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(Brand Eating)   White Castle challenges fast-food breakfast leaders, unveils Belgian waffle sandwiches with waffles imported direct from Belgium for authentic taste   (brandeating.com) divider line 33
    More: Strange, Belgian waffle sandwiches, Belgium, fast food, chicken and waffles, American cheese  
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1113 clicks; posted to Business » on 02 Apr 2014 at 5:27 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



33 Comments   (+0 »)
   
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2014-04-02 04:11:17 PM  
Too bad the beef is imported direct from a cow's ass for authentic taste.
 
2014-04-02 04:20:18 PM  
WTF is up with White Castle?

OK, I like the jalepeño cheeseburgers very much, and the chicken rings are damn tasty (if a bit pricey), but
they have multiple sizes of fries now, and then there's this.

I still wish they'd expand to the DC area, though.
 
2014-04-02 04:48:38 PM  
The Chicken & Waffles Sandwich features a crispy fried chicken breast filet topped with country-style gravy between two Belgian waffles.

Minus the gravy and add syrup and I'd try one.
 
2014-04-02 05:22:07 PM  
You know who else took advantage of Belgian waffling?
 
2014-04-02 05:32:11 PM  

DjangoStonereaver: WTF is up with White Castle?

but they have multiple sizes of fries now, and then there's this.


And it makes one of the best lyrics of all time seem dated and incorrect:
"White Castle Fries only come in one size" - Slow and Low (Beastie Boys)


As for why they are adding breakfast, its the same for any fastfood chain: many fixed costs are already spent (rent, equipment, licencing, etc) so to start selling in the AM instead of just at lunch can help your bottom line. All they have to cover is labor and food, and everything above that is profit.
 
2014-04-02 05:35:49 PM  
Whatever.

The regular, plain, original burger, regular fries, chocolate shake.

That's all you need, breakfast, lunch, dinner.

Dunno what the fark all that other shiat is, I don't eat it. Can't mess with those little perfect squares. FFS, cheese on those? Barbarians.

/purist
//will steal a chicken ring if offered
///almost a family tradition, White Castle
////only once a year, around my birthday
 
2014-04-02 05:42:47 PM  
I miss White Castle Fish Nibblers

/lve in Krystal territory now
 
2014-04-02 05:45:39 PM  
OK, as long they don't taste flemish...
 
2014-04-02 05:57:35 PM  
Not so sure if waffles steamed over a bed of onions will hold their crispness.
 
jbc [TotalFark]
2014-04-02 05:57:42 PM  

LemSkroob: DjangoStonereaver: WTF is up with White Castle?

but they have multiple sizes of fries now, and then there's this.

And it makes one of the best lyrics of all time seem dated and incorrect:
"White Castle Fries only come in one size" - Slow and Low (Beastie Boys)


As for why they are adding breakfast, its the same for any fastfood chain: many fixed costs are already spent (rent, equipment, licencing, etc) so to start selling in the AM instead of just at lunch can help your bottom line. All they have to cover is labor and food, and everything above that is profit.


White Castle has had breakfast for years, and many are open 24/7.
 
2014-04-02 06:28:16 PM  

The Bestest: I miss White Castle Fish Nibblers

/lve in Krystal territory now


I too live in Krystal territory.  Krystal sucks.  Is White Castle no better than that?  (I've had the one's you can get frozen at the grocery store, but I doubt that's an adequate representation.)
 
2014-04-02 06:30:12 PM  
Ones, even.

/adding a lot of apostrophes lately, for no apparent reason...*grumble*
 
2014-04-02 06:30:56 PM  
I just seen the  "We have waffles" sign on the White Castle down the street like 10 minutes ago.
/Chicago
 
2014-04-02 06:37:13 PM  

ten foiled hats: Krystal sucks.  Is White Castle no better than that?


-slight- difference in how the meat is cooked, and the default condiment for White Castle is ketchup (Krystal uses mustard), but other than that, extremely similar
 
2014-04-02 06:57:30 PM  

The Bestest: the default condiment for White Castle


Where do you live that they put ketchup on sliders as a default? Around here (Chicago burbs) it's always just pickles and onions.
 
jbc [TotalFark]
2014-04-02 07:12:46 PM  

The Bestest: ten foiled hats: Krystal sucks.  Is White Castle no better than that?

-slight- difference in how the meat is cooked, and the default condiment for White Castle is ketchup (Krystal uses mustard), but other than that, extremely similar


The one time I had Krystal, the burgers tasted like 85% salt. Pass.
 
2014-04-02 07:24:43 PM  
The Belgians are just getting out before Putin invades.
 
2014-04-02 08:38:19 PM  

MaudlinMutantMollusk: You know who else took advantage of Belgian waffling?


oh very nice... *golf clap*
 
2014-04-02 08:41:21 PM  

ten foiled hats: The Bestest: I miss White Castle Fish Nibblers

/lve in Krystal territory now

I too live in Krystal territory.  Krystal sucks.  Is White Castle no better than that?  (I've had the one's you can get frozen at the grocery store, but I doubt that's an adequate representation.)


Where I live, niether is represented, but I have traveled to both territories, and I'll say I prefer white castle to krstals, and NO.. the microwave frozen burgers?

ARE. A . LIE
 
2014-04-02 09:02:23 PM  
Never understood the fascination of White Castle. Horrible, horrible burgers. My dad loves them.
 
2014-04-02 09:14:15 PM  
What are people going to do when the toilets are all plugged by lunchtime?
 
2014-04-02 09:49:15 PM  
Chicken waffles? Can you get it with pesto and a few slices of beets? Are they going to serve shrimp pancakes with teriyaki as well? I can't wait!
 
2014-04-02 10:29:59 PM  
Liege or Bruxelles?

That makes a difference. For those that know the difference.
 
2014-04-02 11:02:29 PM  
The first White Castle to open up shop in a southern state is going to make someone incredibly rich.
 
2014-04-02 11:47:01 PM  

DBrandisNC: The first White Castle to open up shop in a southern state is going to make someone incredibly rich.


White Castle and Krystal have an informal non-compete agreement
 
2014-04-02 11:52:45 PM  

The Bestest: DBrandisNC: The first White Castle to open up shop in a southern state is going to make someone incredibly rich.

White Castle and Krystal have an informal non-compete agreement


There are 3 Krystal's in SC, 1 in Virginia, and zero in NC.  Plenty of room for White Castle down here in the obesity belt.
 
2014-04-03 01:37:38 AM  
Yawn... People actually eat breakfast?

Jeez. I just wake up after 10 AM and have a banana or slice of pizza before going to work.

I can't imagine having any of the swill from any fast food place before 1 PM.
 
2014-04-03 01:44:42 AM  

proteus_b: Chicken waffles? Can you get it with pesto and a few slices of beets? Are they going to serve shrimp pancakes with teriyaki as well? I can't wait!


You're being facetious, like you've never had chicken & waffles.

 AUSLANDER! INFIDEL!

Chicken & Waffles are awesome.

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2014-04-03 05:18:56 AM  
White Castle has nothing to prove breakfast-wise.

By far the best sausage and egg sandwich (real toast and an actual fried egg, over easy and a good spicy sausage).

Simply destroys the injection mould stuff the Bigs offer.
 
2014-04-03 09:54:53 AM  
Do they really need to go after the breakfast market? I live within 5-10 moles of four different White Castles in either direction, and they are all always completely packed whenever you got there morning, noon, night or middle of the night, and forget about it Thursday-Sunday. I'm assuming this would ring true for mostly all of the other ones also. So why do they even have to try this when what they have been doing is keeping them packed in the mornings?
 
2014-04-03 09:56:45 AM  

Tanukis_Parachute: Liege or Bruxelles?

That makes a difference. For those that know the difference.


Came to say this. They kind of look like Liege waffles but I would think the sugar pearls would be kinda gross with meat toppings. No worse than the McGriddle I suppose. If I can get a Rodenbach with my breakfast order I'll cut them some slack.
 
2014-04-03 01:38:10 PM  

deschinc: Tanukis_Parachute: Liege or Bruxelles?

That makes a difference. For those that know the difference.

Came to say this. They kind of look like Liege waffles but I would think the sugar pearls would be kinda gross with meat toppings. No worse than the McGriddle I suppose. If I can get a Rodenbach with my breakfast order I'll cut them some slack.


MMMmmmm.... My wife makes Liege waffles so I might just have to try and make an sausage egg sammich with some!
 
2014-04-03 04:18:03 PM  
Oh, yeah? My wife makes bobbin lace AND Liege waffles. No shiat. But I'm a fat greasy Belgian American bastard.
 
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