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(Time)   People think food tastes better if it's more expensive. McDonald's ranked #1 in taste when you factor in the cost for the coronary surgery   (time.com) divider line 25
    More: Obvious, coronary arteries, taste, surgery, Brian Wansink  
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544 clicks; posted to Geek » on 04 May 2014 at 11:50 AM (46 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



25 Comments   (+0 »)
   
View Voting Results: Smartest and Funniest
 
2014-05-04 09:31:20 AM  
I like Little Caesar's.  I hope this article opens the world to drive through pizza.
 
2014-05-04 10:00:52 AM  

staplermofo: I like Little Caesar's.  I hope this article opens the world to drive through pizza.


As long as the drive-thru liquor store is next door.
 
Pud
2014-05-04 11:51:30 AM  

staplermofo: I like Little Caesar's.  I hope this article opens the world to drive through pizza.


Little Ceasar's sucks. Now if you want a truly authentic Italian pizza, you should try Domino's. It costs more, so you know I'm right.
 
2014-05-04 11:58:28 AM  
So leeme get this straight:

Grilling a burger in your backyard is great.  Somebody else grilling a burger is not?
 
2014-05-04 11:59:19 AM  

staplermofo: I like Little Caesar's.  I hope this article opens the world to drive through pizza.


Uh, you must like eating cardboard...

Pud: Little Ceasar's sucks. Now if you want a truly authentic Italian pizza, you should try Domino's. It costs more, so you know I'm right.


So you must like eating garlic-flavored cardboard then...
 
2014-05-04 12:09:03 PM  
In light of this evidence, folks really need to put their skirts down and get off the tables about this whole "fast food workers wanting to earn a living wage" thing driving up the cost of their precious Big Macs.
 
2014-05-04 12:09:58 PM  

Rwa2play: So leeme get this straight:

Grilling a burger in your backyard is great.  Somebody else grilling a burger is not?


Based on the study, you have that backward
 
2014-05-04 12:23:44 PM  
I had some Little Caesar's at a kid's birthday party recently... it tasted better than I remember and was definitely better than a Totino's. So, there's that, I guess.

Wait a minute... it's not 'Tostino's'?  Mind fark.
 
2014-05-04 12:25:57 PM  
i3.kym-cdn.com
So expensive.
 
2014-05-04 12:27:21 PM  

Pud: staplermofo: I like Little Caesar's.  I hope this article opens the world to drive through pizza.

Little Ceasar's sucks. Now if you want a truly authentic Italian pizza, you should try Domino's. It costs more, so you know I'm right.


31.media.tumblr.com
 
2014-05-04 12:43:07 PM  
I like beans and rice, mebbe with a little beef or pork in there with some onions. So much for the expensive food tastes better theory.

/nesco pressure cooker
/from dry beans to cooked beans in an hour
/best thing I ever bought for my kitchen.
 
2014-05-04 12:47:02 PM  

farkingismybusiness: Pud: staplermofo: I like Little Caesar's.  I hope this article opens the world to drive through pizza.

Little Ceasar's sucks. Now if you want a truly authentic Italian pizza, you should try Domino's. It costs more, so you know I'm right.

[31.media.tumblr.com image 500x563]


Nothing wrong with Sbarro.  I prefer Three Brothers, but it's not really too expensive.  They have specials all of the time.
 
2014-05-04 12:56:34 PM  
There are a $6.99, $7.45 and a $8.99 Chinese luncheon buffets nearby and the $8.99 is definitely far superior to the lower priced ones.
 
2014-05-04 01:05:25 PM  
Well, some people do. That's why it's a difference of 11% - some people would have scored no higher than the $4 buffet. But there's enough people who pay more.

Anyone who knows anything about production and marketing knows that "you get what you pay for" is frequently bullshiat. I can buy notebooks that are just like Moleskines for £4 instead of £10. But you don't get quotes about how farking Hemingway used them.
 
2014-05-04 01:31:25 PM  
Bread (baguette) and butter is 1. That's the best taste. Every other taste is a fraction of that.
 
2014-05-04 01:38:51 PM  

KidneyStone: I like beans and rice, mebbe with a little beef or pork in there with some onions. So much for the expensive food tastes better theory.


That's not how the experiment was run.  The subjects were given the SAME FOOD for a different price.
 
2014-05-04 02:12:22 PM  
This doesn't just apply to food.

Anything with a subjective experience will perform better if you charge more for it.  Look at expensive vodka!  Grey Goose was invented to be purposefully overpriced, creating a "superpremium" niche and more cachet in the minds of the consumer.

Our psychology is powerful.  I don't know how many times I've deluded myself into thinking a piece of electronics was better because I paid more for it.

It's a self defense mechanism.  If we raged every time we overpaid for things we'd be pretty angry all the time.
 
2014-05-04 02:18:13 PM  
Anecdotally, I've had plenty of upscale food that has been a step below chain restaurants.
 
kab
2014-05-04 03:16:55 PM  
As with most things, there's a point of diminishing returns with prepared food quality vs cost, but below that point things tend to work as expected.   If that wasn't true, most restaurants would be out of business.
 
2014-05-04 03:44:52 PM  

Esc7: Anything with a subjective experience will perform better if you charge more for it. Look at expensive vodka! Grey Goose was invented to be purposefully overpriced, creating a "superpremium" niche and more cachet in the minds of the consumer.


While true, some vodka's do taste different(even without things like Stoli Vanilla and such), and some horrible.  Same way some mineral laden water is more or less undrinkable for some.

However, you are spot on in your general statements.
We always want to rationalize what we spend.  We will attempt to find more redeeming qualities in a 100 dollar steak in order to not feel bad about spending that much on it...

Esc7: I don't know how many times I've deluded myself into thinking a piece of electronics was better because I paid more for it.


If you're playing angry birds, anything past a certain point is not necessary.  You don't need a 300$ video card to play Farmville or CandyCrush.

However, for people that do utilize every last bit of memory or whatever, you do tend to get exactly(or a close approximation thereof) what you pay for.

Also, with electronics, you're not always just paying for it's ability, but it's reliability.  Yeah, that generic brand RAM has the same amount, speed, latency, etc, but 70% of them don't work out of the box.

Not saying you're wrong, but that there's more to consider, and I had 5 minutes to waste, so, there you go.
 
2014-05-04 03:48:49 PM  

Esc7: This doesn't just apply to food.

Anything with a subjective experience will perform better if you charge more for it.  Look at expensive vodka!  Grey Goose was invented to be purposefully overpriced, creating a "superpremium" niche and more cachet in the minds of the consumer.

Our psychology is powerful.  I don't know how many times I've deluded myself into thinking a piece of electronics was better because I paid more for it.

It's a self defense mechanism.  If we raged every time we overpaid for things we'd be pretty angry all the time.


Recently I've noticed a lot of the brands that I'd associated with "cheap liquor" have priced themselves into the premium category. Accident? I think not.
 
2014-05-04 06:18:29 PM  

Fano: Esc7: This doesn't just apply to food.

Anything with a subjective experience will perform better if you charge more for it.  Look at expensive vodka!  Grey Goose was invented to be purposefully overpriced, creating a "superpremium" niche and more cachet in the minds of the consumer.

Our psychology is powerful.  I don't know how many times I've deluded myself into thinking a piece of electronics was better because I paid more for it.

It's a self defense mechanism.  If we raged every time we overpaid for things we'd be pretty angry all the time.

Recently I've noticed a lot of the brands that I'd associated with "cheap liquor" have priced themselves into the premium category. Accident? I think not.


what are you paying for Gordon's?
 
2014-05-05 01:31:26 AM  

Fano: Esc7: This doesn't just apply to food.

Anything with a subjective experience will perform better if you charge more for it.  Look at expensive vodka!  Grey Goose was invented to be purposefully overpriced, creating a "superpremium" niche and more cachet in the minds of the consumer.

Our psychology is powerful.  I don't know how many times I've deluded myself into thinking a piece of electronics was better because I paid more for it.

It's a self defense mechanism.  If we raged every time we overpaid for things we'd be pretty angry all the time.

Recently I've noticed a lot of the brands that I'd associated with "cheap liquor" have priced themselves into the premium category. Accident? I think not.


There's an older wine study that shows the same thing.  In that experiment, control group did blind wine tasting, the experiment group got prices along with their wine.  Experiment group liked the expensive wine more than the control group.
 
2014-05-05 06:48:05 AM  
The best taste is a 50/50 mix of carbs and fat.

Ice cream for example, or spaghetti bolognese.

It`s why salad tastes better with an oily dressing.

You are always looking for a 50/50 mix of carbs and fat.

Anyway the best food is at (my favourite brand) and that is objectively the best.
 
2014-05-05 06:55:10 AM  

12349876: Fano: Esc7: This doesn't just apply to food.

Anything with a subjective experience will perform better if you charge more for it.  Look at expensive vodka!  Grey Goose was invented to be purposefully overpriced, creating a "superpremium" niche and more cachet in the minds of the consumer.

Our psychology is powerful.  I don't know how many times I've deluded myself into thinking a piece of electronics was better because I paid more for it.

It's a self defense mechanism.  If we raged every time we overpaid for things we'd be pretty angry all the time.

Recently I've noticed a lot of the brands that I'd associated with "cheap liquor" have priced themselves into the premium category. Accident? I think not.

There's an older wine study that shows the same thing.  In that experiment, control group did blind wine tasting, the experiment group got prices along with their wine.  Experiment group liked the expensive wine more than the control group.


I remember that, they had three wines but presented them as 5 wines. IIRC they said one wine was 5,45 and 90 dollars and there were two other wines at 30 and 60.

The wines were ranked by enjoyment and it was the same order as price and this is the interesting bit, they were actually enjoyed at the reported level (actual enjoyment measured with a brain scan matched reported enjoyment)

Another study with kids gave them 2 types of burger in 2 types of packaging (4 options) one was blank and one was McDonalds and the burgers were McD and generic.

The kids always preferred the burger in the McD box whether it was a McD burger or not and always marked down the burger in the blank box whether it was a McD burger or not....
 
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