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(Telegraph)   "Forget the wisdom of crowds - when it comes to using the web for comparison shopping and product reviews, the internet is more like an angry idiot mob"   ( divider line
    More: Obvious, trip advisor, court of public opinion, Paul Thomas Anderson, wisdom of crowds, democracy  
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964 clicks; posted to Business » on 06 May 2014 at 9:24 AM (3 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»

Voting Results (Smartest)
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2014-05-06 09:57:48 AM  
5 votes:
Trip advisor has it's place. You've got to look for trends throughout the reviews more than just individual reviews.

Ignore any review that was written by a bride. Brides reveiws  are insanely farked up. Women loose thier farking minds and all sensability when a wedding is involved.
2014-05-06 06:13:19 PM  
1 vote:
The most useful thing about reviews to me is the negative ones. Yelp, Amazon, wherever. (And, on Yelp, the hidden reviews.) Somebody out there's going to like almost anything enough to write an enthusiastic review, and good for them. It's the negative reviews that tell you what's going on.

Do they appear to have been written by a person whose expectations are totally detached from reality? ("I was disappointed that everything on the menu at *Asian restaurant* was Asian food.")

Do they look like someone's got their own issues that they're bringing to the table? ("This book would have been better if  *character who is a black woman in the American South in the 1960s* didn't talk about racism so much.")

Are they unrealistic about the product or service? ("The rooms at Microtel are far too small.")

Are they upset about something that has nothing to DO with the product or service? ("Amazon shipped this tiny item in a giant box and I lost my watch in the packing material.")

When you weed out all of those, you can find the useful parts ("This stockpot warped the first time I used it." "Item arrived broken and customer service refused to fix it", "When they say 'hot and spicy' they MEAN IT, and they can't or won't lower the heat on menu items", "The description makes it sound like the DVD contains a full season of the show, but it's actually more of a 'greatest hits' compilation", "I ordered the clam chowder and was sick for two days", "we placed our order and then were abandoned by the wait staff for half an hour.")

Star ratings and positive reviews aren't that informative, but when you sift out the chaff from the negative ones you can actually determine if there's something you should know about. .
2014-05-06 11:45:59 AM  
1 vote:
I'm going to check to see which comments have gotten the most 'Smart' and 'Funny' clicks before I decide what to click 'Smart' and 'Funny' on.
2014-05-06 10:04:18 AM  
1 vote:
People are oddly passionate about some of the consumer products they choose.  You see it with computer operating systems.  "Hi, I am looking to get a new computer for school.  I look to use it for research and writing papers.  Should I get a Windows system, a Mac or a Linux System?"  Good luck usable feedback.   If the product isn't one of those that have religious followers then you can usually get pretty good results from crowd sourced reviews.

On the flip side, the professional reviewers put themselves in this pickle.  You open up a Astronomy magazine and see a wonderful review for Mead's new telescope.  You also see 10 pages of full page advertising by Mead.  What kind of review do you think Mead's new telescope will have?  Professional reviewers helped create the situation where snarky comments carry more weight simply because the professionals let their objectivity get eclipsed by other commercial factors.
2014-05-06 09:34:14 AM  
1 vote:
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