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(The Atlantic)   The sorry state of American beer   (theatlantic.com) divider line 212
    More: Sad, American beers, market segments, Miller High Life, Information Resources Inc.  
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11792 clicks; posted to Main » on 21 Apr 2014 at 7:05 AM (35 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2014-04-21 08:18:40 AM  

H31N0US: Oh this thread. Fortunately, there's a Standard Operating Procedure. Quick, everybody post gifs of their favorite beer, and remind our troll subby that there are lots of good beers in the US.


Yea, I am tired of it too.  I am going too the geek tab to look for an Apple bashing thread.
 
2014-04-21 08:19:12 AM  
I like beer

/I love lamp
 
2014-04-21 08:19:22 AM  
Best.beer.evah

img.fark.net

And if you are watching your weight

www.ghosttraveller.com
 
2014-04-21 08:19:47 AM  
Horseshiat.  I know there are two distinct problems:

1.  Bros buying Bud Light
2.  HOPS HOPS HOPS OMG BEST IPA EVER (and I really like IPA, but let's focus on how it tastes first before adding "hopsmageddon")

Neither of those issues have anything to do with my enjoyment of beer, and the reality is that if I were to put together a list of my 25 favorite beers, probably 20 of them would be American.

The best beer in the world comes from America.  Just because the worst beer in the world ALSO comes from America, and lots of Americans inexplicably PAY to drink that shiat, doesn't mean that American beer is in a "sorry" state.

In sum, fark off.
 
2014-04-21 08:20:05 AM  

Robo Beat: I like a good IPA as much as anyone, but there gets to be a point where the stuff is so potently hopped you kind of wonder what it is that the brewer is trying to hide from you.


Anyway, all styles have their time and place.  Miller High Life might not be the kind of beer you order at a gastropub, but damned if an ice chest full of them isn't a beautiful sight on a hot summer day.


Maybe its just me, but on a hot summers day I just sweat and sweat, and I cant even look at a beer or soda...  Give me water, gatorade, and more water...  Once I recover I can start entertaining thoughts of beer...
 
2014-04-21 08:23:32 AM  

Jim_Callahan:  kinda makes me doubt that this guy has the perspective required to be allowed to have an opinion on anything.


Oh, he's allowed to have an opinion... That doesn't mean you have to respect it.
 
2014-04-21 08:24:07 AM  
Look, I don't care if the inferior product is more widely available, cheaper, and more popular: as long as I can have what I prefer, I'm happy. I'm even happy to pay a little more for...

Oh, I'm sorry, I thought this was the iOS vs. Android thread.
 
Skr
2014-04-21 08:24:33 AM  
Only the Bud ICE Penguin can save the sagging American Beer Industry.


/doobie doobie doo
 
2014-04-21 08:27:59 AM  
Founders Kentucky Breakfast stout.
 
2014-04-21 08:28:16 AM  

RumsfeldsReplacement: Horseshiat.  I know there are two distinct problems:

1.  Bros buying Bud Light
2.  HOPS HOPS HOPS OMG BEST IPA EVER (and I really like IPA, but let's focus on how it tastes first before adding "hopsmageddon")

Neither of those issues have anything to do with my enjoyment of beer, and the reality is that if I were to put together a list of my 25 favorite beers, probably 20 of them would be American.

The best beer in the world comes from America.  Just because the worst beer in the world ALSO comes from America, and lots of Americans inexplicably PAY to drink that shiat, doesn't mean that American beer is in a "sorry" state.

In sum, fark off.


Let's hear some of those favorite beers, brah.
 
2014-04-21 08:28:52 AM  

Caffeine Induced Diarrhea: CruJones: I have no trouble finding a good beer, ever.  Just keep your mountain of hops out, thanks.

I was told it puts hair on your balls. My, how grandma had a way with words.


This is why I only drink Horny Goat IPA.

I'm trying for a full Busch.
 
2014-04-21 08:29:23 AM  
ooh beer snob thread?  I'm in.

No problem finding this on the east coast ever...

beerchamber.com

Made right there in Cooperstown, NY.
 
2014-04-21 08:30:10 AM  

WTF Indeed: That's a lot of concern trolling over beer. However the real problem with American CRAFT beer is that everyone wants to make an IPA.


IPA's drive the market, the only reason that the craft brewers make them is because the consumer wants them.
I'll certainly agree with you that there are too many IPA's and not really much difference between them.
 
2014-04-21 08:30:53 AM  

bongon247: ooh beer snob thread?  I'm in.

No problem finding this on the east coast ever...

[beerchamber.com image 850x1133]

Made right there in Cooperstown, NY.


Hands-down one of my favorites.  Always available at Wegmans.
 
2014-04-21 08:31:57 AM  
Trolliest headline of the year.

encrypted-tbn2.gstatic.com
 
2014-04-21 08:32:14 AM  

Mr. Right: By case volume, the mega breweries had a combined, average growth of  0.8%.  Imports had combined growth of 6%.  Craft breweries had growth of 19.4%  What is so sorry about that, subby?


It's bad if you are counting on growth for domestics, but the industry is doing just fine. American domestics are taking a beating, and no longer can count on just having a lock on sales. There is a LOT of choice in the market--with local breweries making dents in their markets, and some breweries making some decent deals for distribution within their local markets, like Smuttynose doing the Northampton Brewery and the Portsmouth Brewery's stuff between Maine and Massachusetts, the fact that Sam Adams is no longer really a "craft beer" but a decent sized brewery making national sales consistently.

Beer is doing fine. There's a lot of room in the market for locals, and that is great for folks who want something different than the cheap to produce pale lager that has dominated the market because of its ease and speed of production to beat others to the market after Prohibition. There's a dazzling set of choices, pretty much where ever you are.
 
2014-04-21 08:33:49 AM  

sephjnr: Caffeine Induced Diarrhea: [cdn.theatlantic.com image 570x291]

Wow. I would have pissed in the bottles for a lot less.

I enjoyed Michelob Ultra when I drank it on a cruise last year. In the UK I can't find it *anywhere*, not even on import.


When I lived in the UK (2002-2009) there were 2 sources of Ultra
1. The CostCo north of London
2. American bases in Cambridgeshire

/I sound married
 
2014-04-21 08:34:19 AM  
cache.boston.com
lushworthy.com
My contribution...
scontent-a-iad.xx.fbcdn.net
 
2014-04-21 08:36:06 AM  

Cheesehead_Dave: [scontent-a-ord.xx.fbcdn.net image 640x640]


Hoppy Easter!



Theres really only one correct choice for a beer to put in an easter basket...

hoppeduphype.files.wordpress.com
 
2014-04-21 08:36:51 AM  
US beer probably has the best combo of variety and quality in the world
 
2014-04-21 08:37:06 AM  

Maul555: Robo Beat: I like a good IPA as much as anyone, but there gets to be a point where the stuff is so potently hopped you kind of wonder what it is that the brewer is trying to hide from you.


Anyway, all styles have their time and place.  Miller High Life might not be the kind of beer you order at a gastropub, but damned if an ice chest full of them isn't a beautiful sight on a hot summer day.

Maybe its just me, but on a hot summers day I just sweat and sweat, and I cant even look at a beer or soda...  Give me water, gatorade, and more water...  Once I recover I can start entertaining thoughts of beer...


I found that I usually enjoy Thai beer like Singha in the extreme heat though.


That said, It probably depends on where you live.  Here in the mid-atlantic, our summers are extremely hot and humid so I don't usually even bother stepping outside.
 
2014-04-21 08:41:16 AM  

Caffeine Induced Diarrhea: HaywoodJablonski: 9/10 subby. You got a greenlight and started the semi-weekly beer snob thread

I like how snob has come to mean anyone with a preference or anyone who chooses something besides bland macro brews


No, "snob" means you deride other people's tastes and preferences, which we've already seen quite a bit of.
 
2014-04-21 08:42:41 AM  
Troegs even over-hops their porter!

You can have your ipas, just leave my dark beer alone!
 
2014-04-21 08:44:58 AM  
So many people complain about IPAs being popular. It's not like brewers have stopped making other options though. Don't like hops? Great! There are more options available now than ever. Hoppy stuff is just high profile now.
 
2014-04-21 08:54:32 AM  

Cheesehead_Dave: [scontent-a-ord.xx.fbcdn.net image 640x640]

Hoppy Easter!


I love me some Bells!
 
2014-04-21 08:54:33 AM  

voodoohotdog: CruJones: I have no trouble finding a good beer, ever.  Just keep your mountain of hops out, thanks.

I couldn't agree more. 65% of my sales (in a very small venue) are craft beers. I've asked my reps, why this (the over hopping)  is going on. First you get the official answer; "It makes a distinctive product that discerning drinkers can easily differentiate from the others."

But for them what i think it's about is the fact that IPA's ship and store better. Something about the hops. On the consumer side it's like the hot sauce crowd. "Look what I can tolerate!" It becomes a status symbol to be able to drink an ale that literally tastes like a grapefruit it is so hoppy.


Dude. It's not even that complicated. If you suck at making good beer, you can over-hop it to cover all your sins. IPAs are easy to make. Good lagers? They take time and care. IPAs can be cranked out by people who aren't particularly good at making beer and you won't be able to tell because the only flavor you get is bitter ass.
 
2014-04-21 08:58:06 AM  

Erix: So many people complain about IPAs being popular. It's not like brewers have stopped making other options though. Don't like hops? Great! There are more options available now than ever. Hoppy stuff is just high profile now.


There's just a huge amount of choice in the market now. If you're not an fan of super hoppy IPAs, it's fair easy to just get a bottle or draft of something else. In part, it's the market swinging back after so many darks hit "big" with folks. It's a phase, and it's easily avoidable.
 
2014-04-21 09:01:13 AM  

Erix: So many people complain about IPAs being popular. It's not like brewers have stopped making other options though. Don't like hops? Great! There are more options available now than ever. Hoppy stuff is just high profile now.


Yeah, but in the craft beer market it seems like IPAs and other overly-hopped beers make up about 50% of what's on the shelves. Not really complaining, but I don't see how IPAs should be anything but a small party of the craft beer market (if people where honest with themselves, at least)
 
2014-04-21 09:04:00 AM  
Piss on that nonsense.  The state of american beer has probably never been better.  It's about choice.  You want a Bud, you can always get a bud.  But on the other hand, I live in the stix, and I can get various Hefes on tap, Locally brewed IPAs by the growler, and Red Flemish Beers at my liquor store.  And what I can't find, I can brew.

It's a great time to be an american beer drinker.
 
2014-04-21 09:06:03 AM  

hubiestubert: It's a phase, and it's easily avoidable.


It is and it isn't. It sucks when a bar you like hops (ahem) on the bandwagon and devotes all the taps to nothing but hoppy beers, with maybe one stout mixed it. Yeah, you can go someplace else, but it's sad when a bar you like gets kinda crappy.
 
2014-04-21 09:06:19 AM  

Frank N Stein: Yeah, but in the craft beer market it seems like IPAs and other overly-hopped beers make up about 50% of what's on the shelves. Not really complaining, but I don't see how IPAs should be anything but a small party of the craft beer market (if people where honest with themselves, at least)


I too am hoping that the IPA "IBU arms race" plays itself out quickly.  I think it's a reaction to generations of Americans drinking nothing but lightweight Pilsners.
 
2014-04-21 09:06:25 AM  
Well, I for one, am perfectly content with my beer scene. Miller Lite for mass quantity consumption. Then there is a rotation of the following based on availability:
1. Lake Louie Warped Speed Scotch Ale
2. Dogfish Head 90 Minute IPA
(So happy this is being distributed to WI again)
3. New Belgium Brewing Fat Tire
4. Ale Asylum Hopalicious
 
2014-04-21 09:08:06 AM  
odd, just saw a movie with an actor actually "drinking" one of these -

onmilwaukee.com

was surprised his noggin didn't collapse into it's self like a shrunken head

wpb.org
 
2014-04-21 09:10:05 AM  
Possibly included is random allergies.  My father has to drink foreign beer.  Domestic causes him to sit on the toilet for a few hours.
 
2014-04-21 09:10:09 AM  

hubiestubert: It's bad if you are counting on growth for domestics, but the industry is doing just fine.


Yeah, it's probably not the best time to buy Ambev or SABMiller stock.   But the rest of  your post is spot on.  Its a great time to be a beer drinker in the U.S.  Here in West Michigan, we have an embarrassment of riches.  But I don't believe there is a state in the union that doesn't have at least a decent craft brewery somewhere.

Back in my college days, beer was for "drink to get a buzz" types, wine was where the discriminating palettes were.  What passed for good restaurants (not chains and places that had a real chef) would put together fixed-menu dinners with featured wines and you could go there and have a 4 - 7 course meal with a different wine accompanying each course.  Absolutely nothing like that existed in the beer world.  There are still a lot of wine drinkers around and there are very good wines available at modest prices.  But beer has taken over the craft part of adult beverages.  Craft distilleries are making their presence known but beer is still dominating.  There are several restaurants featuring beer dinners all over the Midwest and probably elsewhere but the Midwest is the area with which I am familiar.

Craft food is also having a resurgence and pairing a talented chef with a good Cicerone can lead to a memorable dining experience.
 
2014-04-21 09:12:27 AM  
Buddy of mine is the Chef here. Yesterday at dinner he slid me a nice growler, as he usually does.
I have a dozen empties now, that I can take in for refills, next time I go to town.
Here's the What's on Tap menu.

Now, normally, I drink Bud, bottled. But that is a budget thing.
But a free growler of something fine?
you bet I pull a pilsner glass off the shelf to drink that.
 
2014-04-21 09:14:08 AM  

Marcintosh: odd, just saw a movie with an actor actually "drinking" one of these -

[onmilwaukee.com image 400x300]

was surprised his noggin didn't collapse into it's self like a shrunken head

[wpb.org image 848x477]


Oh, God.  I remember those.  Just take the l out of the name to describe the gastric effect.  Profound gastric effect.  W-a-a-a-y more effective than X-lax but without that enticing flavor.
 
2014-04-21 09:15:45 AM  
Beer. Eh.

www.klwines.com
 
2014-04-21 09:16:46 AM  

WTF Indeed: That's a lot of concern trolling over beer. However the real problem with American CRAFT beer is that everyone wants to make an IPA.


Becuase the American beer palette was basically trained for bitter, hoppy beers. We've been trained for years through commericals that Budweiser is real beer and how it's supposed to taste. So, we drink enough of it and it's what we've become accustomed to. it's also easier and cheaper to make a hop-filled lager than a decent beer, so that's what a lot of craft brewers seem to make for this market. Even their stouts are hoppy, bitter messes. All I know is that I'm sick of walking into a bar that advertises craft beers on tap and all they have are beers called "HopBomb", "HopSlam", or "HopPocalypse".
 
2014-04-21 09:17:12 AM  
Used to like IPAs, but the of overhopping has killed it for me. Dry hopping is a quick way to salvage a bad batch of beer while completely masking your grains. When they came out at the start of the craft beer push they were novel but overwhelming hops only works so long. You don't see many lagers because they tend to give less notable flavor after the hassle of lagering.
 
2014-04-21 09:19:43 AM  
Living in relatively li'l old Indianapolis, there're now a ridiculous number of local breweries. Off the top of my head: Sun King, Fountain Square, Upland, Flat12, Outliers, Bier, Black Acre, Union (does only casked stuff, kinda niche), Brugge, Broad Ripple BrewPub, Thr3e Wisemen, Cutters, Daredevil, IN City, Oaken Barrel, Tow Yard, Triton.

It is NUTS. And if I expand my view to all of IN and the larger region we start getting to epic successes like Three Floyds, Founders & Bell's. Why would I ever, ever buy some mega-beer when incredible product in near infinite variety is all over the place? I just keep empty growlers in the car & check my phone to see who's got what on tap today.
 
2014-04-21 09:19:48 AM  

FunkyBlue: WTF Indeed: That's a lot of concern trolling over beer. However the real problem with American CRAFT beer is that everyone wants to make an IPA.

Becuase the American beer palette was basically trained for bitter, hoppy beers. We've been trained for years through commericals that Budweiser is real beer and how it's supposed to taste. So, we drink enough of it and it's what we've become accustomed to. it's also easier and cheaper to make a hop-filled lager than a decent beer, so that's what a lot of craft brewers seem to make for this market. Even their stouts are hoppy, bitter messes. All I know is that I'm sick of walking into a bar that advertises craft beers on tap and all they have are beers called "HopBomb", "HopSlam", or "HopPocalypse".


Are you saying Budweiser is hoppy and bitter?
 
2014-04-21 09:20:05 AM  

deanis: Trolliest headline of the year.

[encrypted-tbn2.gstatic.com image 284x177]


Subby must live under a bridge, it's that trolly.
 
2014-04-21 09:20:27 AM  
At least some of the big brands are putting a little booze in the bottle finally.. bud light platinum is 6%, bud select is 6%, and my new favorite Miller Futune isn't lite, and it's 6.9%. I don't drink beer to get skinny, you bastards! Put some damn alcohol in it!  Also, IPAs suck unless you're already drunk. Take one sober sip of some hoppy shenanigans, and taste it for 30 minutes.. Hhhhhork!
 
2014-04-21 09:21:57 AM  
I'm surprised Brooklyn Brewery isn't on the list of "Top Craft Beers" -- it seems to be served at almost every bar I go to, and available at every grocery store and supermarket.  That might just be the New York market, but I remember talking with someone who works for Brooklyn Brewery who told me they were already exporting to a dozen other countries or so, and that was probably two years ago.
 
2014-04-21 09:22:37 AM  
The problem with American beer is the drinkers of it. American beer isn't really beer anymore. It doesn't have to be, since Americans, despite how much of it they drink, don't really like it. Budweiser's primary grain is now corn and it has a lot of sugar and artificial ingredients. Manufacturers don't have to mass-produce a quality product, so they don't. It is interesting to note that the top imports aren't much better than their American competition. The FA doesn't mention that many "imported" beers are no longer imported, but brewed right here in the US by mostly Ambev breweries and the stuff made here isn't anything like the originals.
 
2014-04-21 09:22:38 AM  
Also, stop doing secondaries in whiskey barrels. If I wanted whiskey I'd order it. Rye on rye is just masking the flavor of your poor grain mix
 
2014-04-21 09:24:04 AM  
www.corkjoy.com

New Albion Ale, which I'm pissed that I can't find anymore... it's almost as if Jim Koch expects me to brew my own New Albion clone!

and this:

p.twimg.com
Devil's Backbone Azrael, which is awesome.

/I like them hoppy beers, too. But these are different.
 
2014-04-21 09:25:02 AM  
I would also like to point out that I have no problem drinking the shiatty domestics either. In fact, they're quite refreshing on hot days at the beach or at a ball game. So I'm no beer snob
 
2014-04-21 09:26:16 AM  
I like me a good IPA. And I don't blame brewers for making them. They're satisfying a big demand for hoppy beers. There's nothing wrong with loving good bitters, and honestly any brewer who wants to be successful would be remiss if there weren't at least one beer on the menu that felt like drinking a pine tree.

That said, diversity is the key. Lots of people don't like hops, tastes always change, and any brewer should be ready with the recipes and skills to rebalance their line & respond to changes in demand.
 
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