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(BBC)   Does whisky taste woody to the sound of a crackling fire? Is your dessert sweeter when served on a round white plate? Neurogastronomy says yes and Diageo and Starbucks are listening   (bbc.co.uk) divider line 21
    More: Interesting, sound science, Heston Blumenthal, SWA, Diageo, taste buds, playing chicken, quoted-printable, desserts  
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883 clicks; posted to Business » on 16 Apr 2014 at 10:38 PM (14 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



21 Comments   (+0 »)
   
View Voting Results: Smartest and Funniest
 
2014-04-16 10:50:06 PM
shiat doesn't work for me.  You know what works for me?  Hunger and ... weed.
 
2014-04-16 11:00:15 PM
Wow, they are right.  Totino's pizza tastes like me crying alone in the dark.
 
2014-04-16 11:05:27 PM
This is what happens when you don't study math in school!  You study plate colors.
 
2014-04-16 11:12:04 PM
Environment certainly shapes your experience whether you're conscious of the effects or not.
 
2014-04-16 11:15:37 PM
Whisky tastes woody period, that's kinda what makes it whiskey and not something else, being aged in a wooden barrel.

/or like rotten leaves(close enough to that wood taste) when you're cleaning out the rain gutter
//not a fan

Give me bacardi(superior or 151) or everclear or sometimes quality vodka, anything not flavored from it's one time container.
 
2014-04-16 11:35:36 PM

DubtodaIll: Environment certainly shapes your experience whether you're conscious of the effects or not.


A dead cat festering in a Chinese food dumpster right next to where I'm eating? Sure.  Color of the walls, 'atmosphere' and plating? Nope.
 
2014-04-16 11:38:27 PM
i.ytimg.com
 
2014-04-16 11:47:23 PM

lewismarktwo: shiat doesn't work for me.  You know what works for me?  Hunger and ... weed.


Doesn't matter.  Works on enough people to effect your environment.  Like when JCPenny went to everyday low pricing and it almost took the chain down.  There were enough people deluded by the gimmicky sales tactics that the chain was forced to go back to it.
 
2014-04-16 11:59:46 PM

12349876: lewismarktwo: shiat doesn't work for me.  You know what works for me?  Hunger and ... weed.

Doesn't matter.  Works on enough people to effect your environment.  Like when JCPenny went to everyday low pricing and it almost took the chain down.  There were enough people deluded by the gimmicky sales tactics that the chain was forced to go back to it.


Well, you got me there.
 
2014-04-17 12:02:53 AM
Damn I'm glad to be immune to stimuli like th*squirrel with boobs!
 
2014-04-17 12:06:41 AM
You eat with your eyes first.  This isn't anything new.  It's common knowledge among chefs and there are several published studies about this specific phenomenon.  Link to one here.
 
2014-04-17 12:08:35 AM

valkore: You eat with your eyes first.  This isn't anything new.  It's common knowledge among chefs and there are several published studies about this specific phenomenon.  Link to one here.


That's why the tastiest food looks like barf.  Lasagna, pizza, bean stews, etc
 
2014-04-17 12:29:40 AM

lewismarktwo: shiat doesn't work for me.  You know what works for me?  Hunger and ... weed.


Exactly. Weed? Given. Hunger? Inevitable. How will the palate be affected by atmosphere? Pretty goddam awesome effect with loud metal, cold beer and fresh delivered Greek calzones!
 
2014-04-17 12:50:33 AM

omeganuepsilon: Whisky tastes woody period, that's kinda what makes it whiskey and not something else, being aged in a wooden barrel.

/or like rotten leaves(close enough to that wood taste) when you're cleaning out the rain gutter
//not a fan

Give me bacardi(superior or 151) or everclear or sometimes quality vodka, anything not flavored from it's one time container.


My first experience with Glenmorangie is likely my last. It gave me the same kind of aftertaste I would get after throwing up.
 
2014-04-17 04:05:22 AM

TV's Vinnie: omeganuepsilon: Whisky tastes woody period, that's kinda what makes it whiskey and not something else, being aged in a wooden barrel.

/or like rotten leaves(close enough to that wood taste) when you're cleaning out the rain gutter
//not a fan

Give me bacardi(superior or 151) or everclear or sometimes quality vodka, anything not flavored from it's one time container.

My first experience with Glenmorangie is likely my last. It gave me the same kind of aftertaste I would get after throwing up.


With Scotch, you've got a drink that's made to taste like smoke. I don't see how it's all that appealing, and don't care for it myself, either. Give me Irish whiskey any day (or at least the ones that end in a Y).
 
2014-04-17 06:39:43 AM
People who come up with bullshiat like this ought to be ashamed they are being paid for it.
 
2014-04-17 08:27:34 AM
I have one of these and tasting whisky in them is a different experience than in a clear glass. It's a bit weird for me, not being able to actually see my drink.

www.waitersfriend.co.uk
 
2014-04-17 09:31:15 AM

turboke: I have one of these and tasting whisky in them is a different experience than in a clear glass. It's a bit weird for me, not being able to actually see my drink.

[www.waitersfriend.co.uk image 340x340]


same but red, plastic, and not whiskey
 
2014-04-17 09:40:09 AM
Sex is better when she's crying.
 
2014-04-17 09:55:37 AM

GoldSpider: People who come up with bullshiat like this ought to be ashamed they are being paid for it.


That's not how science works.

Sometimes we have to study things to see if they are real, rather than just going 'fark you, I'm right'.

Places have been using similar concepts for centuries. The most recent example is Mcdonalds. They had the classic gaudy red and yellow decor because it was specifically designed to make you not want to stay in the place any longer than you needed to.

With the rebrand in the last 5-10 years they have moved to more earthy and neutral colors, browns and blues, high has the opposite effect; they are calming colors.
 
2014-04-18 01:15:46 AM

kroonermanblack: GoldSpider: People who come up with bullshiat like this ought to be ashamed they are being paid for it.

That's not how science works.

Sometimes we have to study things to see if they are real, rather than just going 'fark you, I'm right'.

Places have been using similar concepts for centuries. The most recent example is Mcdonalds. They had the classic gaudy red and yellow decor because it was specifically designed to make you not want to stay in the place any longer than you needed to.

With the rebrand in the last 5-10 years they have moved to more earthy and neutral colors, browns and blues, high has the opposite effect; they are calming colors.


I thought it kind of odd that the McDonald's in my hometown was remodeled in the late 80s with a light blue on white color scheme on the inside. They kept it for over 20 years, and then did major renovations to the building. There wasn't any yellow, but their white plastic benches helped make the place look cheap, so that probably made people want to leave as soon as they finished eating. What I don't get was that the vinyl flooring was light blue - I've heard of that color as having an effect of diminishing people's appetites, the opposite of what red is supposed to do.
 
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