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(Newspaper Death Watch)   Newspapers bet their futures on social media: "If you give readers enough top-ten lists and animated GIFs they'll do all your marketing for you. You don't even have to worry about search engine optimization because nothing ever went viral on search"   (newspaperdeathwatch.com) divider line 34
    More: Sad, gif, SEO, social media, Henry Blodget, Ann Landers, newspapers, gossip magazine, future  
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1705 clicks; posted to Main » on 10 Apr 2014 at 12:02 PM (50 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



34 Comments   (+0 »)
   
View Voting Results: Smartest and Funniest
 
2014-04-10 11:18:59 AM  
Clickwhoring is way easier than carefully crafting a grammatical and lexicographic masterpiece that nobody gives any farks about.
 
2014-04-10 11:22:20 AM  
puppydogweb.com
This cute puppy just saved the lives of 3000 people. What it did next will surprise you.
 
2014-04-10 11:24:28 AM  

thebooksmugglers.com

10 Nostalgic action movies you didn't know were adaptations of 18th century novels.

 
2014-04-10 11:26:07 AM  
Which Miley Cyrus cat impersonation are you? Take the quiz and find the 1 trick that gym trainers hate!
 
2014-04-10 11:28:38 AM  

www.nouvellesimages.com


Will ballet harm your child's future? New unscientific research reveals facts about ballet that will absolutely shock you so much it will f*cking blow your mind.

 
2014-04-10 11:31:03 AM  

www.cbc.ca


8 superfoods you didn't know were superfoods that you are already eating.

 
2014-04-10 11:32:37 AM  

www.mnn.com


Did this cat nurse this puppy back to health? No it didn't but you already clicked didn't you.

 
2014-04-10 11:34:35 AM  

www.thetaoofbadass-reviews.com

5 things I don't even have to say because you already clicked on this story you sick f*ck.

 
2014-04-10 11:37:15 AM  

cdn.sheknows.com

What's wrong with your baby? 18 slides of parental bullsh*t you already knew to follow if you had any brains but you don't which is why you will click on this story.

 
2014-04-10 11:43:18 AM  

www.newhealthguide.org


Do you want to avoid having the wrong tie? Wait is this a slideshow about heart attacks I don't even care.

 
2014-04-10 11:47:10 AM  

www.pleated-jeans.com


Sh*t people tried to copy from Pinterest but they are bad artists so we make fun of them in an unfunny way and waste ten minutes of your life.

 
2014-04-10 11:56:17 AM  

encrypted-tbn2.gstatic.com


If you don't read this advice now you will probably die in the next two minutes.

 
2014-04-10 12:08:35 PM  
www.fuckjob.com

ARE YOU PAYING TOO MUCH FOR YOUR AUTO INSURANCE?
 
2014-04-10 12:08:36 PM  

bdub77: [encrypted-tbn2.gstatic.com image 189x267]
If you don't read this advice now you will probably die in the next two minutes.


I'm sure the NYT has already sent you an offer to become their next editor-in-chief.
 
2014-04-10 12:10:01 PM  
Hmmm, what was that Suicidal Tendencies lyric? Oh, yeah,

"IhatepeopleIhatepeople Ihatepeople Ihatepeople Ihatepeople Ihatepeop l e Ihatepeople Ihatepeople Ihatepeople Ihatepeople Ihatepeople Ihatepeo ple Ihatepeople "
 
2014-04-10 12:10:31 PM  
Recently took over marketing for a couple of the companies in our group. Took some course on social media and it is kinda farked up. A proper blog, with great information is ignored, but the NAME A COUNTRY WITHOUT THE LETTER "A" IN IT gets a million views and comments on LinkedIn. I really hate the mob mentality, lets ask a million morons what they think instead of a couple, really smart people.
 
2014-04-10 12:10:43 PM  

static2.businessinsider.com

What has the government been hiding from you? You'll be outraged when you see.

 
2014-04-10 12:15:52 PM  

bdub77: If you don't read this advice now you will probably die in the next two minutes.


Someone had some free time this morning...
 
2014-04-10 12:31:06 PM  

bdub77: [www.thetaoofbadass-reviews.com image 516x387]5 things I don't even have to say because you already clicked on this story you sick f*ck.


I clicked like hell but nothing happened and now I have a sad.
 
2014-04-10 12:32:50 PM  

eyemarten: bdub77: If you don't read this advice now you will probably die in the next two minutes.

Someone had some free time this morning...


I was more entertained by that than by anything I've ever read on buzzfeed.
 
2014-04-10 12:34:29 PM  
I haz a sad. I used to sit through city council meetings, school boards, county commissions, trials and such, talking to people, getting all sides of important issues. Now no-one wants that. They chase car crashes, fires, shootings and stabbings to fill the space between 'What's Trending Now' and celebrity news.
I interviewed for a news job, and asked the manager where I would get my stories.
"Just get it off the internet".
Yes, I haz a verie sad.
 
2014-04-10 12:48:54 PM  

ThatBillmanGuy: eyemarten: bdub77: If you don't read this advice now you will probably die in the next two minutes.

Someone had some free time this morning...

I was more entertained by that than by anything I've ever read on buzzfeed.


Same here
 
2014-04-10 12:49:32 PM  
I worked at Editor & Publisher (a weekly magazine about the newspaper industry) from 1994 to 1999. Talk about watching the whole industry tank. It was surreal to write about in our publication.

Our magazine wasn't ready for this, so how could newspapers do it? Weird times.
 
2014-04-10 12:58:30 PM  

SovietCanuckistan: Recently took over marketing for a couple of the companies in our group. Took some course on social media and it is kinda farked up. A proper blog, with great information is ignored, but the NAME A COUNTRY WITHOUT THE LETTER "A" IN IT gets a million views and comments on LinkedIn. I really hate the mob mentality, lets ask a million morons what they think instead of a couple, really smart people.


I'll take New Mexico for $100...
 
hej
2014-04-10 12:59:24 PM  
They're working harder than they need to. Could have just posted meme threads on Reddit.
 
2014-04-10 01:06:45 PM  
...nothing ever went viral on search.

markdavis.660amtheanswer.com
 
2014-04-10 01:30:51 PM  
But what about that one really weird trick?   I MUST KNOW
 
2014-04-10 01:32:06 PM  

bobthenewsman: I haz a sad. I used to sit through city council meetings, school boards, county commissions, trials and such, talking to people, getting all sides of important issues. Now no-one wants that. They chase car crashes, fires, shootings and stabbings to fill the space between 'What's Trending Now' and celebrity news.
I interviewed for a news job, and asked the manager where I would get my stories.
"Just get it off the internet".
Yes, I haz a verie sad.


We must be former coworkers ...
 
2014-04-10 01:34:26 PM  
This thread is funny and sad at the same time. I don't know weather to laugh or cry.
 
2014-04-10 01:42:09 PM  
This one irritates me if only because it's so formulaic. The other one was the series of lists on tickld or some other horribly-shortened URL, typically named in the format "20 things that [people think/say/do]. Number [x] is [some synonym of "true" or "relevant")."

I just wonder, doesn't anyone get bored of that stuff? And then I remember I've clicked a couple of those lists out of morbid curiosity.

The "what [x] does next" headlines have yet to captivate me, though.
 
2014-04-10 01:43:13 PM  
TFA said something that I think is pretty insightful:

Newspapers are going out of business because they were a packaged brand for content, not a product in and of themselves. The people running the papers had  no idea what mattered to the readers, and they were ashamed to admit that the comics page, movie times, crossword puzzles, Ann Landers columns, police blotters and coupons were the biggest draws. They really couldn't think beyond the confines of their broadsheets, and they had no understanding of how the Web was going to take that content away from them and leave them with a lot of dull news few people wanted to pay to read.

When I sat in journalism classes in the late 1990s and heard newspaper journalists preach about how content was king and how covering city council meetings and local events was important because of the institution of journalism, I knew then and there that the profession of journalism was doomed. It was clear even then how these folks were about to be blindsided by a giant bus that everyone else was hopping on to.
 
2014-04-10 02:09:21 PM  

secularsage: TFA said something that I think is pretty insightful:

Newspapers are going out of business because they were a packaged brand for content, not a product in and of themselves. The people running the papers had  no idea what mattered to the readers, and they were ashamed to admit that the comics page, movie times, crossword puzzles, Ann Landers columns, police blotters and coupons were the biggest draws. They really couldn't think beyond the confines of their broadsheets, and they had no understanding of how the Web was going to take that content away from them and leave them with a lot of dull news few people wanted to pay to read.

When I sat in journalism classes in the late 1990s and heard newspaper journalists preach about how content was king and how covering city council meetings and local events was important because of the institution of journalism, I knew then and there that the profession of journalism was doomed. It was clear even then how these folks were about to be blindsided by a giant bus that everyone else was hopping on to.


The other problem is that anyone can become a "published writer," regardless of credentials or knowledge. Yeah, I blogged for a while (and keep wanting to get back into it), I'm guilty of it too. Sure, there'll be a huge signal-to-noise ratio, but there are plenty of people willing to tell the world what they see and think, no matter how informed they may or may not be.

So why would you pay for content, if you can get people to generate content for free?

It's sort of the ouroboros of media. No one wants to pay for content creation, and no one wants to pay to read it because they can get enough of the news for free. I've thought about paying for access to our local newspaper so I can read more than three articles a month, but between my office and home (and different browsers), I can usually scrape together enough unique views to avoid it.

It's important to cover that local news, because there should be a record and someone's going to want to read it. But when everyone reads it for free, you're going to get what you pay for eventually.
 
2014-04-10 02:26:03 PM  

bobthenewsman: I haz a sad. I used to sit through city council meetings, school boards, county commissions, trials and such, talking to people, getting all sides of important issues. Now no-one wants that. They chase car crashes, fires, shootings and stabbings to fill the space between 'What's Trending Now' and celebrity news.
I interviewed for a news job, and asked the manager where I would get my stories.
"Just get it off the internet".
Yes, I haz a verie sad.


What news media fail to understand: if you can get it off the internet, then so can everyone else. So why would they pay you? :/
 
2014-04-10 02:45:41 PM  
What we need is a highly trained team of people to sift through the mass chaos of content available on the internet, the display it in an easily digestible format. Perhaps this system could allow for some method of feedback gathering and discussion as well. If only we had a catchy name for it too.
 
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