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(The New York Times)   The cupcake bubble has finally burst   (nytimes.com) divider line 119
    More: Sad  
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3255 clicks; posted to Business » on 08 Jul 2014 at 8:39 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2014-07-08 03:53:36 AM  
Reading this article I'm left wondering, why in the world would a cupcake bakery be on NASDAQ? That just seems like a disaster waiting to happen.
 
2014-07-08 06:51:58 AM  
People get into cupcakes around the age of two, and lose interest by the time they turn thirteen.

Founded in 2003, shut down in 2014. So in was a bunch of over-indulged two year old who all turned thirteen this year? Not a very good business model...
 
2014-07-08 07:39:49 AM  
img.fark.net
 
2014-07-08 07:43:06 AM  
 
2014-07-08 07:45:15 AM  
Took several years longer than I expected. I mean how many giant gourmet cupcakes does the average person really eat in a year?
 
2014-07-08 08:36:39 AM  
Another case of "we're having great success with limited locations creating exclusivity in major metropolitan areas bringing together people with lots of disposable income and tourists who saw our product in mass media and look at visiting us as a destination for an expensive treat, so...let's expand 1000% and go national RIGHT NOW!"
 
2014-07-08 08:39:37 AM  

Sybarite: Took several years longer than I expected. I mean how many giant gourmet cupcakes does the average person really eat in a year?


-2. I vomited twice so far this year.
 
2014-07-08 08:40:51 AM  
It seems their cupcake company has been...iced.
 
2014-07-08 08:45:41 AM  
Nooooooooooooooooooooooooooo!

Just yesterday I had my broker put my entire fortune into Fondant Futures!
 
2014-07-08 08:46:07 AM  
*jumps off fifth tier of wedding cake*
 
2014-07-08 08:48:00 AM  

Ambivalence: Reading this article I'm left wondering, why in the world would a cupcake bakery be on NASDAQ? That just seems like a disaster waiting to happen.


Just a sliver of evidence of the total bubble the whole market is in right now.

IPO mania

Soon to be bustopia
 
ZAZ [TotalFark]
2014-07-08 08:52:45 AM  
But is my KKD stock still worth anything?
 
2014-07-08 08:53:55 AM  
The Cupcake thing was over in '08. The real money now is in small batch distilleries.
 
2014-07-08 08:54:58 AM  

ZAZ: But is my KKD stock still worth anything?


Klu Klux Dan? Just one guy?
 
2014-07-08 08:55:46 AM  
There are a few "artisan" cupcake places around here that still do ok, but the successful ones are ALSO a cafe where you can get something other than cake.

That said, I fail to see how there's such a huge market for a 1200 calorie $7.50 cupcake.
 
2014-07-08 08:55:59 AM  

jaybeezey: ZAZ: But is my KKD stock still worth anything?

Klu Klux Dan? Just one guy?


Ketchup & Kraft Dinner.
 
2014-07-08 08:56:12 AM  
Thank goodness. I am getting SO freakin sick of cupcakes all over the place particularly weddings.

They are just a small, inferior, version of cake.
 
2014-07-08 08:58:36 AM  
Up next, the frozen yogurt bubble followed by the burger bubble.

I realize that we're all a bunch of fat slobs, but there has to be a limit to how many upscale burger chains you can shoehorn into the market.
 
2014-07-08 09:03:23 AM  
*sigh*...First world problems.
 
2014-07-08 09:06:20 AM  

SpectroBoy: Thank goodness. I am getting SO freakin sick of cupcakes all over the place particularly weddings.

They are just a small, inferior, version of cake.


I don't really think it matters.  All cake sucks.
 
2014-07-08 09:12:09 AM  

Rapmaster2000: SpectroBoy: Thank goodness. I am getting SO freakin sick of cupcakes all over the place particularly weddings.

They are just a small, inferior, version of cake.

I don't really think it matters.  All cake sucks.


Look...I understand this is Fark and sometimes we post things to be funny or outrageous and it's not always really understood or regarded as it was intended.

But THAT, Sir, is too much!  I demand you issue a retraction or I will have to report you!!!
 
2014-07-08 09:14:48 AM  
The bubble-tea bubble.

The Mr. Bubble Bubblebath Bubble.

Mr. Bubble wept.

Bubbleception
 
2014-07-08 09:14:56 AM  

brap: Nooooooooooooooooooooooooooo!

Just yesterday I had my broker put my entire fortune into Fondant Futures!


You should have hedged with pastry puts.
 
2014-07-08 09:17:08 AM  

It's time for the next big thing. Horse veal.

img.fark.net

 
2014-07-08 09:17:26 AM  

CastIronStove: brap: Nooooooooooooooooooooooooooo!

Just yesterday I had my broker put my entire fortune into Fondant Futures!

You should have hedged with pastry puts.


I read that as "pastry puffs."

Hmmm....

www.crumblycookie.net
 
2014-07-08 09:19:54 AM  

Diogenes: Rapmaster2000: SpectroBoy: Thank goodness. I am getting SO freakin sick of cupcakes all over the place particularly weddings.

They are just a small, inferior, version of cake.

I don't really think it matters.  All cake sucks.

Look...I understand this is Fark and sometimes we post things to be funny or outrageous and it's not always really understood or regarded as it was intended.

But THAT, Sir, is too much!  I demand you issue a retraction or I will have to report you!!!


I'm probably biased by the office cake pushers..  When the ladies from accounting start going around pushing bland, chocolate sheetcake from Kroger because it's Judy's birthday/last day/baby/get well soon event and we all need to celebrate with a slice of cake like we did two days ago on Tammy's birthday/last day/baby/get well soon day which also required a celebration of lousy cake.
 
2014-07-08 09:20:00 AM  

jaybeezey: ZAZ: But is my KKD stock still worth anything?

Klu Klux Dan? Just one guy?


Sometimes, Ku Klux Dan teams up with the Third Rich.
 
2014-07-08 09:25:02 AM  

Rapmaster2000: Diogenes: Rapmaster2000: SpectroBoy: Thank goodness. I am getting SO freakin sick of cupcakes all over the place particularly weddings.

They are just a small, inferior, version of cake.

I don't really think it matters.  All cake sucks.

Look...I understand this is Fark and sometimes we post things to be funny or outrageous and it's not always really understood or regarded as it was intended.

But THAT, Sir, is too much!  I demand you issue a retraction or I will have to report you!!!

I'm probably biased by the office cake pushers..  When the ladies from accounting start going around pushing bland, chocolate sheetcake from Kroger because it's Judy's birthday/last day/baby/get well soon event and we all need to celebrate with a slice of cake like we did two days ago on Tammy's birthday/last day/baby/get well soon day which also required a celebration of lousy cake.


Well OK then.  Totally understood, then.  And I agree.

i1.ytimg.com
 
2014-07-08 09:26:15 AM  
Hard to imagine that a chain of franchise stores selling $8+ cupcakes failed.
 
2014-07-08 09:27:31 AM  

Rapmaster2000: Up next, the frozen yogurt bubble followed by the burger bubble.

I realize that we're all a bunch of fat slobs, but there has to be a limit to how many upscale burger chains you can shoehorn into the market.


From your mouth to gawd's ears.
 
2014-07-08 09:27:58 AM  
They should have opted for a leavened buyout.
 
2014-07-08 09:28:35 AM  

MugzyBrown: Ambivalence: Reading this article I'm left wondering, why in the world would a cupcake bakery be on NASDAQ? That just seems like a disaster waiting to happen.

Just a sliver of evidence of the total bubble the whole market is in right now.

IPO mania

Soon to be bustopia


The market is probably overvalued, but it's not nearly as bubblicious as the 80's and 90's:

http://www.quandl.com/RITTER/US_IPO_STATS-Historical-US-IPO-Statisti cs
 
2014-07-08 09:29:45 AM  
i.imgur.com
 
2014-07-08 09:30:15 AM  

monoski: Hard to imagine that a chain of franchise stores selling $8+ cupcakes failed.


This is bad news for....

www.williambrucewest.com
 
2014-07-08 09:30:57 AM  

Rapmaster2000: Up next, the frozen yogurt bubble followed by the burger bubble.

I realize that we're all a bunch of fat slobs, but there has to be a limit to how many upscale burger chains you can shoehorn into the market.


There are two completely different froyo places within two blocks of each other in my town. Same equipment, same toppings, same flavors.
 
2014-07-08 09:32:06 AM  

Diogenes: Rapmaster2000: Diogenes: Rapmaster2000: SpectroBoy: Thank goodness. I am getting SO freakin sick of cupcakes all over the place particularly weddings.

They are just a small, inferior, version of cake.

I don't really think it matters.  All cake sucks.

Look...I understand this is Fark and sometimes we post things to be funny or outrageous and it's not always really understood or regarded as it was intended.

But THAT, Sir, is too much!  I demand you issue a retraction or I will have to report you!!!

I'm probably biased by the office cake pushers..  When the ladies from accounting start going around pushing bland, chocolate sheetcake from Kroger because it's Judy's birthday/last day/baby/get well soon event and we all need to celebrate with a slice of cake like we did two days ago on Tammy's birthday/last day/baby/get well soon day which also required a celebration of lousy cake.

Well OK then.  Totally understood, then.  And I agree.

[i1.ytimg.com image 480x360]


Seriously, that's exactly what it's like some times.
 
2014-07-08 09:37:58 AM  

enry: Rapmaster2000: Up next, the frozen yogurt bubble followed by the burger bubble.

I realize that we're all a bunch of fat slobs, but there has to be a limit to how many upscale burger chains you can shoehorn into the market.

There are two completely different froyo places within two blocks of each other in my town. Same equipment, same toppings, same flavors.


I'll be glad to see that trend bite the dust for the second time.

/won't eat froyo - can't stand the aftertaste
 
2014-07-08 09:38:00 AM  
You know what a giant cupcake is?  A cake.

The profit margin for the ingredients has to be through the sky.
 
2014-07-08 09:40:33 AM  

Rapmaster2000: I don't really think it matters.  All cake sucks.


Ladies and gentleman, the boy who never got invited.

- I really feel like patting your head and giving you a few swipes at the pinata.
 
2014-07-08 09:41:39 AM  

brap: Rapmaster2000: I don't really think it matters.  All cake sucks.

Ladies and gentleman, the boy who never got invited.

- I really feel like patting your head and giving you a few swipes at the pinata.


You sound fat.
 
2014-07-08 09:44:54 AM  

Pants full of macaroni!!: enry: Rapmaster2000: Up next, the frozen yogurt bubble followed by the burger bubble.

I realize that we're all a bunch of fat slobs, but there has to be a limit to how many upscale burger chains you can shoehorn into the market.

There are two completely different froyo places within two blocks of each other in my town. Same equipment, same toppings, same flavors.

I'll be glad to see that trend bite the dust for the second time.

/won't eat froyo - can't stand the aftertaste


Yeah, I remember going through this with TCBY in the late '80s.  I suppose there will always be a periodic resurgence of businesses catering to people who want to pretend they're eating healthy.

It's not ice cream... it's frozen yogurt!

It's not a slice of cake... it's a cupcake!
 
2014-07-08 09:46:39 AM  

Sybarite: Took several years longer than I expected. I mean how many giant gourmet cupcakes does the average person really eat in a year?


When I first went to crumbs around 2004 I thought it couldn't last more than a few years. When they rapidly expanded all over NYC I had egg on my face. So I admit my prediction also took longer than expected to pan out.

I wonder how much the leases sunk them. In the early days the shops were all really small -- only a few tables. Two years ago they opened a huge shop near my in the UWS -- bigger than a lot of Starbucks in the area. They must have been paying through the nose for that space.
 
2014-07-08 09:48:28 AM  

Rapmaster2000: Yeah, I remember going through this with TCBY in the late '80s.  I suppose there will always be a periodic resurgence of businesses catering to people who want to pretend they're eating healthy.

It's not ice cream... it's frozen yogurt!

It's not a slice of cake... it's a cupcake!


These are generally the same type of people who claim that if a cookie is broken it's fair game because the calories have leaked out.  HAWHAW SO FUNNY
 
2014-07-08 09:48:43 AM  
Business models that contain the phrase "We will be the Starbucks of _____" don't usually go well.
 
2014-07-08 09:49:27 AM  

Angry Drunk Bureaucrat: The Cupcake thing was over in '08. The real money now is in small batch distilleries.


Ah yes, the explosion of Artisanal "white whiskey" from distilleries run by slicks that realized they didn't want to work in marketing for a mega corp anymore.

It's just unaged grain alcohol. Which is fine if it's 12 dollars a bottle but these snowflakes charge $30+ for glorified vodka.

The Gen Y hipster generation can never simply make a decent product and sell it on it's merits. They always have to tart it up with bullshiat and fads.
 
2014-07-08 09:49:50 AM  

thornhill: Sybarite: Took several years longer than I expected. I mean how many giant gourmet cupcakes does the average person really eat in a year?

When I first went to crumbs around 2004 I thought it couldn't last more than a few years. When they rapidly expanded all over NYC I had egg on my face. So I admit my prediction also took longer than expected to pan out.

I wonder how much the leases sunk them. In the early days the shops were all really small -- only a few tables. Two years ago they opened a huge shop near my in the UWS -- bigger than a lot of Starbucks in the area. They must have been paying through the nose for that space.


Bubbles always run much longer than seems possible.  There are always people willing to loan/invest money beyond what is prudent based on the numbers.  A mania sets in and then we get "true believers" who are certain that any bad news is only a short-term setback and any criticism is from someone who is jealous of missing out on such a great investment.
 
2014-07-08 09:50:50 AM  

Rapmaster2000: Up next, the frozen yogurt bubble followed by the burger bubble.

I realize that we're all a bunch of fat slobs, but there has to be a limit to how many upscale burger chains you can shoehorn into the market.


Don't knock frozen yogurt. It tastes good, is cheap, and you can get it in small portions (note: I'm talking about self serve places, not Pinkberry -- that chain gets by because kids are addicted to it).
 
2014-07-08 09:52:32 AM  
What of Magnolia? WHAT???
 
2014-07-08 09:54:51 AM  

Rapmaster2000: Bubbles always run much longer than seems possible. There are always people willing to loan/invest money beyond what is prudent based on the numbers.


They would probably still be in business if they didn't get huge.
 
2014-07-08 09:55:26 AM  

TheGreatGazoo: You know what a giant cupcake is?  A cake.

The profit margin for the ingredients has to be through the sky.


Yeah, but how many cupcakes does even the fattest slob eat in a week? I imagine that was one of their many flaws. People will eat a bagel, donut or pastry every day because those are perceived as breakfast foods.

Further, despite the high margins, your inventory is worthless come the end of the day. At least with dessert places like ice cream shops your "cooked" inventory can last for days, if not a week.
 
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