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(CNBC)   The reason your kid always wants the sugary cereals isn't due to commercials or taste; it's due to the fact the cereal box has a life-size face on it with eyes staring at a 9.6 degree angle, which is perfect to make eye contact with children   ( divider line 4
    More: PSA, shmeat  
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3648 clicks; posted to Main » on 04 Apr 2014 at 10:16 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»

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2014-04-04 11:48:20 AM  
1 votes:


parents should think about not taking their children down the cereal aisle.

parents should learn to say "no" to their children.
2014-04-04 10:50:27 AM  
1 votes:
I'm just wondering how they calculated the angle. To my mind, it seems you's have to have an actual, three-dimensional roughly spherical eyeball, then calculate the "downward-looking" angle based on a horizontal axis through the center. How do you do that with two-dimensional, non-spherical cartoon eyes?
2014-04-04 10:22:45 AM  
1 votes:
This just in:  Kids love cartoon characters, and companies have been using them to sell products like breakfast cereal since it was invented.

What I find REALLY absurd about this is that someone did a study on it.  A study that proves what the advertiser's intentions were all along.  In other words, the people designing those boxes KNEW what they were doing.  You'd almost think it was an intentionally effective advertising gimmick.
2014-04-04 10:20:44 AM  
1 votes:
Yeah, that's it. It has nothing to do with the words "chocolate", "cinnamon", "honey" or "frosted".
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