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(Huffington Post)   Google really, really, REALLY wants to trademark the word "glass". Let's see how high the trademark office can get them to pony up before that happens   (huffingtonpost.com) divider line 28
    More: Unlikely, Google, smart device, trademarks, glasses  
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1008 clicks; posted to Business » on 06 Apr 2014 at 2:35 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



28 Comments   (+0 »)
   
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2014-04-06 12:09:41 PM  
Yep. They left "Don't be evil" in the dust a loooong time ago.
 
2014-04-06 01:17:07 PM  
"Windows", on the other hand, is perfectly cromulent for trademarking.
 
2014-04-06 02:29:51 PM  

Nix Nightbird: Yep. They left "Don't be evil" in the dust a loooong time ago.


Trademark law is all about not being evil - it's helping consumers to detect whether a product is from a company whose quality they know and trust, rather than a knockoff manufacturer with shiat that will break in a few months. If there's not an association with the manufacturer in the minds of consumers, then there's no trademark, period.
 
2014-04-06 02:39:52 PM  

Marcus Aurelius: "Windows", on the other hand, is perfectly cromulent for trademarking.


Yeah, frankly, I'm a little surprised at this. "Windows" is perfectly cromulent for trademarking in the context of computer software, but it would be merely descriptive or generic for, say, a window manufacturer. Similarly, "Apple" is entirely arbitrary for computers, even though it's generic for a fruit seller. Trademarks have narrow boundaries within specific fields - they don't preclude use of a word in  every field.

So, here, where Google is claiming a trademark on Glass - and mind you, not even on the word "glass", but specifically on this stylized logo:
upload.wikimedia.org
... and are stating that it is only for "Computer software for setting up, configuring, and controlling wearable computer hardware; wearable computer hardware; wearable computer peripherals", it's tough to say that that is merely descriptive and not specifically associated with Google in the minds of consumers. What other wearable computer hardware or peripheral can you think of named "Glass"?
 
2014-04-06 02:45:25 PM  
"Glasshole" is available
 
2014-04-06 02:46:47 PM  

Theaetetus: Marcus Aurelius: "Windows", on the other hand, is perfectly cromulent for trademarking.

Yeah, frankly, I'm a little surprised at this. "Windows" is perfectly cromulent for trademarking in the context of computer software, but it would be merely descriptive or generic for, say, a window manufacturer. Similarly, "Apple" is entirely arbitrary for computers, even though it's generic for a fruit seller. Trademarks have narrow boundaries within specific fields - they don't preclude use of a word in  every field.

So, here, where Google is claiming a trademark on Glass - and mind you, not even on the word "glass", but specifically on this stylized logo:
[upload.wikimedia.org image 415x86]
... and are stating that it is only for "Computer software for setting up, configuring, and controlling wearable computer hardware; wearable computer hardware; wearable computer peripherals", it's tough to say that that is merely descriptive and not specifically associated with Google in the minds of consumers. What other wearable computer hardware or peripheral can you think of named "Glass"?


Hasn't Microsoft already been using the word "Glass" to describe interconnected computer devices, before GoogleGlass was even a rumor?
 
2014-04-06 02:48:52 PM  
i.imgur.com
RIP Shepherd Book
 
2014-04-06 02:58:09 PM  

digistil: Theaetetus: Marcus Aurelius: "Windows", on the other hand, is perfectly cromulent for trademarking.

Yeah, frankly, I'm a little surprised at this. "Windows" is perfectly cromulent for trademarking in the context of computer software, but it would be merely descriptive or generic for, say, a window manufacturer. Similarly, "Apple" is entirely arbitrary for computers, even though it's generic for a fruit seller. Trademarks have narrow boundaries within specific fields - they don't preclude use of a word in  every field.

So, here, where Google is claiming a trademark on Glass - and mind you, not even on the word "glass", but specifically on this stylized logo:
[upload.wikimedia.org image 415x86]
... and are stating that it is only for "Computer software for setting up, configuring, and controlling wearable computer hardware; wearable computer hardware; wearable computer peripherals", it's tough to say that that is merely descriptive and not specifically associated with Google in the minds of consumers. What other wearable computer hardware or peripheral can you think of named "Glass"?

Hasn't Microsoft already been using the word "Glass" to describe interconnected computer devices, before GoogleGlass was even a rumor?


Do you mean "SmartGlass"? And if so, that's not a wearable computer.
 
2014-04-06 03:42:14 PM  
It's too late. Apple went and bought a glass factory. They probably think they invented the stuff now.
 
2014-04-06 03:44:05 PM  
Just give them a limited trademark that allows them to protect themselves from Apple iGlass and Samsung Galaxy Glass, while not allowing to be pricks in other sectors
 
2014-04-06 04:12:53 PM  

bhcompy: Just give them a limited trademark that allows them to protect themselves from Apple iGlass and Samsung Galaxy Glass, while not allowing to be pricks in other sectors


In the case of a product that projects onto a pair of glasses, would "Apple iGlasses" or "Samsung Galaxy Glasses" infringe on the "Google Glass" trademark?  If so, I would hope Google's trademark claim was considered too broad in this category - it seems odd that they could trademark something so close to a generic term.  If, however, it only applied to "Glass" as opposed to "Glasses", I think it's fair enough.

/Honest questions, I flunked out of Hollywood Upstairs Internet Trade/Copyright Remedial GED school...
 
2014-04-06 04:56:51 PM  

Nix Nightbird: Yep. They left "Don't be evil" in the dust a loooong time ago.


Good people don't have to promise not to be evil.
 
2014-04-06 05:21:08 PM  
i.kinja-img.com
 
2014-04-06 05:42:02 PM  
whitney.org
Wanted for infringement. Wanted for infringement.  Wanted for infringement.  Wanted for infringement.  Wanted for infringement.  Wanted for infringement.  Wanted for infringement.  Wanted for infringement.  Wanted for infringement.  Wanted for infringement.  Wanted for infringement.  Wanted for infringement.  Wanted for infringement.  Wanted for infringement.  Wanted for infringement.  Wanted for infringement.
 
2014-04-06 06:24:12 PM  
Does Microsoft have a trademark on Surface?
 
2014-04-06 06:30:48 PM  

Evil Twin Skippy: Nix Nightbird: Yep. They left "Don't be evil" in the dust a loooong time ago.

Good people don't have to promise not to be evil.


When somebody says "trust me" - you know you can't.
 
2014-04-06 06:35:57 PM  

iron de havilland: Does Microsoft have a trademark on Surface?


Microsoft Surface (TM), yes
 
2014-04-06 06:46:54 PM  
If the dumbasses at the trademark office let slide King's trademarking of 'candy' and 'saga', I'm certain that a logo relating solely to software/whatever should be fine.
 
2014-04-06 07:27:22 PM  

Iczer: If the dumbasses at the trademark office let slide King's trademarking of 'candy' and 'saga', I'm certain that a logo relating solely to software/whatever should be fine.


The "candy" trademark application was abandoned, and the "saga" trademark application was suspended, so I'm not sure what you mean by "let slide".

/and "dumbasses" may be appropriate for someone here, but not the trademark office
 
Juc
2014-04-06 09:45:53 PM  
Theaetetus:  What other wearable computer hardware or peripheral can you think of named "Glass"?

pretty much any of the other AR or VR glasses / headsets people are trying to make
 
2014-04-06 10:00:54 PM  

Juc: Theaetetus:  What other wearable computer hardware or peripheral can you think of named "Glass"?

pretty much any of the other AR or VR glasses / headsets people are trying to make


Oculus Glass?
Vuzix Glass?
 
Juc
2014-04-06 10:13:07 PM  

Theaetetus: Juc: Theaetetus:  What other wearable computer hardware or peripheral can you think of named "Glass"?

pretty much any of the other AR or VR glasses / headsets people are trying to make

Oculus Glass?
Vuzix Glass?


Glasses often have a part of them that's made out of glass, and the way things are going normal glasses might normally have an AR component to them not far in the future.
Can you not imagine a situation where someone goes to an eyewear store, and buying a pair of glasses ends up being a confusing experience if the word Glass is trademarked?

I half expect to end up having to explain to my parents why they ended up with two AR eyepeices instead of glass lenses one day.
 
2014-04-06 10:44:04 PM  
In response to all the bad press surrounding its much-hyped device, Google released a "Google Glass Myths" guide to shed some positive light on the technology.

Kind of hard to do that when you're taking out all the interesting uses of the technology and calling that "development".  That is, these "myths":

"Myth" 5: Glass does facial recognition:
Blocking facial recognition only hobbles the device and makes it a greater point for The Rest of Us to add that in.


"Myth" 8 - Glass is only for those privileged enough to afford it / "Myth" 4 - Glass is ready for prime time
The $1500 price tag isn't the largest problem, the largest problems lie with Google's lack of general availability and Stanford-sourced arrogance.  That company needs to have some sense knocked into it to quit it.
 
2014-04-06 11:26:04 PM  

Theaetetus: Iczer: If the dumbasses at the trademark office let slide King's trademarking of 'candy' and 'saga', I'm certain that a logo relating solely to software/whatever should be fine.

The "candy" trademark application was abandoned, and the "saga" trademark application was suspended, so I'm not sure what you mean by "let slide".

/and "dumbasses" may be appropriate for someone here, but not the trademark office


The first was abandoned only in the United States, and according to the USPTO their "Saga" one is still very much alive. And the only reason they gave up on the 'Candy' one here is due to a massive public backlash when people found out.
 
2014-04-06 11:36:46 PM  

Iczer: Theaetetus: Iczer: If the dumbasses at the trademark office let slide King's trademarking of 'candy' and 'saga', I'm certain that a logo relating solely to software/whatever should be fine.

The "candy" trademark application was abandoned, and the "saga" trademark application was suspended, so I'm not sure what you mean by "let slide".

/and "dumbasses" may be appropriate for someone here, but not the trademark office

The first was abandoned only in the United States...


That's entirely true. Their U.S. trademark application before the U.S. trademark office was only abandoned in the U.S.

... and according to the USPTO their "Saga" one is still very much alive.

"Alive" simply means "not abandoned". It is, however, suspended.

And the only reason they gave up on the 'Candy' one here is due to a massive public backlash when people found out.

Your original point was that "the dumbasses at the trademark office let [them] slide". Can we both agree that that was clearly wrong?
 
2014-04-06 11:37:30 PM  

sethstorm: "Myth" 8 - Glass is only for those privileged enough to afford it / "Myth" 4 - Glass is ready for prime time
The $1500 price tag isn't the largest problem, the largest problems lie with Google's lack of general availability and Stanford-sourced arrogance. That company needs to have some sense knocked into it to quit it.


Stanford sourced arrogance is a million times better than Ivy League sourced arrogance
 
2014-04-07 08:36:51 AM  
 
2014-04-07 08:45:06 AM  
Subby must be too young to remember the brouhaha when Microsoft started the process to trademark the word "Windows."
There were a lot of hee-haws and guffaws on network television about how silly that was, too.
 
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