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(The Consumerist)   Taco Bell sent 1,000 free "breakfast phones" to "fast-food influencers" to go on "secret breakfast missions." Unemployed millennials, consider branding yourselves as fast-food influencers to get some respect   (consumerist.com) divider line 59
    More: Stupid, Taco Bell, gas burners, livestock branding, fast food, missions, tacos  
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4561 clicks; posted to Main » on 25 Mar 2014 at 1:02 AM (22 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2014-03-24 10:15:01 PM
i1196.photobucket.com
 
2014-03-25 12:17:08 AM
Ah, jeez, another taco thread.

i262.photobucket.com
 
2014-03-25 12:42:54 AM
img.fark.net
 
2014-03-25 01:04:36 AM
assets.sbnation.com
 
2014-03-25 01:04:39 AM
This might be the dumbest thing I've heard this week. I don't even get it...
 
2014-03-25 01:08:01 AM
tng.trekcore.com

WTF is this shiat?!
 
2014-03-25 01:08:18 AM
Whenever that comet or asteroid or whatever was scheduled to hit us, can we move that up?
 
2014-03-25 01:10:45 AM
i262.photobucket.com
 
2014-03-25 01:15:20 AM
1000 pictures of poop arrive in some Taco Bell marketer's inbox in 3... 2... 1...
 
2014-03-25 01:16:34 AM
Why? What is the point? Do the users get free Taco Bell or something if they make the posts? Is it a free phone that people can use all they wish?

/The most depressing thing is I actually own the same phone. My phone is so crappy that Taco Bell gave away a thousand as a promotion......
 
2014-03-25 01:19:36 AM
Didn't the Ovaltine guys try this back in the 1930s with that Little Orphan Annie secret decoder ring? I mean, a commercial? Seriously? How lame.
 
2014-03-25 01:20:05 AM
How violently drunk do you have to be before you want a Taco Bell breakfast?

Anyone?

I mean, I can hold my own. I come from a long line of WASPs. We consider it perfectly acceptable to be schickered before noon, but damn.
 
2014-03-25 01:23:23 AM
All I know is that two Chili Cheese Burritos look exactly the same coming out as they did going in...

#ThanksTacoBell
 
2014-03-25 01:27:14 AM

SirGeorgeBurkelwitzIII: This might be the dumbest thing I've heard this week. I don't even get it...


It's a marketing gimmick. It's a pre-paid phone that rings and texts throughout the day with time-sensitive missions to complete for prizes. Do what it tells you (which mostly involves tweeting some specific phrase), and you can win Taco Bell themed merchandise like PJs, shoes, T-Shirts, food, or even a few trips, apparently.

No word on if the phone can be used to make outgoing phone calls or sending texts, but I'd guess probably not. Looks to be strictly 1-way (incoming).
 
2014-03-25 01:33:26 AM
That article was abundantly boring. Submitter could have just linked to the other blog that had the actual story on this.

This looks like a link to an actual interesting story:

As Taco Bell publicity stunts go, this is at least 90% less creepy than sending Taco Bell-themed jewelry to pretty models and actresses.


But that shiatty ass blog set it up so it links to their "About Our shiatty Ass Blog" page instead of any kind of actual article.
 
2014-03-25 01:33:41 AM
I'm more of a coffee acheiver.
 
2014-03-25 01:34:51 AM

GrailOfThunder: No word on if the phone can be used to make outgoing phone calls or sending texts, but I'd guess probably not


If I send out a tweet telling everyone behind which Taco Bell I will be selling meth, do you think that's traceable to me or just back to Taco Bell?

I'm...uh....just asking for a friend.

#bugsundermyskin
#jitterywhatthefarkwhyareyoulookingintomythoughts
 
2014-03-25 01:35:49 AM

GrailOfThunder: SirGeorgeBurkelwitzIII: This might be the dumbest thing I've heard this week. I don't even get it...

It's a marketing gimmick. It's a pre-paid phone that rings and texts throughout the day with time-sensitive missions to complete for prizes. Do what it tells you (which mostly involves tweeting some specific phrase), and you can win Taco Bell themed merchandise like PJs, shoes, T-Shirts, food, or even a few trips, apparently.

No word on if the phone can be used to make outgoing phone calls or sending texts, but I'd guess probably not. Looks to be strictly 1-way (incoming).


You could probably jailbreak it if you really wanted to. But it doubt it would be worth the effort.
 
2014-03-25 01:39:27 AM
Yes you all are laughing now, but these chosen 1,000 Taco Bellisarios have been given an epic quest by Yum! Brands Inc. to change the way we think about Tex-Mex-inspired morning-themed fast food. I'll give you two things: a place and a time. The place- participating Taco Bells nationwide. The time- 7:00 AM or earlier on March 27th 2014. You've never even conceived of a waffle taco filled with eggs and crumbled bacon have you? What about a sausage flatbread melt? Of course you haven't. Taco Bell is revolutionizing the way you experience mornings. It begins here and now with the Taco Bellisarios- our blessed shepherds into this new era of 12 pack Cinnabon® Delights™ available for breakfast at select locations. If you are tense or concerned or even frightened by this change do not be. Contact your local Taco Bellisario via Twitter, Foursquare, Facebook, Instagram, LinkedIn, Snapchat, Skype, or e-mail. Your Taco Bellisario will be able to provide you with literature and insight into this fast food revolution. Your Taco Bellisario is on the cutting-edge of social media infographics and has up to date information on nutritional information, local store hours, and can ship you a copy of Taco Bell founder Glen Bell'sinspirational autobiography 'Fourth Meal to the Fourth Way: How I Discovered the Keys to Successful Fast Food Franchising Through the Life Works of Maurice Nicoll' for a small shipping & handling charge. Do not fear change. Instead embrace it. Live más.
 
2014-03-25 01:40:08 AM

GrailOfThunder: SirGeorgeBurkelwitzIII: This might be the dumbest thing I've heard this week. I don't even get it...

It's a marketing gimmick. It's a pre-paid phone that rings and texts throughout the day with time-sensitive missions to complete for prizes. Do what it tells you (which mostly involves tweeting some specific phrase), and you can win Taco Bell themed merchandise like PJs, shoes, T-Shirts, food, or even a few trips, apparently.

No word on if the phone can be used to make outgoing phone calls or sending texts, but I'd guess probably not. Looks to be strictly 1-way (incoming).


Yeah yeah, I got all of that. I meant that I just don't get why, it's such a stupid marketing gimmick.
 
2014-03-25 01:42:39 AM

SirGeorgeBurkelwitzIII: GrailOfThunder: SirGeorgeBurkelwitzIII: This might be the dumbest thing I've heard this week. I don't even get it...

It's a marketing gimmick. It's a pre-paid phone that rings and texts throughout the day with time-sensitive missions to complete for prizes. Do what it tells you (which mostly involves tweeting some specific phrase), and you can win Taco Bell themed merchandise like PJs, shoes, T-Shirts, food, or even a few trips, apparently.

No word on if the phone can be used to make outgoing phone calls or sending texts, but I'd guess probably not. Looks to be strictly 1-way (incoming).

Yeah yeah, I got all of that. I meant that I just don't get why, it's such a stupid marketing gimmick.


Because some idiot in their marketing department thinks if they bribe 1,000 people to all tweet at once about the company, the other 300,000,000 of us will suddenly want to buy their products. Or something.
 
2014-03-25 01:48:22 AM
i wouldn't be able to stop myself from tweeting things like "Taco Bell food made me shiat myself at my daughter's recital"

i guess i could just tweet that anyway.

brb, making Twitter account.
 
2014-03-25 01:49:36 AM
Clicking the links at the bottom of the article, I came upon this gem  in a discussion regarding what exactly can be considered a taco: "Then there is the Fruit Roll-Up Taco, containing Jolly Ranchers and Froot Loops in a soft roll-up "shell."

I can just see breaking all my teeth on the Jolly Ranchers.... ;)
 
2014-03-25 01:50:27 AM

nburghmatt: i wouldn't be able to stop myself from tweeting things like "Taco Bell food made me shiat myself at my daughter's recital"

i guess i could just tweet that anyway.

brb, making Twitter account.


BTW, not all temptations are worthy of pursuit ;)
 
2014-03-25 01:55:00 AM

Lenny_da_Hog: Ah, jeez, another taco thread.


I don't get it but I giggled like a little girl anyway.
 
2014-03-25 01:58:01 AM

Foxxinnia: Yes you all are laughing now, but these chosen 1,000 Taco Bellisarios have been given an epic quest by Yum! Brands Inc. to change the way we think about Tex-Mex-inspired morning-themed fast food. I'll give you two things: a place and a time. The place- participating Taco Bells nationwide. The time- 7:00 AM or earlier on March 27th 2014. You've never even conceived of a waffle taco filled with eggs and crumbled bacon have you? What about a sausage flatbread melt? Of course you haven't. Taco Bell is revolutionizing the way you experience mornings. It begins here and now with the Taco Bellisarios- our blessed shepherds into this new era of 12 pack Cinnabon® Delights™ available for breakfast at select locations. If you are tense or concerned or even frightened by this change do not be. Contact your local Taco Bellisario via Twitter, Foursquare, Facebook, Instagram, LinkedIn, Snapchat, Skype, or e-mail. Your Taco Bellisario will be able to provide you with literature and insight into this fast food revolution. Your Taco Bellisario is on the cutting-edge of social media infographics and has up to date information on nutritional information, local store hours, and can ship you a copy of Taco Bell founder Glen Bell'sinspirational autobiography 'Fourth Meal to the Fourth Way: How I Discovered the Keys to Successful Fast Food Franchising Through the Life Works of Maurice Nicoll' for a small shipping & handling charge. Do not fear change. Instead embrace it. Live más.


WOW. Did you write that in one shot? No snark here, that's amazing as hell.

ovation.jpg
 
2014-03-25 02:02:20 AM
i.chzbgr.com
 
2014-03-25 02:06:34 AM

insertsnarkyusername: Why? What is the point? Do the users get free Taco Bell or something if they make the posts? Is it a free phone that people can use all they wish?

/The most depressing thing is I actually own the same phone. My phone is so crappy that Taco Bell gave away a thousand as a promotion......


Someone in Taco Bell's PR dep't just got around to reading The Tipping Point. Malcolm Gladwell, I think, wrote it? Anyway, one of his points is that to get a lot of people to do a thing, you don't need to convince a lot of people. Just enough of the right people. I forget what he calls them, but basically the bleeding-edge folks, the trendsetters, the taste-makers. As Taco Bell ("TB"... seems appropriate) calls them, the influencers.

Get enough of them to buy in to your idea, and they tip the scales: the majority will follow.

Offensive an idea as it is, especially when applied by TB, there's something to it.
 
2014-03-25 02:07:54 AM
Make fun of it all you want... their brand recognition still went up.
 
2014-03-25 02:08:00 AM
We need more Taco John's ;)
 
2014-03-25 02:08:11 AM
I'm on a mission.

i734.photobucket.com
 
2014-03-25 02:18:57 AM

brimed03: Lenny_da_Hog: Ah, jeez, another taco thread.

I don't get it but I giggled like a little girl anyway.


It's a Politics Tab thing. Decent people like yourself wouldn't get it.
 
2014-03-25 02:19:52 AM
media1.break.com

Be well? poop
 
2014-03-25 02:20:05 AM

brimed03: I forget what he calls them


Mavens.

But the whole "exploit influencer, crowds will follow" idea is as old as advertisement (and warfare) itself.
 
2014-03-25 02:25:33 AM

RanDomino: Make fun of it all you want... their brand recognition still went up.


And it will be the death of hip hop.

imstars.aufeminin.com
 
2014-03-25 02:30:39 AM
Oh, goody! Taco Bell for breakfast, diarrhea for lunch. I think I'd rather just eat the phone.
 
2014-03-25 02:44:38 AM

brimed03: insertsnarkyusername: Why? What is the point? Do the users get free Taco Bell or something if they make the posts? Is it a free phone that people can use all they wish?

/The most depressing thing is I actually own the same phone. My phone is so crappy that Taco Bell gave away a thousand as a promotion......

Someone in Taco Bell's PR dep't just got around to reading The Tipping Point. Malcolm Gladwell, I think, wrote it? Anyway, one of his points is that to get a lot of people to do a thing, you don't need to convince a lot of people. Just enough of the right people. I forget what he calls them, but basically the bleeding-edge folks, the trendsetters, the taste-makers. As Taco Bell ("TB"... seems appropriate) calls them, the influencers.

Get enough of them to buy in to your idea, and they tip the scales: the majority will follow.

Offensive an idea as it is, especially when applied by TB, there's something to it.


It's probably not that bag of a plan. It's already got me to train about taco Bell here on fark where regular commercials would never teach me.
 
2014-03-25 02:58:59 AM
Somehow, stereotype middle aged midwestern soccerm moms are at the controls of major company's marketing departments.  Only they would think this is cool.
 
2014-03-25 03:03:22 AM

hervatski: Somehow, stereotype middle aged midwestern soccerm moms are at the controls of major company's marketing departments.  Only they would think this is cool.


I hear more and more kids are playing soccerm these days.
 
2014-03-25 03:46:27 AM
I would pull a hamny stomping on any phone a corporation sent me for any reason.

This is insane nonsense. Props to the poster who posted Hicks. If you're in marketing.... Kill yourself
 
2014-03-25 05:33:43 AM
Wait until someone hacks the phones - "Take a shiat in the entrance area of your nearest Taco Bell #breakfastphone"
 
2014-03-25 06:40:50 AM
In before That Guy shows up to be all like, "HURR, DURR Ah eats at teh Taco Bell all the time and never get the hot poops, I don't know what wrong with you guys."
 
2014-03-25 06:50:41 AM

drxym: Wait until someone hacks the phones - "Take a shiat in the entrance area of your nearest Taco Bell #breakfastphone"


Yes, because "sending a text message" is now "hacking"
 
2014-03-25 07:08:41 AM
img.fark.net
Neo: Hello.
Marketer: Hello, Neo. Do you know who this is?
Neo: Taco Bell.
Marketer: Yes. We've been looking for you, Neo. I want you to tweet which Taco Bell breakfast item you are into.
Neo: What, right now?
Marketer: Yes. Now. Do it quickly, but draw no attention to yourself.
Neo: No way. No way. This is crazy.
Marketer: There are two ways out of this situation. One is you send that Tweet, the other is I send my people over to forcefeed you a Waffle Taco to see how you respond. You take a chance either way. I leave it to you.
Neo: This is insane. Why is this happening to me? What did I do? I'm nobody. I didn't do anything. I'm gonna sh*t myself to death. I can't do this.
 
2014-03-25 07:27:33 AM
It saddens me that we are racing towards a completely invasive society, driven by the need to sell more chalupas.
 
2014-03-25 07:59:55 AM
Hello Citizen.  Please find enclosed one NSA Super Fun Action Phone (tm).  You are now a member of a very select group of U. S. Americans who can make FREE overseas calls with their NSA Super Fun Action Phone.  Call your friends, call your Mullah.  Call the guy who is currently financing your terror plans.  It's all free thanks to the NSA Super Fun Action Phone.

Your NSA Super Fun Action Fun includes a 5 megapixel Super Fun Action Camera so you can take and share photos of your friends, unindicted co-conspirators, and terror targets.  And you can send these photos anywhere in the world with your NSA Super Fun Action Phone!  It's free!

So get out there and get to sharing the excitement with your NSA Super Fun Action Cell Phone.  If your friends are jealous of your NSA Super Action Cell Phone, just tell them to call Greg down at the NSA and they can get their own NSA Super Action Cell Phone.  Just as long as they meet certain metrics.
 
2014-03-25 08:32:33 AM

Harry Freakstorm: Hello Citizen.  Please find enclosed one NSA Super Fun Action Phone (tm).  You are now a member of a very select group of U. S. Americans who can make FREE overseas calls with their NSA Super Fun Action Phone.  Call your friends, call your Mullah.  Call the guy who is currently financing your terror plans.  It's all free thanks to the NSA Super Fun Action Phone.

Your NSA Super Fun Action Fun includes a 5 megapixel Super Fun Action Camera so you can take and share photos of your friends, unindicted co-conspirators, and terror targets.  And you can send these photos anywhere in the world with your NSA Super Fun Action Phone!  It's free!

So get out there and get to sharing the excitement with your NSA Super Fun Action Cell Phone.  If your friends are jealous of your NSA Super Action Cell Phone, just tell them to call Greg down at the NSA and they can get their own NSA Super Action Cell Phone.  Just as long as they meet certain metrics.


why would they pay for something they can already do for free
 
2014-03-25 08:42:00 AM

RanDomino: Make fun of it all you want... their brand recognition still went up.


So did Malaysia Airline's over the last few weeks.
 
2014-03-25 09:08:29 AM
I used to think their 7 layer burrito was safe, but they somehow managed to make even that thing into digestive tract drano.
 
2014-03-25 09:20:44 AM
All this talk about taco bell is making me hungry for mexican food./taco bell is NOT mexican food.
 
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