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(Autocar (UK))   A breakdown of how much it costs a company to unveil and promote a supercar that you'll never, ever see driving on an actual road   (autocar.co.uk) divider line 12
    More: Interesting, McLaren  
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1610 clicks; posted to Business » on 28 Mar 2014 at 8:48 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



12 Comments   (+0 »)
   
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2014-03-28 11:08:56 AM  
I don't want a new supercar. I just want some of the badass regular concept cars to actually get released. You know, like the recent El Camino concepts, etc.
 
2014-03-28 11:52:36 AM  
It sounds like the biggest cost would be depreciation on the 12 floor models they have there for test drives.
 
2014-03-28 12:24:29 PM  
media.tumblr.com

/simpsons did it
 
2014-03-28 12:27:51 PM  
Sorry, Subby...but where I live it would be surprising if I DIDN'T see a new supercar.

/I'm poor though
 
2014-03-28 01:48:25 PM  
The chance you might see one may not be that bad. They claimed list was roughly $200k, did they not? Expensive, but compared to cars you never do actually see, even living in a fairly affluent place, like the Bugatti Veyron, it's a farking bargain.
 
2014-03-28 02:01:54 PM  

fatalvenom: Sorry, Subby...but where I live it would be surprising if I DIDN'T see a new supercar.

/I'm poor though


Just this week I saw a Ferrari 458, a Fisker Karma, a Lambo Aventador, a handful of Teslas, a half-dozen assorted Maseratis, and a few of those black-ops Benz experiments in insane power in an overweight sedan with no handling. I haven't seen an Aston in a while, which is weird.

There's too much money coming in and out of downtown SF every day.
 
2014-03-28 02:14:06 PM  

Scrotastic Method: fatalvenom: Sorry, Subby...but where I live it would be surprising if I DIDN'T see a new supercar.

/I'm poor though

Just this week I saw a Ferrari 458, a Fisker Karma, a Lambo Aventador, a handful of Teslas, a half-dozen assorted Maseratis, and a few of those black-ops Benz experiments in insane power in an overweight sedan with no handling. I haven't seen an Aston in a while, which is weird.

There's too much money coming in and out of downtown SF every day.


I live near Palm Beach and Jupiter Island. Seeing $150,00-$500,000 cars is a multiple time a day occurrence.
 
2014-03-28 02:49:58 PM  

forgotmydamnusername: The chance you might see one may not be that bad. They claimed list was roughly $200k, did they not? Expensive, but compared to cars you never do actually see, even living in a fairly affluent place, like the Bugatti Veyron, it's a farking bargain.

British pounds so it comes about to about $330,000 or the price of a really nice house in 98% of the country.

 
2014-03-28 03:21:40 PM  
What? Huh?

People see my Cayenne on the road everyday :)
 
2014-03-28 03:35:52 PM  

Target Builder: It sounds like the biggest cost would be depreciation on the 12 floor models they have there for test drives.


Those 12 cars get shipped back to the factory, inspected throughly, parts replaced, interiors refreshed and they become the same vehicles that you'll see in magazine long-term tests and YouTube /Drive videos for the next few months. After they get collected from the long-term test drive duties, they get refreshed again and become factory reference cars for more testing, executive cars for the company or they work the car show circuit.

In some rare cases, they might get sold at full list price to buyers who are willing to trade the car's history for the fact that they won't have to wait in line for 18 months to get a brand new one. Of course, it's a pretty solid tradeoff because these vehicles were meticulously maintained by the factory's most knowledgeable technicians with oversight from the actual engineers (they aren't gonna hand a shoddy vehicle off to a magazine for their review).

In other words, those 12 McLarens will provide a lot more utility than a single press junket.
 
2014-03-28 03:45:13 PM  

rtaylor92: forgotmydamnusername: The chance you might see one may not be that bad. They claimed list was roughly $200k, did they not? Expensive, but compared to cars you never do actually see, even living in a fairly affluent place, like the Bugatti Veyron, it's a farking bargain.

British pounds so it comes about to about $330,000 or the price of a really nice house in 98% of the country.


Pounds. Okay. Oops. That would make it a little more rarified, then. Still, I'm guessing that several will be sold within a 50 mile radius of San Francisco Bay, so I'm sure I'll eventually see one in the course of driving or riding around. I think I've spotted at least one of almost everything else that was made in a batch of at least 500, at some point or other.
 
2014-03-29 04:51:57 AM  

forgotmydamnusername: rtaylor92: forgotmydamnusername: The chance you might see one may not be that bad. They claimed list was roughly $200k, did they not? Expensive, but compared to cars you never do actually see, even living in a fairly affluent place, like the Bugatti Veyron, it's a farking bargain.

British pounds so it comes about to about $330,000 or the price of a really nice house in 98% of the country.

Pounds. Okay. Oops. That would make it a little more rarified, then. Still, I'm guessing that several will be sold within a 50 mile radius of San Francisco Bay, so I'm sure I'll eventually see one in the course of driving or riding around. I think I've spotted at least one of almost everything else that was made in a batch of at least 500, at some point or other.


But it's so economical to drive! Twenty-four miles per gallon! Though I doubt that it's quite so fuel-efficient when driven at its 207-mph top speed or accelerated from zero to sixty in less than three seconds.

It also has something called Winter Mode, in addition to the usual Sport and Track, so you can drive it at 200 mph on snow and ice.

Surprised to learn that Brits refer to a four-door car as a "saloon" rather than a "sedan." No wonder they drive on the wrong side of the road. They're all drunk! Drunken hooligans careening through blizzards into oncoming traffic at bullet-train speeds. Good thing for them (as you can see from James Bond's documentaries about the history of international diplomacy) that their Aston Martins convert into boats when they inevitably lose control and crash into the Thames.
 
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