If you can read this, either the style sheet didn't load or you have an older browser that doesn't support style sheets. Try clearing your browser cache and refreshing the page.

(The Atlantic)   The sorry state of American beer   (theatlantic.com) divider line 212
    More: Sad, American beers, market segments, Miller High Life, Information Resources Inc.  
•       •       •

11792 clicks; posted to Main » on 21 Apr 2014 at 7:05 AM (34 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



212 Comments   (+0 »)
   
View Voting Results: Smartest and Funniest

First | « | 1 | 2 | 3 | 4 | 5 | » | Last | Show all
 
2014-04-21 07:03:13 AM  
"Bartender, pour me a Lagunitas"

Slightly dyslexic buddy of mine called it LAW-GWEN-TAS for the longest time.
 
2014-04-21 07:06:44 AM  
Yeah, I can't get anything but Bud and Miller in America.

/Sheesh
 
2014-04-21 07:10:15 AM  
That's a lot of concern trolling over beer. However the real problem with American CRAFT beer is that everyone wants to make an IPA.
 
2014-04-21 07:10:59 AM  
cdn.theatlantic.com

Wow. I would have pissed in the bottles for a lot less.
 
2014-04-21 07:14:52 AM  
I have no trouble finding a good beer, ever.  Just keep your mountain of hops out, thanks.
 
2014-04-21 07:16:50 AM  

CruJones: I have no trouble finding a good beer, ever.  Just keep your mountain of hops out, thanks.


I was told it puts hair on your balls. My, how grandma had a way with words.
 
2014-04-21 07:19:52 AM  
Huh, kind of surprised that Miller High Life is taking such a pounding. That's kind of our go-to cheap beer....hell of a lot better than Coors or Bud.

Frickin' Bud Light though...I guess 3 million Midwestern women aged 18-29 can't be wrong.
 
2014-04-21 07:22:26 AM  
9/10 subby. You got a greenlight and started the semi-weekly beer snob thread
 
2014-04-21 07:26:17 AM  
I ONLY DRINK FLANNEL BROS. HOPPIN' HOPSCOTCH OLD TIMEY BICYCLE LEANIN' 'GAINST A TREE DUBBEL CREAM TRAPPIST BELGIAN WAFFEL STOUT, SERVED IN AN OLD BOOT.
 
2014-04-21 07:26:30 AM  

CruJones: I have no trouble finding a good beer, ever.  Just keep your mountain of hops out, thanks.


More for me I guess.
 
2014-04-21 07:26:39 AM  

WTF Indeed: That's a lot of concern trolling over beer. However the real problem with American CRAFT beer is that everyone wants to make an IPA.


You say that like it's a bad thing.

*eyes you*
 
2014-04-21 07:27:00 AM  

WTF Indeed: That's a lot of concern trolling over beer. However the real problem with American CRAFT beer is that everyone wants to make an IPA.


/smashes bottle on bar

Yous got a problem with IPA pal?
 
2014-04-21 07:28:09 AM  

HaywoodJablonski: 9/10 subby. You got a greenlight and started the semi-weekly beer snob thread


I like how snob has come to mean anyone with a preference or anyone who chooses something besides bland macro brews
 
2014-04-21 07:29:21 AM  
craft beers generally remain way behind the main domestic brews and imports in both case sales and revenue. Part of the explanation for this has to do with distribution.

The fact that the next sentence wasn't pointing out that any beer with competitive national distribution is by definition not a craft-scale beer (Sam Adams is sort of on the edge, honestly) kinda makes me doubt that this guy has the perspective required to be allowed to have an opinion on anything.

// If you have more than one facility involved in your product or own a separate distribution concern as a subsidiary or sole affiliate, technically you're not a 'craft beer' anymore.
 
2014-04-21 07:30:12 AM  
Bud Light is only about 9 IBU's and that is not acceptable for my refined pallate.  I only drink Heady Topper which is packed with over 120 IBU's which I am told is very important or something.
 
2014-04-21 07:31:58 AM  
i.imgur.com

that's why I don't drink Yankee canned peepee
 
2014-04-21 07:32:05 AM  
You can tell me what beer you drink but I won't pay attention until you post a picture of it for no reason. I've probably never heard of it anyways.
 
2014-04-21 07:32:37 AM  

CruJones: I have no trouble finding a good beer, ever.  Just keep your mountain of hops out, thanks.


WTF Indeed: That's a lot of concern trolling over beer. However the real problem with American CRAFT beer is that everyone wants to make an IPA.


Was at a large liquor store on Saturday and they had a bunch of sixers marked down 50%.  When I looked to see what they were they were all IPAs and other super hopped beers that nobody was buying.
 
2014-04-21 07:33:32 AM  

Caffeine Induced Diarrhea: HaywoodJablonski: 9/10 subby. You got a greenlight and started the semi-weekly beer snob thread

I like how snob has come to mean anyone with a preference or anyone who chooses something besides bland macro brews


Point taken. Someone will call someone else a snob at some point in this thread though, I guarantee.
 
2014-04-21 07:34:03 AM  

CruJones: I have no trouble finding a good beer, ever.  Just keep your mountain of hops out, thanks.


I couldn't agree more. 65% of my sales (in a very small venue) are craft beers. I've asked my reps, why this (the over hopping)  is going on. First you get the official answer; "It makes a distinctive product that discerning drinkers can easily differentiate from the others."

But for them what i think it's about is the fact that IPA's ship and store better. Something about the hops. On the consumer side it's like the hot sauce crowd. "Look what I can tolerate!" It becomes a status symbol to be able to drink an ale that literally tastes like a grapefruit it is so hoppy.
 
2014-04-21 07:34:29 AM  
A few years ago I went on a cross country bicycle tour. Bud Lights dominance on the American landscape was obvious. It was a boring ride across 2000 miles of farm fields and scrub grass into a headwind. I had nothing to look at but the trash collecting in the ditches. It was mostly Bud Light cans. It was striking enough that it required remarking on.
 
2014-04-21 07:34:56 AM  
just because I thought it was funny...

My dad drank at least a 6 pack of Bud every day since he was a teenager. then due to medical reason he wasn't able to drink for about 2 months. so after his first sip when he could drink again, he acts super surprised at the taste and says "beer isn't supposed to taste like that!"

It gave me a chuckle.

/csb
 
2014-04-21 07:36:09 AM  
No, snob means people who look down on others for their preferences. The whole "macro brew tastes like piss" is already in the gdamn thread.
 
2014-04-21 07:36:11 AM  
By case volume, the mega breweries had a combined, average growth of  0.8%.  Imports had combined growth of 6%.  Craft breweries had growth of 19.4%  What is so sorry about that, subby?
 
2014-04-21 07:41:59 AM  
www.namibiansun.com
 
2014-04-21 07:43:15 AM  
www.ecmmogamers.com
 
2014-04-21 07:43:18 AM  

WTF Indeed: That's a lot of concern trolling over beer. However the real problem with American CRAFT beer is that everyone wants to make an IPA.


Seriously. The worst part is that they all end up tasting the same- they all taste like hops. While hoppiness is key to the flavor of beer, if it conceals the malt, all you're really doing is making a shiatty beer.
 
2014-04-21 07:43:58 AM  

awfulperson: I ONLY DRINK FLANNEL BROS. HOPPIN' HOPSCOTCH OLD TIMEY BICYCLE LEANIN' 'GAINST A TREE DUBBEL CREAM TRAPPIST BELGIAN WAFFEL STOUT, SERVED IN AN OLD BOOT.


I chuckled. And I would totally drink a 'waffel stout.'

Truth is there has never been a better time to be a beer aficionado in the US. It's to the point where you can't swing a dead cat without hitting a brewpub, at least in some states.

I can handle the beer snobs, they're easy to ignore and/or ridicule behind their goatees. However I do tire of overhopped battery-acid beer. I make beer and I see the tendency of brewpubs/microbrews to overhop beers like IPAs as the equivalent of the US megabrews to underhop their pisswater fizzy pale yellow watery lagers. It's actually harder to make the latter than the former, at least in terms of hitting the style. When you dump ten ounces of hops in your batch your cat could take a dump in the wort and you probably wouldn't be able to tell under all those hops. But making a light later taste right is a real challenge.

The megabrews will get little sympathy from me. They probably spend more in advertising than all microbrews spend on equipment and ingredients. Some will likely die the death of a thousand cuts as more people "drink locally" or at least drink a larger variety. There is a time and a place for a six pack of aluminum cans full of fizzy beer, but 99% of the time I'd rather drink water.
 
2014-04-21 07:47:19 AM  

aszure: [www.ecmmogamers.com image 600x904]


Hands-down favorite IPA
 
2014-04-21 07:47:44 AM  

t3knomanser: WTF Indeed: That's a lot of concern trolling over beer. However the real problem with American CRAFT beer is that everyone wants to make an IPA.

Seriously. The worst part is that they all end up tasting the same- they all taste like hops. While hoppiness is key to the flavor of beer, if it conceals the malt, all you're really doing is making a shiatty beer.


Exactly. Which is why I still think the Germans make the best beer in the world.... mostly lagers and oh that wonderful malt....
 
2014-04-21 07:48:59 AM  

HaywoodJablonski: Caffeine Induced Diarrhea: HaywoodJablonski: 9/10 subby. You got a greenlight and started the semi-weekly beer snob thread

I like how snob has come to mean anyone with a preference or anyone who chooses something besides bland macro brews

Point taken. Someone will call someone else a snob at some point in this thread though, I guarantee.


How snobby of you...

; )
 
2014-04-21 07:50:24 AM  

t3knomanser: WTF Indeed: That's a lot of concern trolling over beer. However the real problem with American CRAFT beer is that everyone wants to make an IPA.

Seriously. The worst part is that they all end up tasting the same- they all taste like hops. While hoppiness is key to the flavor of beer, if it conceals the malt, all you're really doing is making a shiatty beer.


Well most beers taste like hops or malt or a combo of the two. You could say the same about too much of either one
 
2014-04-21 07:53:10 AM  
I have to agree that too many brewers are jumping on the "as hoppy as possible" IPA bandwagon, and it needs to stop. Pretty much anything with "hop" in the name.

Granted I'm biased, but one of the best IPAs I've had in recent years is from my buddy's brew pub, he calls it "Facelift". Its hoppy, but has an appropriate malt balance.

Its kind of like a hoppier version of the Sierra Nevada pale ale, which is one of my all-time favorites. It's just so well balanced. One of the things I liked about the west coast was that Sierra Nevada was available on tap like Sam Adams is on the east coast.

But to the topic, I think Dogfish Head is doing it right. They have their line of IPAs, but also keep making small experimental batches of some truly unique brews, if you can find them.

Not that I drink much beer these days. Stupid celiac :-(
 
2014-04-21 07:53:24 AM  

b0rscht: Which is why I still think the Germans make the best beer in the world.... mostly lagers and oh that wonderful malt....


I'm the sort of person who likes to suck down a fruity Belgian.

Come on, we're not doing "phrasing"?

Caffeine Induced Diarrhea: Well most beers taste like hops or malt or a combo of the two. You could say the same about too much of either one


Yes you could, but the point I'm making is that the fashion in craft beer in the US has swung so far out into hop-land that I think a lot of beer drinkers don't even know what malt  tastes like.
 
2014-04-21 07:57:26 AM  

t3knomanser: WTF Indeed: That's a lot of concern trolling over beer. However the real problem with American CRAFT beer is that everyone wants to make an IPA.

Seriously. The worst part is that they all end up tasting the same- they all taste like hops. While hoppiness is key to the flavor of beer, if it conceals the malt, all you're really doing is making a shiatty beer.


This is true, and while I like a hoppy beer:

img.fark.net

I also like

amsterdambeer.com

which is like the antiChrist of the first one.

While there's been some improvement in America on the craft beer scene, I don't even recognize gnat's piss like "Bud Light" as being beer. It's more like failed sake cut with soda water and boredom.
 
2014-04-21 07:58:34 AM  

t3knomanser: b0rscht: Which is why I still think the Germans make the best beer in the world.... mostly lagers and oh that wonderful malt....

I'm the sort of person who likes to suck down a fruity Belgian.

Come on, we're not doing "phrasing"?


Nice.

Michael Jackson (no, not that one) was right when he called Belgium "The Disneyland of Beers." I have yet to set foot on Belgian soil but when I do I'm probably going to drink a lot of their beer.

Brewed a Tripel once, and that sonofabiatch took like six weeks to ferment in primary (bloop...... bloop....). Poor yeasties were pretty worn out in the end.
 
2014-04-21 08:00:04 AM  

Valiente: , I don't even recognize gnat's piss like "Bud Light" as being beer.


For years, I didn't think I  liked beer and stuck to drinking liquor, because at least liquor tasted like something other than sadness. Then I discovered the breadth of beer varieties.
 
2014-04-21 08:05:04 AM  

Caffeine Induced Diarrhea: [cdn.theatlantic.com image 570x291]

Wow. I would have pissed in the bottles for a lot less.


I enjoyed Michelob Ultra when I drank it on a cruise last year. In the UK I can't find it *anywhere*, not even on import.
 
2014-04-21 08:05:17 AM  
Wow...  I literally avoid every single beer listed here.  Every single one of them suck... (except all others of course)

cdn.theatlantic.com
 
2014-04-21 08:05:22 AM  
meh.  gimme a homebrew every time.
 
2014-04-21 08:07:51 AM  

Brew78: Not that I drink much beer these days. Stupid celiac :-(


Have you tried any of the sorghum-based beers out there?  They're not bad.  I tried one out of curiosity and it had a really smooth taste to it.
 
2014-04-21 08:08:38 AM  
I like a good IPA as much as anyone, but there gets to be a point where the stuff is so potently hopped you kind of wonder what it is that the brewer is trying to hide from you.


Anyway, all styles have their time and place.  Miller High Life might not be the kind of beer you order at a gastropub, but damned if an ice chest full of them isn't a beautiful sight on a hot summer day.
 
2014-04-21 08:09:39 AM  
Oh yay. Beer snob thread.

unchainedrestaurants.files.wordpress.com

Schaefer
is the
one beer to have
when you're having more than one!
 
2014-04-21 08:09:57 AM  
You know what I drink? Macrobrews.

You know why? Because I like them.
 
2014-04-21 08:12:02 AM  

t3knomanser: b0rscht: Which is why I still think the Germans make the best beer in the world.... mostly lagers and oh that wonderful malt....

I'm the sort of person who likes to suck down a fruity Belgian.

Come on, we're not doing "phrasing"?

i1.ytimg.com
Likes the cut of your jib
 
2014-04-21 08:13:24 AM  
scontent-a-ord.xx.fbcdn.net

Hoppy Easter!
 
2014-04-21 08:14:00 AM  

theknuckler_33: Oh yay. Beer snob thread.

[unchainedrestaurants.files.wordpress.com image 161x274]

Schaefer
is the
one beer to have
when you're having more than one!


i1.ytimg.com

/quarter taps of this lovely fluid back in college
 
2014-04-21 08:17:32 AM  
I think the saddest statement is Corona Extra is the top selling import.  How many Jimmy Buffet fans are there?


I only drink

obscurebeeryouvenevertried.jpg

But this is a great infographic:

cdn.theatlantic.com
 
2014-04-21 08:17:38 AM  
Oh this thread. Fortunately, there's a Standard Operating Procedure. Quick, everybody post gifs of their favorite beer, and remind our troll subby that there are lots of good beers in the US.
 
2014-04-21 08:17:57 AM  

ladyfortuna: WTF Indeed: That's a lot of concern trolling over beer. However the real problem with American CRAFT beer is that everyone wants to make an IPA.

You say that like it's a bad thing.

*eyes you*


I always loves me a good IPA, but there's so many now, that they're all starting to just blur together.

I've been using Untappd and thanks to me being a badge whore, I've had incentive to search out some other styles. I've been into farmhouse ales lately what are great for when it eventually warms up outside.
 
Displayed 50 of 212 comments

First | « | 1 | 2 | 3 | 4 | 5 | » | Last | Show all

View Voting Results: Smartest and Funniest


This thread is closed to new comments.

Continue Farking
Submit a Link »
On Twitter





In Other Media


  1. Links are submitted by members of the Fark community.

  2. When community members submit a link, they also write a custom headline for the story.

  3. Other Farkers comment on the links. This is the number of comments. Click here to read them.

  4. Click here to submit a link.

Report