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(Daily Kos)   The numbers are in and Rush Limbaugh's ratings have rebounded to an all-time high. Just kidding, he's now behind college and non-English-speaking stations. Fark: while Clear Channel pays him $40 million a year   (dailykos.com) divider line 155
    More: Interesting, Just Kidding, Rush Limbaugh, Sandra Fluke, commas, Think Progress, radio stations  
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2993 clicks; posted to Entertainment » on 02 May 2014 at 11:23 AM (16 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2014-05-02 09:28:05 AM
Well, if those numbers are true, CC isn't going to keep paying him $40mm a year.
 
2014-05-02 09:30:56 AM
Conservative exceptionalism at its finest.
 
2014-05-02 09:31:27 AM
Time for a little visit to CC BOD meeting.

Gotta be a more convincing a$$hat will work for less money.
 
2014-05-02 10:05:33 AM
qué lástima
 
2014-05-02 10:08:45 AM
Sure, his ratings are shiat, but his show is on 600 stations across the country's that's why he gets the big bucks. His advertisers aren't paying for a handful of listeners in one market, they're paying for a handful of listeners in 600 markets.
 
2014-05-02 10:22:31 AM
As long as he provides quote mining goodness, and keeps fulfilling his role, he'll keep getting paid. There aren't any other pundit to replace that role, and that is the sad truth of it. He isn't paid to provide for a market, he is paid to provide for nationally quotable bits that can be tied to a figure that has some "credibility" with a folks that need their egos massaged, and their rage channeled to the correct paths.

He is a useful tool, and the moment he fails to provide that service, he'll be dropped. Anne Coulter provides the same services, but is perhaps less secure , but higher profile, since she doesn't have a permanent gig and platform. Which is what they need from her. So long as she's skittish about her position, she's in attack mode. It's all about servicing narrative, and obfuscation of real discussion.

And that is the sad truth about the national debate. Not just on one side or another, but in general. Distraction.  Gun control? Distraction.  War on Drugs? Distraction. The real discussion needs to be about wealth disparity and access disparity, and exactly how we slipped from a free market to an assisted market with decreasing amounts of competition, but that makes a lot of folks who've paid for exactly that uncomfortable, so we get the discussions we have today. Rush just plays his part to keep folks from thinking too hard on that.
 
2014-05-02 10:25:11 AM

propasaurus: Sure, his ratings are shiat, but his show is on 600 stations across the country's that's why he gets the big bucks. His advertisers aren't paying for a handful of listeners in one market, they're paying for a handful of listeners in 600 markets.


Aye, but given his declining viewership that number, 600, will drop precipitously if he can't get, um, it up.
 
2014-05-02 10:33:24 AM

dr_blasto: propasaurus: Sure, his ratings are shiat, but his show is on 600 stations across the country's that's why he gets the big bucks. His advertisers aren't paying for a handful of listeners in one market, they're paying for a handful of listeners in 600 markets.

Aye, but given his declining viewership that number, 600, will drop precipitously if he can't get, um, it up.


Common side effect of abusing opiates.
 
2014-05-02 10:38:01 AM
The "EIB" stands for "excellence in broadcasting" and rush named it that himself. I get nauseated every time I think of that.
 
2014-05-02 10:54:01 AM

propasaurus: Sure, his ratings are shiat, but his show is on 600 stations across the country's that's why he gets the big bucks. His advertisers aren't paying for a handful of listeners in one market, they're paying for a handful of listeners in 600 markets.


He also has an extremely loyal audience, who believes every damn thing he says.  This is pure speculation on my part, but I wouldn't be surprised if his advertisers got a better yield on their investment (in terms of revenues per listener) than most radio advertising, because at least some of Rush's listeners will buy shiat just because he says they should.
 
2014-05-02 11:26:41 AM
he's still the de facto leader of the GOP. perhaps his ratings decline is merely reflective of the demographic death spiral of the larger party.
 
2014-05-02 11:28:56 AM
To be fair, some non-English stations are among the most popular in their markets.
 
2014-05-02 11:30:10 AM
That data was meaningless.  I cannot image a single market where any political talk show would rival a collection of top 40 stations.  That is like saying Charlie Rose is a failure because he pulls in less viewership than the Voice.
 
2014-05-02 11:31:10 AM

dr_blasto: Well, if those numbers are true, CC isn't going to keep paying him $40mm a year.


I hope they do and it leads to death of Clear Channel.
 
2014-05-02 11:32:13 AM

dr_blasto: Well, if those numbers are true, CC isn't going to keep paying him $40mm a year.


I'm surprised they haven't dropped him already, they'll do so faster with other acts
 
2014-05-02 11:35:34 AM

Consider the source, of course, of course
And no one can question the source, of course
That of course, unless the source
Is the famous Daily Kos. ♫
 
2014-05-02 11:37:00 AM
The "Limbaugh's ratings are plummeting" story is pretty much like the last time they were "plummeting." Cherry-pick a ratings period when he's doing well (like the Sandra Fluke story), then look at the period after that story dies off, and start chanting "his ratings have dropped this month!"

The other trick is to pick his numbers during an election cycle, then wait six months for the inevitable drop in ratings that EVERY political show sees after an election, but forget to mention that part.
 
2014-05-02 11:37:56 AM
I tried listening the other day while running lunch errands.  In ATL he follows Herman Cain who is even more shrill and flat out wrong with his facts than Limbaugh.  Rush used to be pretty entertaining, but he turned into a bitter old man with an extra heaping of bitter.  He is not even entertaining anymore, now he sounds like a deranged conspiracy theorist.  It was not too bad in the 90's and some of the early 2000's but as time went on, more and more of his conspiracies took over and all of them were pure BS.
   Frankly, if you are someone who manufactures fear and sews doubt in the hearts of people and offer nothing of inspirational value, then you are doing more harm than good.  Even radio preachers offer more inspiring thoughts between all their condemnation of society and sins etc.
 
2014-05-02 11:40:14 AM
It sounds like they're talking about a couple of stations in TFA.  I can't stand the guy, but I suspect he's doing just fine.
 
2014-05-02 11:40:29 AM
I don't understand what Daily Kos' problem is. If the left wants to start up their own radio show, they could....always....try something like......oh.

newsbusters.org
 
2014-05-02 11:42:11 AM

drivingsouth: I don't understand what Daily Kos' problem is. If the left wants to start up their own radio show, they could....always....try something like......oh.

[newsbusters.org image 250x151]


Or, maybe progressives don't require their three hours' hate to know what they stand for.

Or, more likely, they're busy working, paying for all the free stuff the moochers listening to AM radio in the middle of the afternoon demand.
 
2014-05-02 11:42:31 AM

cirby: The "Limbaugh's ratings are plummeting" story is pretty much like the last time they were "plummeting." Cherry-pick a ratings period when he's doing well (like the Sandra Fluke story), then look at the period after that story dies off, and start chanting "his ratings have dropped this month!"

The other trick is to pick his numbers during an election cycle, then wait six months for the inevitable drop in ratings that EVERY political show sees after an election, but forget to mention that part.


Surely you have the data to back up your assertion that Limbaugh's current ratings are in line with his historical averages.
 
2014-05-02 11:43:29 AM

dr_blasto: Well, if those numbers are true, CC isn't going to keep paying him $40mm a year.


Given that the owners of CC actually believe and practice the stuff Rush spouts simply as an entertainer, I suspect they'll keep him on forever.  There just may come a point when they don't pay him so much.
 
2014-05-02 11:44:04 AM
He's running ads for some good tractors. I imagine he uses them himself on his farm.
 
2014-05-02 11:44:13 AM
Also over the news wire******** Unemployment is 0.3 % *********Econonmy grew by 87.3 % ******136 million sign up for Obama Care*****


Numbers may be revised at a later date.
 
2014-05-02 11:45:18 AM
He has a long term contact. He isn't going anywhere.
 
2014-05-02 11:47:54 AM

drivingsouth: I don't understand what Daily Kos' problem is. If the left wants to start up their own radio show, they could....always....try something like......oh.

[newsbusters.org image 250x151]


Funny how the lefty libulardos aren't overly interested in listening to bloviating blowhards.
 
2014-05-02 11:48:23 AM

drivingsouth: I don't understand what Daily Kos' problem is. If the left wants to start up their own radio show, they could....always....try something like......oh.

[newsbusters.org image 250x151]


Or they could do TV shows. I remember Rush's show. It was awesome and lasted for years. What does 'the left' have?

1.bp.blogspot.com
 
2014-05-02 11:49:24 AM

DrSansabeltNoShiatSlacks: He's running ads for some good tractors. I imagine he uses them himself on his farm.


Pudding can't be farmed. It is harvested in the wild by specially trained pigs, like truffles.
 
2014-05-02 11:51:39 AM
While I'd love for this article to have a point, we are talking about Los Angeles, where, spanish speaking stations would be expected to do well, probably even be the top stations.

Come to dozens of midwestern and southern radio markets and see what the ratings for Rush are.... unfortunately, I am guessing you'll find out they are doing more than fine.
 
2014-05-02 11:52:32 AM
Jeez and CC laid me off and I was making $40k a year and doing actual productive work.
 
2014-05-02 11:52:51 AM
This just in. Cowardly, racist old people die just like everyone else at some point.
 
2014-05-02 11:53:14 AM

MrBallou: The "EIB" stands for "excellence in broadcasting" and rush named it that himself. I get nauseated every time I think of that.


Why? It is perfectly true. He manages to get his show on the air on time every day and it usually stays on the air the entire scheduled time. He has done this for many many years. He is great at broadcasting.

/Just don't think about the content.
 
2014-05-02 11:54:57 AM

Dr.Mxyzptlk.: Also over the news wire******** Unemployment is 0.3 % *********Econonmy grew by 87.3 % ******136 million sign up for Obama Care*****


Numbers may be revised at a later date.


It sounds like you've injected too many marihuanas. I think you should lay back and relax for a few hours. If that doesn't help, maybe go see a doctor.
 
2014-05-02 11:56:12 AM

Dwight_Yeast: dr_blasto: Well, if those numbers are true, CC isn't going to keep paying him $40mm a year.

Given that the owners of CC actually believe and practice the stuff Rush spouts simply as an entertainer, I suspect they'll keep him on forever.  There just may come a point when they don't pay him so much.


Well, they also believe in money.

Now that I think of it, that's also what LImbaugh believes in. It isn't like these clowns know loyalty or work.
 
2014-05-02 11:57:05 AM
He'll be back on top once he cooks up the next slut-shaming scandal or whatever.
 
2014-05-02 11:57:41 AM

groppet: Jeez and CC laid me off and I was making $40k a year and doing actual productive work.


Radio pays that much?
 
2014-05-02 11:58:09 AM

rev. dave: I tried listening the other day while running lunch errands.  In ATL he follows Herman Cain who is even more shrill and flat out wrong with his facts than Limbaugh.  Rush used to be pretty entertaining, but he turned into a bitter old man with an extra heaping of bitter.  He is not even entertaining anymore, now he sounds like a deranged conspiracy theorist.  It was not too bad in the 90's and some of the early 2000's but as time went on, more and more of his conspiracies took over and all of them were pure BS.
   Frankly, if you are someone who manufactures fear and sews doubt in the hearts of people and offer nothing of inspirational value, then you are doing more harm than good.  Even radio preachers offer more inspiring thoughts between all their condemnation of society and sins etc.


I discovered Neal Boortz until far too late (about two years before he retired).  Although Boortz attacked both sides and was an adamant Libertarian with leanings too close to the Tea Party, his delivery was fantastic and entertaining.  Google The Great Cat Chase for one of the most hilarious Boortz shows ever.

I cringed when Boortz turned the reins over to Herman Cain.  He's just too dry and wooden.

The other I can't stand is Erik Erikson, who is a complete and unfettered, whiny douchebag..  If any ginger deserves to be kicked, it is he.
 
2014-05-02 11:58:56 AM
Good news! Eventually he will go off the air, and on that day we can all celebrate and pretend it was because everyone decided to become liberals and not that his schtick finally got old.
 
WGJ
2014-05-02 11:59:03 AM
Well that article was fair and balanced.
 
2014-05-02 11:59:35 AM

Nadie_AZ: Or they could do TV shows. I remember Rush's show. It was awesome and lasted for years. What does 'the left' have?


Facts and opinion, as opposed to Rush who just has opinions (and bad ones at that).
 
2014-05-02 12:00:40 PM
I always thought that, when an investment does not give you profit, you have to reduce the risk.
 
2014-05-02 12:02:47 PM
The problem with his format is he doesn't take enough calls to have some back and forth. Like an earlier poster mentioned, I used to listen because it seemed he fleshed out more details about complex issues (yes, with a right-leaning bias), but I lost interest when he just went full-bloviate.

Also, after a while every celebrity who makes one bad personal decision after another kills it for me.  For example, as much as I liked 30 Rock, Alec Baldwin bugged me.  And as much as I liked the additional facts Rush used to bring out, his later over-exaggerating Democratic oddities, and his continued string of divorces & pill-popping left me indifferent.

And before you pounce and say he's evil, and therefore I am for listening, it's important to note true knowledge comes from acquiring information from many sources and deciphering the truth, since every human has an agenda of one form or another.
 
2014-05-02 12:03:00 PM

Saiga410: That data was meaningless.  I cannot image a single market where any political talk show would rival a collection of top 40 stations.  That is like saying Charlie Rose is a failure because he pulls in less viewership than the Voice.


Did you read the part where he's trailing not only the Top 40 station, but the non-English stations and the non-profit college stations?  Rush should be projecting in the higher end of sports talk and news stations, and angling toward beating the NPR in conservative areas.  He's not even in the conversation, and he's tumbling.

The data isn't meaningless, it's just not perfectly apples to apples.  It's not like Charlie Rose is coming in second to the Voice - he's coming 35th, behind Telmundo, ESPN Ocho, the Division 3 highschool football game replay, and the test bar you get on channel 2.
 
2014-05-02 12:03:09 PM
Mega dildoes, Rush.
 
2014-05-02 12:11:07 PM

rev. dave: He is not even entertaining anymore, now he sounds like a deranged conspiracy theorist.  It was not too bad in the 90's


When he was saying the Clintons murdered Vince Foster et al?
 
2014-05-02 12:11:12 PM

Khellendros: and the test bar you get on channel 2.


That's gotten really popular in Colorado lately. I wouldn't use that as a yardstick to measure Rush's declining listenership.
 
2014-05-02 12:11:52 PM

someonelse: drivingsouth: I don't understand what Daily Kos' problem is. If the left wants to start up their own radio show, they could....always....try something like......oh.

[newsbusters.org image 250x151]

Funny how the lefty libulardos aren't overly interested in listening to bloviating blowhards.


It's all that fancy, elitist booklearnin'.
 
2014-05-02 12:12:29 PM

impaler: rev. dave: He is not even entertaining anymore, now he sounds like a deranged conspiracy theorist.  It was not too bad in the 90's

When he was saying the Clintons murdered Vince Foster et al?


If you look at that as performance art, much like interpretive dance performed by quadriplegics, it makes sense that it would be entertaining.
 
2014-05-02 12:17:21 PM
$40 million a year

Sounds like he's winning to me.
 
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