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(Wall Street Journal)   To those that predicted Google bought Nest thermostat to push ads and enable tracking inside consumers' homes, step forward and claim your prize   (blogs.wsj.com) divider line 77
    More: Obvious, Google, thermostats, mobile software, dashboards, advertisements, detections  
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3284 clicks; posted to Geek » on 21 May 2014 at 10:34 AM (9 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



77 Comments   (+0 »)
   
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2014-05-21 09:51:33 AM
"the search giant said that it could be serving ads and other content on "refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.""

Really? Because that wouldn't be distracting. Unless this is their plan for the self-driving cars, and advertisers can pay more to have the car drive past the location being advertised.

As for thermostats? Go ahead, if I even glance at mine once a day it's a miracle. I'm not going to stop and stare at the damn thing.
 
2014-05-21 09:56:09 AM
You know what? No.
Its one thing to have ads in trade for a service. Its quite another to charge me a premium price and then hit me with ads on top of that.
 
2014-05-21 10:00:48 AM

Sticky Hands: You know what? No.
Its one thing to have ads in trade for a service. Its quite another to charge me a premium price and then hit me with ads on top of that.


You mean like TotalFark?
 
2014-05-21 10:01:45 AM

JerseyTim: You mean like TotalFark?


heh.
 
2014-05-21 10:19:51 AM

JerseyTim: Sticky Hands: You know what? No.
Its one thing to have ads in trade for a service. Its quite another to charge me a premium price and then hit me with ads on top of that.

You mean like TotalFark?


What ads?
 
2014-05-21 10:20:20 AM
I have had a Nest for a few years now. Bought the first model when it came out and I have to say it's great.

Being able to adjust the thermostat from anywhere, especially since we have pets, is great. And I have no doubt its paid for itself several times over by now. Advertisement aside, putting an add on the thermostat is silly. I haven't even looked at it in weeks.
 
2014-05-21 10:40:36 AM
That wasn't blindingly obvious everyone already?
 
2014-05-21 10:41:09 AM

dr_blasto: JerseyTim: Sticky Hands: You know what? No.
Its one thing to have ads in trade for a service. Its quite another to charge me a premium price and then hit me with ads on top of that.

You mean like TotalFark?

What ads?


The ads that keep the lights on around here.

If you block ads on FARK you are farking the site.
 
2014-05-21 10:42:05 AM

From Philly to Boston: Advertisement aside, putting an add on the thermostat is silly. I haven't even looked at it in weeks.


Maybe they're audio ads, and you have to hear jingles and shiat in your house all day long.

You might laugh now, but shiat like that is being considered now that people frequently skip ads on TV. Not harassing people with ads and letting the products sell themselves based on genuine need is not an option.
 
2014-05-21 10:42:42 AM

From Philly to Boston: I have had a Nest for a few years now. Bought the first model when it came out and I have to say it's great.

Being able to adjust the thermostat from anywhere, especially since we have pets, is great. And I have no doubt its paid for itself several times over by now. Advertisement aside, putting an add on the thermostat is silly. I haven't even looked at it in weeks.


but putting an ad on the site you use to adjust your thermostat... maybe "hey, duralogs are on sale" isn't the worst idea. I see where google is going though... I mean with the litany of devices out there, the delination between "mobile" and not is increasingly dumb... my tablet is a mobile device that, when the bluetooth keyboard is connected, is effectively the same as my laptop, which isn't considered a mobile device... that said, when I run the internet through my phone (yay tmo unlimited international data), even my laptop could count as mobile, since the other end may well just see that I'm connecting via a phone. It's a dumb delineation that dumb investors are trying to use to figure out who is keeping up with changing market conditions... the metric is worthless.
 
2014-05-21 10:43:32 AM

SpectroBoy: dr_blasto: JerseyTim: Sticky Hands: You know what? No.
Its one thing to have ads in trade for a service. Its quite another to charge me a premium price and then hit me with ads on top of that.

You mean like TotalFark?

What ads?

The ads that keep the lights on around here.

If you block ads on FARK you are farking the site.


If I'm paying $5 per month they're most likely getting more from me without ads than they're getting from you with ads.
 
2014-05-21 10:44:43 AM
The letter says

"For example, a few years from now, we and other companies could be serving ads and othercontent on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities."

This is hardly an announcement of plans to display ads on a Nest. I think it's more likely to use the Nest to determine who is home and help decide what ads to display on other devices that are actively in use.
 
2014-05-21 10:45:56 AM
Didn't you have ads in the 21st century?

Well sure, but not on our thermostats. Only on TV and radio, and in magazines, and movies, and at ball games... and on buses and milk cartons and t-shirts, and bananas and written on the sky. But not on thermostats, no siree.
 
2014-05-21 10:47:50 AM

Sticky Hands: You know what? No.
Its one thing to have ads in trade for a service. Its quite another to charge me a premium price and then hit me with ads on top of that.


Been to a movie in the last 20 years? During the ads is when I urinate from the back row. Try getting a DNA sample after it's been filtered through Gummi Bears and stale popcorn, jerks.
 
2014-05-21 10:51:29 AM
Interesting article to see, since my last job booking HVAC appointments sometimes involved booking installs for those. Wish my home system was advanced enough to use one but I doubt they designed it for coal boilers.

/client was the first "Official Installer"
//had my patter down well enough that I got at least 3-4 "are you a recording?"s a day
///job disappeared on me which is why I'm posting on Fark in the A.M.
////any advice or help in starting out on learning Nuclear Engineering (thorium nut here) would be appreciated, EIP
 
2014-05-21 10:52:02 AM

Sticky Hands: You know what? No.
Its one thing to have ads in trade for a service. Its quite another to charge me a premium price and then hit me with ads on top of that.


How much did you pay for your TV?
 
2014-05-21 10:58:51 AM

SpectroBoy: If you block ads on FARK you are farking the site.


I always disable sites i like in adblock, but figuring out the combination of things to allow in noscript is another matter entirely. Allowing everything so facebook and twitter and whatever else can get their hooks in with cookies is not an option.
 
2014-05-21 10:59:25 AM

SpectroBoy: dr_blasto: JerseyTim: Sticky Hands: You know what? No.
Its one thing to have ads in trade for a service. Its quite another to charge me a premium price and then hit me with ads on top of that.

You mean like TotalFark?

What ads?

The ads that keep the lights on around here.

If you block ads on FARK you are farking the site.


If Fark wanted me to see their ads, they wouldn't be embedded in Flash objects.
 
2014-05-21 11:00:59 AM

naughtyrev: As for thermostats? Go ahead, if I even glance at mine once a day it's a miracle. I'm not going to stop and stare at the damn thing


Yeah, especially smart/programmable ones. You shouldn't need to look at it ever after setting it up.

Unless they plan on audio ads...
 
2014-05-21 11:01:23 AM
To all of those who wear fanny packs...
 
2014-05-21 11:05:42 AM

Sticky Hands: You know what? No.
Its one thing to have ads in trade for a service. Its quite another to charge me a premium price and then hit me with ads on top of that.


Which is why Hulu sucks.
 
2014-05-21 11:06:58 AM

Valiente: Sticky Hands: You know what? No.
Its one thing to have ads in trade for a service. Its quite another to charge me a premium price and then hit me with ads on top of that.

Been to a movie in the last 20 years? During the ads is when I urinate from the back row. Try getting a DNA sample after it's been filtered through Gummi Bears and stale popcorn, jerks.


The endless ads one reason I stopped going.  The other is probably that I am old and joyless :D

waterrockets: How much did you pay for your TV?


I'm a Luddite when it comes to the TV I own, but 99% of what we watch on it is Netflix and Amazon Prime.

But again, with OTA TV at least the ads are what pay for the content.  That's the trade I make.  If Netflix started putting ads all over in the content AND charging me, I would find another way to get that content.

I would have to, my kid has gotten so used to not seeing adds that she called the Netflix version of Curious George the REAL Curious George and the lightly commercialized PBS one the fake.

If I  pay thousands for a giant TV, pay directly for my content, stick with my same viewing habits and still have to see ads, I will be very upset.
 
2014-05-21 11:08:34 AM
I have a Nest and there are a few things that may not be too bad with this if it is done right.

- "Your AC is experiencing an issue. Would you like to see ads for local repair companies?"
- "It is time to change your filter. They are currently on sale at Ace Hardware for $xx."
- "We noticed you are at home alone every night. Would you like to visit Match.com?"

/okay, so the last one is a little facetious
 
2014-05-21 11:09:14 AM
In a December letter to the Securities and Exchange Commission, which was disclosed Tuesday, the search giant said that it could be serving ads and other content on "refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities."

Fark you.

I don't want "ads" on my farking refrigerator(If I ever were to own a 'connected' fridge in the first place). If I get some kind of free service, that's different. If I pay for a service, or use something embedded in the fridge(So that it is a part of my purchase price), with no external services, you can fark off.

My thermostat? Fark you as well. There is nothing to justify you placing farking ads on my goddam thermostat. Once again, any services would be minimal and covered in the purchase price.

MY FARKING CAR DASHBOARD? Piss off. Not only do we have too many issues with people reading electronic devices int eh car, that shiat would be distracting as hell, and probably absolutely kill anyone's night vision. I already have enough problems with pricks and their LED signs in their goddam parking lot. THere are ones around here that you actually have to look away from the farking road,. and trying to regulate THOSE starts the whole "But why do you hate small business?" bullshiat, I don't need to ad unregulated animated banner ads on my farking GPS.

Hey Google... Stop trying to infiltrate absolutely EVERY aspect of my farking life. I usually defend you, but I'm getting sick of you taking that and basically wiping your dick on the drapes.

The 'smart glasses' and 'smart watches' are a different story, but either way, you should ease it back before you start burning bridges you haven't even built yet.
 
2014-05-21 11:10:11 AM

From Philly to Boston: I have had a Nest for a few years now. Bought the first model when it came out and I have to say it's great.

Being able to adjust the thermostat from anywhere, especially since we have pets, is great. And I have no doubt its paid for itself several times over by now. Advertisement aside, putting an add on the thermostat is silly. I haven't even looked at it in weeks.


I would have purchased one a while ago but they don't work with a whole home humidifier/dehumidifier (at least not without professional installation).  The first version wasn't compatible at all with them.  Maybe the next version will be easy to install.
 
2014-05-21 11:10:25 AM

ColSanders: Sticky Hands: You know what? No.
Its one thing to have ads in trade for a service. Its quite another to charge me a premium price and then hit me with ads on top of that.

Which is why Hulu sucks.


I don't watch Hulu much, but are they still showing the SAME commercial for an entire show? That was the most annoying part about having to watch the commercials, the some one, unskippable, over and over and over and over and over...
 
2014-05-21 11:11:13 AM

JerseyTim: Sticky Hands: You know what? No.
Its one thing to have ads in trade for a service. Its quite another to charge me a premium price and then hit me with ads on top of that.

You mean like TotalFark?


Point taken :P
Though I assume that the $5 is the price you pay to escape the howling masses on the main page.
they angry.
so very angry

:(
 
2014-05-21 11:12:53 AM

IWillRuleTheWorld: I have a Nest and there are a few things that may not be too bad with this if it is done right.

- "Your AC is experiencing an issue. Would you like to see ads for local repair companies?"
- "It is time to change your filter. They are currently on sale at Ace Hardware for $xx."
- "We noticed you are at home alone every night. Would you like to visit Match.com?"

/okay, so the last one is a little facetious


My....my thermostat sees that? That's why my Nest background is the Forever Alone meme.
 
2014-05-21 11:13:51 AM
It's getting hard to find a manual car.
 
2014-05-21 11:15:40 AM
Some of you get really worked up over ads. I kinda feel like we've been inundated with them enough that they're just background noise to me.
 
2014-05-21 11:17:13 AM

JerseyTim: Sticky Hands: You know what? No.
Its one thing to have ads in trade for a service. Its quite another to charge me a premium price and then hit me with ads on top of that.

You mean like TotalFark?


or hulu plus? I try to avoid as much advertising as possible. Ad block, dont watch tv, dont read magazines. It drives me crazy to pay for hulu plus and still get advertisements.
 
2014-05-21 11:17:32 AM
Nest is fantastic.  My energy bills have dropped 40% since I installed one and the house is always comfortable.  It learns your patterns, adjusts for temperature and humidity, and can be controlled remotely.
 
2014-05-21 11:20:53 AM

SpectroBoy: dr_blasto: JerseyTim: Sticky Hands: You know what? No.
Its one thing to have ads in trade for a service. Its quite another to charge me a premium price and then hit me with ads on top of that.

You mean like TotalFark?

What ads?

The ads that keep the lights on around here.

If you block ads on FARK you are farking the site.


That's ok, we keep things lubed with the tears of the easily butthurt
 
2014-05-21 11:22:35 AM
I have a Nest, but the weather has been so generally mild that I've been "away" for about a month now.

It's not exactly the best way to track if a person is actually home.

Not to mention, I don't even look at the thing at this point because when I've let it know I'm home it already knows the perfect temps to keep everything at any time during the day.  That's the reason I bought the damn thing.

/love my Nest
//having it kick up the temperature at exactly the right time in the morning to ensure that it's reached my ideal temp when my alarm goes off, based on past records of how long my system takes to reach that temp is the best invention since.... ever.
///also has the smoke detector, which helpfully lets me know (by gently speaking) when cast iron is getting the kitchen smoky enough to set it off, before it goes all BLEEP BLEEP at me.
 
2014-05-21 11:22:37 AM

IWillRuleTheWorld: I have a Nest and there are a few things that may not be too bad with this if it is done right.

- "Your AC is experiencing an issue. Would you like to see ads for local repair companies?"
- "It is time to change your filter. They are currently on sale at Ace Hardware for $xx."
- "We noticed you are at home alone every night. Would you like to visit Match.com?"

/okay, so the last one is a little facetious


It's that last one that makes everyone nervous.  Part of the reason the ad thing presented immediate concerns is that it meant the Nest would be used to acquire info about the home in which it was placed.  Essentially, every movement in your home would now be tracked by a company with a horrendous privacy record.

There are levels of this that sound absurd now, but that probably will become reality.  Think about the marketing potential gleaned from accurate responses to these increasingly intrusive questions:

How often does the family eat take-out food and on what nights?
What shows do they watch and when do they watch them?
How many children live there and what are their ages?
Who is having sex?  With whom and how frequently?
IIs anyone pregnant?
Is there a possibility of a divorce?
Is there anyone with a chronic or terminal condition?
 
2014-05-21 11:23:01 AM
Sticky Hands

You know what? No.
Its one thing to have ads in trade for a service. Its quite another to charge me a premium price and then hit me with ads on top of that.


Like Xbox Live?
 
2014-05-21 11:23:45 AM
I could see NEST ads for air filters, but really slick advertisement would be for condoms when the heat gets turned up suddenly late at night.
 
2014-05-21 11:28:26 AM

qorkfiend: Didn't you have ads in the 21st century?

Well sure, but not on our thermostats. Only on TV and radio,


No ads on my radios:

img.fark.net

i59.tinypic.com
 
2014-05-21 11:28:40 AM
I believe my original greenlight on this subject said it all.
 
2014-05-21 11:29:04 AM

naughtyrev: Unless this is their plan for the self-driving cars, and advertisers can pay more to have the car drive past the location being advertised.


Already happening.  There's a popular iPhone GPS turn-by-turn navigation app that reports "traffic ahead" when none exists for the purpose of diverting certain users onto a bypass that goes right by a small casino in a upstate New York town.  Locals know all about it because a) there's never any construction or traffic where the app says there is, and b) most of them work for the casino, and they brag about how much more business they get now that all those suckers drivers use the diversion as an excuse to go lose a few hundred bucks.
 
2014-05-21 11:30:43 AM

BizarreMan: SpectroBoy: dr_blasto: JerseyTim: Sticky Hands: You know what? No.
Its one thing to have ads in trade for a service. Its quite another to charge me a premium price and then hit me with ads on top of that.

You mean like TotalFark?

What ads?

The ads that keep the lights on around here.

If you block ads on FARK you are farking the site.

If I'm paying $5 per month they're most likely getting more from me without ads than they're getting from you with ads.


It still decreases fark revenue.

Rationalize however you like.
 
2014-05-21 11:42:52 AM

SpectroBoy: BizarreMan: SpectroBoy: dr_blasto: JerseyTim: Sticky Hands: You know what? No.
Its one thing to have ads in trade for a service. Its quite another to charge me a premium price and then hit me with ads on top of that.

You mean like TotalFark?

What ads?

The ads that keep the lights on around here.

If you block ads on FARK you are farking the site.

If I'm paying $5 per month they're most likely getting more from me without ads than they're getting from you with ads.

It still decreases fark revenue.

Rationalize however you like.


Well....

When I'm logged out of my account and browse Fark with adblock active, I get the nag that says "please white list us or sign up for TF."

When I'm signed in to my TF account, no nag.

As I would NEVER click an ad regardless of whether I had it blocked or not.  They're getting more revenue from me.
 
2014-05-21 11:43:05 AM

dr_blasto: JerseyTim: Sticky Hands: You know what? No.
Its one thing to have ads in trade for a service. Its quite another to charge me a premium price and then hit me with ads on top of that.

You mean like TotalFark?

What ads?


Check the liter version from mobile.
 
2014-05-21 11:47:21 AM

Random Anonymous Blackmail: Sticky Hands

You know what? No.
Its one thing to have ads in trade for a service. Its quite another to charge me a premium price and then hit me with ads on top of that.


Like Xbox Live?


Which is the honest to god reason I dropped Xbox. You either get to sell me a service, or advertise to me.

Not both. I don't pay for cable, I don't pay for Hulu, and in general if something requires cash but also advertises I don't use it.
 
2014-05-21 11:57:46 AM

kroonermanblack: Random Anonymous Blackmail: Sticky Hands

You know what? No.
Its one thing to have ads in trade for a service. Its quite another to charge me a premium price and then hit me with ads on top of that.


Like Xbox Live?

Which is the honest to god reason I dropped Xbox. You either get to sell me a service, or advertise to me.

Not both. I don't pay for cable, I don't pay for Hulu, and in general if something requires cash but also advertises I don't use it.


Pretty much this. I'm a Prime and Netflix guy now. I haven't signed up for Hulu for that same reason.

God it's nice to pay about $12 per month (Prime student price) for TV instead of $100.
 
2014-05-21 11:58:14 AM
Showing up on your smartphone when you're at your kid's soccer game:
"This Google/Nest Fire Alarm Alert will continue after this ad plays. You can skip the ad and find out what is burning in your house by pushing this button after ten seconds"
 
2014-05-21 11:59:53 AM

IWillRuleTheWorld: - "We noticed you are at home alone every night. Would you like to visit Match.com RealDoll?"


Tightened that up for you.
 
2014-05-21 12:02:09 PM
I'm going to guess that a straightforward router tweak, either filtering out the ad server or resolving it to 127.0.0.1, will fix this problem if it shows up on my nest.
 
2014-05-21 12:03:33 PM

BizarreMan: SpectroBoy: BizarreMan: SpectroBoy: dr_blasto: JerseyTim: Sticky Hands: You know what? No.
Its one thing to have ads in trade for a service. Its quite another to charge me a premium price and then hit me with ads on top of that.

You mean like TotalFark?

What ads?

The ads that keep the lights on around here.

If you block ads on FARK you are farking the site.

If I'm paying $5 per month they're most likely getting more from me without ads than they're getting from you with ads.

It still decreases fark revenue.

Rationalize however you like.

Well....

When I'm logged out of my account and browse Fark with adblock active, I get the nag that says "please white list us or sign up for TF."

When I'm signed in to my TF account, no nag.

As I would NEVER click an ad regardless of whether I had it blocked or not.  They're getting more revenue from me.


Once that stupid nag line hit the top of the page, I immediately added fark to my NoScript block list. Between this and the pathetic TF ads, I spend less and less time hear every day.

I tried going to reddit, but since it's merely a front-end for imgur, I just started going directly there.

Fark was snark.

Now????? It's kinda like AOL, reeking of desperation.
 
2014-05-21 12:17:16 PM

Freudian_slipknot: //having it kick up the temperature at exactly the right time in the morning to ensure that it's reached my ideal temp when my alarm goes off, based on past records of how long my system takes to reach that temp is the best invention since.... ever.


Honeywell programmable thermostats have also had that feature since... ever.
 
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