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(The Consumerist)   Can you match popular food brands with their corporate parents? No running to the kitchen to check labels   (consumerist.com) divider line 72
    More: Interesting, food brands, multinational corporations, kitchens  
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8355 clicks; posted to Main » on 22 Mar 2014 at 9:52 AM (48 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



72 Comments   (+0 »)
   
View Voting Results: Smartest and Funniest
 
2014-03-22 01:50:38 AM  
Pretty tough, even for someone who knows the stock market.
 
2014-03-22 02:06:19 AM  
F*ck off and die, Consumerist.
 
2014-03-22 02:12:44 AM  
The hell is Sabra. I've eaten that stuff a dozen times and never read the name. It's "hummus" to me.
 
2014-03-22 02:45:43 AM  
15%. I know nothing.
 
2014-03-22 02:53:46 AM  
It's hard to keep up with all the corporate mergers and stuff.
 
2014-03-22 02:58:32 AM  
20%
 
2014-03-22 03:20:05 AM  
You scored 15%!
 
2014-03-22 03:49:36 AM  
20%

/loser
 
2014-03-22 06:59:16 AM  
50%, but I thought some companies (Clorox) had sold their food holdings.
 
2014-03-22 10:00:29 AM  
I didn't bother with the test.  Reviewed it and realized all my answers would be a random guess.
 
2014-03-22 10:03:55 AM  
10% not sure of point other than this being the Consumerist.com website of silliness.
 
2014-03-22 10:07:30 AM  
I just clicked 'Finish Quiz' to see the answers and it told me all of the questions were mandatory.  I am not filling out a credit card applications.
 
2014-03-22 10:07:40 AM  
The only one I was sure on was Ben & Jerry's. Pure guessing for 25%
 
2014-03-22 10:08:13 AM  

ecmoRandomNumbers: 15%. I know nothing.


You must be a slave to advertising.

10%
 
2014-03-22 10:10:27 AM  

Krymson Tyde: ecmoRandomNumbers: 15%. I know nothing.

You must be a slave to advertising.

10%


And that was all guesses. I missed the ones I was sure I got right.
 
2014-03-22 10:10:31 AM  
unless it's Dollar General or Aldi store brand i probably won't buy it.
 
2014-03-22 10:11:42 AM  
Americans only, I guess. I saw about two or three brand-names I recognized at all.
 
2014-03-22 10:11:45 AM  
That pantry looks disgusting.
 
2014-03-22 10:12:57 AM  
15%.

The only one that I actually knew, as a matter of fact, was Dannon.  The others (right or wrong) were guesses.
 
2014-03-22 10:16:22 AM  
Since everything in my kitchen comes from  Anheuser-Busch InBev I did not do too well on the quiz.
 
2014-03-22 10:17:16 AM  
Also, did anybody else get the farking SOYLENT CORPORATION as an option in one of their questions?
 
2014-03-22 10:17:40 AM  
I opted not to take the test, knowing I'd be guessing. And I had to wonder what the point of the test is.

Does it matter who ultimate owns the label of your highly processed food? You shouldn't be eating that stuff anyway.
 
2014-03-22 10:20:06 AM  

lostcat: I opted not to take the test, knowing I'd be guessing. And I had to wonder what the point of the test is.

Does it matter who ultimate owns the label of your highly processed food? You shouldn't be eating that stuff anyway.


Perhaps to the drama queens of the Consumerist!
 
2014-03-22 10:20:35 AM  
20%!  Purely educated guesses.  I rarely buy name brand foods.  Hardly ever worth the extra costs.  Most "store brands" buy from the same manufacturers.  One of the few things I will buy is Choboni.  No one else is as good from what I've tried.
 
2014-03-22 10:21:34 AM  
The only ones I knew were Chef Boyardee and Ben and Jerry's.

So what was the point of that quiz?
 
2014-03-22 10:26:23 AM  
30%, but you could probably just answer Unilever or ConAgra for all the items and get the same result.
 
2014-03-22 10:27:25 AM  
25%, half my answers were purely a guess.
 
2014-03-22 10:29:30 AM  
All the eye-catching labels in the world aren't going to save your brand if it tastes like crap.
I find that re-branding is often accompanied by a reformulation of the product. Usually for the worse.
 
2014-03-22 10:29:31 AM  
Who owns Kashi?
 
2014-03-22 10:30:56 AM  
I got 25%, and two of those I got right were wild guesses (Sabra and K.C. Masterpiece).

/not a very good consumer, apparently.
 
2014-03-22 10:31:31 AM  

williesleg: Who owns Kashi?


Soylent. It's people.
 
2014-03-22 10:32:22 AM  

williesleg: Who owns Kashi?


Ke$ha.
 
2014-03-22 10:33:49 AM  
In case anybody thought I was joking...

i.imgur.com
 
2014-03-22 10:37:09 AM  

Krymson Tyde: williesleg: Who owns Kashi?

Soylent. It's people.


Nice try . It's styrofoam.
 
2014-03-22 10:38:49 AM  

williesleg: Who owns Kashi?


Used to be Kelloggs...
 
vpc
2014-03-22 10:42:32 AM  
A whopping 0%.

Not one of those products is in my kitchen... maybe that's why.
 
2014-03-22 10:45:02 AM  
25%

None were Pepsico, I know Pepsico's stuff
 
2014-03-22 10:46:52 AM  
WTF is Mondelez? Oh, it's what tobacco giant RJR is calling itself this week.
 
2014-03-22 10:51:01 AM  
Coca-Cola does not own Dannon

Coca-Cola has distribution rights for Evian in the US, that's all.
 
2014-03-22 10:55:20 AM  

wildcardjack: WTF is Mondelez? Oh, it's what tobacco giant RJR is calling itself this week.


RJR hasn't been in the food business for 15 years.

RJR spun out of Nabisco in 1999. Nabisco was then bought by Philip Morris, who merged it with Kraft to form Altria. Then Altria spun out Philip Morris, and renamed itself Kraft. Kraft then bought Cadbury, and soon split into two firms - international divisions & snack foods under Mondelez, and everything else under Kraft.
 
2014-03-22 10:55:52 AM  
  15% Jeeeez.

  Pantry must be located in Central or South Texas, with HEB and Hill Country Fare products on bottom shelf.
 
2014-03-22 10:56:36 AM  

PunkTiger: I got 25%, and two of those I got right were wild guesses (Sabra and K.C. Masterpiece).

/not a very good consumer, apparently.


I got 25% and they were basically all random guesses, and I wasn't aware Clorox owned any food brands.
 
2014-03-22 10:59:58 AM  
Nope.

And if these products where available in Denmark I wouldn't purchase them anyway. Can't be arsed to pay a 200% surcharge for the name brand like the other idiots.
 
2014-03-22 11:46:29 AM  
25%, basically equivalent to random guessing.

I'd hoped I'd do better, since my job's related to the food industry and I've been in lots of Campbell's, Con Agra, Kraft etc. facilities... Guess I should pay more attention to the dumb posters on the walls.
 
2014-03-22 11:49:23 AM  

doglover: The hell is Sabra. I've eaten that stuff a dozen times and never read the name. It's "hummus" to me.


Ore-ida? Wtf is that?
 
2014-03-22 12:07:00 PM  
I stopped at Clorox & Hidden Valley

I suspect in this era of rampant STDs more and more women are using Clorox on their Hidden Valleys
 
2014-03-22 12:10:29 PM  

Russ1642: doglover: The hell is Sabra. I've eaten that stuff a dozen times and never read the name. It's "hummus" to me.

Ore-ida? Wtf is that?


Taters
 
2014-03-22 12:18:13 PM  

dumbobruni: wildcardjack: WTF is Mondelez? Oh, it's what tobacco giant RJR is calling itself this week.

RJR hasn't been in the food business for 15 years.

RJR spun out of Nabisco in 1999. Nabisco was then bought by Philip Morris, who merged it with Kraft to form Altria. Then Altria spun out Philip Morris, and renamed itself Kraft. Kraft then bought Cadbury, and soon split into two firms - international divisions & snack foods under Mondelez, and everything else under Kraft.


So... The management saw the tobacco companies were going to zero and bought other companies while they could and switched over and ditched the companies that made it possible for them to buy the other companies in the first place.

You'll note the remaining companies aren't that good for you, either.
 
2014-03-22 12:42:32 PM  
- works in food processing/development (10 years now)
- potential development partner with 3 of the possible partners listed.

- still only 3 right,  (165)

my fail, let me show you
 
2014-03-22 12:43:18 PM  

hitmanric: - works in food processing/development (10 years now)
- potential development partner with 3 of the possible partners listed.

- still only 3 right,  (165)

my fail, let me show you


bah! (16%)
 
2014-03-22 12:47:57 PM  

wildcardjack: dumbobruni: wildcardjack: WTF is Mondelez? Oh, it's what tobacco giant RJR is calling itself this week.

RJR hasn't been in the food business for 15 years.

RJR spun out of Nabisco in 1999. Nabisco was then bought by Philip Morris, who merged it with Kraft to form Altria. Then Altria spun out Philip Morris, and renamed itself Kraft. Kraft then bought Cadbury, and soon split into two firms - international divisions & snack foods under Mondelez, and everything else under Kraft.

So... The management saw the tobacco companies were going to zero and bought other companies while they could and switched over and ditched the companies that made it possible for them to buy the other companies in the first place.

You'll note the remaining companies aren't that good for you, either.


Except that Philip Morris' upper management stayed with Philip Morris after the spinoffs, and Philip Morris has had higher growth than the discarded food brands (sales doubled from 2005, whereas Kraft grew 2% a year)
 
2014-03-22 12:53:20 PM  
i763.photobucket.com
 
2014-03-22 12:58:46 PM  

Silicon Sam: 15% Jeeeez.

  Pantry must be located in Central or South Texas, with HEB and Hill Country Fare products on bottom shelf.


16% here, and I know most of these products...

/ pathetic
 
2014-03-22 01:08:17 PM  

lostcat: I opted not to take the test, knowing I'd be guessing. And I had to wonder what the point of the test is.

Does it matter who ultimate owns the label of your highly processed food? You shouldn't be eating that stuff anyway.


Fair enough. But yes, it matters, especially given that a) we're told to take pride in the vast diversity of products we can choose from in supermarkets and b) the fact that this "diversity" hides the tiny number of parent corporations that control the food system. Because nothing says freedom like market consolidation...
 
2014-03-22 01:08:29 PM  

K3rmy: I just clicked 'Finish Quiz' to see the answers and it told me all of the questions were mandatory.  I am not filling out a credit card applications.


This.  No amount of missed questions could possibly make me feel as stupid as whoever designed that web form should feel.  Really, designing it to directly counter the informative purpose of the article?  fark off and die, Consumerist.
 
2014-03-22 01:12:46 PM  

dumbobruni: wildcardjack: dumbobruni: wildcardjack: WTF is Mondelez? Oh, it's what tobacco giant RJR is calling itself this week.

RJR hasn't been in the food business for 15 years.

RJR spun out of Nabisco in 1999. Nabisco was then bought by Philip Morris, who merged it with Kraft to form Altria. Then Altria spun out Philip Morris, and renamed itself Kraft. Kraft then bought Cadbury, and soon split into two firms - international divisions & snack foods under Mondelez, and everything else under Kraft.

So... The management saw the tobacco companies were going to zero and bought other companies while they could and switched over and ditched the companies that made it possible for them to buy the other companies in the first place.

You'll note the remaining companies aren't that good for you, either.

Except that Philip Morris' upper management stayed with Philip Morris after the spinoffs, and Philip Morris has had higher growth than the discarded food brands (sales doubled from 2005, whereas Kraft grew 2% a year)


Came to say something like this. Sometimes you get too big and try to do too many things. You spin off some divisions that don't fit with the rest if the company.

And tobacco companies are doing just fine. We use Altria and Reynolds American in a number if our client portfolios.
 
2014-03-22 01:25:18 PM  
Proud to say I own none of those products. I strive to buy whole foods, or at least raw-ish ingredients, as much as possible.
 
GCD
2014-03-22 01:43:05 PM  
26%...100% pure guessing.
 
2014-03-22 02:14:23 PM  
I haven't looked at the quiz, but I'm assuming "Unilever" is the answer to all the questions.

Seriously, those guys own everything.
 
2014-03-22 03:02:53 PM  
21%. And I'm OK with that - I'm not a corporate product fanboy, apparently.
 
2014-03-22 03:10:53 PM  
Wow. 37% seems to be high score.

I knew 3, guessed the rest, considering  we don't have some of those products up here it would have been tough to do much better.
 
2014-03-22 04:14:50 PM  

lostcat: I opted not to take the test, knowing I'd be guessing. And I had to wonder what the point of the test is.

Does it matter who ultimate owns the label of your highly processed food? You shouldn't be eating that stuff anyway.


Kind of doesn't matter now that, like most industries, a handful of companies own everything.

I wonder what happened to a company called Beatice? I recall being very creeped out around 15yrs ago when it seemed that, for a while, every commercial ended with a line about Beatrice - thought they were taking over the world.

/got a 20, but used to work with food
 
2014-03-22 05:58:56 PM  

lindalouwho: I wonder what happened to a company called Beatice? I recall being very creeped out around 15yrs ago when it seemed that, for a while, every commercial ended with a line about Beatrice - thought they were taking over the world.


Most of the remains of Beatrice are now part of ConAgra

/95%
//yes, I know I'm a nerd
 
2014-03-22 06:54:32 PM  
21% but that's because I just blindly selected "A" for every question because I just wanted to see the answers.

And I'm not even sure why I bothered because why the hell would I care anyway?
 
2014-03-22 07:44:14 PM  
I voted for the company names that amused me the most. Lots of votes for Clorox and Reckitt Benckiser.
 
2014-03-22 07:47:45 PM  

eraser8: Also, did anybody else get the farking SOYLENT CORPORATION as an option in one of their questions?


Yup.  I selected it because it made me LOL.
 
2014-03-22 07:49:16 PM  
oukewldave:  One of the few things I will buy is Choboni.  No one else is as good from what I've tried.

Is that the country-bumpkin cousin of Chobani?

Also, have you tried Greek Gods?
 
2014-03-22 07:53:22 PM  

suburbanguy: And tobacco companies are doing just fine. We use Altria and Reynolds American in a number if our client portfolios.


I hope your client portfolios get emphysema.
 
2014-03-22 07:54:42 PM  

vpc: A whopping 0%.

Not one of those products is in my kitchen... maybe that's why.


You're inversely amazing. It's not easy to get that many wrong.
 
2014-03-22 07:58:55 PM  

Badafuco: [i763.photobucket.com image 850x532]


What a depressing chart.

I'd like to say this summers tomatoes, peppers and chilies are not from any of those companies but I have a sinking feeling the seed producers are probably owned by one of them.
 
2014-03-22 10:19:48 PM  
I got 40%, but I thought I chose different answers on a couple questions.  Whatever.  There were a couple companies on there that I hadn't even heard of.

/and I've heard of Reckitt-Benkiser.
 
2014-03-23 02:46:13 AM  
68%, but I work in nutritional testing and that was like a copy of our client list.
 
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