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(The Atlantic)   The sorry state of American beer   (theatlantic.com) divider line 38
    More: Sad, American beers, market segments, Miller High Life, Information Resources Inc.  
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11792 clicks; posted to Main » on 21 Apr 2014 at 7:05 AM (35 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



Voting Results (Smartest)
View Voting Results: Smartest and Funniest

2014-04-21 07:10:15 AM  
13 votes:
That's a lot of concern trolling over beer. However the real problem with American CRAFT beer is that everyone wants to make an IPA.
2014-04-21 07:43:58 AM  
6 votes:

awfulperson: I ONLY DRINK FLANNEL BROS. HOPPIN' HOPSCOTCH OLD TIMEY BICYCLE LEANIN' 'GAINST A TREE DUBBEL CREAM TRAPPIST BELGIAN WAFFEL STOUT, SERVED IN AN OLD BOOT.


I chuckled. And I would totally drink a 'waffel stout.'

Truth is there has never been a better time to be a beer aficionado in the US. It's to the point where you can't swing a dead cat without hitting a brewpub, at least in some states.

I can handle the beer snobs, they're easy to ignore and/or ridicule behind their goatees. However I do tire of overhopped battery-acid beer. I make beer and I see the tendency of brewpubs/microbrews to overhop beers like IPAs as the equivalent of the US megabrews to underhop their pisswater fizzy pale yellow watery lagers. It's actually harder to make the latter than the former, at least in terms of hitting the style. When you dump ten ounces of hops in your batch your cat could take a dump in the wort and you probably wouldn't be able to tell under all those hops. But making a light later taste right is a real challenge.

The megabrews will get little sympathy from me. They probably spend more in advertising than all microbrews spend on equipment and ingredients. Some will likely die the death of a thousand cuts as more people "drink locally" or at least drink a larger variety. There is a time and a place for a six pack of aluminum cans full of fizzy beer, but 99% of the time I'd rather drink water.
2014-04-21 08:19:47 AM  
4 votes:
Horseshiat.  I know there are two distinct problems:

1.  Bros buying Bud Light
2.  HOPS HOPS HOPS OMG BEST IPA EVER (and I really like IPA, but let's focus on how it tastes first before adding "hopsmageddon")

Neither of those issues have anything to do with my enjoyment of beer, and the reality is that if I were to put together a list of my 25 favorite beers, probably 20 of them would be American.

The best beer in the world comes from America.  Just because the worst beer in the world ALSO comes from America, and lots of Americans inexplicably PAY to drink that shiat, doesn't mean that American beer is in a "sorry" state.

In sum, fark off.
2014-04-21 08:29:23 AM  
3 votes:
ooh beer snob thread?  I'm in.

No problem finding this on the east coast ever...

beerchamber.com

Made right there in Cooperstown, NY.
2014-04-21 08:00:04 AM  
3 votes:

Valiente: , I don't even recognize gnat's piss like "Bud Light" as being beer.


For years, I didn't think I  liked beer and stuck to drinking liquor, because at least liquor tasted like something other than sadness. Then I discovered the breadth of beer varieties.
2014-04-21 07:43:18 AM  
2 votes:

WTF Indeed: That's a lot of concern trolling over beer. However the real problem with American CRAFT beer is that everyone wants to make an IPA.


Seriously. The worst part is that they all end up tasting the same- they all taste like hops. While hoppiness is key to the flavor of beer, if it conceals the malt, all you're really doing is making a shiatty beer.
2014-04-21 07:36:11 AM  
2 votes:
By case volume, the mega breweries had a combined, average growth of  0.8%.  Imports had combined growth of 6%.  Craft breweries had growth of 19.4%  What is so sorry about that, subby?
2014-04-21 07:32:37 AM  
2 votes:

CruJones: I have no trouble finding a good beer, ever.  Just keep your mountain of hops out, thanks.


WTF Indeed: That's a lot of concern trolling over beer. However the real problem with American CRAFT beer is that everyone wants to make an IPA.


Was at a large liquor store on Saturday and they had a bunch of sixers marked down 50%.  When I looked to see what they were they were all IPAs and other super hopped beers that nobody was buying.
2014-04-21 07:27:00 AM  
2 votes:

WTF Indeed: That's a lot of concern trolling over beer. However the real problem with American CRAFT beer is that everyone wants to make an IPA.


/smashes bottle on bar

Yous got a problem with IPA pal?
2014-04-21 07:26:39 AM  
2 votes:

WTF Indeed: That's a lot of concern trolling over beer. However the real problem with American CRAFT beer is that everyone wants to make an IPA.


You say that like it's a bad thing.

*eyes you*
2014-04-21 07:22:26 AM  
2 votes:
9/10 subby. You got a greenlight and started the semi-weekly beer snob thread
2014-04-21 07:14:52 AM  
2 votes:
I have no trouble finding a good beer, ever.  Just keep your mountain of hops out, thanks.
2014-04-21 06:23:07 PM  
1 votes:
As other states are embracing the craft brewing industry, Florida is set to stifle and cripple it with a bill that the state Senate is poised to pass. Ah Florida, we were almost cool. (well maybe gingerly approaching cool. ok just tolerable, but still that is a step up).
2014-04-21 12:23:52 PM  
1 votes:
icons.iconarchive.com
2014-04-21 11:09:03 AM  
1 votes:
www.wineandcheeseplace.com
2014-04-21 10:27:06 AM  
1 votes:
i1.ytimg.com

Put on your 'Hops Face'
2014-04-21 10:00:29 AM  
1 votes:
Why is Sam Adams still considered a "craft" beer?

and btw, Schlitz isn't a bad beer for an American Lager. Better than most of the top of that list for domestic or import.
2014-04-21 09:50:34 AM  
1 votes:

GregInIndy: thehobbes: Also, stop doing secondaries in whiskey barrels. If I wanted whiskey I'd order it. Rye on rye is just masking the flavor of your poor grain mix

Oh go straight to hell, troll boy. A bourbon barrel aging on the right beer can be completely incredible.


See here, this I like.  People fighting over the merits of barrel aging beer.  Call me a hopeless optimist if you will, but this is a good sign.

I never thought I'd live to see the day that hoppy beers were derided by discerning drinkers.  I love hoppy beers but I don't care, criticize away.

All this says to me is the craft movement is still moving forward, growing like crazy, and I have better choice and easier access to great beers.  We're moving to a place where we can claim it as part of our culture again and not be embarrassed about it.

Cheers.
2014-04-21 09:36:29 AM  
1 votes:
3.bp.blogspot.com

Consumable after thirty years in a hot VW? That's my kind of beer!
2014-04-21 09:04:00 AM  
1 votes:
Piss on that nonsense.  The state of american beer has probably never been better.  It's about choice.  You want a Bud, you can always get a bud.  But on the other hand, I live in the stix, and I can get various Hefes on tap, Locally brewed IPAs by the growler, and Red Flemish Beers at my liquor store.  And what I can't find, I can brew.

It's a great time to be an american beer drinker.
2014-04-21 08:54:33 AM  
1 votes:

voodoohotdog: CruJones: I have no trouble finding a good beer, ever.  Just keep your mountain of hops out, thanks.

I couldn't agree more. 65% of my sales (in a very small venue) are craft beers. I've asked my reps, why this (the over hopping)  is going on. First you get the official answer; "It makes a distinctive product that discerning drinkers can easily differentiate from the others."

But for them what i think it's about is the fact that IPA's ship and store better. Something about the hops. On the consumer side it's like the hot sauce crowd. "Look what I can tolerate!" It becomes a status symbol to be able to drink an ale that literally tastes like a grapefruit it is so hoppy.


Dude. It's not even that complicated. If you suck at making good beer, you can over-hop it to cover all your sins. IPAs are easy to make. Good lagers? They take time and care. IPAs can be cranked out by people who aren't particularly good at making beer and you won't be able to tell because the only flavor you get is bitter ass.
2014-04-21 08:54:32 AM  
1 votes:

Cheesehead_Dave: [scontent-a-ord.xx.fbcdn.net image 640x640]

Hoppy Easter!


I love me some Bells!
2014-04-21 08:44:58 AM  
1 votes:
So many people complain about IPAs being popular. It's not like brewers have stopped making other options though. Don't like hops? Great! There are more options available now than ever. Hoppy stuff is just high profile now.
2014-04-21 08:36:51 AM  
1 votes:
US beer probably has the best combo of variety and quality in the world
2014-04-21 08:19:22 AM  
1 votes:
Best.beer.evah

img.fark.net

And if you are watching your weight

www.ghosttraveller.com
2014-04-21 08:17:57 AM  
1 votes:

ladyfortuna: WTF Indeed: That's a lot of concern trolling over beer. However the real problem with American CRAFT beer is that everyone wants to make an IPA.

You say that like it's a bad thing.

*eyes you*


I always loves me a good IPA, but there's so many now, that they're all starting to just blur together.

I've been using Untappd and thanks to me being a badge whore, I've had incentive to search out some other styles. I've been into farmhouse ales lately what are great for when it eventually warms up outside.
2014-04-21 08:08:38 AM  
1 votes:
I like a good IPA as much as anyone, but there gets to be a point where the stuff is so potently hopped you kind of wonder what it is that the brewer is trying to hide from you.


Anyway, all styles have their time and place.  Miller High Life might not be the kind of beer you order at a gastropub, but damned if an ice chest full of them isn't a beautiful sight on a hot summer day.
2014-04-21 07:58:34 AM  
1 votes:

t3knomanser: b0rscht: Which is why I still think the Germans make the best beer in the world.... mostly lagers and oh that wonderful malt....

I'm the sort of person who likes to suck down a fruity Belgian.

Come on, we're not doing "phrasing"?


Nice.

Michael Jackson (no, not that one) was right when he called Belgium "The Disneyland of Beers." I have yet to set foot on Belgian soil but when I do I'm probably going to drink a lot of their beer.

Brewed a Tripel once, and that sonofabiatch took like six weeks to ferment in primary (bloop...... bloop....). Poor yeasties were pretty worn out in the end.
2014-04-21 07:47:19 AM  
1 votes:

aszure: [www.ecmmogamers.com image 600x904]


Hands-down favorite IPA
2014-04-21 07:43:15 AM  
1 votes:
www.ecmmogamers.com
2014-04-21 07:41:59 AM  
1 votes:
www.namibiansun.com
2014-04-21 07:34:03 AM  
1 votes:

CruJones: I have no trouble finding a good beer, ever.  Just keep your mountain of hops out, thanks.


I couldn't agree more. 65% of my sales (in a very small venue) are craft beers. I've asked my reps, why this (the over hopping)  is going on. First you get the official answer; "It makes a distinctive product that discerning drinkers can easily differentiate from the others."

But for them what i think it's about is the fact that IPA's ship and store better. Something about the hops. On the consumer side it's like the hot sauce crowd. "Look what I can tolerate!" It becomes a status symbol to be able to drink an ale that literally tastes like a grapefruit it is so hoppy.
2014-04-21 07:31:58 AM  
1 votes:
i.imgur.com

that's why I don't drink Yankee canned peepee
2014-04-21 07:29:21 AM  
1 votes:
craft beers generally remain way behind the main domestic brews and imports in both case sales and revenue. Part of the explanation for this has to do with distribution.

The fact that the next sentence wasn't pointing out that any beer with competitive national distribution is by definition not a craft-scale beer (Sam Adams is sort of on the edge, honestly) kinda makes me doubt that this guy has the perspective required to be allowed to have an opinion on anything.

// If you have more than one facility involved in your product or own a separate distribution concern as a subsidiary or sole affiliate, technically you're not a 'craft beer' anymore.
2014-04-21 07:28:09 AM  
1 votes:

HaywoodJablonski: 9/10 subby. You got a greenlight and started the semi-weekly beer snob thread


I like how snob has come to mean anyone with a preference or anyone who chooses something besides bland macro brews
2014-04-21 07:26:30 AM  
1 votes:

CruJones: I have no trouble finding a good beer, ever.  Just keep your mountain of hops out, thanks.


More for me I guess.
2014-04-21 07:10:59 AM  
1 votes:
cdn.theatlantic.com

Wow. I would have pissed in the bottles for a lot less.
2014-04-21 07:06:44 AM  
1 votes:
Yeah, I can't get anything but Bud and Miller in America.

/Sheesh
 
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