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(Vox)   1 in 5 beers sold in America is a Bud Light. But wait, it gets worse. Bud Light Lime outsells just about everything that could be called a craft beer   (vox.com) divider line 215
    More: Sad, Budweiser, craft beer, Smirnoff Ice  
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3921 clicks; posted to Main » on 16 Apr 2014 at 9:19 PM (36 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



215 Comments   (+0 »)
   
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2014-04-16 05:47:43 PM  
if you want to spend less than $20 an drink a case a beer, you can't do that on %INSERT FAVORITE CRAFT BEER HERE%.

I don't understand why this surprises anybody. Craft beers are expensive, and very few make light bodied beers, and by the time they make it to the local grocery store they aren't really craft brews anymore.
 
2014-04-16 05:53:21 PM  
Bud Lite Lime, best advertising campaign ever.
1.Take a crappy beer
2. put some artificial lime flavour in it.
3. higher profits.
 
2014-04-16 05:55:30 PM  

king_nacho: if you want to spend less than $20 an drink a case a beer, you can't do that on %INSERT FAVORITE CRAFT BEER HERE%.

I don't understand why this surprises anybody. Craft beers are expensive, and very few make light bodied beers, and by the time they make it to the local grocery store they aren't really craft brews anymore.


Jeezus, just buy a bottle of cheap vodak and be done with it if you want a buzz.

I'm stuck with one drink a day so I don't waste it on stuff that keeps canoes afloat.
 
2014-04-16 05:59:57 PM  
"craft" is a synonym for overpriced. That said, Bud Light isn't really beer. In Japan they have two legal definitions for a fermented barley drink.

Beer is heavily taxed and contains at least 67% malt. It's taxed pretty good.

The other one is "happoshu" or "bubbling alcohol" and is less than 67% malt and not so heavily taxed. Many blends are less than 25% malt.


Bud Light, while the recipe is secret, must contain less malt than normal Budweiser which already has up to 30% rice. Even a 3% decrease in malt content would make it legally "not beer".
 
2014-04-16 06:01:52 PM  
When it's 115 degrees here in the Vegas desert, I strongly encourage y'all to chug your Guinness Extra Stouts, and your Heineken Darks. Me? I'll stick to a light, refreshing beer...like Bud Light.
 
2014-04-16 06:16:12 PM  
Hey, it's a cheap way to kill slugs and snails, so it's got that going for it
 
2014-04-16 06:40:02 PM  
Next you'll tell me that Justin Bieber and Miley Cyrus sell more music than interesting and talented musicians...

Get Ric Romero on this one!
 
2014-04-16 06:43:47 PM  

Sin_City_Superhero: When it's 115 degrees here in the Vegas desert, I strongly encourage y'all to chug your Guinness Extra Stouts, and your Heineken Darks. Me? I'll stick to a light, refreshing beer...like Bud Light.


I forgot that no craft brewer ever produced a single drinkable ATB (All-terrain-beer), ever.
 
wee
2014-04-16 06:46:09 PM  
Explain again why I should give a runny squirt what beer someone else wants to drink?
 
2014-04-16 06:49:26 PM  
1 in 5 beers sold in America is a Bud Light

Well then it MUST suck. That's the only reason it sells so well, right. Kinda like how McDonalds managed to sell billions of burgers by making crap that nobody could possibly find appealing. Or how WalMart became the biggest retailer by having stores that no one shops in.
 
2014-04-16 06:52:28 PM  

Sin_City_Superhero: WalMart became the biggest retailer by having stores that no one shops in.


Actually, WalMart became the biggest by having stores that nothing lasts from. Sure, everyone buys the $20 tool kit with 300 pieces. Holy shiat? Then six months later, half of them are bent and broken. Rinse, repeat.
 
2014-04-16 07:33:08 PM  

Sin_City_Superhero: When it's 115 degrees here in the Vegas desert, I strongly encourage y'all to chug your Guinness Extra Stouts, and your Heineken Darks. Me? I'll stick to a light, refreshing beer...like Bud Light.


Or you could drink a Sam Summer.
 
2014-04-16 07:58:08 PM  

grokca: Bud Lite Lime, best advertising campaign ever.
1.Take a crappy beer
2. put some artificial lime flavour in it.
3. higher profits.


This. It's beer, not a farking Dorito.
 
2014-04-16 08:14:18 PM  

king_nacho: if you want to spend less than $20 an drink a case a beer, you can't do that on %INSERT FAVORITE CRAFT BEER HERE%.

I don't understand why this surprises anybody. Craft beers are expensive, and very few make light bodied beers, and by the time they make it to the local grocery store they aren't really craft brews anymore.


There are still flavorful beers that aren't expensive.  A case of Yeungling usually isn't much more than Bug Light, and is a far better beer.  A case of Sam Adams usually isn't much more than that and is better still.

Sin_City_Superhero: When it's 115 degrees here in the Vegas desert, I strongly encourage y'all to chug your Guinness Extra Stouts, and your Heineken Darks. Me? I'll stick to a light, refreshing beer...like Bud Light.


Different styles are better for different climates, sure, and in the middle of the FL summer (which basically goes from mid-April through Mid-October) I don't really want to drink Guinness either.  However, there are nice affordable refreshing beers that actually have some flavor.  I'm partial to Sierra Nevada myself.
 
2014-04-16 08:25:36 PM  

grokca: Bud Lite Lime, best advertising campaign ever.
1.Take a crappy beer
2. put some artificial lime flavour in it.
3. higher profits.


It is a genius move; from what I've seen there's a $2/6er price differential, meaning by adding the juice of maybe one $0.50 lime they realize a $1.50 margin.  Plus, because citrus hides sh*tty beer taste, it appeals broadly.

And, big flick: most people don't like what makes beer great, that is the interplay of hops and malt of varying degrees and strains.  Bud Light delivers alcohol, fizzy mouth feel, little in the way of flavor to put people off, and it is fairly cheap.  The presence and strength (albeit declining) of macro brews does nothing to inhibit beer snobs' enjoyment of the depth and breadth of all the craft brews out there.  They don't even use much in the way of hops, leaving folks like Stone and others to go apesh*t crazy with the hop-bomb IPAs.

The most popular beer in the world is Snow, and it is no better than Bud or even Natty Light.
 
2014-04-16 08:27:31 PM  
I don't see why this is sad news. Coke and bottled water probably outsell craft beer too.
 
2014-04-16 08:34:23 PM  

doglover: Even a 3% decrease in malt content would make it legally "not beer".


Assuming it is already considered beer in it's current state.
 
2014-04-16 09:02:41 PM  

OtherBrotherDarryl: I don't see why this is sad news. Coke and bottled water probably outsell craft beer too.


Actually, soft drinks sell more than beer and bottled water combined. But yes...bottled water does outsell beer:

cdn.theatlantic.com
 
2014-04-16 09:12:37 PM  
I switched to light and ultra for everyday beer for health reasons (carbs and calories). As a homebrewer this is a little embarrassing, but I've lost 20 pounds so STFU.
 
2014-04-16 09:22:54 PM  

king_nacho: if you want to spend less than $20 an drink a case a beer, you can't do that on %INSERT FAVORITE CRAFT BEER HERE%.

I don't understand why this surprises anybody. Craft beers are expensive, and very few make light bodied beers, and by the time they make it to the local grocery store they aren't really craft brews anymore.


Sometimes a 5 dollar 6 pack is the right tool for the job, and if you can't see that you're probably an asshole.
 
2014-04-16 09:24:08 PM  

king_nacho: if you want to spend less than $20 an drink a case a beer, you can't do that on %INSERT FAVORITE CRAFT BEER HERE%.

I don't understand why this surprises anybody. Craft beers are expensive, and very few make light bodied beers, and by the time they make it to the local grocery store they aren't really craft brews anymore.


Very true.


Also. Crap TV is more popular then good shows. game of Thrones and walking dead would be canceled if they were on broadcast tv.
 
2014-04-16 09:24:18 PM  
So?
 
2014-04-16 09:24:36 PM  
OMG, stop the presses!  Rick Romero reports that Bud Lite Panther Piss outsells obscure overpriced craft beer.
 
2014-04-16 09:25:11 PM  
Mass produced product sold all over the nation outsells products made by smaller, regional companies.

Ric Romero reporting on this and other stories at 11.
 
2014-04-16 09:25:21 PM  

doglover: "craft" is a synonym for overpriced. That said, Bud Light isn't really beer. In Japan they have two legal definitions for a fermented barley drink.

Beer is heavily taxed and contains at least 67% malt. It's taxed pretty good.

The other one is "happoshu" or "bubbling alcohol" and is less than 67% malt and not so heavily taxed. Many blends are less than 25% malt.


Bud Light, while the recipe is secret, must contain less malt than normal Budweiser which already has up to 30% rice. Even a 3% decrease in malt content would make it legally "not beer".


They're also so far behind the curve on craft beer that they're about to loose their foodie cred. Japanese beer is garbage.

I know that's not what you were getting at, but I needed to vent. Had a nomikai last night at a bar with no whiskey and I'm grumpy.
 
2014-04-16 09:25:39 PM  

revrendjim: I switched to light and ultra for everyday beer for health reasons (carbs and calories). As a homebrewer this is a little embarrassing, but I've lost 20 pounds so STFU.


The hardest thing I find about doing a good mild is making it really flavorful.  For an IPA I need that malty back end to balance the hoppiness.  For a Stout I need that heavy mouthfeel.  For a Belgian I'm looking for a touch of that hotness from alcohol.

I just keep on finding the element I'm looking for in flavor is usually tied nearly directly to the alcohol content.

But congrats on the 20# loss.
 
2014-04-16 09:26:13 PM  

revrendjim: I switched to light and ultra for everyday beer for health reasons (carbs and calories). As a homebrewer this is a little embarrassing, but I've lost 20 pounds so STFU.


I can't do ultra.  I admit I'm not much of a beer drinker, but even I know that Bud Select 55 is beer-flavored water. I have a friend, however, who despite having multiple sources of good beer will still stock his cooler in the summer with Coors Light.
 
2014-04-16 09:26:45 PM  
*shrug* I drink Milwaukee's Best, because the ratio of (bad taste :: high alcohol content :: low price) comes out as #1.

Bud light is like 40% more expensive and contains less alcohol.  No thx.
 
2014-04-16 09:27:12 PM  

shtychkn: game of Thrones and walking dead would be canceled if they were on broadcast tv.


That's because Fox would move them to Friday night, where Joss Whedon projects go to die.
 
2014-04-16 09:28:31 PM  
Who gives a shiat. Drink what you enjoy. And, if you happen to to have a taste for crappy beer, all the better for me. It means there's less demand for the good stuff, and that drives the prices down.
 
2014-04-16 09:28:35 PM  
I'm not a huge fan of beer, but once in a while I will have one. Having said that, however, Bud Light Lime is swill.
 
2014-04-16 09:29:40 PM  

Sin_City_Superhero: When it's 115 degrees here in the Vegas desert, I strongly encourage y'all to chug your Guinness Extra Stouts, and your Heineken Darks. Me? I'll stick to a light, refreshing beer...like Bud Light.


I transplantedcrom Portland to Vegas, and there are some decent beers here. When it was hot last june and july I mostly drank ashia or light body imports. But im in love with total wine, that store has everything an Oregon boy could want.
 
2014-04-16 09:31:15 PM  
That's the Colbert Bump.  Apparently it can be used for evil as well as entertainment.
 
2014-04-16 09:31:40 PM  

wee: Explain again why I should give a runny squirt what beer someone else wants to drink?


this
 
2014-04-16 09:32:06 PM  
Yeah, but if your (insert favorite obscure craft beer) starts outselling Budweiser, it will have become mainstream and you'll be forced to not like it anymore.
 
2014-04-16 09:32:13 PM  

Sin_City_Superhero: When it's 115 degrees here in the Vegas desert, I strongly encourage y'all to chug your Guinness Extra Stouts, and your Heineken Darks. Me? I'll stick to a light, refreshing beer...like Bud Light.


As someone who drinks Coors when it gets above 85F, I can't really make a counter-argument here...

/ live in the Pacific NW, so it's really only a summer drink for me....
 
2014-04-16 09:33:03 PM  

badgerb: wee: Explain again why I should give a runny squirt what beer someone else wants to drink?

this


yeah, who cares.  It's cheap and you can get it anywhere, so people people buy it often.
 
2014-04-16 09:33:41 PM  
I think Michael Jackson said it best...
curezone.com gamedayr.com

But, If
You're Thinkin'
About My Baby
It Don't Matter If You're
Black Or White
 
2014-04-16 09:33:44 PM  
Its always sad when supposedly grown adult nerds carry on the same pathetic protest against popularity that they did in their youth.
 
2014-04-16 09:36:15 PM  
For beer snobbery in reverse, I will open with Budweiser Clamato Chelada with jalapeno; best emetic you can buy if there is no ipecac.

But to exercise my natural expertise in the matter---and to rub your noses in it of course---NO BEER is at its best from the bottle, at least it is a cheap imitation.  All beers must be on draught to be appreciated, preferably from an oaken keg with a wooden tap, and no contact between metal and the product, like they did in the old country.

Kloisterbrauerei Andechs forever, dude.

\\\ And funk Belgium, Bavaria lebt!
 
2014-04-16 09:37:57 PM  
All beer tastes like vomit to me, so I'm really not sure what you're all babbling about.
 
2014-04-16 09:39:24 PM  
Farkers be like...
media-cache-ec0.pinimg.com

Sharp kneed women be like...
www.quickmeme.com
 
2014-04-16 09:39:48 PM  
What I find amusing is just how many people claim to know what piss tastes like.
 
2014-04-16 09:40:16 PM  
Fark, people! Why the fark does it matter what other people want to drink?!

Get over yourselves.
 
2014-04-16 09:40:19 PM  

FriarReb98: who despite having multiple sources of good beer will still stock his cooler in the summer with Coors Light.


^What this guy said. Only beer snobs who are so snobby they have no friends have issues knocking back some pisswasser from time to time with their buddies. ESPECIALLY if it's 1000 degrees outside.

However there's tons of drinkable craft/"craft" beer out there. New Belgium Shift lager immediately comes to mind, and Terrapin Recreation Ale if you're in Georgia.
 
2014-04-16 09:40:22 PM  
Bud Light pretty much cleaned the oil stains off my driveway.  That's about it.
 
2014-04-16 09:40:29 PM  
Drinking right now:
www.theperfectlyhappyman.com
 
2014-04-16 09:41:29 PM  

doglover: Sin_City_Superhero: WalMart became the biggest retailer by having stores that no one shops in.

Actually, WalMart became the biggest by having stores that nothing lasts from. Sure, everyone buys the $20 tool kit with 300 pieces. Holy shiat? Then six months years later, half of them are bent and broken. Rinse, repeat.


Most people who buy the $20 tool kit only use tools every once in a while. They get out the screwdriver, hammer, or wrench every once in a while. They use the pliers to open a tough ketchup bottle. They might need to fix a lawnmower some day, but more likely they're putting together pressed wood furniture, which is hardly a challenge for most tool sets.

So the people who buy that cheap tool kit don't use the tools often enough or hard enough to abuse them, therefore they don't get bent or broken until a few years after they bought them. They get a tool out once every 3 months, maybe.
 
2014-04-16 09:41:52 PM  

cameroncrazy1984: Sin_City_Superhero: When it's 115 degrees here in the Vegas desert, I strongly encourage y'all to chug your Guinness Extra Stouts, and your Heineken Darks. Me? I'll stick to a light, refreshing beer...like Bud Light.

Or you could drink a Sam Summer.


You could, but why would you want to?
 
2014-04-16 09:44:17 PM  
"Light beer?! NOW THERE'S A CRIME!" -Dan Stark (Good Guys)
 
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