
 
2014-07-12 04:46:49 AM

433: natgab: G.M. needs to either bring back Pontiac

I loved Pontiac's mission of putting the biggest engine possible in almost every car.  And then turbo- or supercharging it.  I did not love their mission of putting plastic cladding all over the place.  Still, even in their last 10 years, they were still churning out some exciting models.  I don't think they ought to be brought back in full, but I'd like to see some of the Pontiac spirit showing up in other GM brands, to see that they were not shut down, but absorbed and redistributed.


What Oldsmobile did as a testing ground for Cadillac parts, Pontiac seems to have done for outright performance.
 
2014-07-12 09:00:27 AM

Dinjiin: sethstorm: On the other hand, they definitely won't do this if they decide to bring a diesel to the US.

Diesel engines have come a long way in the past few decades.  The US is especially tough regarding particulate pollution from diesel engines (one reason you don't see a lot of European diesel models imported over here - they can't pass US emissions).  You just don't see that patch of soot where the tailpipe meets the rear bumper as much anymore.



New York has the  toughest diesel regulations and Volkswagen finally broke that barrier a couple of years ago with its TDI.  The TDI is compliant for all 50 States, is quiet, and will plant your ass in the seat like nobody's business.
 
2014-07-12 09:22:45 AM

natgab: G.M. needs to either bring back Pontiac or Saturn to offer a something for younger sports-minded buyers.

 
I disagree. One of the best things to happen to GM in bankruptcy was the opportunity to prune its bloated brand portfolio and more clearly focus the remaining brands. All those brands were causing its dealers to compete with each other (the closest competitor to the Pontiac Solstice? Saturn Sky) and, perhaps worse, its product managers to compete with each other rather than focus on the real competition. It was poisonous. And GM still has too many brands worldwide -- although realistically there may be little it can do about that given the brand value of local loyalty.


Contrast Toyota -- similar in scale to GM, but just two brands worldwide. Honda and Nissan, similarly, and even Ford for all practical purposes, have one mainstream brand and one luxury brand. VW owns a lot of brands across Europe, but you really only see two in the US, namely VW and Audi.

OTOH, what might make sense for GM is to create a "Special Engineering Group" that could design sportier variants of certain Chevy, Buick and even Cadillac models. These cars would be built by the brands and badged as SEG Editions. This concept has worked well for some car companies in the past -- however, it's also been a horrible failure when mishandled. Towards the end of it's sad and pathetic life, British Leyland tried putting "MG" badges on various cars, but by the end it was slapping the badge on any old crap. If you go down this route you have to ruthlessly protect the credibility of the badge.
 
2014-07-12 09:25:13 AM
I was close to leasing a Buick Regal last time around, but ended up going with something not quite as nice for significantly less money. I was very impressed and, had circumstances been a little different, could easily have gone with one.

And frankly, Buick is choosing "smart" over "cool" here. People over 35 buy a stunningly high %age of new cars -- maybe over 80% -- and probably an even higher share of the premium/luxury segments. The ideal for them would be to create a brand image of being the aspirational car for people in their mid-40s, which will still appeal to people in their mid-50s; but they have to get there gradually so they don't crater their current revenue stream.
 
2014-07-12 10:13:30 AM

valkore: 433: natgab: G.M. needs to either bring back Pontiac

I loved Pontiac's mission of putting the biggest engine possible in almost every car.  And then turbo- or supercharging it.  I did not love their mission of putting plastic cladding all over the place.  Still, even in their last 10 years, they were still churning out some exciting models.  I don't think they ought to be brought back in full, but I'd like to see some of the Pontiac spirit showing up in other GM brands, to see that they were not shut down, but absorbed and redistributed.

In its last 10 80 years, Pontiac was slapping its badge on Aussie-derived muscle cars Chevies.  The G8 was a nice, but it wasn't a Pontiac.


FTFY

The Bonneville was based on the same platform as every other full size GM.
The Temepst (GTO) was based on a Chevelle.
The Trans Am was a Camaro.

The only true Pontiac by the doesn't-share-platforms rule was the Fiero. And that was originally pieced together from parts of the Citation and Chevette.

There's nothing wrong with platform sharing when done right and that has produced some great cars from Australia. At least that's what current generation Camaro owners probably think.


On topic: I'm not 55, but I want this!
germancarsforsaleblog.com
 
2014-07-12 10:24:02 AM

stumpwiz: Moved to a "Continuing Care Retirement Community," i.e., old folks' home, just about a year ago.  Fact: The median age among ~800 residents is 85.  Fact: At least half the cars in my garage are Buicks.

/Not The Villages!


How many of those cars were built after 2009? Elderly-driven Buicks never die; my MIL is still driving a 1992 Roadmaster.
 
2014-07-12 11:14:55 AM

Gary-L: Dinjiin: sethstorm: On the other hand, they definitely won't do this if they decide to bring a diesel to the US.

Diesel engines have come a long way in the past few decades.  The US is especially tough regarding particulate pollution from diesel engines (one reason you don't see a lot of European diesel models imported over here - they can't pass US emissions).  You just don't see that patch of soot where the tailpipe meets the rear bumper as much anymore.


New York has the  toughest diesel regulations and Volkswagen finally broke that barrier a couple of years ago with its TDI.  The TDI is compliant for all 50 States, is quiet, and will plant your ass in the seat like nobody's business.


Love my TDI. Before I was resigned to having to pick two among: good mileage, fits kid and two large dogs, and doesn't drive like a boat. But I get 44mpg highway, fit plenty of stuff, and still enjoy driving it.

And despite what everyone from my parents' generation said, no soot anywhere to be seen. The biggest annoyance is that if you spill diesel on something it reeks much longer than gasoline.
 
2014-07-12 11:50:13 AM
I'm not 40 yet, but I'd buy a Buick if I had a garage. I've driven some as loaners from the Buick/GMC dealer I bought the last I used car from.

Since I don't have a garage I'll likely get a Chevy next
 
2014-07-12 12:06:54 PM

Dinjiin: sethstorm: On the other hand, they definitely won't do this if they decide to bring a diesel to the US.

Diesel engines have come a long way in the past few decades.  The US is especially tough regarding particulate pollution from diesel engines (one reason you don't see a lot of European diesel models imported over here - they can't pass US emissions).  You just don't see that patch of soot where the tailpipe meets the rear bumper as much anymore.


Still, I'd rather hear the deep-bass sound in an engine (and for the same amount of cash, the power to match), something that has been lacking in a while.
 
2014-07-12 01:17:31 PM
Under 35 here, I own a 2011 Regal, and would buy it again in a heartbeat.  The rumor mill seems to swirl with the 2015 MY bringing back the Grand National name (as a sedan though *shrugs*).
 
2014-07-12 03:47:00 PM
I would like the Verano with the 2 liter turbo and a six speed please.
 
2014-07-12 07:46:46 PM
I love my 2014 Regal T, but I didn't realize they were offering the same 2.0 T in the Verano or I would have gone that route.

Surprisingly nice cars.
 
2014-07-12 09:22:59 PM
Loved my LeSabre.
 
2014-07-13 08:36:27 AM
Old married dude here. We bought a 2012 enclave when my beater honda died. Very nice creature comforts, drives well, nav system not quite as good as the Japanese luxury SUV's, 7/10.
 
2014-07-13 11:47:02 AM
Since GM started putting corporate motors in every make they owned, there was no point to having Chevy, Cadillac, Pontiac, Oldsmobile, Saturn, GMC, and Buick. Back in the 60s, they each had their own powertrains, platforms, and styling. Engines: Olds Rocket, Buick Nailhead, SBC, etc. Pontiac was the performance division, Cadillac was the luxury, Chevy was the base/economy.

Nowadays they should get rid of GMC and Buick (as much as I like Buicks). One or two different styling cues isn't enough to justify multiple brands, in my opinion.
 
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