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(SFGate)   Nerds fail to lure girls to enroll in engineering and tech schools with sparkles, pink flowers, pantie raids   (sfgate.com ) divider line
    More: Fail, Abby Wheat, KitchenAid, programming, Association for Computing Machinery, UCSD  
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7913 clicks; posted to Main » on 06 Jul 2014 at 6:26 PM (2 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2014-07-06 03:33:57 PM  
ZOMG!

Marketing to a specific gender is sexist!!! Will the nonstop rape carnival never cease? My pearls, let me clutch my pearls.
 
2014-07-06 06:30:05 PM  
Did they try googling "how to get a young girl excited?"
 
2014-07-06 06:30:06 PM  
...or by the relentless use of the word girls.
 
2014-07-06 06:33:14 PM  
31.media.tumblr.com

The should try wonder joints
 
2014-07-06 06:33:21 PM  
Just don't talk about dongles or dickwolves and you should be fine.
 
2014-07-06 06:34:03 PM  

JasonOfOrillia: Did they try googling "how to get a young girl excited?"


Well, I just did. The first return made me feel dirty, and then I had a seat over there.
 
2014-07-06 06:34:05 PM  
Waaaa! I'm receiving preferential treatment!
 
2014-07-06 06:34:50 PM  
The issue is it isn't necessary. If women have access to the classes and has a geniune interest in them, they are going to gravitate towards those classes on their own. We don't need things in pink and flowery. Just give us the information needed to enroll, etc.

That's all.
 
2014-07-06 06:34:50 PM  
Singular is panty.  Plural is panties.

Even an engineer knows that much English.
 
2014-07-06 06:35:56 PM  
maybe them loser chicks better stop not liking pink.
 
2014-07-06 06:37:33 PM  

Czechzican: The issue is it isn't necessary. If women have access to the classes and has a geniune interest in them, they are going to gravitate towards those classes on their own. We don't need things in pink and flowery. Just give us the information needed to enroll, etc.

That's all.


and a Hello Kitty mouse.
my daughter had one,
she really liked it,
but it was a ball mouse.
and that's a wrong on so many levels.
 
2014-07-06 06:37:40 PM  
My wife hates "pink marketing..." so condescending.
She carries concealed, and loves to shoot, but if I ever bought her a pink gun she'd probably use it on me.
 
2014-07-06 06:38:33 PM  
Did not read the article because it's guaranteed to be stupid.

I'm a software engineer and the one thing that the world of software engineering needs most is more women.  We got past the all-white thing, now we need to get past the all-male thing.  Some of the most brilliant people I've ever met have been female software engineers.  We're leaving a huge pool of potential talent untapped, and I can tell from personal experience that when women start asking pointed questions in design meetings, it makes the men roll their eyes in a particular way, that "I'm not even going to bother to address that stupid question" way, which is, in fact, an indicator that said men are about to get their asses kicked up around their ears and be dragged into reconsidering their positions, and find out that maybe there is just a better way to do things after all, and ten or fifteen years later, they find themselves catching up to me and saying, "We need more women in this field, what have I been thinking."

That is what the world of software engineering needs more of.
 
2014-07-06 06:38:54 PM  
Why is it a good idea that more girls enter engineering?

I'm serious. I have no problem whatsoever with female engineers, and I think that anyone who puts their minds to it can learn science and math. It's never been easier nowadays with computers and the Internet so widely available.

That said, why force the situation?
 
2014-07-06 06:38:59 PM  
I've said it many times, to many people; if your a girl interested in engineering, you're almost guaranteed scholarship. The universities will, literally, fight over having you in their programs.

/ if you happen to have boobs and be a minority at the same time; they'll break down your door to offer you stuff
 
2014-07-06 06:39:27 PM  
Apparently a dearth of shy, socially awkward males at science & engineering schools is also not enough to lure them in?
 
2014-07-06 06:41:03 PM  

clutchcargo2002: JasonOfOrillia: Did they try googling "how to get a young girl excited?"

Well, I just did. The first return made me feel dirty, and then I had a seat over there.


That's weird. All I got was a BBT clip.
 
2014-07-06 06:42:33 PM  
In February, at a Harvard event designed to get women interested in computer science, sponsor Goldman Sachs handed out cosmetic mirrors and nail files.

Ha!  When I was in undergrad that mirror would have ended up at the bottom of the same drawer as the heaps of cosmetics my mom had hopefully given me over the years, just accumulating dust in between cousins' weddings.  And I never saw any evidence that the women I knew in computer science even owned any makeup.  Chemistry and biology were a different story, and the engineers could be downright feminine.
 
2014-07-06 06:43:58 PM  

Kibbler: Did not read the article because it's guaranteed to be stupid.

I'm a software engineer and the one thing that the world of software engineering needs most is more women.  We got past the all-white thing, now we need to get past the all-male thing.  Some of the most brilliant people I've ever met have been female software engineers.  We're leaving a huge pool of potential talent untapped, and I can tell from personal experience that when women start asking pointed questions in design meetings, it makes the men roll their eyes in a particular way, that "I'm not even going to bother to address that stupid question" way, which is, in fact, an indicator that said men are about to get their asses kicked up around their ears and be dragged into reconsidering their positions, and find out that maybe there is just a better way to do things after all, and ten or fifteen years later, they find themselves catching up to me and saying, "We need more women in this field, what have I been thinking."

That is what the world of software engineering needs more of.


Too bad this is Fark, otherwise you'd be garnering pats on the back.
 
2014-07-06 06:44:55 PM  
My son just graduated from a small private high school.  100% of the graduating class headed for college.  I don't know of any of the female graduates that were going into engineering.  Many were going into Science (Biology, Medicine, etc) but no engineers that I am aware of.  Personally, I think that the women were going into careers that were more imaginative and more of them were going into pure science.  I say this as an engineer.

I work with female engineers (or, as I call them, engineers) who share the disdain for the pink and frilly packaging from the schools.  Protip to the schools:  people who are smart enough to be a candidate for your program know when they are being marketed to and may not like the tone of your message.
 
2014-07-06 06:46:12 PM  

ajgeek: clutchcargo2002: JasonOfOrillia: Did they try googling "how to get a young girl excited?"

Well, I just did. The first return made me feel dirty, and then I had a seat over there.

That's weird. All I got was a BBT clip.


Probably taking browsing history into account.
 
2014-07-06 06:46:26 PM  
Your bra bomb better work, Nerdlinger!
 
2014-07-06 06:46:39 PM  

Kibbler: Did not read the article because it's guaranteed to be stupid.

I'm a software engineer and the one thing that the world of software engineering needs most is more women.  We got past the all-white thing, now we need to get past the all-male thing.  Some of the most brilliant people I've ever met have been female software engineers.  We're leaving a huge pool of potential talent untapped, and I can tell from personal experience that when women start asking pointed questions in design meetings, it makes the men roll their eyes in a particular way, that "I'm not even going to bother to address that stupid question" way, which is, in fact, an indicator that said men are about to get their asses kicked up around their ears and be dragged into reconsidering their positions, and find out that maybe there is just a better way to do things after all, and ten or fifteen years later, they find themselves catching up to me and saying, "We need more women in this field, what have I been thinking."

That is what the world of software engineering needs more of.


Blergh, this was so moist and PC it made my stomach churn.
 
2014-07-06 06:49:03 PM  
They've had a problem for ages trying to attract women to the field and so they're trying traditional marketing ideas to remedy it.

I have to say though that the whole article just reminded me of that documentary Hjernevask/Brainwash where they pointed out how there were just fundamental differences apparent even in male and female babies in what all they were attracted to toy-wise, whether it was the dolls or trucks to their traditional audiences. So I kinda wonder how useless it is to even try reversing this apparent gender gap in the field if similar attempts have failed miserably elsewhere.
 
2014-07-06 06:49:13 PM  
I have to admit, the marketing does seem rather condescending.
 
2014-07-06 06:49:18 PM  

Sticky Hands: Czechzican: The issue is it isn't necessary. If women have access to the classes and has a geniune interest in them, they are going to gravitate towards those classes on their own. We don't need things in pink and flowery. Just give us the information needed to enroll, etc.

That's all.

and a Hello Kitty mouse.
my daughter had one,
she really liked it,
but it was a ball mouse.
and that's a wrong on so many levels.


HA HA!
 
2014-07-06 06:49:22 PM  

advex101: I work with female engineers (or, as I call them, engineers)


I've never met an engineer who doesn't call them that. That said, it's a *lot* easier to remember their names, since there's approximately 1 of them for every 50 males.
 
2014-07-06 06:50:07 PM  
Did they think to offer........penis?
 
2014-07-06 06:50:54 PM  

dangelder: Why is it a good idea that more girls enter engineering?

I'm serious. I have no problem whatsoever with female engineers, and I think that anyone who puts their minds to it can learn science and math. It's never been easier nowadays with computers and the Internet so widely available.

That said, why force the situation?


As role models for one. The more role models you have, the more likely you are to get that sort of person.Then there's always the difference that other genders/cultures bring, a more subtle thing.
 
2014-07-06 06:53:12 PM  

iheartscotch: I've said it many times, to many people; if your a girl interested in engineering, you're almost guaranteed scholarship. The universities will, literally, fight over having you in their programs.

/ if you happen to have boobs and be a minority at the same time; they'll break down your door to offer you stuff


So they make you black jello wrestle? and make me samichich at the same time? where do I go to watch?
 
2014-07-06 06:53:23 PM  

advex101: My son just graduated from a small private high school.  100% of the graduating class headed for college.  I don't know of any of the female graduates that were going into engineering.  Many were going into Science (Biology, Medicine, etc) but no engineers that I am aware of.  Personally, I think that the women were going into careers that were more imaginative and more of them were going into pure science.  I say this as an engineer.

I work with female engineers (or, as I call them, engineers) who share the disdain for the pink and frilly packaging from the schools.  Protip to the schools:  people who are smart enough to be a candidate for your program know when they are being marketed to and may not like the tone of your message.


I went to a math/science magnet school that was about 50/50 (based only on an entrance test) and about the same number of girls and guys went into engineering.

/shrug
 
2014-07-06 06:53:26 PM  

ajgeek: advex101: I work with female engineers (or, as I call them, engineers)

I've never met an engineer who doesn't call them that. That said, it's a *lot* easier to remember their names, since there's approximately 1 of them for every 50 males.


When all else fails, you can fall back on Honey, Sweetie, or Babe.
 
2014-07-06 06:54:03 PM  
As a man, I can say I would not be offended or bothered if cooking classes, nursing schools, and other female-dominated things decided to start marketing to men using camouflage color schemes or focusing on power-tool motifs.

I wouldn't necessarily respond to it just for the camo or power tools, because I'm not really a fan of either one.  Then again, I could appreciate that maybe it'd be nice to get a little more gender balance even if it meant more bros.

However, I think the girl motifs really do overdo the pink colors and daisies.  I mean, there are other ways to be more feminine without going all-out girly, isn't there?
 
2014-07-06 06:55:11 PM  

Because People in power are Stupid: ZOMG!

Marketing to a specific gender is sexist!!! Will the nonstop rape carnival never cease? My pearls, let me clutch my pearls.


Usually referred to as "jewels", but have at it.
 
2014-07-06 06:55:27 PM  
My mother got a computer science degree in the '80s and worked at the Pentagon, and I doubt anything pink led her to chose that career path.  She's still bitter about certain times in college when she was the token girl.
 
2014-07-06 06:56:55 PM  

Czechzican: The issue is it isn't necessary. If women have access to the classes and has a geniune interest in them, they are going to gravitate towards those classes on their own. We don't need things in pink and flowery. Just give us the information needed to enroll, etc.

That's all.


I do think you need to do a bit more than that.  A guy who's interested in programming won't hesitate to register, even if he barely passed the prereqs, whereas all but most determined woman is going to be burdened with some cumulative self doubt based on years of discouragement,  from the childhood taunts about girls not being good at math to the high school registrar's unconcealed disbelief when she tried to register for AP CS.

Of course, pinkification is not the answer.  Really you just need teachers along the way telling the good students that they should go for the next step, but you can't institutionalize that solution.
 
2014-07-06 06:57:06 PM  
There's this really hot chick on codepen that calls herself babydino.

She had a fast machine
She kept her coding clean
She was best damn javascripter that I ever seen
 
2014-07-06 06:57:10 PM  

Kibbler: Did not read the article because it's guaranteed to be stupid.

I'm a software engineer and the one thing that the world of software engineering needs most is more women.  We got past the all-white thing, now we need to get past the all-male thing.  Some of the most brilliant people I've ever met have been female software engineers.  We're leaving a huge pool of potential talent untapped, and I can tell from personal experience that when women start asking pointed questions in design meetings, it makes the men roll their eyes in a particular way, that "I'm not even going to bother to address that stupid question" way, which is, in fact, an indicator that said men are about to get their asses kicked up around their ears and be dragged into reconsidering their positions, and find out that maybe there is just a better way to do things after all, and ten or fifteen years later, they find themselves catching up to me and saying, "We need more women in this field, what have I been thinking."

That is what the world of software engineering needs more of.


Dude, it's obvious you're not meeting enough women in your personal life. It's okay...these things happen because you're an engineer. Women aren't very good at math, for the most part. Good luck, bro. Tap that "untapped" ass.
 
2014-07-06 06:57:56 PM  

aerojockey: As a man, I can say I would not be offended or bothered if cooking classes, nursing schools, and other female-dominated things decided to start marketing to men using camouflage color schemes or focusing on power-tool motifs.

I wouldn't necessarily respond to it just for the camo or power tools, because I'm not really a fan of either one.  Then again, I could appreciate that maybe it'd be nice to get a little more gender balance even if it meant more bros.

However, I think the girl motifs really do overdo the pink colors and daisies.  I mean, there are other ways to be more feminine without going all-out girly, isn't there?




Excellent mansplanation.
 
2014-07-06 06:58:18 PM  

M AGRIPPA L F COS TERTIVM SCRIBIT: My mother got a computer science degree in the '80s and worked at the Pentagon, and I doubt anything pink led her to chose that career path.  She's still bitter about certain times in college when she was the token girl.


I have nothing to say about what you said but I would like to comment on the fact that you have one of the most incomprehensible user names I have seen including usenet.

I salute you!
 
2014-07-06 06:58:56 PM  

aerojockey: As a man, I can say I would not be offended or bothered if cooking classes, nursing schools, and other female-dominated things decided to start marketing to men using camouflage color schemes or focusing on power-tool motifs.

I wouldn't necessarily respond to it just for the camo or power tools, because I'm not really a fan of either one.  Then again, I could appreciate that maybe it'd be nice to get a little more gender balance even if it meant more bros.

However, I think the girl motifs really do overdo the pink colors and daisies.  I mean, there are other ways to be more feminine without going all-out girly, isn't there?


"More feminine"? Make engineering feminine? Dafuq? The whole pink-and-daisies thing was just a bad idea. If you're into color schemes and throw pillows, that's entirely cool, but you're welcome to the cooking and nursing classes without.

But I'd entirely be entertained by a camo-themed nursing school program.
 
2014-07-06 06:58:57 PM  
advex101:

I work with female engineers (or, as I call them, engineers) who share the disdain for the pink and frilly packaging from the schools.  Protip to the schools:  people who are smart enough to be a candidate for your program know when they are being marketed to and may not like the tone of your message.

There's the problem. The "get more women in engineering" program is being run by business and marketing majors. Those ham fisted fools take all the credit when something work, blame everyone else when it doesn't.

About my only suggestion is to eradicate sexist attitudes. Don't disgust women out of engineering fields. Although I assume some fields will never have a high attraction to women.

Oh, and girls are not boys. Level the field but you'll never get 50/50 without limiting the number of men to as many women that come over.
 
2014-07-06 07:00:45 PM  

Whatchoo Talkinbout: When all else fails, you can fall back on Honey, Sweetie, or Babe.


I prefer, "Wait, what's your name again? Sorry, I'm trying to remember about 120 people."
 
2014-07-06 07:02:17 PM  
Below is an example of an female engineer and something tells me that she wouldn't go for anything pink and frilly.
wac.450f.edgecastcdn.net
 
2014-07-06 07:04:32 PM  
Take your flowery PowerPoints and get off her lawn...

www.lva.virginia.gov
 
2014-07-06 07:04:58 PM  
the fun part of this is female engineers are smart enough to see past the BS the schools are shoveling.  If you aren't getting the response you want, you need to change the message.  The problem, as I see it, is that the things that give male engineers wood is the same thing that gets female engineers wet, if you'll pardon the euphemism.  When schools figure this out, you'll see more women enter the engineering workforce.

/female C teacher was one of the first to work on the quad-copter kits.
//and when I say kit, I mean hard coding from scratch, software from scratch, and making her own motherboard(with a soldering iron) to control flight, after putting the copter together from scratch
 
2014-07-06 07:06:06 PM  

gottagopee: "More feminine"? Make engineering feminine? Dafuq? The whole pink-and-daisies thing was just a bad idea. If you're into color schemes and throw pillows, that's entirely cool, but you're welcome to the cooking and nursing classes without.


The school I went to housed the CS department and the Interior design/Fashion Merchandising department in the same building.
They might as well have placed a DMZ between them since it was so rare for people from one side to walk into the territory of the others.

Well, I guess they technically didn't need anything like  that.
maybe the Germans should have put the interior designers and CS people across for each other.
Ronnie and Gorby would have never been able to bring that down.
 
2014-07-06 07:06:48 PM  

dangelder: Why is it a good idea that more girls enter engineering?

I'm serious. I have no problem whatsoever with female engineers, and I think that anyone who puts their minds to it can learn science and math. It's never been easier nowadays with computers and the Internet so widely available.

That said, why force the situation?



Because monocultures suck.   They encourage groupthink in a field that badly needs ideas to be challenged.  There should be more dude nurses and more chick engineers.

I actually changed majors in college because freshman year I sat in on some upper level classes I my dept and it was all pasty white guys.   So depressing.  Now it would be a mix of pasty white, Chinese and Indian guys, but still.  Switched to chemistry and it was one third women.  Decades later it was clearly a good decision.  It's nice to talk to women at work and not just a bunch of guys all the time plus one secretary.  Sadly, I consult at places which are that way.
 
2014-07-06 07:08:50 PM  

gottagopee: "More feminine"? Make engineering feminine? Dafuq?


No, I meant make the marketing more feminine, not the engineering itself.  I'm not saying it's good or bad to do that (apart from saying it wouldn't bother me if they tried a similar thing with men).

All I was asking is, if you did want to try to attract more women to your field, and you did decide to adapt your marketing to appeal more broadly to women, isn't there a way to do it that doesn't go all the way to complete girly-girldom?

/stealth pun was not intended
 
2014-07-06 07:09:53 PM  
Various farkers have indicated that they would advise not going into an engineering field currently as the H1B visas are driving down wages for everyone.  Not sure how to reconcile trying to advocate engineering to people while also undercutting their wages/job prospects.


/not an engineer, wish you a stable job environment though.
 
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