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(The Business Journals)   Because what America really needs is another mid-calorie soda with a hip, trendy name   (bizjournals.com ) divider line
    More: Unlikely  
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2719 clicks; posted to Business » on 14 Jun 2014 at 10:31 AM (2 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



35 Comments     (+0 »)
 
View Voting Results: Smartest and Funniest
 
2014-06-14 07:59:17 AM  
LIFE is a hip, trendy name?
 
2014-06-14 08:28:37 AM  
They are convinced they can capture a market of people who think diet soda tastes like crap, but don't want all the calories. It may be that market isn't as big as they think.
 
2014-06-14 09:28:36 AM  
Ice water is nice.
 
2014-06-14 09:46:51 AM  
Does it have electrolytes?
 
2014-06-14 10:37:33 AM  
Man = Soda = crap

Nature = fruit Juice = good.
 
2014-06-14 10:59:46 AM  
Tab?
 
2014-06-14 11:10:22 AM  
oh dear god just drink real soda if you want soda because none of the low calorie drinks taste good at all.
 
2014-06-14 11:30:15 AM  
What is wrong with water?
 
2014-06-14 11:32:21 AM  
Is that ad in the video pro Coke Life or anti-child?.
 
2014-06-14 11:57:29 AM  
I've started to occasionally buy the dasanai sparkling waters.  They provide a little flavor, a lot of fizz but none of the over sweetened calories or artificial sweetener horrible taste.

I think this beverage has potential since stevia is one sweetener that I can stomach.
 
2014-06-14 11:59:20 AM  
Soda is bad mmmkay
 
2014-06-14 12:19:56 PM  

hardinparamedic: Tab?


www.beveragesdirect.com

You can still buy it.
 
2014-06-14 12:37:31 PM  
www.clydefitchreport.com

Stevia crap.
 
2014-06-14 12:39:54 PM  

Linux_Yes: Man = Soda = crap

Nature = fruit Juice = good.


fruit juice = soda
In terms of sugar it's equal. Fruit juice is only marginally better than soda due to the vitamins.
 
2014-06-14 12:56:29 PM  
"I'll take a Life" might raise alarms at your local restaurant.
 
2014-06-14 01:07:12 PM  

Linux_Yes: Man = Soda = crap

Nature = fruit Juice = good.


You're an idiot. Show me a fruit juice tree/shrub/bush and I'll retract my statement.
 
2014-06-14 01:35:21 PM  
The difference with this product might be this new sweetener. If it's as close to sugar as they claim (and doesn't cause a 3rd arm to grow out of your forehead) it might be something worth trying.
 
2014-06-14 01:44:05 PM  
I detect a bunch of picky eater wankers in this thread.  Expand your horizons beyond microwave meals and fast food
 
2014-06-14 01:51:34 PM  
I prefer Coke Zero to Diet Coke.

I prefer regular Coke to Coke Zero.

I prefer Coke with Sugar to everything else.

Pepsi is OK I guess.

Thus ends my survey.  Where's my free Coke?
 
2014-06-14 02:01:30 PM  
If you want a Pepsi you gotta pay for it!
 
2014-06-14 02:20:49 PM  

sendtodave: I prefer Coke Zero to Diet Coke.

I prefer regular Coke to Coke Zero.

I prefer Coke with Sugar to everything else.



Mexican Coke FTW!
 
2014-06-14 02:53:21 PM  
Now fix the instant tooth rot and I might reconsider my stance of never ever drinking another soda.
 
2014-06-14 03:19:03 PM  

EvilEgg: They are convinced they can capture a market of people who think diet soda tastes like crap, but don't want all the calories. It may be that market isn't as big as they think.


Hello.

Diet soda is shiat. I've largely replaced regular soda with low calorie energy and sports drinks. Nobody dares accuse me of being short on electrolytes....

I only do bottled water when hydration is an active concern. Tap water universally tastes like chlorinated ass in cities and dirty ass in the countryside.

I have a well at home, and my tap water is so dirty it has a dry mouth feel. Unpleasant.

Bottled water is just remotely distributed city water.
 
2014-06-14 03:22:09 PM  

Delicious.
www.nationwidecandy.com


And it also makes a refreshing douche.

 
2014-06-14 04:23:41 PM  

CokeBear: The difference with this product might be this new sweetener. If it's as close to sugar as they claim (and doesn't cause a 3rd arm to grow out of your forehead) it might be something worth trying.


Well, "some monsterism" is one of the extremely rare side effects, but I wouldn't worry about it.
 
GBB
2014-06-14 04:28:12 PM  
Since they are not going to sell it in the states, how soon before I can sample it here:
www.doctordisney.com
 
2014-06-14 06:44:30 PM  

frepnog: oh dear god just drink real soda if you want soda because none of the low calorie drinks taste good at all.


They taste better than water and not drinking calories can add up. Yes I have seen the studies that show that drinking diet soda can make weight loss more difficult, but it isn't true in all cases.

Diet Mt. Dew and Diet Dr. Pepper aren't too bad.
 
2014-06-14 07:04:25 PM  

Smeggy Smurf: I detect a bunch of picky eater wankers in this thread.  Expand your horizons beyond microwave meals and fast food


Poe's law?
 
2014-06-14 07:15:14 PM  

CokeBear: The difference with this product might be this new sweetener. If it's as close to sugar as they claim (and doesn't cause a 3rd arm to grow out of your forehead) it might be something worth trying.


It's stevia (or at least a isolate thereof).  Nothing terribly obscure.  Been used (the leaves) in teas and mate in South America for centuries, used as a chemically isolated sugar replacement for about 40 years in some parts of the world (Japan and Korea, especially).  It's been okayed in the US market for about 5 years.

As for whether it's close to sugar, that's completely up to your tastebuds.  To me, there's a very distinct aftertaste to some stevia extracts, but even when there is, it's not bad, just noticeable.
 
2014-06-14 09:52:26 PM  
I guess they didn't learn from Coca Cola C2...
 
2014-06-14 11:32:23 PM  

hardinparamedic: Tab?


cdnl.complex.com
"Tab? I can't give you a tab unless your order something."
 
2014-06-15 01:32:28 AM  
I'm only in here to threadjack about how I will COMMIT HOMICIDE if they take my Kickstarter away. Low calories, shiatloads of caffeine, probably gives me AIDS, tastes like Dew. Love it.
 
2014-06-15 04:27:39 AM  

gayb: I'm only in here to threadjack about how I will COMMIT HOMICIDE if they take my Kickstarter away. Low calories, shiatloads of caffeine, probably gives me AIDS, tastes like Dew. Love it.


low calories, caffeine, complementary AIDS and it tastes like dew?

i would like to invest in this exciting new product. link?
 
2014-06-15 10:23:14 AM  

Insurgent: low calories, caffeine, complementary AIDS and it tastes like dew?

i would like to invest in this exciting new product. link?


I meant "Kickstart". You can invest by going to a grocery store and buying a great deal of it so they keep making it.

www.mountaindew.com
 
2014-06-15 03:43:24 PM  
Stevia? Gross.

I can't stand artificial sweetener and these days I find I can only finish about a half a can of regular Coke in one sitting. I think there is a market for "mid-calorie" soda. Y'all farkers should try Izzesque soda. It's 50 calories for a bottle and it's not too sweet. Very refreshing.
 
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