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(TreeHugger)   Leave it to advertising executives to try and improve the lives of Colombian peasants by giving them their own off-grid refrigerators designed to keep their Coca-Colas cold   (treehugger.com) divider line 37
    More: Strange, Leo Burnett  
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3182 clicks; posted to Main » on 18 Jun 2014 at 1:10 PM (13 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



37 Comments   (+0 »)
   
View Voting Results: Smartest and Funniest
 
2014-06-18 10:07:37 AM
Still just trying to teach the world to sing in perfect harmony.
 
2014-06-18 12:49:00 PM
Ahhh, it may not actually exist.
 
2014-06-18 01:18:17 PM
encrypted-tbn1.gstatic.com
 
2014-06-18 01:18:18 PM
No matter where you are, you can enjoy a cold, refreshing Coca-Cola!

i.imgur.com
 
2014-06-18 01:18:45 PM
Come on. I know people don't RTFA before commenting, can you at least RTFA before submitting?
 
2014-06-18 01:18:51 PM
To Coke. The cause of, and solution to, all of life's problems.
 
2014-06-18 01:21:59 PM

nunyadang: Come on. I know people don't RTFA before commenting, can you at least RTFA before submitting?


Uh... NO.
 
2014-06-18 01:22:07 PM
OK but what's next?


Dentistry and dealing with diabeetus?!?!?


sweasel.com
 
2014-06-18 01:22:50 PM
It sounds like a shaky story, but an off grid coke fridge could do a great job of preserving meat and veggies as well.
 
2014-06-18 01:22:57 PM
Pepsi is still better
/ducks and run
 
2014-06-18 01:24:19 PM
I would like one to serve as a beer cooler for the back 40. Grow some weed in the top of that thing for when the beer is gone, maybe. So long as the dogs don't learn to pack a bong, or open a beer I'm good to go.

If one existed!
 
2014-06-18 01:26:00 PM

nunyadang: Come on. I know people don't RTFA before commenting, can you at least RTFA before submitting?


Headline seemed pretty spot-on. Not sure what you are objecting to.

Saw this a week ago, and that's pretty much what I thought about it. The design only works with 12oz cans, which, when you watch the video, makes you wonder about the woman who has to walk all day to get ice so they can have cool water to drink. Are they going to start putting the water into the empty Coke cans and sealing them with something so they can run them through this cooler? Did the advertising agency give them a year's supply of Coke?
 
2014-06-18 01:28:58 PM
Most non-Americans drink cola at room temp.  Or at least without ice.  Poor people can't afford Coke.  Do those coolers allow people to remove the shelves to refrigerate real food?
 
2014-06-18 01:31:39 PM
img.photobucket.com
 
2014-06-18 01:33:27 PM
That beverage cooler will be repurposed into a useful fridge in 3... 2... 1...
 
2014-06-18 01:40:11 PM
Coke's a helluva drug.
 
2014-06-18 01:47:42 PM

rev. dave: Most non-Americans drink cola at room temp.  Or at least without ice.  Poor people can't afford Coke.  Do those coolers allow people to remove the shelves to refrigerate real food?


They're plastic, a sharp knife will take care of it.
 
2014-06-18 01:49:04 PM
Improve their lives? Sure, if you call pimples on your face, diabetes, and obesity improvements.
 
2014-06-18 01:49:57 PM

txchad: [img.photobucket.com image 590x350]


I came for mosquito coast. Leaving satisfied.
 
2014-06-18 01:50:28 PM
It's an ad agency. If it were an off grid fridge designed for vaccines, nobody would give two shiats. By making it about Coke, they get the attention of one of the biggest advertisers on earth. Ad agency. Advertiser. Money. Makes perfect sense.
 
2014-06-18 01:59:27 PM

Bowen: It's an ad agency. If it were an off grid fridge designed for vaccines, nobody would give two shiats. By making it about Coke, they get the attention of one of the biggest advertisers on earth. Ad agency. Advertiser. Money. Makes perfect sense.


Exactly.  This is the sort of approach that works in the long term.
 
2014-06-18 02:05:22 PM
The article is asking if this thing exists. When an article is a question, the answer is always, "no".

This doesn't exist.

Yes, I RTFA.
 
2014-06-18 02:05:49 PM

special20: I would like one to serve as a beer cooler for the back 40. Grow some weed in the top of that thing for when the beer is gone, maybe. So long as the dogs don't learn to pack a bong, or open a beer I'm good to go.

If one existed!


I was thinking to subsidize it, sell the fridges to hunters
 
2014-06-18 02:09:08 PM

lostcat: nunyadang: Come on. I know people don't RTFA before commenting, can you at least RTFA before submitting?

Headline seemed pretty spot-on. Not sure what you are objecting to.

Saw this a week ago, and that's pretty much what I thought about it. The design only works The design, as currently envisioned in advertising mock ups, works

  with 12oz cans, which, when you watch the video, makes you wonder about the woman who has to walk all day to get ice so they can have cool water to drink. Are they going to start putting the water into the empty Coke cans and sealing them with something so they can run them through this cooler? Did the advertising agency give them a year's supply of Coke?

There is nothing stopping anybody from changing the design once it is proved feasible. Coke cans currently just give people a common object to cool with this.
 
2014-06-18 02:13:22 PM
There has GOT to be a kernel of racism in here somewhere, am I right? This somehow seems racist to me.
 
2014-06-18 02:19:57 PM

Infernalist: Bowen: It's an ad agency. If it were an off grid fridge designed for vaccines, nobody would give two shiats. By making it about Coke, they get the attention of one of the biggest advertisers on earth. Ad agency. Advertiser. Money. Makes perfect sense.

Exactly.  This is the sort of approach that works in the long term.


Sadly, this
 
2014-06-18 02:24:59 PM
www.redletterchristians.org
 
2014-06-18 02:33:26 PM

loonatic112358: special20: I would like one to serve as a beer cooler for the back 40. Grow some weed in the top of that thing for when the beer is gone, maybe. So long as the dogs don't learn to pack a bong, or open a beer I'm good to go.

If one existed!

I was thinking to subsidize it, sell the fridges to hunters


...but the design would have to change to be powered from rendered animal fat, or whale oil.
Make it work off 'clean burning coal' and you got a well financed subsidy.
 
2014-06-18 02:38:05 PM

special20: ...but the design would have to change to be powered from rendered animal fat, or whale oil.Make it work off 'clean burning coal' and you got a well financed subsidy.


I just, guh


Other though on this is for disaster preparedness, selling it to the survivalist crowd would allow you a hefty markup
 
2014-06-18 02:42:04 PM

Mikey1969: lostcat: nunyadang: Come on. I know people don't RTFA before commenting, can you at least RTFA before submitting?

Headline seemed pretty spot-on. Not sure what you are objecting to.

Saw this a week ago, and that's pretty much what I thought about it. The design only works The design, as currently envisioned in advertising mock ups, works  with 12oz cans, which, when you watch the video, makes you wonder about the woman who has to walk all day to get ice so they can have cool water to drink. Are they going to start putting the water into the empty Coke cans and sealing them with something so they can run them through this cooler? Did the advertising agency give them a year's supply of Coke?

There is nothing stopping anybody from changing the design once it is proved feasible. Coke cans currently just give people a common object to cool with this.


Sorry, this is even more confusing. So the video of all the happy Columbians drinking their cool Coke is fake?
 
2014-06-18 02:51:51 PM

lostcat: Mikey1969: lostcat: nunyadang: Come on. I know people don't RTFA before commenting, can you at least RTFA before submitting?

Headline seemed pretty spot-on. Not sure what you are objecting to.

Saw this a week ago, and that's pretty much what I thought about it. The design only works The design, as currently envisioned in advertising mock ups, works  with 12oz cans, which, when you watch the video, makes you wonder about the woman who has to walk all day to get ice so they can have cool water to drink. Are they going to start putting the water into the empty Coke cans and sealing them with something so they can run them through this cooler? Did the advertising agency give them a year's supply of Coke?

There is nothing stopping anybody from changing the design once it is proved feasible. Coke cans currently just give people a common object to cool with this.

Sorry, this is even more confusing. So the video of all the happy Columbians drinking their cool Coke is fake?


What's confusing? Just because someone shows someone drinking a can of Coke, it doesn't mean that they drink it 24/7, and it still doesn't say that this will ONLY ever be used for Coke.

And no, TFA can't even answer the question of if the thing works, or if it's just a dummy made as proof of concept.
 
2014-06-18 03:36:56 PM

Mikey1969: lostcat: Mikey1969: lostcat: nunyadang: Come on. I know people don't RTFA before commenting, can you at least RTFA before submitting?

Headline seemed pretty spot-on. Not sure what you are objecting to.

Saw this a week ago, and that's pretty much what I thought about it. The design only works The design, as currently envisioned in advertising mock ups, works  with 12oz cans, which, when you watch the video, makes you wonder about the woman who has to walk all day to get ice so they can have cool water to drink. Are they going to start putting the water into the empty Coke cans and sealing them with something so they can run them through this cooler? Did the advertising agency give them a year's supply of Coke?

There is nothing stopping anybody from changing the design once it is proved feasible. Coke cans currently just give people a common object to cool with this.

Sorry, this is even more confusing. So the video of all the happy Columbians drinking their cool Coke is fake?

What's confusing? Just because someone shows someone drinking a can of Coke, it doesn't mean that they drink it 24/7, and it still doesn't say that this will ONLY ever be used for Coke.

And no, TFA can't even answer the question of if the thing works, or if it's just a dummy made as proof of concept.


There's an entire video that the article was based on, showing the device being delivered to the town in Columbia, and the people drinking the cooled Coke from it. Again, are you suggesting that the video uses actors to illustrate a concept?
 
2014-06-18 03:40:21 PM

lostcat: Mikey1969: lostcat: Mikey1969: lostcat: nunyadang: Come on. I know people don't RTFA before commenting, can you at least RTFA before submitting?

Headline seemed pretty spot-on. Not sure what you are objecting to.

Saw this a week ago, and that's pretty much what I thought about it. The design only works The design, as currently envisioned in advertising mock ups, works  with 12oz cans, which, when you watch the video, makes you wonder about the woman who has to walk all day to get ice so they can have cool water to drink. Are they going to start putting the water into the empty Coke cans and sealing them with something so they can run them through this cooler? Did the advertising agency give them a year's supply of Coke?

There is nothing stopping anybody from changing the design once it is proved feasible. Coke cans currently just give people a common object to cool with this.

Sorry, this is even more confusing. So the video of all the happy Columbians drinking their cool Coke is fake?

What's confusing? Just because someone shows someone drinking a can of Coke, it doesn't mean that they drink it 24/7, and it still doesn't say that this will ONLY ever be used for Coke.

And no, TFA can't even answer the question of if the thing works, or if it's just a dummy made as proof of concept.

There's an entire video that the article was based on, showing the device being delivered to the town in Columbia, and the people drinking the cooled Coke from it. Again, are you suggesting that the video uses actors to illustrate a concept?


Advertisers would lie to us?  Unpossible.
 
2014-06-18 03:43:42 PM

lostcat: Mikey1969: lostcat: Mikey1969: lostcat: nunyadang: Come on. I know people don't RTFA before commenting, can you at least RTFA before submitting?

Headline seemed pretty spot-on. Not sure what you are objecting to.

Saw this a week ago, and that's pretty much what I thought about it. The design only works The design, as currently envisioned in advertising mock ups, works  with 12oz cans, which, when you watch the video, makes you wonder about the woman who has to walk all day to get ice so they can have cool water to drink. Are they going to start putting the water into the empty Coke cans and sealing them with something so they can run them through this cooler? Did the advertising agency give them a year's supply of Coke?

There is nothing stopping anybody from changing the design once it is proved feasible. Coke cans currently just give people a common object to cool with this.

Sorry, this is even more confusing. So the video of all the happy Columbians drinking their cool Coke is fake?

What's confusing? Just because someone shows someone drinking a can of Coke, it doesn't mean that they drink it 24/7, and it still doesn't say that this will ONLY ever be used for Coke.

And no, TFA can't even answer the question of if the thing works, or if it's just a dummy made as proof of concept.

There's an entire video that the article was based on, showing the device being delivered to the town in Columbia, and the people drinking the cooled Coke from it. Again, are you suggesting that the video uses actors to illustrate a concept?


Wow, you're right. Videos never use actors. They never use props, and they never, ever fudge the numbers to sell a point...
 
2014-06-18 04:02:50 PM
It worked for Rockefeller giving away free oil lamps.
 
2014-06-18 04:09:02 PM
Diet Coke + Rum = Riot Coke.
 
2014-06-18 05:40:10 PM
Assuming Coca-Cola is actually involved with this I wouldn't be too suprised if they were working with DEKA research on actually making this work. This would be in line with the slingshot water purifier that they worked on together on for developing regions. Although the no power vs low power high efficiency system would be out of the norm for DEKA. they have been doing quite a bit of work on the sterling engine for power generation and I would think that they would be more focused on something that could run reliably on low power with a sterling engine over the current design.
 
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