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(Toronto Star)   Would you pay a $3 surcharge for a prime middle row seat in the movie theater?   (thestar.com) divider line 83
    More: Unlikely, movie theaters, Cineplex Entertainment, reserved seats, first-class mail, Community Code of Conduct  
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850 clicks; posted to Business » on 23 May 2014 at 7:20 AM (18 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



83 Comments   (+0 »)
   
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2014-05-23 05:35:38 AM
No, i would not.

/ no assigned seating in any movie theater near me anyways...
// hope the US companies don't import this awful idea
 
2014-05-23 05:38:46 AM
No.  Would you strop trying to monetize a lot of ridiculous bullsh*t to try and pump up your profits on stuff that already exists?
 
2014-05-23 06:51:15 AM

Forbidden Doughnut: No, i would not.

/ no assigned seating in any movie theater near me anyways...
// hope the US companies don't import this awful idea


I've never heard of movie assigned seating. Also don't want the idea imported, though it wouldn't affect me - never liked sitting in the middle for films, just for concerts.

/hope I didn't just give music venues an idea
 
2014-05-23 06:59:13 AM
People are staying home as it is.  Go ahead and raise prices, I'm sure that'll get them out.
 
2014-05-23 07:03:48 AM
If I was allowed to skip the 20 minutes of commercials before the movie and still get a good seat?

Maybe.
 
2014-05-23 07:16:09 AM
img.photobucket.com
 
2014-05-23 07:17:43 AM
$3 more than what we pay already?  No, not when you consider that for a couple it's an extra $6, and a family of four, $12.

Now, here's what I would pay for:  A "couples' seat."  Take out three seats in the middle of the row, and put in a nicely upholstered/padded seat with no arm in the middle, wide enough for two to be comfortable, with the arms on the end fitted with large cup-holders and an indentation to hold your popcorn/snacks without having it knocked over.  That would be worth an extra few bucks.
 
2014-05-23 07:29:01 AM
I would pay $3 for some wireless headphones so I don't have to hear the a-hole behind me trying to make an origami project with his Twizzler wrapper!

FFFFFUUUUUUUUUUUUUUUUUUUUUU.....
 
2014-05-23 07:32:25 AM
Why, in 2014, would anyone pay to go to a gawd-awful friggin movie theatre!?
 
2014-05-23 07:36:31 AM
No, but I prefer the aisle seat. Room to put my legs out, and no battling over that armrest.
 
2014-05-23 07:39:14 AM
Depending on the movie, hell yeah I would.  If I could reserve prime locations for a blockbuster IMAX movie, I absolutely would.  Being able to show up when the movie starts instead of an hour before hand would absolutely be worth three dollars.
 
2014-05-23 07:41:55 AM
Now we know what theater chain to avoid.
 
2014-05-23 07:44:12 AM
I am honestly surprised by the number of folks who don't have assigned seating at their local theaters.  It seems to be about 50/50 here, with both AMC and the Arclight chains doing it and, as far as I know, all of the IMAX theaters do as well.  Also, they have to list the start time as the time the previews actually start, none of that "twenty minutes of commercials" crap.
 
2014-05-23 07:52:26 AM
For middle row seats? Not really. I'll pay double the ticket price for active enforcement in ejecting talkers and phone users, though.
 
2014-05-23 07:54:32 AM
The local AMC has assigned seating only in it's IMAX and 3D theaters, but there's no surcharge and they have waiters that come around with a menu for the really nice seafood restaurant next door, and serve mixed drinks.

Unfortunately, the mixed drinks still have movie theater pricing, so it's like $8 for a vodka tonic that's mostly tonic.
 
2014-05-23 08:02:29 AM

Marcus Aurelius: If I was allowed to skip the 20 minutes of commercials before the movie and still get a good seat?

Maybe.


I once dated a girl who ruined the "take your date to the movies" experience.

I purposely got us to the theater 18 minutes late to avoid the freaking commercials.

Between the ticket booth and the seat I got the old "You can't ever do anything right, you're so inconsiderate" screech.

We sat down just as the movie was starting. I handed her the flask and candies I smuggled in. Awkward for everyone involved.

/the movie was terrible too
 
2014-05-23 08:03:22 AM
Count me in as one who would pay more, or rather pay at all, if theaters had ushers patrolling the theater to toss out anyone with a cellphone/tablet/annoying lighty up gadget and who is not respectfully quiet.  I prefer to sit near the back.
 
2014-05-23 08:07:59 AM

timujin: I am honestly surprised by the number of folks who don't have assigned seating at their local theaters.  It seems to be about 50/50 here, with both AMC and the Arclight chains doing it and, as far as I know, all of the IMAX theaters do as well.  Also, they have to list the start time as the time the previews actually start, none of that "twenty minutes of commercials" crap.


If the theater I usually go to started doing assigned seating I'd start going to a different theater.  One of the big reasons I fly Southwest whenever possible is because they don't assign seats either.

Then again, I also prefer to see a movie after it's been out for a couple of weeks so that the crowds have died down and most of the seats are empty.
 
2014-05-23 08:11:56 AM
There's a local theater that does assigned seating. When it's packed I'll sign up for the seats at the top of the stairway- I like the legroom and the mobility.

I rarely go in the first week or two, though- usually by the time I get around to seeing a movie the theaters are below 10% capacity and assigned seating is irrelevant.
 
2014-05-23 08:13:20 AM

Marcus Aurelius: If I was allowed to skip the 20 minutes of commercials before the movie and still get a good seat?

Maybe.


Just like paying extra to board a plane first is crazy. I want to be the last one on then get that thing moving.
 
2014-05-23 08:17:19 AM

Earguy: $3 more than what we pay already?  No, not when you consider that for a couple it's an extra $6, and a family of four, $12.

Now, here's what I would pay for:  A "couples' seat."  Take out three seats in the middle of the row, and put in a nicely upholstered/padded seat with no arm in the middle, wide enough for two to be comfortable, with the arms on the end fitted with large cup-holders and an indentation to hold your popcorn/snacks without having it knocked over.  That would be worth an extra few bucks.


You're describing the couch in your living room.
 
2014-05-23 08:23:27 AM
What's a movie theater?
 
2014-05-23 08:23:37 AM
Naw, I usually sit down front at my local theater.

www.ragtagcinema.org
 
2014-05-23 08:23:59 AM
Go to the last show on Wednesday night two weeks after the movie comes out. You can sit anywhere.
 
2014-05-23 08:26:22 AM

criscodisco: Unfortunately, the mixed drinks still have movie theater pricing, so it's like $8 for a vodka tonic that's mostly tonic.


You're doing it wrong.
 
2014-05-23 08:32:18 AM

Earguy: $3 more than what we pay already?  No, not when you consider that for a couple it's an extra $6, and a family of four, $12.

Now, here's what I would pay for:  A "couples' seat."  Take out three seats in the middle of the row, and put in a nicely upholstered/padded seat with no arm in the middle, wide enough for two to be comfortable, with the arms on the end fitted with large cup-holders and an indentation to hold your popcorn/snacks without having it knocked over.  That would be worth an extra few bucks.


A few of the theaters in my hometown ended up doing that.  Invariably, the seats were taken up by morbidly obese people.  I believe they took them out once they realized that the only people using them were the foreveralone gravy-piles.
 
2014-05-23 08:37:02 AM

MusicMakeMyHeadPound: Between the ticket booth and the seat I got the old "You can't ever do anything right, you're so inconsiderate" screech


That would have ended the whole mess for me, right then and there.  It would have been the perfect time to wish her a long happy life and depart in a cloud of tire smoke.
 
2014-05-23 08:55:32 AM

KWess: Why, in 2014, would anyone pay to go to a gawd-awful friggin movie theatre!?


gadian: Count me in as one who would pay more, or rather pay at all, if theaters had ushers patrolling the theater to toss out anyone with a cellphone/tablet/annoying lighty up gadget and who is not respectfully quiet.  I prefer to sit near the back.


Wow... apparently the theaters around here are just awesome compared to where you guys live. Not many bad experiences, loud morons, or mobile device users in theaters around here.
 
2014-05-23 09:00:29 AM
How about turning the theater into one big Faraday cage, so I don't have to hear people on their cell phones?
or
How about restrict certain ages of kids so I don't have to deal with parents going to a R rated movie with their hell-spawn running up and down the isles?
or
Beer and wine?
 
hej
2014-05-23 09:01:07 AM
No, but I'd pay a hell of a lot more than that not to share the theater with a bunch of obnoxious mouth breathers.  Even better yet if I can have somebody pause the movie when I need to take a piss.  And what I'd really like is some comfy recliner instead of those ass numbing stadium seats.
 
2014-05-23 09:11:42 AM
Love assigned seating. Saw CA:TWS the weekend it came out. Thanks to assigned seats (which you pick when you purchase the tickets), we didn't have to get there 45 minutes early. Also, the seats were recliners and the theatre had 3 or 4 decent beers on tap. Also, it was $6.50 because it was a matinee.

Saw Neighbors the weekend it came out. No assigned seats. It was a shiatshow.
 
2014-05-23 09:12:29 AM

hej: No, but I'd pay a hell of a lot more than that not to share the theater with a bunch of obnoxious mouth breathers.  Even better yet if I can have somebody pause the movie when I need to take a piss.  And what I'd really like is some comfy recliner instead of those ass numbing stadium seats.


So... your living room?
 
2014-05-23 09:21:36 AM

MusicMakeMyHeadPound: Between the ticket booth and the seat I got the old "You can't ever do anything right, you're so inconsiderate" screech.


I'd have gone to the restroom and not returned.
not returned her calls
not returned her messages
fark that abuse.
No one needs  it
 
2014-05-23 09:28:01 AM

criscodisco: The local AMC has assigned seating only in it's IMAX and 3D theaters, but there's no surcharge and they have waiters that come around with a menu for the really nice seafood restaurant next door, and serve mixed drinks.


Just what I want, the smell of seafood wafting around.
 
2014-05-23 09:35:04 AM

lindalouwho: Forbidden Doughnut: No, i would not.

/ no assigned seating in any movie theater near me anyways...
// hope the US companies don't import this awful idea

I've never heard of movie assigned seating. Also don't want the idea imported, though it wouldn't affect me - never liked sitting in the middle for films, just for concerts.

/hope I didn't just give music venues an idea


actually, here in Taiwan we have assigned seats for theaters but the theaters are very nice.  No nosebleed or neck cranking zones.  Thus, nobody feels cheated if they got a seat they didn't choose.  All ticket prices for seats are the same or rough,y 310 NT.  very strict enforcement on talking and phone use as I've seen people ejected for being blatant violators.
 
2014-05-23 09:35:05 AM

timujin: People are staying home as it is.  Go ahead and raise prices, I'm sure that'll get them out.


This.

I go to the theater a lot less than I used to. If they start nickel and diming me I may never go again.
 
2014-05-23 09:43:04 AM
Look, the movie "experience" has already degraded enough.
And now you want to make the experience evenworse?!

"omg, I can't figure out why we're going out of business!"
 
2014-05-23 09:43:25 AM
At the movie theater here (Eindhoven, NL), you can pick your seat when purchasing a ticket, just like with an airplane ride. So if you go early in the morning to the theater, you can buy a ticket for that night and have your choice of awesome seats. It works out quite nicely.
 
2014-05-23 09:48:03 AM
I can't remember the last time I went to a theater.
 
2014-05-23 09:48:32 AM

gadian: Count me in as one who would pay more, or rather pay at all, if theaters had ushers patrolling the theater to toss out anyone with a cellphone/tablet/annoying lighty up gadget and who is not respectfully quiet.  I prefer to sit near the back.


Alamo Drafthouse.
 
2014-05-23 10:12:29 AM
sometimes i pay extra to go to the theater that doesn't let in anyone under 21 but that's mostly because i'm old and grumpy.

that and they have nice leather seats and i can get a beer.
 
2014-05-23 10:16:15 AM
I'm just done. My kids are all teens. Been married for a decade. I'm content never to step into a theater again. It's not the annoying teens, but just the cost. With a tight entertainment budget, I'd rather go out for dinner than a movie.
 
2014-05-23 10:22:02 AM

CruiserTwelve: Go to the last show on Wednesday night two weeks after the movie comes out. You can sit anywhere.


Two weeks? Hell, I saw Godzilla on Monday afternoon, and there were like 10 other people in the theater. Had my choice of seats.

/Before that, the last movie I saw in the theater was Burn After Reading.
//Not a movie junkie.
 
2014-05-23 10:22:35 AM

GrailOfThunder: gadian: Count me in as one who would pay more, or rather pay at all, if theaters had ushers patrolling the theater to toss out anyone with a cellphone/tablet/annoying lighty up gadget and who is not respectfully quiet.  I prefer to sit near the back.

Alamo Drafthouse.


I wish there was one of those within 100 miles of me. I've been a few times in different cities, and they're uniformly great.

All the movie theaters in Kuwait had reserved seating, but I think that was more so they could ensure unchaperoned women weren't sitting next to men.
 
2014-05-23 10:26:02 AM

CruiserTwelve: Go to the last show on Wednesday night two weeks after the movie comes out. You can sit anywhere.


I normally attend the first showing on Sunday morning. Even on the biggest films the theater is usually half empty.
 
2014-05-23 10:27:10 AM
Drive in.
 
2014-05-23 10:29:59 AM
Tomorrow: All tickets raised $4
Day after: Edge seats discounted $3.
 
2014-05-23 10:30:07 AM
and what happens if no one wants to pay more for those seats and you come up just before the movie starts and those seats are the only ones left?  will they still charge you?

asinine idea.
 
2014-05-23 10:34:40 AM
Love assign seating. Reserve your seat a week before the movie and show up 30 seconds before the movie starts.

same reason I refuse to fly the cattle call that is southwest airlines
 
2014-05-23 10:41:50 AM

Honest Bender: Look, the movie "experience" has already degraded enough.
And now you want to make the experience evenworse?!

"omg, I can't figure out why we're going out of business!"


The theaters in Texas have gotten a lot better. Old theaters had the lights on partially, flat horrible seats and the only booze was what we snuck in.

now stadium seating and bottles of wine for $20. Love you movie tavern!
 
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